2. Retail media is the third fastest-growing
advertising channel in 2023 after Digital OOH
and CTV…
Source: 2023 Global Mid-Year Forecast by GroupM

3. It is expected to reach $125.7 billion
globally in 2023.
Source: 2023 Global Mid-Year Forecast by GroupM

4. Here are the trends in retail media from
around the world…

5. The US leads the way in retail
media growth…

6. $45.15 bn
expected retail media spending in
2023 in the US
> $100 bn
Source: Insider Intelligence
expected retail media spending
by 2027

7. Top Retail Media Networks in the US…
Walmart Connect
Target Roundel
Kroger Precision Marketing
#1
#2
#3
Source: Statista (2022)
Amazon
Instacart
eBay
#1
#2
#3
Brick & Mortar Digital

8. In Latin America, the size of the
retail media market is estimated
to be USD 1 billion

9. Top Retail Media
Networks in
LATAM…
Mercado Libre
Jumla
Fabella
#1
#2
#3
Source: Insider Intelligence, Sep 2023
#4 Walmart Mexico

10. In Europe, besides Amazon and eBay,
domestic players are emerging with their own
retail media offerings…

11. Retail media ad spend in
Europe in 2022
€10 bn
£2.7 bn
Retail media ad spend in
the UK in 2022

12. Top Domestic Retail Media Networks
Zalando
Carrefour
#1
#2
Source: Statista (2022)
Tesco
Ocado
#1
#2
Europe UK

13. Meanwhile, in Asia investment in retail
media is rapidly growing…

14. projected share of all
ad spend in China on
retail media in 2023
38.1%
Source: Insider Intelligence (2023)

15. of advertising decision makers are
currently advertising on 1-3 retail
media networks
$$$$$
88%
Retail media advertising
accounts for 1 in 5
advertising dollars spent
Source: IAB SEA + India (2023)
In South-East Asia & India…

16. Top Domestic
Retail Media
Networks in Asia
Carousell
Alibaba
#1
#2
Source: IAB SEA + India (2023)
Flipkart
JD
#3
#4
Grab
Lazada
Tokopedia
Shopee
#5
#6
#7
#8