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The Most Effective Ways to Identify New
Market Opportunities for Your Business
Table of
Contents
2
Questions to Consider Before
Formulating Strategy
01
Market Opportunity Analysis-
Ansoff Matrix
02
Market Opportunity
Assessment
03
Strategic Options
04
Start with Market
Research
05
Step 1- Define
Your Market
06
Step 2- Understand the Market
Adoption Curve
• Example- Smartphone adoption curve
• Market Strategies at Each Stage
of the Adoption Curve
07
Step 3- PESTLE Analysis to
Understand the Market
08
Step 4- Porter’s Five
Forces Analysis
09
Step 5- Create a
Competitive Advantage
10
Questions to Consider Before Formulating Strategy
3
Successful businesses are clear about their business model and ensure their market strategy is aligned to each aspect of their business model.
What is your
Business Mission
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What Product/
Service You Offer?
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it to your needs & capture your
audience's attention.
What are Your
Functional Processes?
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it to your needs & capture your
audience's attention.
Who is Your Target
Customer?
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audience's attention.
What is Your Go-To-
Market Strategy?
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it to your needs & capture your
audience's attention.
Market Opportunity Analysis - Ansoff Matrix
4
The Ansoff Matrix is one of the most popular strategic models for market growth. The model provides 4 possible business growth strategies - Market Penetration, Market Development,
Product Development, and Diversification.
ExistingMarketsNewMarkets
New Products and
Services
Existing Products and
Services
Ansoff’s Matrix
Market
Penetration
Penetrates existing
markets, gain market
share; sell more to
existing customer
Market
Development
Enter & develop
new markets
Diversification
Diversify your business
portfolio (leverage core
competencies)
Product
Development
Sell more to
current customers
& markets
Text
Here
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Market Opportunity Assessment
5
Do you have the capabilities to take advantage of market opportunities?
Segmentattractiveness
Capabilities
Segment 5
Low Priority
Medium Priority
High Priority
Segment 1
Segment 9
Segment 2
Segment 12
Segment 13
Segment 8
Segment 6
Segment 7
Segment 11
Segment 4
Segment 10
Segment 3
High
Low
Low High
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Strategic Options
6
Every company needs to review its market strategy. Do you have an opportunity to expand into new markets? Or should you be targeting some
markets better or exiting a few?
Target Your
Market Better
• More product/service
offerings
• Improved Marketing Pitch
• Competitive War for
Leadership
Drop Unprofitable
Markets, Focus on Niche
• Too many markets and
poor market position
• Declining profits and
market share
Diversify into
New Markets
• Leadership in Current
Market
• Resources and capability
to expand
• Demand in new markets
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Start with Market Research
7
Once you are clear about your business model and have identified market segments, do a thorough market research about their needs and how your
products meet their expectations.
Identify
the trends
This will help you position
your product and lead the
competitive race.
Identify
customer needs
This will help you create a
better product value and
expand your existing market.
Identify new
use cases
This can help you expand
your current market and tap
into new markets also.
Identify better,
faster solutions
This can help you create a
new market that did not
exist before.
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Step 1- Define Your Market
8
Product A
For Businesses
Protection of data
Protection from hacking
Protection from all virus &
malware
Protection from anti-virus
Protection from identity theft
Blocking objectionable content
Families/Individuals Text here Text here
Product B
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Identify the different use case scenarios of your product so that you can map your market and target it accordingly.
Step 2 - Understand the Market Adoption Curve
9
Analyze where the market is currently on the adoption curve- Is the market at the stage of Saturation or has it just taken off? Make strategies accordingly.
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CumulativeAdoption
Time
Innovators
Early
Adopters
Early
Majority
Later
Majority
Laggards
Saturation
Take Off
S – curve model of diffusion process
(adopted from Rogers 1962).
Example - Smartphone Adoption Curve
10
Insights
Since the launch of iPhone in 2007, the
adoption of smartphones has skyrocketed.
