For marketers social media can drive engagement, increase customer loyalty and brand awareness and boost sales and business development leads. But to get the best results, you need to be savvy with your social strategy. Beware the seven deadly sins of social marketing that can hinder the effectiveness of your campaigns.

1. SEVEN

2. You may be committing some cardinal sins
when it comes to social media marketing.

3. driveengagement
increasecustomerloyaltyandbrandawareness
boostsalesandbusinessdevelopmentleads
For marketers, social media can…
But to get the best results, you need to be savvy
with your social strategy.
Beware the seven deadly sins of social marketing that can
hinder the effectiveness of your campaigns.

4. driveengagement
increasecustomerloyaltyandbrandawareness
boostsalesandbusinessdevelopmentleads
For marketers, social media can…
But to get the best results, you need to be savvy
with your social strategy.
Beware the seven deadly sins of social marketing that can
hinder the effectiveness of your campaigns.

5. driveengagement
increasecustomerloyaltyandbrandawareness
boostsalesandbusinessdevelopmentleads
For marketers, social media can…
But to get the best results, you need to be savvy
with your social strategy.
Beware the seven deadly sins of social marketing that can
hinder the effectiveness of your campaigns.

6. driveengagement
increasecustomerloyaltyandbrandawareness
boostsalesandbusinessdevelopmentleads
For marketers, social media can…
But to get the best results, you need to be savvy
with your social strategy.
Beware the seven deadly sins of social marketing that can
hinder the effectiveness of your campaigns.

7. date of
Last Post:
1 MONTH AGO
NOTPOSTINGOFTENENOUGH.

8. date of
Last Post:
1 MONTH AGO
NOTPOSTINGOFTENENOUGH.
Posting once every week, fortnight
or month?
You may be losing out on valuable
opportunities to drive sales, interact
directly with clients and keep your
brand front and centre.

9. In order to get the most out of social media,
it’s important to invest time in the creation
of a content calendar.

10. Don’t have time to update each platform every
day? Make like a savvy marketer and schedule
your posts ahead of time.
In order to get the most out of social media,
it’s important to invest time in the creation
of a content calendar.

11. POSTINGWAYTOOMUCH.

12. POSTINGWAYTOOMUCH.
On the opposite end
of the spectrum, if you
are updating
Facebook three times
a day or tweeting
every 10 minutes,
you’re probably
posting too much.

13. Rather than engaged clients, you’ll end up with
annoyed ones – or worse, you could even get
reported for spam.

14. Rather than engaged clients, you’ll end up with
annoyed ones – or worse, you could even get
reported for spam.

15. DON’TKNOWHOWFREQUENTLYTOPOST?
Here are some good rules of thumb for each
platform. Make sure to experiment to see what
works for your followers!

16. Twitter: No more than once per hour.
Facebook: No more than twice a day.
LinkedIn and Google+:
No more than twice a day.
Platforms like Instagram and Pinterest
come down to more trial and error.

17. POSTINGHIGHLYBRANDED
ORPROMOTIONALCONTENT-ALLTHETIME.

18. POSTINGHIGHLYBRANDED
ORPROMOTIONALCONTENT-ALLTHETIME.
Do you like it when your Facebook friend
posts 20 selfies a day?
Continually posting promotional or
branded content is the business equivalent.

19. Make sure to intersperse brand
messaging with fun, unique content
or creative made-for-social memes or
images that resonate with your
community.
Savethatpromotionallanguage
forspecialoffers.

20. NOTLISTENINGTO
ORDELETINGCUSTOMERCOMPLAINTS.

21. NOTLISTENINGTO
ORDELETINGCUSTOMERCOMPLAINTS.
Social media has democratised
business and it places your
services front and centre.
It can be difficult to keep track
of complaints across all your
social channels, but managed
correctly it can be used to your
advantage.

23. Put your great customer
service on display, and
respond to complaints in a
timely and friendly manner.
If handled well, complaining
clients might wind up being
your greatest brand
advocates.

24. HASHTAGGINGEVERYTHINGTHATISTRENDING.

25. HASHTAGGINGEVERYTHINGTHATISTRENDING.
It’s one thing to create content specifically for a
trending topic.
It’s another to hijack trending hashtags with no
context, or #add a #million #hashtags to every piece
of #content.

26. Rather than envying other brands’ social reach or
copying their timely content, plan in advance with your
own content calendar.
Always be ready to respond to trending topics, but only
if they are relevant to your industry or clients.

27. Rather than envying other brands’ social reach or
copying their timely content, plan in advance with your
own content calendar.
Always be ready to respond to trending topics, but only
if they are relevant to your industry or clients.
A little research goes a long way!

28. TRYINGTOBEONALLSOCIAL
NETWORKS ATONCEANDINTHESAMEWAY.
TRYINGTOBEONALLSOCIAL
NETWORKS ATONCEANDINTHESAMEWAY.

29. TRYINGTOBEONALLSOCIAL
NETWORKS ATONCEANDINTHESAMEWAY.
TRYINGTOBEONALLSOCIAL
NETWORKS ATONCEANDINTHESAMEWAY.
There are so many
social media
platforms out there
that it can seem
overwhelming to try
to be on top of it all.
While it’s tempting to
just schedule the
same content across
all platforms, it’s
important to
remember…

30. Socialmediaisallaboutschedulingtheright
thingattherighttimeontherightplatform
Use INSTAGRAM to show
beautiful images or
videos of new products.
On FACEBOOK, videos,
links and galleries are a
recipe for social success.
On TWITTER, make your
tweet more compelling by
adding visuals, tempting
links to additional
information and
hashtags.

31. Socialmediaisallaboutschedulingtheright
thingattherighttimeontherightplatform
Use INSTAGRAM to show
beautiful images or
videos of new products.
On FACEBOOK, videos,
links and galleries are a
recipe for social success.
On TWITTER, make your
tweet more compelling by
adding visuals, tempting
links to additional
information and
hashtags.

32. Socialmediaisallaboutschedulingtheright
thingattherighttimeontherightplatform
Use INSTAGRAM to show
beautiful images or
videos of new products.
On FACEBOOK, videos,
links and galleries are a
recipe for social success.
On TWITTER, make your
tweet more compelling by
adding visuals, tempting
links to additional
information and
hashtags.

33. Socialmediaisallaboutschedulingtheright
thingattherighttimeontherightplatform
Use INSTAGRAM to show
beautiful images or
videos of new products.
On FACEBOOK, videos,
links and galleries are a
recipe for social success.
On TWITTER, make your
tweet more compelling by
adding visuals, tempting
links to additional
information and
hashtags.

34. NOTGIVINGBACKTO YOURCOMMUNITY.

35. NOTGIVINGBACKTO YOURCOMMUNITY.
Social media is a
great way to
connect directly
with your
community, and it
can definitely
increase leads or
sales.
However, as with all
relationships, it’s a
two-way street.

36. THANKYOUPROMOTION
areclientsspreadingthewordaboutyour
brandorinteractingwithyou?

37. THANKYOUPROMOTION
areclientsspreadingthewordaboutyour
brandorinteractingwithyou?
Make sure to say thanks to clients on social media
through special offers, promotions or discounts.
Trust us – it’ll pay off in the long run!

38. contactsnapformoreinformationon
thebestwaystomarketto
yourcurrentandpotentialclients.