The Ebook Revolution - San Francisco Writers Conference 2010 with Dan Poynter and Mark Coker

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At the 2010 San Francisco Writers Conference, Dan Poynter (Para Publishing) and Mark Coker (Smashwords) presented this session titled, "The EBook Revolution." Attendees learned how to produce, publish, price, distribute and market a multi-format ebook.

Education Business Technology

San Francisco Writers Conference Dan Poynter of Para Publishing Mark Coker of Smashwords The Ebook Revolution February 13, 2010

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The eBook Revolution How eReaders are Transforming Publishing © 2010

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Data: AAP http://www.publishers.org/documents/S12008Final.pdf plus recent sales data. 2009 is an estimate based on YTD percentage growth rate Jan-Nov 2009, multiplied by 2008 sales

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Larger available market Low Cost More sales & profit

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printer Print Publisher Shipper/w/d customer bookseller customer ebookseller customer ebookseller E-distributor customer E-publisher E-publisher E-publisher remainder pass along Used bookstores PRINT BOOKS eBOOKS

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Source: Smashwords survey of 13,500 recent purchases, analyzing relative total net sales at each price point per title Preliminary data. Revenue data for price points $11.00 and higher may lack statistical significance due to lower underlying sample size.

Source: Smashwords random survey of 353 “name-your-own-price” sales Average, paid sales: $3.20 Median, paid sales: $3.00 Average, paid & free: $.49

[object Object],Where to find Mark Coker: Web: www.smashwords.com Blog: blog .smashwords.com HuffPo: huffingtonpost .com/mark- coker Twitter: @ markcoker Email: first initial second initial @smashwords.com Where to find Dan Poynter: Web: www.parapub.com Sign up for the FREE Publishing Poynters ezine Twitter: @ danpoynter Email: FirstnameLastname @ parapublishing .com SizzleReel: http://www. youtube .com/watch?v=mWl0fnBu7bs

THE END Electronic books are not going anywhere—they are already here

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The Ebook Revolution - San Francisco Writers Conference 2010 with Dan Poynter and Mark Coker

1. San Francisco Writers Conference Dan Poynter of Para Publishing Mark Coker of Smashwords The Ebook Revolution February 13, 2010

6. S: Someone printed out the whole thing?

9. 9 editions of the same Work

10.

11.

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16. N: Mark Coker

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19.

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21.

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23. Data: AAP http://www.publishers.org/documents/S12008Final.pdf plus recent sales data. 2009 is an estimate based on YTD percentage growth rate Jan-Nov 2009, multiplied by 2008 sales

24. Data: AAP http://www.publishers.org/

25.

26.

27.

28.

29.

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31. Larger available market Low Cost More sales & profit

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41. printer Print Publisher Shipper/w/d customer bookseller customer ebookseller customer ebookseller E-distributor customer E-publisher E-publisher E-publisher remainder pass along Used bookstores PRINT BOOKS eBOOKS

42.

43.

44. Source: Smashwords survey of 13,500 recent purchases, analyzing relative total net sales at each price point per title Preliminary data. Revenue data for price points $11.00 and higher may lack statistical significance due to lower underlying sample size.

45. Source: Smashwords random survey of 353 “name-your-own-price” sales Average, paid sales: $3.20 Median, paid sales: $3.00 Average, paid & free: $.49

46.

47.

48.

49.

50. THE END Electronic books are not going anywhere—they are already here

Editor's Notes

.
.
Fripp: Pause. Eye contact with 6 people in front for 3 seconds each. opening line to one person. Thank you for that generous introduction. (3)
The book is written, maybe printed. Now how else can it be sold?
S: BTW, I mentioned your site while speaking Cape Town. Guy came up to me at the cocktail party about 3 hours later. Said he registered on your site, uploaded 3 titles, and dressed for dinner--already
Still must edit and proof Concentrate on editorial S: I finished SPM-2 and uploaded it to Smashword. It was converted and for sale within hours. Then it took 3 weeks to have the book printed.
See new chart at http://www.openebook.org/doc_library/industrystats.htm
S: Australian
Davenport
.

The Ebook Revolution - San Francisco Writers Conference 2010 with Dan Poynter and Mark Coker

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Editor's Notes