According to analyst Horace Dediu at Asymco,
the US market has passed the Early Adopters
stage, the Early Majority and is now entering
the Late Majority stage. The Late Majority has
now adopted smartphones for practical
purposes after they became widely adopted
by Early Majority.
Source- Research by analyst Horace Dediu at Asymco
Here is an example of market adoption curve for the Smartphones industry. Similarly, map out the adoption rate of your product in your industry.
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Market Strategies at Each Stage of the Adoption Curve
11
Depending where your product is on the adoption curve,
you can use the following strategies for maximum benefit.
Strategies for the
Saturation Stage
• Innovate to beat the competition in a
mature market
• Use your killer value proposition to
create new markets and new
customer segments
• Make it difficult for competitors to
copy your idea
Strategies for the
Takeoff Stage
• Claim Early Mover Advantage
• Focus on your Value Proposition
• Make it difficult for competitors to
enter the market
• Leverage the market forces of supply
and demand to establish the lead
Strategies for the
Middle Stage
• Beat the competition by superior value
proposition
• Create a formidable cost strategy to get the
price advantage
• Stay in tune with customer demands and needs
to retain customer loyalty
• Leverage strong partnerships to consolidate
market share
• Introduce new products or services or enter new
markets to keep the profits coming
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Step 3 - PESTLE Analysis to Understand the Market
12
P E S
TLE
Political
• Stability of government
• Potential changes to
legislation
• Global influences
Economic
• Economic growth
• Employment rates
• Inflation rates
• Monetary policy
• Consumer confidence
Sociological
• Income distribution
• Demographic influences
• Lifestyle factors
Technological
• International influences
• Changes in information
technology
• Take- up rates
Legal
• Tax policies
• Employment laws
• Industry regulations
• Health & safety regulations
Environmental
• Regulations & restrictions
• Customer attitudes
Perform PESTLE Analysis to determine how favorable is the political, economic and legal environment of the new market.
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Step 4 - Porter’s Five Forces Analysis
13
Use Porter’s Five Forces Analysis to analyze if the product/service can survive in the business environment.
• Number of suppliers
• Size of suppliers
• Uniqueness of each
supplier’s product or
service
• Focal company’s ability
to substitute
• Switching costs
Bargaining Power of
Suppliers
• Number of customers
• Size of each customer
order
• Differences between
competitors
• Price sensitivity
• Buyer’s ability to
substitute
• Buyer’s information
availability
• Switching costs
Bargaining
Power of Buyers
• Number of competitors
• Diversity of competitors
• Industry concentration
• Industry growth
• Quality differences
• Brand loyalty
• Barriers to exit
• Switching costs
Rivalry Among
Existing Competitors
• Barriers to entry
• Economies of scale
• Brand loyalty
• Capital requirements
• Cumulative experience
• Government policies
• Access to distribution
channels
• Switching costs
Threat of
New Entrants
• Number of substitute
products available
• Buyer propensity to
substitute
• Relative price
performance
of substitute
• Perceived level of
product differentiation
• Switching costs
Threat of Substitute
Products or Services
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Step 5 - Create a Competitive Advantage
14
Finally, choose the factors that will give you an edge over other competitors in the market and capitalize on those.
First Mover Advantage
Access to Intellectual Properties
Exclusive Strategic Partnerships
Low Cost Production
Know-how
Strategic Location
Strong R&D
Brand Popularity & Recognition
Barriers to Entry & Exit
Strategic Assets
Reputation
Access to Working Capital
Speed
Flexibility of Production Process
Exclusive Resale & Distribution Rights
Best Product or Customer Service
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The Most Effective Ways to Identify
New Market Opportunities for Your
Business Icons Slide
15
Additional
Slides
16
17
Agenda
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and capture your audience's attention.
Agenda 01
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and capture your audience's attention.
Agenda 03
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Agenda 02
Executive Summary - Market Overview
18
01
$8
Market
Revenue
02
$600-$900
Average Price Per Unit
Industrial Cameras
03
$300-$360
Average Price Per Unit
Frame Grabbers
04
$9
Market Size For last
Year of Study Period
05
$6
Base Year Market
Growth Rate
06
$8
Compound Annual
Growth Rate
07
$20
Degree of Technical
Change
08
$12
Market
Concentration
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Industry Size
19
6.5
MN
9.3
MN
8.1
MN
7.9
MN
9.7
MN
2016
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it to your needs and capture your
audience's attention.
