1. SEO Audit Example
& Website Review
Proposal Template
1
Submitted to
Client Name:
Client Address :
Contact Information :
Submitted By
User Assigned:
User Address :
Contact Information :

2. 2
Dear Client Name,
You thought you've been set up; you've got a website. However, it turns out that you don't get
enough traffic to the site and you don't convert people once they even do it. That's an issue because
if people don't find you online or buy your services, what's the point? The problem is probably that
your site is built with outdated technology. It happens to everyone but your business needs to stay
ahead of everyone. And while your website may be the engine of your online strategy but you can’t
ignore the critical role search, advertising, and social media play in generating traffic.
We need a comprehensive website audit and strategy to properly assess how we can improve your
site. It's like an MRI online. The results will tell us what's happening to your site - what's going on,
what's not going on, how users interact with the site. This will arm us with the information we
need to develop a plan of attack to get your website back on track, generating high quality traffic,
converting visitors into customers, and improving your productivity by making it easy for you to
maintain moving forward.
Sincerely,
User assigned
User title
Company name
Cover Letter for SEO Audit Example & Website Review

3. 3
04.Website Strategy
05.Timeframe
03.Scope of Services
01. Project Summary
02.Our Offerings
13.Next Steps
11.Testimonials
12.Statement of Work & Contract
09.Why Us?
10.Our Team
08.About Us
06.Project Costs
07.Your Investment
Table of
Content

4. 4
Project Summary for SEO Audit
Example & Website Review
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Company name was amazing to work
with on our redesign project.
They were professional, knowledgeable
& a delight to be around.
My sales increased 10%
after the launch.’’
At Sender Company, we follow a
structured audit process that
addresses the following components
of your website strategy
• Site Performance
• Site Architecture
• SEO
• UX Design
Once we’ve completed these four key stages of the website strategy audit process, we will
compile a detailed report of your site’s traffic patterns, sources, and conversion rates,
along with details regarding your site’s architecture and overall performance.
Project Goals
Our Solution
Results

5. 5
We begin every website audit by
analyzing your website analytics.
This allows us to set baseline performance
metrics for your website, including traffic
volume, traffic sources, search engine rankings,
and conversion rates.
01.
Site Performance Analysis
SEO is an important part of your website’s
overall impact on your company’s growth. We
conduct a thorough SEO audit in two key phases:
Technical SEO:
We analyze your site’s page hierarchy, link profile,
page tags, and meta descriptions to ensure that
your off-page SEO is designed properly
On-page SEO:
We analyze your site’s content to identify your
current keyword placement and density. This
will allow us to identify which keywords you’re
targeting effectively, and which ones you aren’t
capitalizing on.
02.
SEO Analysis
Your website’s architecture is extremely
important.
A well-designed website will load quickly on
all browsers and devices, be easy to update
and maintain, and be secure against
malicious attacks.
Our web development team will thoroughly
analyze your website’s structure.
We will identify any issues related to your site’s
CMS, plugins, or hosting configuration.
Ensuring that each of these items are configured
correctly will ensure that your website is stable ,
reliable, and secure.
03.
Site Architecture Analysis
Our Offerings for SEO Audit Example
& Website Review
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6. 6
Our Offerings for SEO Audit Example &
Website Review cont…
X design plays an important role in your website’s
ability to convert visitors into marketing qualified leads
(MQLs).
Our UX team will identify the current state of your
website’s user journey, and identify any inefficiencies in
the following areas:
CTA Placement
Overall Branding
Content Structure
Understanding which keywords to target with your SEO
strategy can put you in search results ahead of your
competitors, improving the traffic volume of your website
and generating leads.
If you choose to include this optional report in your web audit
report package, we will analyze search engine traffic and
competition for keywords related to your brand and products,
and deliver a detailed report that covers those keywords that
you should focus on with your website’s content.
04.
UX Analysis
05.
Optional: SEO Report
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7. 7
Scope of Services for SEO Audit Example &
Website Review (1/2)
• We will begin by examining your current traffic patterns and conversion rates
• We want to find out where your traffic comes from ; how do your website users behave ; and, most importantly, where do we want to improve?
Analytics
• We need to know who your target audience is.
• From there we can break that down to create people and scenarios for users.
• This will help us set the stage for user testing to reveal why your website doesn't work the way you want it to.
User-Experience Strategy
• Messaging is important and the messenger could just shoot your website. For quality, consistency, structure, and architecture of information, we
will review the content on your website.
Content Audit
• Our 6-step SEO audit enables us to conduct thorough research on your existing site and provide specific recommendations for improving
your rankings.
• We will look at things such as on-page rankings, off-page metrics such as backlinks and indexability.
SEO Audit
During the website audit process, there are several aspects of your site that we examine. In how well your website can meet your business goals, they all play an important role.
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8. • By combining a review of your existing social commitment with the results of previous user testing, we will be able to determine which
channels to focus on, the types of content to be produced, and the frequency of posting to give you the best return on investment.
Social Media Strategy
• By reviewing your current email marketing activities, we can develop a strategy that will reach fans and customers, drive your website
subscribers and drive a drip campaign to keep your subscribers engaged with marketing automation software
Email
• Your brand in the online world is a powerful player.
• We will review your current website branding, make suggestions for refinement based on your target audience, and develop a strategy to
ensure that all channels are consistent with your branding.
Branding
• Accessibility and maintainability are the foundations to a effective website.
• We’ll review your front-end code and your back end platform to find ways we can improve on efficiency.
Technology
• Based on all aspects of the website audit, our final step will be to develop a framework to ensure that moving forward your website is always
kept up-to-date and evolving, along with your business.
Governance
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Scope of Services for SEO Audit Example &
Website Review (2/2)

