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1. PRODUCT
MARKETING
PROPOSAL
Delivered to – (Date _ submission)
Submitted by – (User _ assigned)

2. Cover Letter for Product Marketing Proposal
Dear (Client _ name),
Promotion for product or services in todays highly competitive environment is very challenging task for any old or new business. The dynamic market
conditions and number of competitors influence customer to purchase different products
or services.
As a group of marketing professionals ensuring quality services to different
companies from past XXX years, develop custom made marketing strategies as
per company mission, vision and goals. The results include increase product
awareness, enhance return on investment and many other.
As your company have niche products and services, it would be our work with
your prestigious organization for marketing your products to a wide customer
base. We are looking forward to discuss proposal with you in detail.
Awaiting for your response!
Sincerely,
(Assigned user)
(Assigned title)
2

3. Proposal Outline
Problem
Statement
Project
Timeframe
Client
Testimonials
01
05
09
Proposed
Solution
Cost
Estimation
Work
Contract
02
06
10
Marketing
Techniques
Company
Overview
Payment
Terms
03
07
11
Marketing
Analytics
Our
Team
Sign
off
04
08
12
3

4. Proposal
Outline
Problem Statement
Proposed Solution
Marketing Techniques
4

5. Problem or Challenges for Product Marketing Proposal
Marketing or promotion for your product or service is a
troublesome process in todays highly competitive
business environment where competition is fierce in
almost every trade.
› Align business plan with marketing plan to operate
niche product in competitive environment
› Online marketing of product and services for small
or medium enterprise has become crucial task for
promotion of business
› Nowadays customers are persuaded from several
elements in terms of promotional messages, online
brochures and graphics for product or services, etc.
Requirement of effective marketing for convincing customers to use particular
product or service because of its suitability over the competitors
5

6. Proposed Solutions Against Challenges for Product Marketing Proposal
As a Marketing firm operating from past many years with relevant professional experience, we can
help you identify market trends to succeed over highly informed customers of today
Exhaustive identification of target market with the best way to approach different segments
Develop custom made messages to be posted on social media along with its communication methods
Incorporating different forms of marketing messages in terms of text, ideas, etc. is a time consuming process
Our company produce online forms of advertisements over social media (brochures, flyers, electronic media
advertisements, web development, search engine optimization, etc.)
Increase awareness
about product in entire
marketplace
Product positioning to
increase its prestige
and desirability
Enable long term success of
brand by reviewing results and
specific strategies
Our
Overall
Goals
6

7. Proposed Channels for Product Marketing Proposal (1/2)
Offline
Social Media Email
Webinar Search
Phone/Video Online Advertising
Blogs/Online
Publications
Groups/ Online
Conferenced
Networking
Print
Publications
Speaking
Cold
Calls
Meetings
Print
Advertising
Direct Mail
Associations/
Trade shows
Online
7

8. Usage Percentage for Proposed Channels for Marketing Proposal (2/2)
18%
17%
14%
13%
12%
12%
7%
4%
3%
Website/Content Development
Traditional Advertising
Online Advertising
Social
Mobile Advertising Applications
Search
Email Marketing
Direct Mail Marketing
Events/Conferences
0 2 4 6 8 10 12 14 16 18 20
Marketing Channels
Marketing
Channels
8

9. Proposal
Outline
Marketing Analytics
Project Timeframe
Cost Estimation
9

10. Product Marketing Analytics for Product Marketing Proposal
Metrics Current Goal Timeline
Click-through-rate on main homepage 8% 15% 4 months
Activation rate of trial users 20% 30% 7 months
Add text here Add text here Add text here Add text here
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One of the survey reveals that only 48% of the marketers measure products success through different
financial and non financial metrics
Our company lay desired focus on different metrics in order to alter marketing
strategy for different products based on their feedback received
Post implementation of promotion plan
and market launch of products, our
company analyze their consumption
behavior through several metrics such as
email clicks, customer feedbacks
(positive and negative), etc.
10

11. Timeframe Required for Product Marketing Proposal
Services Required Timeline
SEO / SEM 2 months
Event Marketing 1 month
Promotional product design 1 month
Out-of-home (OOH) advertising or outdoor advertising 2 months
Online advertisements 1.5 months
Website content 3 months
Conversion rate optimization XXX months
Email Marketing XXX months
Different activities undertaken for marketing of products will take around weeks to finish from beginning to end
and will be reviewed again after couple to weeks (2-3 weeks) to check the market performance of the same
11

12. Cost for for Product Marketing Proposal
Cost estimation is based on the different services by company for marketing of different products. Following table
shows the proposed budget as per the different services:
Services Cost
SEO / SEM $XXXX
Event marketing $XXXX
Promotional product design $XXXX
Out-of-home (OOH) advertising or outdoor advertising $XXXX
Online advertisements $XXXX
Website content $XXXX
Conversion rate optimization $XXXX
Email marketing $XXXX
12