2017
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it to your needs and capture your
audience's attention.
2018
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it to your needs and capture your
audience's attention.
2020
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to your needs and capture your
audience's attention.
2019
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it to your needs and capture your
audience's attention.
Target Market (Determine Your Brand’s Target Audience)
20
Target Audience
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Target Market Size & Growth
21
Penetrated Market
Target Market
Served Market
Total Available Market
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and capture your audience's attention.
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Target Market Size & Growth
22
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
2017 2018 2019 2020 2021 2022 2023 2024
GrowthRate(%)
MarketSize(RMB100Million)
Market Size Growth Rate
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Market Opportunity
23
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it to your needs and capture your
audience's attention.
2019
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it to your needs and capture your
audience's attention.
TODAY
$150 $350
Market Opportunity by
Business
24
$20
Online
Courses
$45
Virtual
Classroom
$125
Company
Business
$55
One- on-
One Tutoring
$30
E- learning
App
2020
2017
0
10000
20000
30000
40000
50000
Latin America Canada Japan Europe Asia Pacific US Rest of World
Market Trends (Current Number in Years)
25This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Market Trends (Percentage Spending in Years)
26
0
10
20
30
40
50
60
70
80
90
100
Africa Middle East Latin America Eastern Europe North America Asia Western Europe
2020
2017
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Market Trends (Market Size & Demand Forecast)
27
0
2
4
6
8
10
2016 2017 2018 2019 2020
Market Projected To Reach
US$ 1.1 Trillion by 2020
Asia-Pacific
The Largest Market
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Market Trends (Market with Potential for Growth)
28
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your needs and capture your
audience's attention.
30%
Middle East & Africa
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your needs and capture your
audience's attention.
45%
Asia-Pacific
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to your needs and capture your
audience's attention.
30%
The United States
Market Trends (High Growth Markets)
29
The United States
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to your needs and capture your
audience's attention.
Middle East & Africa
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to your needs and capture your
audience's attention.
Asia-Pacific
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to your needs and capture your
audience's attention.
55%
80%
50%
Market Trends (Key Market Drivers)
30
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01 02 03 04 05
Market
Driver
Market
Driver
Market
Driver
Market
Driver
Market
Driver
Thank You
31
Contact Number
0123456789
Address
# street number, city, state
Email Address
emailaddress123@gmail.com

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The Most Effective Ways To Identify New Market Opportunities For Your Business Complete Deck

  • 1. Click to edit Master subtitle style The Most Effective Ways to Identify New Market Opportunities for Your Business
  • 2. Table of Contents 2 Questions to Consider Before Formulating Strategy 01 Market Opportunity Analysis- Ansoff Matrix 02 Market Opportunity Assessment 03 Strategic Options 04 Start with Market Research 05 Step 1- Define Your Market 06 Step 2- Understand the Market Adoption Curve • Example- Smartphone adoption curve • Market Strategies at Each Stage of the Adoption Curve 07 Step 3- PESTLE Analysis to Understand the Market 08 Step 4- Porter’s Five Forces Analysis 09 Step 5- Create a Competitive Advantage 10
  • 3. Questions to Consider Before Formulating Strategy 3 Successful businesses are clear about their business model and ensure their market strategy is aligned to each aspect of their business model. What is your Business Mission This slide is 100% editable. Adapt it to your needs & capture your audience's attention. What Product/ Service You Offer? This slide is 100% editable. Adapt it to your needs & capture your audience's attention. What are Your Functional Processes? This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Who is Your Target Customer? This slide is 100% editable. Adapt it to your needs & capture your audience's attention. What is Your Go-To- Market Strategy? This slide is 100% editable. Adapt it to your needs & capture your audience's attention.
