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ERE Webinar: Future-Proof Recruiting by Building Talent Pipelines

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Just-in-time hiring is dead. Organizations that understand how to future-proof their talent acquisition and recruitment marketing strategy will be brand-led, relationship-centric and data-driven. SmashFly's Chris Brablc discusses how to build talent pipelines for today and tomorrow so you can get ahead of the competition by building relationships with candidates earlier in the process.

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ERE Webinar: Future-Proof Recruiting by Building Talent Pipelines

  1. 1. © 2016 SmashFly Technologies, Inc.1 Director of Product Marketing, SmashFly #LeadGenTA@cbrablc
  2. 2. © 2016 SmashFly Technologies, Inc.2 © 2016 SmashFly Technologies, Inc.2 © 2016 SmashFly Technologies, Inc.2
  3. 3. © 2016 SmashFly Technologies, Inc.3 © 2016 SmashFly Technologies, Inc.3 © 2016 SmashFly Technologies, Inc.3
  4. 4. © 2016 SmashFly Technologies, Inc.4 © 2016 SmashFly Technologies, Inc.4 © 2016 SmashFly Technologies, Inc.4
  5. 5. © 2016 SmashFly Technologies, Inc.5 © 2016 SmashFly Technologies, Inc.5 © 2016 SmashFly Technologies, Inc.5
  6. 6. © 2016 SmashFly Technologies, Inc.6 © 2016 SmashFly Technologies, Inc.6
  7. 7. © 2016 SmashFly Technologies, Inc.7 © 2016 SmashFly Technologies, Inc.7 Just in Time Hiring is Dead
  8. 8. © 2016 SmashFly Technologies, Inc.8 © 2016 SmashFly Technologies, Inc.8 Companies that build relationships earlier win
  9. 9. © 2016 SmashFly Technologies, Inc.9 © 2016 SmashFly Technologies, Inc.9
  10. 10. © 2016 SmashFly Technologies, Inc.10 © 2016 SmashFly Technologies, Inc.10 12 18 Number of Sources Candidates Utilize Before Accepting an Offer
  11. 11. © 2016 SmashFly Technologies, Inc.11 © 2016 SmashFly Technologies, Inc.11
  12. 12. © 2016 SmashFly Technologies, Inc.12 © 2016 SmashFly Technologies, Inc.12 Job Ad Twitter Glassdoor LinkedIn Google (SEO) Referral Event Career Site Email Email Email Job Ad Employee Stories Facebook Event Career Site Career Site
  13. 13. © 2016 SmashFly Technologies, Inc.13 © 2016 SmashFly Technologies, Inc.13 Job Ad Twitter Glassdoor LinkedIn Google (SEO) Referral Event Career Site Email Email Email Job Ad Employee Stories Facebook Event Career Site Career Site
  14. 14. © 2016 SmashFly Technologies, Inc.14 © 2016 SmashFly Technologies, Inc.14 Job Ad Twitter Glassdoor LinkedIn Google (SEO) Referral Event Career Site Email Email Email Job Ad Employee Stories Facebook Event Career Site Career Site
  15. 15. © 2016 SmashFly Technologies, Inc.15 © 2016 SmashFly Technologies, Inc.15 Job Ad Twitter Glassdoor LinkedIn Google (SEO) Referral Event Career Site Email Email Email Job Ad Employee Stories Facebook Event Career Site Career Site
  16. 16. © 2016 SmashFly Technologies, Inc.16 © 2016 SmashFly Technologies, Inc.16
  17. 17. © 2016 SmashFly Technologies, Inc.17 © 2016 SmashFly Technologies, Inc.17 © 2016 SmashFly Technologies, Inc.17
  18. 18. © 2016 SmashFly Technologies, Inc.18 © 2016 SmashFly Technologies, Inc.18 © 2016 SmashFly Technologies, Inc.18 Job Ad Twitter Glassdoor LinkedIn Google (SEO) Referral Event Career Site Email Email Email Job Ad Employee Stories Facebook Event Career Site Career Site
  19. 19. © 2016 SmashFly Technologies, Inc.19 © 2016 SmashFly Technologies, Inc.19 © 2016 SmashFly Technologies, Inc.19 Job Ad Twitter Glassdoor LinkedIn Google (SEO) Referral Event Career Site Email Email Email Job Ad Employee Stories Facebook Event Career Site Career Site
