This document provides an agenda and content for a product management presentation. The agenda covers identifying consumer trends, offering new products, understanding competition, launching products, and key performance indicators. The content sections include topics such as marketing planning, competitive landscape analysis, customer analysis, market potential, and financial analysis. The document includes sample slides on new product introduction, product roadmaps, validation, and go-to-market strategies.

1. Product Management
Your Company Name
1

2. Agenda
To Identify current and future consumer trends
To offer new product to the customers
To Identify and understand competition for the product launched
Your Text Here
Your Text Here
To Launch the product with chosen parameters
2

3. Content
Introduction to Product Management
Marketing Planning
Competitive Landscape
Category Attractiveness Analysis
Customer Analysis
Market Potential
Sales Forecasting
Product Strategy
New Products
Pricing Decisions
Advertising Decisions
Channel Management
Financial Analysis
KPIs & Dashboard
3

4. Introduction to Product Management
New Product Introduction
Understanding Customer needs
Product Roadmap
Product Validation
New Product Introduction
4

5. New Product Introduction 1/2
Explain the Product Idea in detail for e.g.
Explain the PRODUCT IDEA in Brief
PRODUCT DETAILS
Technology used
Benefits
Requirement of the product
EXAMPLE
To lock and unlock door from your smartphone
Now is the best time to
explain your product idea
in an effective manner so
that the audience gets
immersed in it right from
the beginning
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6. New Product Introduction 2/2
Strategic
› Degree to which the product aligns with
business strategy
› Strategic importance
Product Advantage
› Unique benefits
› Meets customer needs better
› Value for money
Market Attractiveness
› Market size
› Market growth
› Competitive situation
Synergies
› Market synergies
› Technological synergies
› Manufacturing processing synergies
Technical Feasibility
› Technical Gap
› Complexity
› Technical Uncertainty
Profitability Analysis
› Expected profitability (Magnitude . e g NPV )
› Return(e g RR)
› Payback Period
› Low cost and fast to do
Product Detailed
This step is crucial to
ensure that unsuitable
ideas are rejected as soon
as possible as ideas need
to be considered
objectively
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7. Understanding Customer Needs
When they buy
Understand the purchasing cycle of your customer
Are they a small private company
or a big MNC ?
Understand your Customer
Understand their
occupation and interest ?
Website, App, in-person ?
What they expect of you
If your customers expect reliable delivery and you don’t
disappoint them, you stand to gain repeat business
What they do
How they buy
7

8. Product Roadmap
Q1 FY 18
Product launch
Q2 FY 18
Tech Support portal
Q3 FY 18
Bootstrap Upgrade
Q1 FY 19 Data
Logging Module
Q2 FY 19
Chrome Support
Q3 FY 19
Public API
8

9. Product Validation
Product Specifications Customer Needs/ Requirements Customer Usability
Specification 1 Your Text Here Yes or No
Specification 2 Your Text Here Yes or No
Specification 3 Your Text Here Yes or No
Specification 4 Your Text Here Yes or No
Specification 5 Your Text Here Yes or No
Specification 6 Your Text Here Yes or No
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10. Prepare
Plan about the value of product to market and
describe product differentiation coherently
Launch
Plan and implement the launch process, activities and event
Product Strategy and Lifecycle Management
Ideate
Generate, source, rank a wide variety of ideas and business problems
Focus
Turn the idea into a concept and evaluate the
internal factors affecting the concept
Explore
Select and validate market value ideas surviving
against external market conditions
Build
Work with the development team to check
outcomes meet the market’s requirements
Immerse
Engage deeply with customers to deliver
an effective solution
Define
Analyse, define and design the product and
consider alternate solutions
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11. Marketing Planning
Market Plan
Go to Market Strategy
11

