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2. Cover Letter for Social Networking Consulting Services
2
Dear (Client_name),
Thank you for reaching out to us for social media needs. We have identified that (client_name) is
facing issues related to social media presence to survive and grow in the industry. We intend to
offer high-quality social media consulting services to improve the brand credibility and customer
engagement.
We are confident that by our experience, your company will be able to achieve the goals as
mentioned below:
› Develop a long-term social media strategic plan to expand the social media presence on
different channels.
› Keep the social media profiles updated with new features and current trends to achieve the
most effective results.
› Create a content management calendar to organize your upcoming social media posts on
different platforms.
› Add text here.
We will prepare the initial design of the project to give you the appropriate look and feel of the
social media consulting services.
Feel free to contact us in case of any issue.
Sincerely,
(company_name)
3. Table of Contents
01 PROJECT CONTEXT AND OBJECTIVES
06 STATEMENT OF WORK AND CONTRACT
07 NEXT STEPS
02 OUR PROCESS
› Plan of Action
› Scope of Services
› Time frame
03
› Your Investment
› Multiple Packages for Social Media Consulting Services
INVESTMENT
04 COMPANY OVERVIEW
› Why Us
› About Us
› Our Services
› Our Team
05 OUR PAST EXPERIENCE
› Client Testimonials
› Case Study
3
5. Project Context and Objectives for Social Networking Consulting Services
5
We have identified that (client name) is facing difficulties in managing its social media presence on different platforms. The firm is also facing issues
related to diminishing revenue as the conversion rate is not up to the mark due to the less traffic on the social media channels.
Project Context
Project Objectives
Develop a long-term social
media strategic plan
We will develop a comprehensive strategic plan to enhance your social media
presence overtime. Also, we will be implementing a ‘scoreboard’ system to
track online the social media performance over multiple platforms.
Utilize social
media optimization
We will work towards keeping your social media profiles
updated with new features and current trends which in return
would help in increasing your followers base.
Create content
management calendar
We will focus towards ensuring that good content is being shared on all your
social media platforms. We will also work towards creating an appropriate
content calendar wherein you will share sponsored posts, offers etc.
Add
text here
Posting company
related updates
Optimizing
News Feed
Create engaging
social media content
OUR PRIMARY FOCUS AREAS
7. Plan of Action for Social Networking Consulting Services
Optimizing
Social Media
› Carry out a comprehensive analysis of a firm’s
current social media performance
› Develop social media metrics to track performance
› Add text here
3-5
DAYS
Social Media Strategic Plan
Development
› Develop a social media
strategic plan
› Add text here
5-10
DAYS
Create a Social Media
Channel Plan
› Create a tactical plan for how,
where and when to reach out on
social media platforms
› Add text here
10-13
DAYS
Develop
Content Calendar
› Manage social media accounts with respect to creating
and publishing content
› Add text here
13-15
DAYS
Manage and Execute
Engagement Plan
› Develop an
engagement plan to
connect with the target
audience
› Add text here
15-20
DAYS
› Determine social media goals and objectives
› Create SMART Framework
› Add text here
Kick
off Meeting
1-3
DAYS
7
8. Scope for Social Networking Consulting Services
8
Research
› Analyze client
prospective
needs
› Detail audit of
previous social
media activities
› Set goals and
Objectives
› Add text here
Planning
› Determine social
media
management plan
› Create a
coordinated plan
to expand social
media presence.
› Add text here
Channel
Selection
› Choose specific
social media
channel to create
awareness of
products and
services.
› Add text here
Customer
Engagement
› Develop strategies
to keep the
customers engaged
with recent trends
› Add text here
Posting
Schedule
› Estimate the
frequency of social
media posts.
› Provide a variety of
content to build
and interact with
potential
customers.
› Add text here
Content
Calendar
› Ensure good
amount of content
is being shared on
recurring basis
› Keep the
customers engaged
with great offers,
discounts and
promotional
campaigns
› Add text here
9. Timeframe for Social Networking Consulting Services
9
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Research
1-5
Planning
5-7
Channel
Selection
9-14
Customer
Engagement
17-20
Posting
Schedule
7-9
Content
Calendar
14-17
11. Your Investment for Social Networking Consulting Services (1/2)
11
Research $500
Planning $5000
Posting Schedule $6000
Channel Selection $2,500
Content Calendar $8000
Customer Engagement $1,200
Total (before tax) $XXX
Taxation Rate, 5% $XX
Total $XXXX
STAGES PRICE
12. Your Investment for Social Networking Consulting Services (2/2)
12
• Analyze client prospective needs
• Detail audit of previous social media activities
• Set goals and Objectives
• Add text here
1-5 $500
• Determine social media management plan
• Create a coordinated plan to expand social media presence
• Add text here
5-7 $5000
• Estimate the frequency of social media posts
• Provide variety of content to build and interact with potential customers
• Add text here
7-9 $6000
• Choose specific social media channel to create awareness of products and services.