  20. 20. © 2016 SmashFly Technologies, Inc.20 © 2016 SmashFly Technologies, Inc.20 © 2016 SmashFly Technologies, Inc.20 2. Place talent network form in apply flow • Optional completion • First step before apply process • Simple contact information
  21. 21. © 2016 SmashFly Technologies, Inc.21 © 2016 SmashFly Technologies, Inc.21 © 2016 SmashFly Technologies, Inc.21 1,000 new leads a day that can be nurtured in the future!
  22. 22. © 2016 SmashFly Technologies, Inc.22 © 2016 SmashFly Technologies, Inc.22 © 2016 SmashFly Technologies, Inc.22 3. Treat events as long term lead generators • Campus • Diversity • Military
  23. 23. © 2016 SmashFly Technologies, Inc.23 © 2016 SmashFly Technologies, Inc.23 © 2016 SmashFly Technologies, Inc.23
  24. 24. © 2016 SmashFly Technologies, Inc.24 © 2016 SmashFly Technologies, Inc.24 © 2016 SmashFly Technologies, Inc.24 1. Set expectations up front • Frequency • Valuable Content • Turn Off once in Hiring Process
  25. 25. © 2016 SmashFly Technologies, Inc.25 © 2016 SmashFly Technologies, Inc.25 © 2016 SmashFly Technologies, Inc.25 2. Provide valuable content, not just jobs • Re-purpose marketing content (i.e. industry white papers) • Re-purpose TA content (i.e. employee stories) • Glassdoor reviews
  26. 26. © 2016 SmashFly Technologies, Inc.26 © 2016 SmashFly Technologies, Inc.26 © 2016 SmashFly Technologies, Inc.26 113,961 subscribers CH2M June 2015 Click through (CTR) 30 % Opens 6% On average 410 new applicants per month
  27. 27. © 2016 SmashFly Technologies, Inc.27 © 2016 SmashFly Technologies, Inc.27 © 2016 SmashFly Technologies, Inc.27 3. Offer ways to apply throughout • Secondary call-to-actions • Relevant job offers • Recruiter outreach
  28. 28. © 2016 SmashFly Technologies, Inc.28 © 2016 SmashFly Technologies, Inc.28 © 2016 SmashFly Technologies, Inc.28
  29. 29. © 2016 SmashFly Technologies, Inc.29 © 2016 SmashFly Technologies, Inc.29 © 2016 SmashFly Technologies, Inc.29 • Email and SMS conversion rates – What content works? – Time of send Clickthrough Rate: 5% Conversion Rate: 1% Clickthrough Rate: 25% Conversion Rate: 10% Clickthrough Rate: 12% Conversion Rate: 5%
  30. 30. © 2016 SmashFly Technologies, Inc.30 © 2016 SmashFly Technologies, Inc.30 © 2016 SmashFly Technologies, Inc.30 • Email and SMS conversion rates – What content works? – Time of send Clickthrough Rate: 5% Conversion Rate: 1% Clickthrough Rate: 25% Conversion Rate: 10% Clickthrough Rate: 12% Conversion Rate: 5%
  31. 31. © 2016 SmashFly Technologies, Inc.31 © 2016 SmashFly Technologies, Inc.31 © 2016 SmashFly Technologies, Inc.31 • Pipeline health – How many candidates do you have that are interested and qualified?
  32. 32. © 2016 SmashFly Technologies, Inc.32 © 2016 SmashFly Technologies, Inc.32 © 2016 SmashFly Technologies, Inc.32 • Source of hire – How do we understand how talent networks contribute to hires?
  33. 33. © 2016 SmashFly Technologies, Inc.33 © 2016 SmashFly Technologies, Inc.33 © 2016 SmashFly Technologies, Inc.33
  34. 34. © 2016 SmashFly Technologies, Inc.34 © 2016 SmashFly Technologies, Inc.34 © 2016 SmashFly Technologies, Inc.34
  35. 35. © 2016 SmashFly Technologies, Inc.35 © 2016 SmashFly Technologies, Inc.35 © 2016 SmashFly Technologies, Inc.35 Experienced Executive HourlyMilitary Diversity Campus Internal Employer Branding Job Marketing SourcingSocial SEO & PPC Events Career Site Landing Pages Mobile Referrals Job Alerts Email & SMS Content Resume Mining ATTRACT NURTURE ENGAGE FIND CONVERT FINANCIAL ANALYSTS JAVA ENGINEERS JUNIOR WEB DEVELOPERS ENTERPRISE SALES SALES OPERATIONS SEO
  36. 36. © 2016 SmashFly Technologies, Inc.36 Visit our blog: blog.smashfly.com.

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