12. Market Plan 1/2
› Advert features on
sports & celebrity
magazines
› Search Engine
Optimization
› Online Reviews
› Large Scale
promotion
› (neighbors by
numbers)
› Radio Jingles
› Advert features on
sports & celebrity
magazines
› Press
Release/online
reviews
› Emails & SMS
campaign
› Online Reviews
› Large Scale
promotion
(neighbors by
numbers)
› Search Engine
Optimization
› Emails, SMS &
online campaign
MONTHS
1 2 3 4 5 6
Mention the month wise
marketing strategy that will
be used to promote the
product
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13. Market Plan 2/2
Timelines Objectives Activity Planned Measure Channels
Date/Month/Year Sales/ Awareness/
Reputation Management/
Product Launch/ Social
Work/ Engagement
Advertising/ Surveys/
Newsletters/ Blogging/
Facebook App/
Promotional Emails/ Micro-
blogging/ Sample
Distribution/ Games
Number of Calls/ Number
of Leads/ Number of Sales/
Number of Footfalls
Print/ Internet/ OOH/ TVC/
Events/ Surveys/
Telephones/ Mobile
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14. Go To Market Strategy 1/4
What are you trying to Market?
Key Attributes of your Product/Solution
Mention your Key Strategies/Comments here
Business Model
Mention your Key Strategies/Comments here
Price Positioning
Mention your Key Strategies/Comments here
Market Position
Mention your Key Strategies/Comments here
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15. Go-To-Market Strategy 2/4
WHO should be involved Internally & Externally ?
Mention your Key
strategies/
comments here
Target
Markets
Mention your Key
strategies/
comments here
Initial Market
Penetration Strategy
Mention your Key
strategies/
comments here
Channel/
Partners
Mention your Key
strategies/
comments here
Launch
Team
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16. Go To Market Strategy 3/4
Value Proposition
& Key Message for
Audience
Customers
Mention your Key Strategies/Comments here
Channels
Mention your Key Strategies/Comments here
Mention your Key Strategies/Comments here
Why Should they Adopt it?
16

17. Go-To-Market Strategy 4/4
HOW & WHERE should it be done ?
External
Activities
Mention your Key
strategies/ comments here
Tools for Internal
Audience
Mention your Key
strategies/ comments here
Tools for
Customers
Mention your Key
strategies/ comments here
17

18. Competitive Landscape
Product Comparison
Competitor Analysis
Product Competencies
18

19. Product Competencies
Competencies /
Capabilities
Your Product 1 Competitor Product 1 Your Product 2 Competitor Product 2
Product Innovation Your Text Here Your Text Here Your Text Here Your Text Here
Price Level Your Text Here Your Text Here Your Text Here Your Text Here
Brand Recognition Your Text Here Your Text Here Your Text Here Your Text Here
Distribution Network Your Text Here Your Text Here Your Text Here Your Text Here
After Sales Service Your Text Here Your Text Here Your Text Here Your Text Here
Promotion/ Public
Relation
Your Text Here Your Text Here Your Text Here Your Text Here
High Above
Average
Average Weak Lowest
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20. Product Comparison 1/3
Best Options PRODUCT 1 PRODUCT 2 PRODUCT 3
Sample Criteria
Sample Text
Good Feature
Sample Text
Moderate Feature
Sample Text
Bad Feature
Sample Criteria
Sample Text
Good Feature
Sample Text
Moderate Feature
Sample Text
Good Feature
Sample Criteria
Sample Text
Moderate Feature
Sample Text
Good Feature
Sample Text
Bad Feature
Sample Criteria
Sample Text
Good Feature
Sample Text
Good Feature
Sample Text
Bad Feature
Sample Criteria
Sample Text
Good Feature
Sample Text
Moderate Feature
Sample Text
Bad Feature
Sample Criteria
Sample Text
Good Feature
Sample Text
Bad Feature
Sample Text
Moderate Feature
Sample Criteria
Sample Text
Good Feature
Sample Text
Moderate Feature
Sample Text
Bad Feature
Sample Criteria
Sample Text
Bad Feature
Sample Text
Moderate Feature
Sample Text
Moderate Feature
Sample Criteria
Sample Text
Moderate Feature
Sample Text
Moderate Feature
Sample Text
Bad Feature
CONCLUSION ACCEPTABLE CONSIDERATION REJECTION
20