• Add text here
9-14 $2,500
• Ensure good amount of content is being shared on recurring basis
• Keep the customers engaged with great offers, discounts and promotional campaigns
• Add text here
14-17 $8000
• Develop strategies to keep the customers engaged with recent trends
• Add text here
17-20 $1,200
STAGES ACTIVITIES DURATION IN DAYS ESTIMATED COST
(Designer_name) will perform different activities in different phases –
Research
Planning
Posting Schedule
Channel Selection
Content Calendar
Customer Engagement
13. Multiple Packages for Social Networking Consulting Services
13
OFFERINGS SILVER USD 499 GOLD USD 699 PLATINUM USD 849
Opportunity Identification through Webpage Visits
Qualified Leads from Twitter Once a week Thrice a week Five times a week
Qualified Leads from Facebook Once a week Thrice a week Five times a week
Email Marketing
Page Creation
Customer Support Tickets Once a week Thrice a week Five times a week
Marketing dashboard & Metric Reports
Social Media Auditing
Competitive Intelligence
Campaign Management
Content Creation
Advertising
Customer Community for Ideas & Feedback Contact Us for pricing
Klout Score Calculation Contact Us for pricing
15. Strengths that will add to your firm-
We create and manage the top-performing social media campaigns for businesses
Our team has expertise in managing the social media channels to enhance the brand’s image and
target audience reach.
Add text here
We are known for being one of the largest influencer networks in the world. We have been
successful in creating a meaningful relationship between brands and customers
Why Us for Social Networking Consulting Services
15
• Our Client (client_name) requires comprehensive social media consulting services to improve its social media performance.
• We offer professional and highly creative social media services that will help in widening your social media presence.
16. Commit to
Excellence
Act with
Integrity
Add text
here
Core Values –
About Us for Social Networking Consulting Services
16
• We are a company that provides social media consulting services to some of the world’s largest organizations
• We create unique and professional social media strategies to accelerate the client's business.
Founded in 2005
Who We Are –
To help clients in creating a dominant online presence and developing meaningful relations with
its target audience.
Vision
To provide social media consulting services that increases the client’s social media presence with
relevant and appealing content.
Mission
17. Our Services for Social Media Consulting
17
Social Media Advertising
Social Media Management
Search Engine Optimization
Email Marketing
Content Marketing
Web Design Services
PPC Management
18. Our Team for Social Networking Consulting Services (1/2)
18
Marketing Director
MORAY RYAN
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audience's attention.
Chief Strategy Officer
MARQUIS SALAZAR
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audience's attention.
Social Media Specialist
KATHERINE REYNOLDS
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audience's attention.
19. Our Team for Social Networking Consulting Services (2/2)
19
Content Manager
DEXTER MURPHY
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Social Media Strategy Manager
ANIYAH PETERS
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21. JAMES HOOPER, Designation
Company Name
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audience's attention.
DAVID SCHAFFER, Designation
Company Name
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audience's attention.
Client Testimonials for Social Networking Consulting Services (1/2)
21
22. Client Testimonials for Social Networking Consulting Services (2/2)
22
DEXTER TURNER
Company Name
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it to your needs and capture your
audience's attention.
BEN WATTS
Company Name
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it to your needs and capture your
audience's attention.
ISABELLA OWEN
Company Name
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it to your needs and capture your
audience's attention.
23. Project Problem
XYZ Solutions needed more followers and wanted to add more annual
subscriptions. They had a social media following but it was not maintained with
recent social media trends.
Our Solution
We updated the client’s social media profiles with images, stories, content, tips and
advices at regular intervals.
Also, initiated offers and discounts on the website to increase the annual subscriptions.
Results
Within 12 weeks, the Company got 1200 likes on Facebook as compared to 300 likes in the
last quarter. 23 new subscriptions were also registered within the same period.
Case Study for Social Networking Consulting Services
23
“(company_name) has done a remarkable job in social media consulting. It was amazing to work with such dedicated professionals. Our socialmedia
presence has increased from 300 likes to 1200 likes from the previous quarter.
– Joseph Fletcher
(XYZ Solutions)
25. Statement of Work and Contract for Social Networking Consulting Services
25
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to provide social media
consulting services with the estimated total cost of $XXXX.
• 3-week opportunity to review our work and provide feedback
• Not liable to the firm and third party for damages.
• We agree to put our best efforts in return we expect your cooperation in providing social media consulting services.
• Fifty percent of initial fees at the point of contract signing and it will act as deposit
• Remaining 50% has to be submitted after project completion.
• Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and expenses
• All efforts to preserve confidentiality of information
• This agreement should commence from (date) and shall continue till termination by either party by not less than 60 days notice given in writing.
Services Rendered
Mutual Cooperation
Terms of payment
Plans Cancellation
Confidentiality
Terms and Termination
27. Next Steps for Social Networking Consulting Services
27
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in
order to find the most suitable way to work together.
Discuss the desired changes
Accept the proposal
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance, we will send you the separate
copy of the signed contract for your record
Feel free to contact
Add text here
Add text here
Proposal Lead
{user_assigned}. {user_title}
SIGNATURE
Default Contact
{client_contact_first}.
{client_contact_last}{client_name}
SIGNATURE
28. Company Address: Add text here
Phone Number: Add text here
Company Name: Add text here
Email Id and Website: Add text here
Contact Us for Social Networking Consulting Services
28
31. About Us for Social Networking Consulting Services
31
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Preferred by Many
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audience's attention.
Target Audience
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audience's attention.
Value Clients
33. 30Days
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60Days
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90Days
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30 60 90 Days Plan for Social Networking Consulting Services
33
34. Timeline for Social Networking Consulting Services
34
2016 2017 2018 2019 2020
35. Roadmap for Social Networking Consulting Services
35
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