Sam Hutchings

Barcelona Area, Spain Spain

Product Marketing Consultant

Advertising / Marketing / PR

What is product marketing? It's the last thing your customers see before buying your product or signing up for your service. If you're used to the funnel analogy, it's the last step. My job is to: - Write positioning and messaging for your new products and features - Think about how to drive adoption of your new product and features - Look at the competitive landscape and market in which you operate (this is proper, traditional marketing!) - Help your sales team to sell more and close more deals by understanding how your product fits your market I work with your product name, marketing team, and your sales team to better understand your product and how it can benefit your customers. Co...