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A LinkedIn Company
Lead Generation on SlideShare
Let your audience find you—more than 70M professionals actively
look for content like yours on SlideShare every month. You can
convert this targeted audience into quality business leads.
Attach a customizable lead form to your SlideShares and get:
•	 LinkedIn Autofill functionality leads
to higher form conversion
•	 Capture leads from consumers on the
go with mobile functionality
•	 Customizable lead forms
•	 Leads targeted by geography
•	 Marketing automation integrations
for quick and seamless leads review
•	 More leads from more channels
•	 Lead relevance
•	 Actionable leads
01
Why use SlideShare for lead generation?
Amplified
REACH
Lead
RELEVANCE
Actionable
RESULTS
As one of the top 100
most-visited websites in
the world with more than
70M professional users,
SlideShare can help
you distribute content
at scale.
More than 70% of SlideShare
traffic comes from targeted
search by users looking for
content like yours.
SlideShare also gets 5X more
professional users than any
other social platform.
*ComScore
The lead form can be
customized for your
needs, allows geo-
targeting and reaches
your audience on desktop
and mobile to create
quality leads.
Because it places SlideShare’s content distribution power in your hands.
+ =
02
Ready to get started?
4 steps and you’re on your way to generating
quality business leads
03
Step 1:
You can start creating your lead form by clicking on “Collect Leads” in the
navigation bar. Pick a presentation from “My Uploads” in your dashboard
or upload a new one.
1 2 3
Choose upload Create Lead Form Review and Publish
04
Step 2:
Set up your lead form
This is internal and for your
reference only. Eg: SlideShare
Lead Gen Campaign 1_March.
This is visible to your viewers. Quick
and direct descriptions work best.
Think about what information
you need from your prospects.
Decide on the placement of your
lead form. This will directly impact the
number of leads you generate.
Add your lead form campaign budget
and set geographic targeting
Add custom questions:
1 2 3
Choose upload Create Lead Form Review and Publish
05
Step 3:
Preview your lead form and publish
LinkedIn Autofill leads to
higher form conversions.
When users share their
LinkedIn details, the
quality of leads is also
likely to be higher.
1 2 3
Choose upload Create Lead Form Review and Publish
06
Step 4:
Review your leads
1. Select Account Settings to sync Marketing
Automation tools with your account.
2. Review your leads in the lead
dashboard. Export a .csv file
or view in Hubspot directly.
07
Best Practices
08
Picking the right SlideShare
Optimize your content mix for
lead generation.
Case-studies and thought leadership
content are most viewed during a buyer’s
research phase. Expect high views
but lower lead form conversions for
such content.
Tip: Ask less questions in the
lead form.
On the other hand, educational or
promotional content is viewed when
a buyer is interested in knowing more
about your product/service. In this
case, expect lower views but higher
lead form conversions. This is your
opportunity to ask your prospects
more questions.
09
Titles are the start of your funnel
Make sure your title accurately describes and sells your content.
Tip: Don’t forget to add a detailed
description to make your content
more discoverable in search. Leverage
SlideShare to boost your search visibility.
10
Entice your audience with
eye-popping cover slides
A book really is judged by its cover. This is what will initially attract viewers.
Craft a cover slide that people can’t resist clicking on.
Where to place the lead form
Slide placement impacts the number
of leads you generate and the quality
of leads.
•	 For example, attaching a lead form when
the viewer reaches the last slide or has
downloaded your SlideShare is likely to
capture relatively less, but higher quality
leads. It indicates the viewer’s interest in
that piece of content/topic.
•	 Attaching a lead form in the middle of the
SlideShare can get you a higher number
of leads given that a lot of users tend to
drop off before the end of the SlideShare.
•	 A/B test the slide placement and find
the right balance for your needs.
12
Distribution is Key
Embed on the Web: Expand your reach by
embedding your SlideShares in blog articles,
websites, LinkedIn posts and more.
Great content is not great until it reaches the right audience.
Be Social: Reach more viewers by
sharing your SlideShare content on
social media, like LinkedIn, Facebook,
Twitter and more.
13
More best practices for lead generation success.
Social Media
Examiner (2013)SalesForce (2014)HubSpot (2014)
Some product information in the above articles may be outdated. Please
reach out to us at support@slideshare.com for any questions/clarifications.
