2. USA Population: 307m
Have mobile: 93%
Smartphone: 40%
Addressable: 122m
3.
4.
5. America is
50% Mobile > Desktop
Smart phone
Mobile is a
“first” consideration
Mobile apps
Mobilized sales team
Mobile is part of Mobile advertising
contact plan
Mobile content
Mobile couponing
Lay the Mobile Mobile at retail
Foundation
Mobile website
Mobile search
2011 2012 2013