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The Farming Show
2. The Farming Show
The country’s longest-running (18 years) dedicated daily Farming radio
programme
Hosted by Jamie Mackay, the show covers rural updates, as well as regular
industry-related interviews regarding business, weather, politics and
more.
When is it?
• Farming Show – 12-1pm Weekdays
• Farming Show Reloaded – 5-6am Weekdays
• Best of Farming Show – Saturday 6-7am
• Farmingshow.com
3. Who Is On
John Key (Prime Minister)
Bruce Wills (President of Federated Farmers NZ)
Sir Henry van der Heyden (Chairman of Fonterra)
Daniel Corbett (Metservice Weather Ambassador)
Ken Ring (The "Moon Man)
Sir Brian Lochore / Sir Colin Meads/ Dick Tayler/Andrew Hore (Farming Ambassadors)
Chris Russell (Australian Correspondent)
Don Carson (Rural Broadcaster)
Barry Soper(Political Editor)
Bill English (Deputy PM & Minister of Finance)
David Shearer (Leader of the Opposition)
David Carter (Minister of Agriculture) / Damien O’Connor (Labour Agriculture Spokesman)
Mike Peterson (Beef and Lamb NZ)
Jacqueline Rowarth (Professor of Agriculture)
Jim Hopkins (Rural Raconteur)
Elle Ludemann / Kate Taylor (Rural Bloggers)
Tony Alexander / Cameron Bagrie (Economists)
4. Rural Sector and Radio
Farmers listen to the radio at the breakfast table,
in the milking and farming sheds,
in the Ute, on the drive to and from town and at social events.
They listen to music, they listen to news. They are easily reached by radio.
5. Talking to the right people
All Radio Stations The Farming Show
6. Insights
• Agriculture is responsible for 60-70% of NZ export income.
• The NZ dairy industry is now a $12 billion business and growing.
• New Zealand has 126,000 people employed in the rural sector, or 11.8% of the
entire workforce.
• Internet and mobile browsing usage is on the rise in the rural market with over
37% being moderate-heavy internet users
• Radio maintains one of the strongest media presences in the rural market -
67% are medium or bigger radio listeners
7. The Farming Show Broadcast Markets
Northland 729AM
Auckland 1332AM
Waikato 792AM
Bay of Plenty 1521AM
Rotorua 1350AM
Tokoroa 1413AM
Gisborne 945AM
Taupo 90.4FM
Hawke’s Bay 1125AM
Taranaki 774AM
Wanganui 1062AM
Manawatu 1089AM
Wairarapa 846AM & 91.9FM
Wellington 1503AM and 93.7FM
Nelson 549AM
Marlborough 98.5FM
West Coast 89.9FM
Canterbury 1503AM
Mid Canterbury 702AM & 873AM
South Canterbury 1494AM
North Otago 1395AM
Otago 693AM
Central Otago 89.6, 90.6 & 95.1FM
West & South Otago 91.3FM
Southland 94.8FM & 558AM
8. Rural Sector and the Internet
Farmers are now more than ever using technology and the internet
Whether it is to help increase profitability, through searching for information on
products before they buy
To help with compliance
Or just to increase knowledge
Radio can effectively be used to reinforce brands and is great for call to action campaignsAn effective campaign delivers the concept and doesn’t try to explain too much,it will drive listeners to your website for more in information. It builds share of mind and offers a call to action. Ac neilson have release stats that in the rural sector 50% are moderate-heavy Radio listeners.
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Farmers are getting online, to research, read reviews they are more than ever becoming an informed buyer.They are using new technolgies every day such as, Gps tracking systems for effluent spraying, so are becoming increasing up t o date with the latest technologiesDiary Farmers report in daily to Fonterra on the website Fencepost, about milk quality and volumes, so are better internet user than sheep and beef farmers, but all are embracing this new world we live in . Ac neilson have recently release data that 37% of rural users are being moderate-heavy internet users
The Farming Show also posts regular updates on it’s Facebook page and twitter account and encourage interaction with their audience through with their 1200 followers.Using these new mediums to interact with our audience, we are able to get a better understanding of what makes the tick and then how to engage with them, leading to better digital products