  • 4. Market Opportunity Analysis - Ansoff Matrix 4 The Ansoff Matrix is one of the most popular strategic models for market growth. The model provides 4 possible business growth strategies - Market Penetration, Market Development, Product Development, and Diversification. ExistingMarketsNewMarkets New Products and Services Existing Products and Services Ansoff’s Matrix Market Penetration Penetrates existing markets, gain market share; sell more to existing customer Market Development Enter & develop new markets Diversification Diversify your business portfolio (leverage core competencies) Product Development Sell more to current customers & markets Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 5. Market Opportunity Assessment 5 Do you have the capabilities to take advantage of market opportunities? Segmentattractiveness Capabilities Segment 5 Low Priority Medium Priority High Priority Segment 1 Segment 9 Segment 2 Segment 12 Segment 13 Segment 8 Segment 6 Segment 7 Segment 11 Segment 4 Segment 10 Segment 3 High Low Low High This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 6. Strategic Options 6 Every company needs to review its market strategy. Do you have an opportunity to expand into new markets? Or should you be targeting some markets better or exiting a few? Target Your Market Better • More product/service offerings • Improved Marketing Pitch • Competitive War for Leadership Drop Unprofitable Markets, Focus on Niche • Too many markets and poor market position • Declining profits and market share Diversify into New Markets • Leadership in Current Market • Resources and capability to expand • Demand in new markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 7. Start with Market Research 7 Once you are clear about your business model and have identified market segments, do a thorough market research about their needs and how your products meet their expectations. Identify the trends This will help you position your product and lead the competitive race. Identify customer needs This will help you create a better product value and expand your existing market. Identify new use cases This can help you expand your current market and tap into new markets also. Identify better, faster solutions This can help you create a new market that did not exist before. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8. Step 1- Define Your Market 8 Product A For Businesses Protection of data Protection from hacking Protection from all virus & malware Protection from anti-virus Protection from identity theft Blocking objectionable content Families/Individuals Text here Text here Product B This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identify the different use case scenarios of your product so that you can map your market and target it accordingly.
  • 9. Step 2 - Understand the Market Adoption Curve 9 Analyze where the market is currently on the adoption curve- Is the market at the stage of Saturation or has it just taken off? Make strategies accordingly. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CumulativeAdoption Time Innovators Early Adopters Early Majority Later Majority Laggards Saturation Take Off S – curve model of diffusion process (adopted from Rogers 1962).
  • 10. Example - Smartphone Adoption Curve 10 Insights Since the launch of iPhone in 2007, the adoption of smartphones has skyrocketed. According to analyst Horace Dediu at Asymco, the US market has passed the Early Adopters stage, the Early Majority and is now entering the Late Majority stage. The Late Majority has now adopted smartphones for practical purposes after they became widely adopted by Early Majority. Source- Research by analyst Horace Dediu at Asymco Here is an example of market adoption curve for the Smartphones industry. Similarly, map out the adoption rate of your product in your industry. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 11. Market Strategies at Each Stage of the Adoption Curve 11 Depending where your product is on the adoption curve, you can use the following strategies for maximum benefit. Strategies for the Saturation Stage • Innovate to beat the competition in a mature market • Use your killer value proposition to create new markets and new customer segments • Make it difficult for competitors to copy your idea Strategies for the Takeoff Stage • Claim Early Mover Advantage • Focus on your Value Proposition • Make it difficult for competitors to enter the market • Leverage the market forces of supply and demand to establish the lead Strategies for the Middle Stage • Beat the competition by superior value proposition • Create a formidable cost strategy to get the price advantage • Stay in tune with customer demands and needs to retain customer loyalty • Leverage strong partnerships to consolidate market share • Introduce new products or services or enter new markets to keep the profits coming This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 12. Step 3 - PESTLE Analysis to Understand the Market 12 P E S TLE Political • Stability of government • Potential changes to legislation • Global influences Economic • Economic growth • Employment rates • Inflation rates • Monetary policy • Consumer confidence Sociological • Income distribution • Demographic influences • Lifestyle factors Technological • International influences • Changes in information technology • Take- up rates Legal • Tax policies • Employment laws • Industry regulations • Health & safety regulations Environmental • Regulations & restrictions • Customer attitudes Perform PESTLE Analysis to determine how favorable is the political, economic and legal environment of the new market. