This document contains a revenue projection for a retail store over 5 years. It projects the number of football players passing by the store each day and the percentage that will enter. It estimates the number of daily customers and sales. It forecasts average sale values and projections for revenue, other revenue sources, and total annual revenue over the 5 year period. Revenue is projected to increase each year from $171,720 in Year 1 to $510,662 in Year 5.
2. Retails Store Revenue Projection
2
Football
Passing football per day - 4,000 4,000 4,500 5,000 5,500
% of football who enter store - 2.0% 2.5% 3.0% 3.0% 3.0%
Total customers per day - 80 100 135 150 165
Sales
% of customers who purchase - 20.0% 22.0% 23.0% 23.0% 24.0%
Sales per day - 16 22 31 35 40
Revenue
Average sale value - 30.00 32.00 33.00 35.00 36.00
Revenue per day - 480 704 1,025 1,208 1,426
Revenue per year 354 169,920 249,216 362,726 427,455 504,662
Other Revenue
Other - 600 1,200 1,600 1,800 2,000
Sundry - 1,200 2,500 3,200 3,600 4,000
Other Revenue - 1,800 3,700 4,800 5,400 6,000
Total Revenue Per Year - 1,71,720 252,916 367,526 432,855 510,662
Year 1 Year 2 Year 3 Year 4 Year 5Days
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4. Year 1 Year 2 Year 3
Three Year Revenue Projection
4
New Clients/ Month 1.5 2 2.5
Upfront Planning Fee 500 750 1000
Monthly Retainer Fee 100 125 150
Hourly Rate 150 175 200
Hourly work per month 2 4 8
Average AUM per Client $25,000 $50,000 $75,000
AUM Fees (After TAMP Fees) 0.50% 0.50% 0.50%
What AUM are you starting with? $0
Upfront Planning Income $9,000 $18,000 $30,000
On-going Retainer Revenue $11,700 $41,100 $86,850
Hourly Revenue $3,600 $8,400 $19,200
AUM Revenue $2,250 $8,250 $19,500
Total Income for Year $26,550 $75,750 $155,550
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5. Month 1 Month 2 Month 3 Month 4
Monthly Revenue Projection
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Average Revenue per User $20.00 $20.00 $20.00 $20.00
Starting Subscriber 0 490 980 -
New Subscribers 500 500 500 -
Cancellations 10 10 25 -
Net Additions 490 490 475 -
Ending Subscribers 490 980 1,455 -
Churn Rate NA 2.04% 2.55% 2.00%
Projected Lifetime (Months) NA 49.0 39.2 -
Projected Lifetime Value (LTV) NA $980.00 $784.00 $984.00
Total Monthly Recurring Revenue $10,000.00 $19,800.00 $29,600.00 $39,100.00
6. Income Statement Projection
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Revenue 0 190.0 218.4 256.0 249.9 352.8
Cost of Goods Sold 0 0 0 0 0 0
Gross Margin 0 190.0 218.4 256.0 249.9 352.8
Operating Expenditure (5.0) 119.2 125.1 117.8 164.4 234.3
EBITDA (5.0) 70.8 93.3 138.2 85.5 118.5
Depreciation & Amortization 0 0 0 0 0 0
EBIT (5.0) 70.8 93.3 138.2 85.5 118.5
Interest Expense 0 0 0 0 0 0
Net Profit Before Tax (5.0) 70.8 93.3 138.2 85.5 118.5
Tax Expense/ (Benefit) 1.5 (21.2) (28.0) (41.5) (25.7) (35.5)
Net Profit After Tax (3.5) 49.6 65.3 96.8 59.9 82.9
EBITDA NA 37.7% 42.7% 54.0% 34.2% 33.6%
A$
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2014(F) 2015(F) 2016(F)2013(F)2012(F)2011(F)
7. Revenue Projection per Store
7
2009 2010 2011 2012 2013 2014(F) 2015(F) 2016(F)
Fiscal Year Ending 30-Jan-10 29-Jan-11 28-Jan-12 2-Feb-13 1-Feb-14 1-Feb-15 1-Feb-16 1-Feb-17
Total Revenue (Million USD) 1,223 1,455 1,776 2,220 2,671 3,294 3,826 4,367
Y/Y Growth 12.7% 19.0% 22.1% 25.0% 20.3% 23.4% 16.2% 14.1%
Net New Stores Opened 35 43 60 101 125 100 110 120
Sales per Average Store (Million USD) 3.72 3.96 4.24 4.44 4.36 4.25 4.32 4.34