21. Product Comparison 2/3
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect
Competitor A
Indirect
Competitor B
Indirect
Competitor C
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22. Product Comparison 3/3
Features Product 1 Product 2 Product 3 Product 4 Product 5 Product 6 Product 7 Product 8
Product Feature 1
Product Feature 2
Product Feature 3
Product Feature 4
Product Feature 5
Product Feature 6
Product Feature 7
Product Feature 8
Product Feature 9
Product Feature 10
Product Feature 11
Product Feature 12
Product Feature 13
Product Feature 14
Product Feature 15
Product Feature 16
ADVANCED
FEATURES
BASIC
FEATURES
22

23. Competitor Analysis 1/3
Product X
(Insert a Product Image)
Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4
Design
Price
Performance
Quality
Additional Functions
Equipment
Expected Product Service Life
Overall Assessment 6 3 4 3 4
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24. Competitor Analysis 2/3
Competitors Market Leader Challenger Niche Competitor
Own Business
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Other
› Good Service
› Small Product Range
› We provide maximum Flexibility
› Good Service
› Small Product Range
› Competitor 1 provides maximum Flexibility
› Good Service
› Small Product Range
› Competitor 2 provides maximum Flexibility
› Good Service
› Small Product Range
› Competitor 3 provides maximum Flexibility
› Good Service
› Small Product Range
› Competitor 4 provides maximum Flexibility
› Good Service
› Small Product Range
› Competitor 5 provides maximum Flexibility
Explanations
› Small Product Range
› Inflexible
› Insufficient price
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25. Competitor Analysis 3/3
High Level comparison between
your product and competitor’s
Any value added
to the product
Key Highlights of
product/service in short details
Compare cost on the various
aspect involved
Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here
Overview Additional Value Details Cost
COMPETITOR
1
2
3
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26. Category Attractiveness Analysis
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01
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02
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03
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04
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27. Category Attractive Analysis 1/2
Price Positioning Claims/ Trends
› What is the price in the category (lowest-highest)?
› What is the average price in the category?
› Does the price premium change according to the
size of the product?
› What are the common claims made by products
in the category- for example, no added sugar,
GM free perfect for lunchboxes .5-A-day etc ?
› What are the key themes of the claims-heath,
convenience?
Packing formats types & Materials
› What is the most common pack size in the
category?
› Are products sold individually or in multipacks?
› If products are sold in multipacks what is the
number of products in a pack?
› Do multipacks format products differ in size to those
sold individually?
› What material is used for packaging
Consumption Drivers
› Are the products packaged and sold in a way to
encourage single- serve consumption or sharing?
› Is there focus on the convenience of the product?
› Do health claims encourage the consumer to
purchase the product -if so what are the health
trends focused around losing weight, added
vitamins?
27

28. Category Attractive Analysis 2/2
Products
Positioning
Claims/Trends
Price
Consumption
Drivers
Packaging Promotion
Product 1
(Example juice)
Claim 1
(e.g. Not from
concentrate )
Price 1
($3 per carton)
Driver 1
(Example Volume of
Consumption)
Package 1
(1L Carton)
Promotion 1
(e.g. Discounts)
Product 2
Claim 2
(No added Sugar)
Price 2 Driver 2 Package 2 Promotion 2
Product 3 Claim 3 Price 3 Driver 3
Package 3 Plastic
bottle (750ml, 900ml,
1.25l, 1.35l)
Promotion 3
Claim 4 Price 4 Driver 4 Package 4 Promotion 4
Detail 1 Detail 2 Detail 3 Detail 4
DETAILS which products dominate (example, Carton vs Small Packs)
28

29. Customer Analysis
Factors Strategies to target customers effectively
Customer Needs
Customer Satisfaction drivers
Customer Segmentation
29