13. Proposal
Outline
Company Overview
Our Team
Client Testimonials
13

14. Company Overview for Product Marketing Proposal
New York, United States
Headquarters
Revenue
$0.6 Billion for Year ended 30 December 2018
Brand Strategy
Website Design
Pubic relation
Print Advertisements
Networking
Search Engine Optimization
Pay-per-click Management
Conversion Rate Optimization
Client Base –1,000 start ups and 100 fortune
clients in multiple industries
Year of
Establishment 1998
Employee
strength
9,000
Business Activities
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15. Maria
Our Team for Product Marketing Proposal (1/2)
Designer
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Roles & Responsibilities
and Project Undertaken
John
Copywriter
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Roles & Responsibilities
and Project Undertaken
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16. Our Team for Product Marketing Proposal (2/2)
Anita Smith
Chief Strategy Officer
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Mary Smith
Brand Strategist
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Maria Smith
Digital Marketing Specialist
Add education here
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17. Client Testimonials for Product Marketing Proposal
Add company
logo
Company name
CEO Name
Add text here about the company
Add company
logo
Company name
CEO Name
Add text here about the company
Add company
logo
Company name
CEO Name
Add text here about the company
17

18. Proposal
Outline
Work Contract
Payment Terms
Sign off
18

19. Work Contract for Product Marketing Proposal
Strategy & Design
Company provide marketing plan and related strategies. You will be provided sufficient opportunities to review work and provide feedback, in case if you are not
satisfied with the work you will pay for the completed work and can cancel the contract
Mutual Cooperation
We agree to levy our best efforts to complete all the deliverables mentioned above and request you to support us by sharing the required information on your
website
Charges for Services Performed
Projects apart from budget will be considered as out of scope and proper amendment need to be made to continue work on the same. Extra charges will be levied
for the projects that exceeds beyond 45 days
Cancellation of Plans
You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per the agreement, its confirmed by you to reimburse all cost
and expenses incurred due to change in instruction. We try our best to reduce such cost and expenses
Service
s
Render
ed
19

20. Work Contract for Product Marketing Proposal contd…
Confidentiality
Company agree that it will preserve all the proprietary or confidential information of the client and will not disclose it outside company premises
Termination Clause
Agreement will become effective as on the date mentioned here and can be terminated by party by giving 60 days
notice in writing
General Provisions
Agreement will be governed and construed in accordance with laws of the province/state
Service
s
Render
ed
20

21. Payment Terms for Product Marketing Proposal
Billing Schedule
› Company will take deposit of 50% of the initial fees at the time of signing contract
› The remaining 50% will be charged on monthly basis based on the number of service
hours spent on the project
› Company will provide all necessary purchase order numbers and other internal
information necessary for invoice processing by end of the month
› 1st initial invoice upon receipt will act as deposit for every project and every invoice will
have 15 payment terms
› In case of delay in payment, 1% per month will be charged on unpaid amount and further
company also reserves the right to stop work until the payment is made
Client Agreement for Payment
21

22. Sign Off for Product Marketing Proposal
Request you to go through the work contract to get clarity on all details. It is necessary for us to make things
transparent from the beginning to build fruitful work relationship
Once you have gone through the work contract, put your signatures below
As we receive your acceptance notification, one of our executive will connect with you shortly to discuss way
forward steps
Please let us know in case of any queries. We would be more than happy to clarify all your doubts and can find
best way to work together
We will send a separate copy of your signed contract via mail
In case you want to connect with us, feel free to call (user _ phone)
Assigned user
User title
Signatur
e
22

23. Contact Us for Product Marketing Proposal
Address
#Street number, city, State
Contact Number
0123456789
Email Address
Emailaddress@gmail.com
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24. Icons Slide for Product Marketing Proposal
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25. Additional Slides
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26. About Us for Product Marketing Proposal
Target Audiences
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capture your audience's attention.
Premium Services
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capture your audience's attention.
Value Clients
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capture your audience's attention.
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27. Vision
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audience’s attention.
Mission
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audience’s attention.
Goal
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audience’s attention.
Our Mission Vision Goal for Product Marketing Proposal
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28. Roadmap for Product Marketing Proposal
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needs and capture your
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02
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05
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29. Timeline for Product Marketing Proposal
Start Finish
2016
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it to your needs and capture your
audience's attention.
2017
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audience's attention.
2018
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audience's attention.
2019
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audience's attention.
2020
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your audience's attention.
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30. 30 60 90 Day Plan for Product Marketing Proposal
60 Days
30 Days
90 Days
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This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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