How Snap's Email Marketing can add value to your business ...

1. the valueof
Email Marketing
how Snap’s Email Marketing can add
value to your business...

2. Email is one of the digital
channels used as a delivery and
communication medium; it is a
crucial part of the marketing mix.
Email Marketing
 It is flexible and cost effective
making it particularly suitable for
small to mediumbusinesses.
 Provides direct client contact and
builds connections.
 Generates immediate responses.
 Easily track able with results
available instantly.
 Cost-effective way of reaching a
large number of people at once.
What is email
marketing?

3. Sell
use email to assist selling products
and services.
Serve
use email to help serve customers.
Speak
communicate with customers
(both existing andpotential).
Save
email marketing can save money/
reduce the cost of marketing.
Sizzle
use email to help build brand identity.
How can I tap
into my clients
via email?

4. Use Email Marketing
for Customer Lifecycle
Management
Prospecting
Qualifying
Leads
NurturingRetention
Email can be used as a
communication touch pointfor
your customers at almost
every stage of the customer
life cycle.
Post-Sale
Activation

5. The Process
The process to get a
campaign underway
is quite simple:
Start with a customer list - we recommend lists segmented
into 500 or less. If you don’t have a list we can help you create
one by starting with a Direct Mail campaign.
1 2 3 42. Create the campaign
idea - anoffer.
3. Every emarketing
message MUST have
a call toaction!
4. Results
1. Start with thelist

6. The Process
The process to get a
campaign underway
is quite simple:
The idea - We will assist you to come up with the campaign
idea and messaging.
1 2 3 42. Create the campaign
idea - anoffer.
3. Every emarketing
message MUST have
a call toaction!
4. Results
1. Start with thelist

7. The Process
The process to get a
campaign underway
is quite simple:
Call to action - Make sure there are plenty of ways given for a
prospect to interact with you. e.g download this whitepaper, subscribe
to our newsletter, learn more, click through to website, apply now, etc.
1 2 3 42. Create the campaign
idea - anoffer.
3. Every emarketing
message MUST have
a call toaction!
4. Results
1. Start with thelist

8. The Process
The process to get a
campaign underway
is quite simple:
Results - With each email we send, you receive
a set of powerful reports that allows you to see
who opened it, who it bounced from and even
what links each contact clicked within the email •
Track opens and click throughs •Manage and
view bounces •System integrates with Google
Analytics • View all the emails a contact has
1 2 3 42. Create the campaign
idea - anoffer.
3. Every emarketing
message MUST have
a call toaction!
4. Results
1. Start with thelist
Email Marketing read over time.

9. The Process
The process to get a
campaign underway
is quite simple:
Snap streamlines this process
for you, from list uploads, design
through to campaign distribution
and reporting.
2. Create the campaign
idea - anoffer.
3. Every emarketing
message MUST have
a call toaction!
4. Results
1. Start with thelist
Email Marketing

10.  Be customer targeted and personal.
 Provide measured results through
reporting and tracking.
 Be professionally designed for the
most impact.
 Be managed from start to finish.
 Be cost-effective and affordable.
 Deliver high ROI.
 Build relationships and provide value.
 Increase conversion rates.
 Compliment other marketing such as
direct mail campaign.
A Snap email campaign will:
Email Marketing

11. Snap will make
it happen
Email Marketing
Customised
Template
Integration
with a direct
mail campaign
Campaign
Development
Email
Send
Report
-Analytics