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The following table details the projected completion date for each of the web
audit phases listed above.
Phase Date
Performance Analysis PerformanceAnalysis.Date
Site Architecture Analysis [Site Architecture.Date]
SEO Analysis [SEO.Date]
UX Analysis [UX.Date]
Website Strategy Audit Schedule for SEO Audit
Example & Website Review

10. 10
• We will need about 12 weeks from start to finish to complete the work outlined in the scope of the project,
depending on when we receive feedback at each milestone.
• We are ready to start work immediately upon signing the proposal.
Phase Week
Discovery/ kick-off meeting 1
Research and Audit 2-3
Present Strategy 4
Your Text Here Your Text Here
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Timeframe for SEO Audit Example & Website Review

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• The table below details the costs associated with the audit of your website.
• You can check the box next to "Optional SEO Report" to indicate at the end of the audit whether you want this
optional report.
Phase Price Subtotal
Website Strategy Audit $5,000.00 $5,000.00
Optional SEO Report $499.00 $499.00
Subtotal: $5,499.00
Total: $5,499.00
Project Costs for SEO Audit Example & Website Review

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Description Price
Website Audit & Strategy $5,000
Total $5,000
Your Investment for SEO Audit Example &
Website Review
• Below is the estimated budget based on the scope of services outlined in this proposal earlier.
• Please leave a comment and let us know if you have any questions about our pricing or need to increase or
decrease the work scope.
Core Budget

13. 13
About Us for SEO Audit Example &
Website Review
Background
• Add details on company’s history
• Previous line of services
• How it all started etc.
• Other key points
We believe it's all about you. Our focus is on meeting and surpassing your personal short- and long-term
financial goals, creating and implementing processes for regularly reviewing and evaluating how your
portfolio is doing, and maximizing your return on investment over time
Our Focus
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your audience's attention
Company’s Vision
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capture your audience's attention
Company’s Mission
Founded in: 1956

14. 14
Why Us for SEO Audit
Example & Website Review ?
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We're all about the experience at the name of the company.
We design simple, compelling and functional websites that make it easy for users to quickly find exactly what they
are looking for when they arrive at your site and then convert them into paying customers.
It’s about creating a online experience that transforms users into followers, customers into ambassadors.
We do this by listening to you, understanding your target audience, and putting our extensive online knowledge to work
on a plan that will improve your business goals and change the way you think about the potential of the internet.
If you’re wondering, we’re mobile first. It’s not just the way of the future. It’s the way of right now.

