iPaaS in the Enterprise:!
What to Look for in a Cloud
Integration Platform
Webinar
Darren Cunningham, SnapLogic
Tim Lui, SnapLogic
Bryant Pham, Xactly Corp

Today’s Agenda
• Introduction to iPaaS and SnapLogic
• Xactly Case Study:
o What to Look for in a Cloud Integration Platform
• SnapLogic Elastic Integration Demonstration
• Discussion

The New Enterprise Integration Challenges
Big Data Access and Analytics! Disconnected SaaS Silos!
API Proliferation! The Internet of Things!

Integration platform as a service
(iPaaS) is an emerging, cloud-based
way for directors of
integration to deliver integration
platform capabilities.

SnapLogic: Connecting Data, Apps and APIs
Our unified platform significantly speeds up
enterprise data access everywhere.
- Gaurav Dhillon, SnapLogic Founder and CEO
SnapLogic Customers Include:

Common SnapLogic Use Cases
Cloud App
Integration
• Workday: HR On-
Boarding
• Salesforce: CRM Back
Office
• Eliminate SaaS Silos
Digital
Marketing
• AWS Redshift
• Tableau, Social, CRM
• Cloud Analytics
Big Data
Analytics
Enterprise
Platform
• Data Access
• Data Preparation
• Data Delivery
• Self Service
• Data, Apps, APIs
• Integrator’s Solution

AUTOMATE THE
RIGHT INCENTIVES
INSPIRE
PERFORMANCE
DRIVE
RESULTS

Xactly IT: Cloud Pioneers
• Our infrastructure is primarily cloud-based
• Decided to bet on Workday Financials
o GL in the cloud - one of the first customers
o Then Workday HR
• Other cloud app: Salesforce, NetSuite OpenAir, Apttus, Domo and more
• We recognized integration would be the key to cloud adoption / ROI
• Challenge:
o Some cloud applications were not mature enough to be connected to

Connecting the Clouds @ Xactly
- Bob Genchi, Director of IT, Xactly
• Vision is to create a space where execs can see every piece of information
they need to about our customers
o Single view of the customer through various lenses
o Required a hub and spoke design
o Customer is the lighthouse in the middle
• iPaaS solution: the spokes reaching out to different systems
• Needed to ensure apps talk to each other

Initial SnapLogic Use Case
• Professional Services Automation with Salesforce CRM and
NetSuite OpenAir
• PS operations was constantly doing data entry, not strategic
Create OpenAir Project

Initial SnapLogic Use Case
• Professional Services Automation with Salesforce CRM and
NetSuite OpenAir
• Streamline and automate Professional Services
o Live in 2 weeks
Update Salesforce Opportunity

Next SnapLogic Use Case
• Order management and contract billing integration with
Workday’s Financial Management application

Why SnapLogic?
• Ease of use, flexibility, functionality, roadmap and cloud-based
architecture
• Commitment to the ecosystems was key
o We have 2 hubs - Salesforce and Workday
• Needed a platform, not
a point-to-point tool
• Wanted 100% cloud and
accessible anywhere
• Didn’t want scripting

A Few Recommendations
Always have the big picture in mind
o Customer 360
o If integration and the API are robust enough, IT should be automating it (take the dual-entry
pain away and show the value)
o Have an integration roadmap that includes apps and data / analytics
Be agile - don’t let outliers prevent you from integrating
o 80/20 rule
o If the department is comfortable in their environment - let them do it with basic tools
Collaborate and coordinate
o Partner within the company and partner with integration experts – SnapLogic
✔
✔
✔

Today’s Agenda
• Introduction to iPaaS and SnapLogic
• Xactly Case Study:
o What to Look for in a Cloud Integration Platform
• SnapLogic Elastic Integration Demonstration
• Discussion

Elastic Integration Platform as a Service
Integration Cloud!
Designer, Manager, Dashboards
(Multi-tenant cloud service)
Elastic Execution!
Snaplex
Snaps!
(Buy or Build)
“Cloudplex”
“Hadooplex”
“Groundplex”

Hybrid Deployment
• Streams: No data is
stored/cached
• Secure: 100%
standards-based
• Elastic: Scales out &
handles data and app
integration use cases
Metadata
Data

Elastic Scale Out
• Each Snaplex can
elastically expand
and contract based
on data traffic
flowing through it.
• Built-in smarts to
automatically scale
the Snaplex out and
in to handle variable
traffic loads

SnapLogic for Big Data Integration
ACQUIRE PREPARE DELIVER
Sort
Aggregate
Join
Merge
Transform
Hadoop + SnapReduce

SnapReduce and the Hadooplex
YARN
YARN
MapReduce
MapReduce
MapReduce
MapReduce
MapReduce
MapReduce
MapReduce
MapReduce
Snaplex YARN Application!
MapReduce Generation!
Snaplogic iPaaS + Hadoop
= Snaplex Container

SnapLogic Demonstration
Tim Lui
Product Manager, SnapLogic
When looking at the technology developments at SnapLogic and the recent infusion of capital,
SnapLogic is well positioned to make the case that the company and its solution are moving
into a strong leadership position in the big data analytics and integration space.

Discussion
@SnapLogic
Facebook.com/SnapLogic
Plus.google.com/+SnapLogic