SlideShare is the best place to leverage the
high intent of an audience that’s engaged
with your content already.

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Lead Generation on SlideShare: A How-to Guide

  • 2. Lead Generation on SlideShare Let your audience find you—more than 70M professionals actively look for content like yours on SlideShare every month. You can convert this targeted audience into quality business leads. Attach a customizable lead form to your SlideShares and get: • LinkedIn Autofill functionality leads to higher form conversion • Capture leads from consumers on the go with mobile functionality • Customizable lead forms • Leads targeted by geography • Marketing automation integrations for quick and seamless leads review • More leads from more channels • Lead relevance • Actionable leads 01
  • 3. Why use SlideShare for lead generation? Amplified REACH Lead RELEVANCE Actionable RESULTS As one of the top 100 most-visited websites in the world with more than 70M professional users, SlideShare can help you distribute content at scale. More than 70% of SlideShare traffic comes from targeted search by users looking for content like yours. SlideShare also gets 5X more professional users than any other social platform. *ComScore The lead form can be customized for your needs, allows geo- targeting and reaches your audience on desktop and mobile to create quality leads. Because it places SlideShare’s content distribution power in your hands. + = 02
  • 4. Ready to get started? 4 steps and you’re on your way to generating quality business leads 03
  • 5. Step 1: You can start creating your lead form by clicking on “Collect Leads” in the navigation bar. Pick a presentation from “My Uploads” in your dashboard or upload a new one. 1 2 3 Choose upload Create Lead Form Review and Publish 04
  • 6. Step 2: Set up your lead form This is internal and for your reference only. Eg: SlideShare Lead Gen Campaign 1_March. This is visible to your viewers. Quick and direct descriptions work best. Think about what information you need from your prospects. Decide on the placement of your lead form. This will directly impact the number of leads you generate. Add your lead form campaign budget and set geographic targeting Add custom questions: 1 2 3 Choose upload Create Lead Form Review and Publish 05
  • 7. Step 3: Preview your lead form and publish LinkedIn Autofill leads to higher form conversions. When users share their LinkedIn details, the quality of leads is also likely to be higher. 1 2 3 Choose upload Create Lead Form Review and Publish 06
  • 8. Step 4: Review your leads 1. Select Account Settings to sync Marketing Automation tools with your account. 2. Review your leads in the lead dashboard. Export a .csv file or view in Hubspot directly. 07
  • 10. Picking the right SlideShare Optimize your content mix for lead generation. Case-studies and thought leadership content are most viewed during a buyer’s research phase. Expect high views but lower lead form conversions for such content. Tip: Ask less questions in the lead form. On the other hand, educational or promotional content is viewed when a buyer is interested in knowing more about your product/service. In this case, expect lower views but higher lead form conversions. This is your opportunity to ask your prospects more questions. 09
  • 11. Titles are the start of your funnel Make sure your title accurately describes and sells your content. Tip: Don’t forget to add a detailed description to make your content more discoverable in search. Leverage SlideShare to boost your search visibility. 10
  • 12. Entice your audience with eye-popping cover slides A book really is judged by its cover. This is what will initially attract viewers. Craft a cover slide that people can’t resist clicking on.
  • 13. Where to place the lead form Slide placement impacts the number of leads you generate and the quality of leads. • For example, attaching a lead form when the viewer reaches the last slide or has downloaded your SlideShare is likely to capture relatively less, but higher quality leads. It indicates the viewer’s interest in that piece of content/topic. • Attaching a lead form in the middle of the SlideShare can get you a higher number of leads given that a lot of users tend to drop off before the end of the SlideShare. • A/B test the slide placement and find the right balance for your needs. 12
  • 14. Distribution is Key Embed on the Web: Expand your reach by embedding your SlideShares in blog articles, websites, LinkedIn posts and more. Great content is not great until it reaches the right audience. Be Social: Reach more viewers by sharing your SlideShare content on social media, like LinkedIn, Facebook, Twitter and more. 13
  • 15. More best practices for lead generation success. Social Media Examiner (2013)SalesForce (2014)HubSpot (2014) Some product information in the above articles may be outdated. Please reach out to us at support@slideshare.com for any questions/clarifications. SlideShare is the best place to leverage the high intent of an audience that’s engaged with your content already.