15. 15
Our Team for SEO Audit Example &
Website Review (1/2)
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capture your audience's attention.
Managing Partner
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capture your audience's attention.
Managing Partner
Martine Pyrch
Isabella Owen

16. 16
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Job Title Here
Ben Watts
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capture your audience's attention.
Job Title Here
Katherine Reynolds
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capture your audience's attention.
Job Title Here
Dexter Turner
Our Team for SEO Audit Example &
Website Review (2/2)

17. 17
Testimonials for SEO Audit Example & Website
Review (1/2)
Last year, I started receiving death threats. I was afraid I was going to get shot! (company _ name) put people & systems in place to protect
me & my family. Finally, I could get back to normal & enjoy life. Now, it all just seems like a bad dream.
- James Bond, Director
Having the right security at big radeo events is super important. ( company _ name) staff member keep competitors & the public safe, &
they do it with a smile.
- Chris Evans, Executive
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18. 18
Testimonials for SEO Audit Example & Website
Review (2/2)
Last year, I started receiving death threats. I was afraid I was going to get shot! (company _ name) put people & systems in place to protect me & my family.
Finally, I could get back to normal & enjoy life. Now, it all just seems like a bad dream.
- Kelly Smith, Art Director
Beauty pageants might look like nothing more than a bunch of women in high heels & sequins, but let me tell you – they are a security nightmare. Seems
like everyone wants a souvenir. Tiaras, sashes, dress tape, it all goes missing! (company _name) protects my ladies & their trade secrets.
- Alan Sue, Logistics Manager
Having the right security at big radeo events is super important. ( company _ name) staff member keep competitors & the public safe, & they do it with a smile.
- Dom, Finance Executive
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19. 19
Statement of Work & Contact for SEO Audit
Example & Website Review
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Exhibit A
Services & Fees
Consultant will perform a web audit and strategy for the company as described in the proposal Scope of Service section. Final deliverable will be a PDF document.
Services:
The term will begin on [date]
Term:
{total} flat fee in 2 payments. 50% to start work [date] and 50% after the web audit and strategy document has been delivered
Fees:
Limited to reasonable telephone expenses, coach class (or equivalent) transportation, accommodation and meals authorized by Company in writing in advance ; payable 30 days after
receipt of the itemized invoice.
Expense Reimbursement:
Services and Payment
Ownership; Rights; Proprietary Information; Publicity.
Warranty
Termination
Relationship of the Parties
Assignment
Notice
Miscellaneous
This is a sample contract - we are not lawyers and recommend you having your own legal counsel review any contract prior to sending out

20. 20
Signature
Proposal Lead
User Assigned:
User Title: Signature
Default Contact
Client Name:
Next Steps for SEO Audit Example & Website Review
Please read the previous page contract to make sure you understand all the
details of working with us. It is really important to us that everything is
transparent from the start and that it is understood to lay a solid foundation for a
great working relationship.
Please let us know if you have any questions at all. We are pleased to clarify any
points and we may be able to sort out some items together. We are committed to
finding the best way to collaborate.
Please click the ' sign here ' button below once you feel confident about everything
and are ready to move forward.
Sign in the box that pops up to make the acceptance official.
Once we receive notification of your acceptance, we’ll contact you shortly to sort
out next steps and get the project rolling.
We’ll email you a separate copy of the signed contract for
your records.
If you’d like to speak to us by phone, don’t hesitate to call user phone
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21. 21
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
Contact Us for SEO Audit
Example & Website Review

22. 22
Icons Slide for SEO Audit Example &
Website Review

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Additional Slides

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Company’s Mission
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and capture your audience's attention.
Company’s Goal
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Company’s Vision
Our Vision, Mission & Goal
for SEO Audit Example &
Website Review

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30, 60, 90 Days Plan for SEO Audit Example &
Website Review
Text Here Text Here Text Here
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30 Days Plan
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90 Days Plan
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60 Days Plan

26. 26
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2020
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2019
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2017
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2018
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2016Start End
Timeline for SEO Audit Example & Website Review

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Roadmap for SEO Audit Example & Website Review
Start End
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2017
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2018
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2020
2019