Learn the absolute musts of great displays and how to add dazzle to your displays. Plus, discover ways to incorporate signage, technology and other elements into a display to truly engage your customers.

1. DISPLAYS
Dull to Dazzling!
Presented by Susan Wagner
Smart Retailer Magazine

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3. The Goal of a Good Display
Highlight Product
Set the Store’s Theme and Tone
Catch Your Customers’ Attention
Create an Interesting Atmosphere
Make It Easy to Buy

4. A Good Display Needs…
A Focal Point

5. A Good Display Needs…
A Focal Point

6. A Good Display Needs…
Height

7. A Good Display Needs…
Height

8. A Good Display Needs…
Height

9. A Good Display Needs…
Movement

10. A Good Display Needs…
Movement

11. A Good Display Needs…
Movement

12. A Good Display Needs…
A Theme

13. A Good Display Needs…
A Theme

14. A Good Display Needs…
Color

15. A Good Display Needs…
White Space

16. Now
Add the Dazzle!

17. Add Dazzle With…
Interesting
Backdrops

18. Add Dazzle With…
Interesting
Backdrops

19. Add Dazzle With…
Interesting
Backdrops

20. Add Dazzle With…
Interesting
Backdrops

21. Add Dazzle With…
Great Props

22. Add Dazzle With…
Great Props

23. Add Dazzle With…
Great Props

24. Add Dazzle With…
Great Props
Lighting

25. Add Dazzle With…
Great Props
Lighting

26. Add Dazzle With…
Lighting

27. Add Dazzle With…
Color

28. Add Dazzle With…
Color

29. Add Dazzle With…
Color

30. Add Dazzle With…
Color

31. Add Dazzle With…
Color

32. Add Dazzle With…
Something Exciting

33. Add Dazzle With…
Something Exciting

34. Add Dazzle With…
Something Exciting

35. Add Dazzle With…
Something Exciting

36. Add Dazzle With…
Something Exciting

37. Take a Display Beyond with…
Signage
To Announce
Products

38. Take a Display Beyond with…
Signage
To Introduce
New Products

39. Take a Display Beyond with…
Signage
To Speak
Directly to
Your
Customers

40. Take a Display Beyond with…
Signage
To Speak
Directly to
Your
Customers

41. Take a Display Beyond with…
Signage
Encourage
Sales

42. Take a Display Beyond with…
Signage
Encourage
Sales

43. Take a Display Beyond with…
Signage
To Tell
What the
Product Is

44. Take a Display Beyond with…
Signage
To Tell
What the
Product Is

45. Take a Display Beyond with…
Signage
To Show a
Product’s
Popularity

46. Take a Display Beyond with…
Signage
To Show a
Product’s
Popularity

47. Take a Display Beyond with…
Signage
To Provide
Gift Ideas

48. Take a Display Beyond with…
Signage
To Entertain
Your
Customers

49. Take a Display Beyond with…
Signage
To Entertain
Your
Customers

50. Take a Display Beyond with…
Signage
To Entertain
Your
Customers

51. Take a Display Beyond with…
QR Codes
To Give
Customers
More Info

52. Take a Display Beyond with…
QR Codes
To Show
How a
Product
Is Made

53. Take a Display Beyond with…
QR Codes
To Encourage
People
to Interact
With You

54. Take a Display Beyond with…
QR Codes
To Give
Selling or
Decorating Tips

55. Take a Display Beyond with…
QR Codes
To Promote
Specials

56. Take a Display Beyond with…
QR Codes
To Sell When
You Can’t

57. Take a Display Beyond with…
Video
To Help
Sell by
Providing
More Info

58. Take a Display Beyond with…
Video
To Help
Sell by
Demonstrating
Other Options

59. Take a Display Beyond with…
Video
To Sell
Custom
Merchandise

60. Take a Display Beyond with…
Special Displays
To Highlight
Certain Price
Points

61. Take a Display Beyond with…
Special Displays
To Highlight
Gifts to Go

62. Take a Display Beyond with…
Special Displays
To Showcase
Local Products

63. Take a Display Beyond with…
Special Displays
To Give a Sense
of Quality

64. Take a Display Beyond with…
Special Displays
To Promote
Gift Certificates
or Other
Store Amenities

65. Take a Display Beyond with…
Special Displays
To Promote
Gift Certificates
or Other
Store Amenities

66. Take a Display Beyond with…
Special Displays
To Highlight
Gifts for Certain
Customer
Categories

67. Take a Display Beyond with…
Special Displays
To Promote
Contests
(and build
your database)

68. Take a Display Beyond with…
Demonstrations
To Encourage
Interaction with
Your Employees

69. Take a Display Beyond with…
Demonstrations
To Encourage
Interaction with
Your Employees

70. Displays are the Powerhorse
of Your Business
Help Them Do Their Job!

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