How to create content that resonates from marketing expert, Doug Kessler, brought to you by SnapApp's The Tuning Fork.

1. “13 Standout Quotes to Inspire
Your Next Content Campaign”
From Doug Kessler

2. It used to be enough just to be
doing content marketing… and
now it isn’t enough – that just gets
you in the game, now.”

3. “A lot of what resonates in marketing
is marketing that breaks convention –
that doesn’t look like marketing.

4. When something looks and
feels and smells like marketing,
people put up their defenses.”

5. Put yourself in their shoes – as
someone who is bombarded by
content.”

6. “One of the first jobs is can you get
someone to lean forward? You’ve got
to get them to lean forward.

7. The more you know about your
audience, the more chance you have at
making content that resonates.”

8. Use that insight to look them
right in the eye, and say this is
for you.”

9. I think that’s actually the lion’s share
of why people make content that
doesn’t resonate – it’s that they never
actually set out to do so.”

10. “Today’s B2B voice is different.”

11. The old B2B voice was to be
venerable, authoritative, BIG,
and serious.”

12. “Now the values of a B2B brand come
from transparency, authenticity,
humanity, and personality.

13. It’s all the things a person
is – it’s fun and interesting.”

14. You don’t have to be stiff, you can
have fun with it, be hard hitting – be
yourself, essentially.”

15. Get your audience leaning forward
with interactive content!
Download the Demand Gen
Marketers Guide Today