EOP Number of Stores 346 389 449 550 675 775 885 1,005
Average Number of Stores 329 368 419 500 613 725 830 945
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8. Emerging Sales Forecast Product Wise
8
Smart
Speakers
Smart
Home
4K Ultra High-
Definition TV
Virtual
Reality (VR)
DronesWearables
Unit Sales %
Growth (Y-O-Y)
Unit Sales (M)
Revenue ($B)
4%
60%
41%
27% 25% 20%
49.3
43.6 40.8
22
4.9 3.7
$6.4
$3.8 $4.5
$15.9
$1.2 $1.2
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9. Revenue Projection by Active Users Option 1
9
Year 1 Year 2 Year 3 Year 4 Year 5
Target Market 14,000,000 14,140,000 14,281,400 14,424,214 14,568,456
Users 47,542 180,903 454,991 837,215 1,308,040
Active Users, After Churn 3,402 15,587 37,058 63,930 93,567
% Market Penetration (Active) 0.02% 0.11% 0.26% 0.44% 0.64%
Revenue $ 647,306 $ 4,708,532 $ 15,184,121 $ 32,632,708 $ 55,162,995
Total Annualized Revenue $ 1,611,599 $7,802,411 $ 20,992,150 $ 40,339,770 $ 63,540,712
Expenses $ 1,092,011 $ 4,583,543 $ 11,748,537 $ 21,555,679 $ 32,593,302
Annualized Expenses $ 1,690,658 $ 5,990,906 $ 12,614,351 $ 19,725,236 $ 26,342,579
EBITDA (444,705) 1224,989 $ 3,435,585 $ 11,077,030 $ 22,569,693
Annualized EBITDA (79,059) $ 1,811,505 $ 8,377,799 $ 20,614,534 $ 37,198,133
EBITDA Margin -69% 3% 23% 34% 41%
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10. Revenue Projection by Active Users Option2
10
Year 1 Year 2 Year 3 Year 4 Year 5
Target Market 14,000,000 14,140,000 14,281,400 14,424,214 14,568,456
Users 47,542 180,903 454,991 837,215 1,308,040
Active Users, After Churn 3,402 15,587 37,058 63,930 93,567
% Market Penetration (Active) 0.02% 0.11% 0.26% 0.44% 0.64%
Revenue $ 647,306 $ 4,708,532 $ 15,184,121 $ 32,632,708 $ 55,162,995
Total Annualized Revenue $ 1,611,599 $7,802,411 $ 20,992,150 $ 40,339,770 $ 63,540,712
Expenses $ 1,092,011 $ 4,583,543 $ 11,748,537 $ 21,555,679 $ 32,593,302
Annualized Expenses $ 1,690,658 $ 5,990,906 $ 12,614,351 $ 19,725,236 $ 26,342,579
EBITDA (444,705) 1224,989 $ 3,435,585 $ 11,077,030 $ 22,569,693
Annualized EBITDA (79,059) $ 1,811,505 $ 8,377,799 $ 20,614,534 $ 37,198,133
EBITDA Margin -69% 3% 23% 34% 41%
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Our Mission
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Meet Our Team
Anita Parker
Web Designer
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Tom Torres
CEO
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Robin Carter
Manager
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Jasmin Smith
Editor
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About Us
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16. Comparison
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80%
20%
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Area Chart
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0
10
20
30
40
50
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100
DecNovOctSepAugJulJunMayAprMarFebJan
SalesInPercentage%
Financial Year 2016
Product 01 Product 04Product 03Product 02
18. Stacked Bar
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0 100 200 300 400 500 600 700 800
2012
2013
2014
2015
2016
2017
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Product 01 Product 04Product 03Product 02
19. Bar Graph
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0 1 2 3 4 5 6
Q 1
Q 2
Q 3
Q 4
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Product 01 Product 04Product 03Product 02