30. Factors Strategies to Target Customers Effectively
Factors in analysing Target Customers
Factor 1 Your Text Here Your Text Here
Factor 2 Your Text Here Your Text Here
Factor 3 Your Text Here Your Text Here
Strategies to reach Customers
Strategy 1 Your Text Here Your Text Here
Strategy 2 Your Text Here Your Text Here
Strategy 3 Your Text Here Your Text Here
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31. Customer Segmentation
Geographic
› Region: Text Here
› Country : Text Here
› Population : Text Here
› Climate : Text Here
Demographic
› Age : Text Here
› Gender : Text Here
› Nationality : Text Here
› Ethnicity : Text Here
› Occupation : Text Here
› Income : Text Here
› Family Size : Text Here
Psychographic
› Lifestyle : Text Here
› Personality : Text Here
› Values : Text Here
› Interest : Text Here
Behavioral
› Brand Loyalty : Text Here
› Benefits Sought : Text Here
› User Status : Text Here
› Usage Rates : Text Here
› Occasion : Text Here
› Readiness to buy : Text Here
With the help of this slide
you can explain your
audience about your
largest customers
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32. Customer Needs
Reliability
Convenience
Functional Performance
Lower prices
Variety
Information
Customer
Needs
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33. Customer Satisfaction Drivers
Customer
Service
Human
Contact
Response
Time
Resolve
Time
Helpful
Technical
Knowledge
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
01
04
02
03
05
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34. Market Potential
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01 02 03 04
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35. Market Potential 1/3
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Total Available
Market (Tam)
Target Market
Your Market Share
Serviceable Available
Market (Sam)
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36. Market Potential 2/3
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Competition
Market Size
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Consumer & Product Type
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Profitability
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36

37. Market Potential 3/3
(Serviceable &
Obtainable Market)
(Served
Available Market)
(Total
Addressable Market)
(Potential
Addressable Market)
SAM
PAM
TAM
SOM
Your
Text Here
Average spending on
e-Commerce
$XXX per year
N million
users by 2019
N Million
Internet Users
Your Text Here
What will drive the Internet scene
in year to come
90%
70%
Under 15 under 30
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
n Million
Smartphone users
by 2019
Total Digital Advertising spending of US $x,xx
37

38. Sales Forecast
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01
02
03
04
38

39. Sales Forecast 1/2
Product
Last Year IT of
Customers
Last Year
Average
Sales/
Customer ($)
Last Year Sales
($)
Projected IT of
Customers
Projected
Average
Sales/
Customers ($)
Projected
Annual Sales
Actual IT of
Customers
Actual
Average
Sales/
Customers ($)
Actual Annual
Sale
Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
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40. Sales Forecast 2/2
Product Name Text Here Text Here Text Here Text Here Text Here Text Here
Units
Text Here
Text Here Text Here Text Here Text Here Text Here
Selling Price Text Here Text Here Text Here Text Here Text Here Text Here
Total Sales
Text Here
Text Here Text Here Text Here Text Here Text Here
% of Total
Text Here
Text Here Text Here Text Here Text Here Text Here
Jan-Feb Mar-Apr May-Jun Jul-Aug Sep-Oct Nov-Dec
Fiscal Year 1
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41. Your Title Here
PRODUCT STRATEGY
41