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 13. Step 4 - Porter’s Five Forces Analysis 13 Use Porter’s Five Forces Analysis to analyze if the product/service can survive in the business environment. • Number of suppliers • Size of suppliers • Uniqueness of each supplier’s product or service • Focal company’s ability to substitute • Switching costs Bargaining Power of Suppliers • Number of customers • Size of each customer order • Differences between competitors • Price sensitivity • Buyer’s ability to substitute • Buyer’s information availability • Switching costs Bargaining Power of Buyers • Number of competitors • Diversity of competitors • Industry concentration • Industry growth • Quality differences • Brand loyalty • Barriers to exit • Switching costs Rivalry Among Existing Competitors • Barriers to entry • Economies of scale • Brand loyalty • Capital requirements • Cumulative experience • Government policies • Access to distribution channels • Switching costs Threat of New Entrants • Number of substitute products available • Buyer propensity to substitute • Relative price performance of substitute • Perceived level of product differentiation • Switching costs Threat of Substitute Products or Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 14. Step 5 - Create a Competitive Advantage 14 Finally, choose the factors that will give you an edge over other competitors in the market and capitalize on those. First Mover Advantage Access to Intellectual Properties Exclusive Strategic Partnerships Low Cost Production Know-how Strategic Location Strong R&D Brand Popularity & Recognition Barriers to Entry & Exit Strategic Assets Reputation Access to Working Capital Speed Flexibility of Production Process Exclusive Resale & Distribution Rights Best Product or Customer Service This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 15. The Most Effective Ways to Identify New Market Opportunities for Your Business Icons Slide 15
  • 17. 17 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 02
  • 18. Executive Summary - Market Overview 18 01 $8 Market Revenue 02 $600-$900 Average Price Per Unit Industrial Cameras 03 $300-$360 Average Price Per Unit Frame Grabbers 04 $9 Market Size For last Year of Study Period 05 $6 Base Year Market Growth Rate 06 $8 Compound Annual Growth Rate 07 $20 Degree of Technical Change 08 $12 Market Concentration This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 19. Industry Size 19 6.5 MN 9.3 MN 8.1 MN 7.9 MN 9.7 MN 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 20. Target Market (Determine Your Brand’s Target Audience) 20 Target Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 21. Target Market Size & Growth 21 Penetrated Market Target Market Served Market Total Available Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 22. Target Market Size & Growth 22 0 1 2 3 4 5 6 7 8 9 10 0 10 20 30 40 50 60 70 80 90 100 2017 2018 2019 2020 2021 2022 2023 2024 GrowthRate(%) MarketSize(RMB100Million) Market Size Growth Rate This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 23. Market Opportunity 23 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TODAY $150 $350
  • 25. 2020 2017 0 10000 20000 30000 40000 50000 Latin America Canada Japan Europe Asia Pacific US Rest of World Market Trends (Current Number in Years) 25This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 26. Market Trends (Percentage Spending in Years) 26 0 10 20 30 40 50 60 70 80 90 100 Africa Middle East Latin America Eastern Europe North America Asia Western Europe 2020 2017 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 27. Market Trends (Market Size & Demand Forecast) 27 0 2 4 6 8 10 2016 2017 2018 2019 2020 Market Projected To Reach US$ 1.1 Trillion by 2020 Asia-Pacific The Largest Market This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 28. Market Trends (Market with Potential for Growth) 28 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% Middle East & Africa This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45% Asia-Pacific This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% The United States
  • 29. Market Trends (High Growth Markets) 29 The United States This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Middle East & Africa This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Asia-Pacific This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 55% 80% 50%
  • 30. Market Trends (Key Market Drivers) 30 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05 Market Driver Market Driver Market Driver Market Driver Market Driver
  • 31. Thank You 31 Contact Number 0123456789 Address # street number, city, state Email Address emailaddress123@gmail.com