What's rewarded video and how can publishers use it to monetize websites? "Get Smart About Rewarded Video" explains it all in less than 2 minutes!
With rewarded video, users watch a video to get access to premium content like exclusive articles. Meanwhile, publishers watch CTRs and CPMs skyrocket. Rewarded video app revenue is 4 - 5x higher than that of display ads. Watch this explanatory video for more info on rewarded video and how it benefits publishers!
Watch the video version of this SlideShare: https://youtu.be/J43I80f06cA
Watch our demo: http://gallery.smartadserver.com/rtb-smart-mobile-video-interstitial-outstream-ad-format
More on Smart AdServer's video solutions: http://smartadserver.com/publisher-platform/video/
28. Bart reached
50 – 80%
of his audience
Vungle found their Rewarded Interstitial ad placement reached 50-80% of an app’s
audience.
29. CPMs were between
20 – 55€!
The typical CPM for a viewable, data-driven video ad
is between 22 - 55 €.
30. And CTRs were
ELEVATED
by
20 – 35%
The rewarded video CTR increase reported by in-app monetization and user
acquisition specialist Supersonic.
31. more
than
display ads!!
4 -
5x
The rewarded video CTR increase reported by in-app monetization and user
acquisition specialist Supersonic, when compared to the typical display ad CTR..
32. Bart’s app revenue
increased by
20 – 50%
Soomla reports that rewarded video can increase app revenue by 20 – 40%.
37. www.smartadserver.com www.smartadserver.com
Sources
In-Game Advertising the Right Way:: Monetize, Engage, Retain. Unity, 2016.
Cohen, Jasmine. (2016, October, 20). How Rewarded Videos Benefit App Developers and Advertisers Alike [Blog
post]. Retrieved from http://www.ironsrc.com/rewarded-videos-benefit-developers-advertisers/
Nizan, Yaniv. (2016, October 20). Increase Rewarded Video Revenue by Mastering Opt-In Ration [Blog post].
Retrieved from http://blog.soom.la/2016/06/increase-rewarded-video-revenue-by-mastering-opt-in-ratio.html
O’Kane, Ciaran. (2016, October, 20). King: Testing new Reward Video Ad Format to Monetise 400+ Million Users
[Blog post]. Retrieved from https://www.exchangewire.com/blog/2016/05/27/king-testing-new-reward-video-ad-
format-to-monetise-400-million-users/
Spina, Franco. (2016, October, 20). Top Strategies for Rewarded Video Ads in Mobile Games..[Blog post].
Retrieved from https://deltadna.com/blog/rewarded-video-ads-in-mobile-games/
Takahashi, Dean, (2016, October, 20). Supersonic Sees Big Growth for “Rewarded Video Ads” in Mobile Games
(Interview). [Blog post]. Retrieved from http://venturebeat.com/2015/03/01/supersonic-sees-big-growth-for-
rewarded-video-ads-in-mobile-games-interview/view-all/
Best Practices: Vungle Video Ad Placements,. Vungle,. Retrieved from http://vungle.com/wp-content/uploads/
2014/04/Best-Practices-Guide-4_14_14.pdf
.