Visit the link below to download a free trial of AlertSite http://smartbear.com/products/web-monitoring/web-performance-management/download-alertsite-trial Web Load Testing is a flexible and quick way to assure you are ready for success during the peak holiday shopping season. Considering the fact that research shows over 75% of consumers went to a competitor's site as a result of poor performance during peak times like the holidays. Delivering top performance during peak periods is a business requirement. In this webinar, we’ll learn the 5 W's You Must Know When Load Testing… • Why load testing is important to your business • When you should load test • Who should be load testing • Where to load test—internal or external to your network • What are the top 5 charts to review when analyzing load testing results

1. 5w’s of Web
Load Testing

2. Who am I?
Michael Punsky
• Manager, Performance Consulting
• Web Performance Specialist
• michael.punsky@smartbear.com

3. Agenda
 Why load testing is important to your business
 When you should load test
 Who should be load testing?
 Where to load test—internal or external to your
network
 What are the top 5 charts to review to successfully
analyze load testing results
 AlertSite’s load testing services
 Q&A

4. Load Testing Definition
Load testing is the process of putting demand on a
system or device and measuring its response. Load
testing is performed to determine a system’s behavior
under both normal and anticipated peak load conditions.
It helps to identify the maximum operating capacity of an
application as well as any bottlenecks and determine
which element is causing degradation.
--From Wikipedia, the Free Encyclopedia

5. Why Load Testing is Important?
• 8-seconds rule – old response time limit (Zona Research)
• 5.1 seconds – conversion
declines (Aberdeen, Mar 2009)
• 4 seconds – users become
frustrated (NetForecast APDEX)
• 2 seconds – shopper expectations
for page load times
(Forrester, Sep 2009)

6. When to Load Test?
• Launching new Websites, applications and features
• Adding new infrastructure/ hardware
• Incorporating 3rd parties & partners
• During mergers & acquisitions
• Upgrading or virtualizing infrastructures
• Deploying new mobile initiatives
• Budgeting
• Planning for big marketing and sales Events/promotions
(Seasonal, Super Bowl Ads, World News, Weather Events,
Advertising Programs, etc.)

7. Who Should Perform the load test?
1. Do you have in-house expertise?
2. Do you have the necessary hardware, software
and licenses to perform the testing?
3. How quickly do you need this done?

8. Where to load test from 10 years ago

9. Where to Load Test from now?

10. Where to load test?
 Internal
– Performance Tuning
 External
– Hosted
– Cloud
– Browser

11. Analyzing Results
What are the top 5 charts and/or
Tables to review to successfully
analyze load testing results?

12. Basic Quality Graph

13. Average Page Load Time

14. Top Time-Consuming Requests

15. Rolled-Up Results Per Request

16. Total Network Throughput

17. AlertSite’s Load Testing Services
 Define the scenario using DéjàClick™
 3rd party content (leave in/remove/hybrid)
– Tests are scheduled and results are available in your
AlertSite console
– Assigned Load Test Engineer
• Project Manage
• Make customizations based on your needs
• Monitor test(s)
• Our experts can have your test(s) running fast.
– Consultative interpretation

18. Questions?