42. Product Strategy Market & Services Growth Matrix
Add Services of Products
Your Text Here
Enter New Market
Your Text Here
Add Services or Products in new Markets
Your Text Here
Increase Market Share
Your Text Here
New
Existing
Market
Expansion
Existing Services &
Products
New Services
& Products
Service
Expansion
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43. Product Strategy Development Diversification Market Penetration
Market Development
› Identifying and developing niche
/new market segments
Market Penetration
› Launching sales strategy of
the product
Product Development
› Offering product with
highlighted specifications
Diversification
› Future strategy once the
product penetrates the market
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44. Product Strategy for Introduction Growth Maturity Decline stages
Decline
Introduction Growth Maturity
MARKETING
OBJECTIVES
Creating product
awareness and trial
Maximizing
Market Share
Maximizing profit while
defending market share
Reduce expenditure
and milk the brand
STRATEGIES
Offer a basic product Offer product, extensions, service, warranty Diversify brands and items models Phase out weak products
Charge cost-plus Price to penetrate market Price to match or best competitors Cut price
Build selective distribution Build intensive distribution Build more intensive distribution
Go selective: phase out unprofitable
outlets
Build product awareness among early
adopters and dealers
Build awareness & interest in the mass
market
Stress brand difference and benefits
Reduce to level needed to retain hard-
core loyals
Product
Price
Distribution
Advertising
44

45. Your Title Here
NEW PRODUCTS
45

46. New Products 1/2
Ninja Hoodie
This is the product short description. You can choose which columns
display in the table
$45-$60
Ninja T-Shirt
This is the product short description. You can choose which
columns display in the table
$15-$25
Pink Ninja Hoodie
This is the product short description. You can choose which columns
display in the table
$10
Skull Hoodie
This is the product short description. You can choose which columns
display in the table
$30-$40
Skull T-shirt
This is the product short description. You can choose which
columns display in the table
$10-$15
Name Summary Price
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47. New Products 2/2
Target
Customers
Features
Target
Customers 1
Target
Customers 3
Target
Customers 2
Feature 1
Feature 3
Feature 2
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
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48. Pricing Strategies
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48

49. Pricing Strategies 1/4
S.NO.
Product/
Service
Pricing
Pricing
Rationale
1 Product 1 - -
2 Product 2 - -
3 Product 3 - -
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50. Pricing Strategies 2/4
Penetration Pricing
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Marketing Skimming
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Optional Pricing
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Premium Pricing
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Physchological Pricing
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Competitive Pricing
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Bundle Pricing
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Value Pricing
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Captive Pricing
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Cost Plus Pricing
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51. Pricing Strategies 3/4
BASIC STANDARD PLUS
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
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52. Pricing Strategies 4/4
REGULAR
› Feature 1
› Feature 2
› Feature 3
› Feature 4
ADVANCED
› Feature 1
› Feature 2
› Feature 3
› Feature 4
ULTIMATE
› Feature 1
› Feature 2
› Feature 3
› Feature 4
THRIFTLY
› Feature 1
› Feature 2
› Feature 3
› Feature 4
$49 $55 $35 $69
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53. Advertising Decisions
Channels
Timeline
Promotions
Budget
53

54. Advertising Channels
Advertising Platform Reach Engagement
Google+ Your Text Here Your Text Here
Pinterest Your Text Here Your Text Here
Sporting stadiums or arenas Your Text Here Your Text Here
Newspapers: digital Your Text Here Your Text Here
Airports or airport lounges Your Text Here Your Text Here
Instagram Your Text Here Your Text Here
LinkedIn Your Text Here Your Text Here
Magazines: digital Your Text Here Your Text Here
Tumblr Your Text Here Your Text Here
Bus stops/subway stations/train stations Your Text Here Your Text Here
Skype Your Text Here Your Text Here
Community or social event Your Text Here Your Text Here
Elevators Your Text Here Your Text Here
Inside airplanes Your Text Here Your Text Here
In digital games Your Text Here Your Text Here
Office building lobbies Your Text Here Your Text Here
Health clubs/gyms Your Text Here Your Text Here
Flickr Your Text Here Your Text Here
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55. Advertising Budget
BUDGET CATEGORY Q1, 18 Q2, 18 Q3, 18 Q4, 18 FY 18 Total
Demand Generation &
Sales Enablement
25000 250000 150000 200000 625000
Partner Marketing 85000 45000 60000 70000 260000
Digital Strategies 40000 35000 50000 35000 160000
Awareness & Thought
Leadership
25000 50000 70000 60000 105000
Events 175000 200000 100000 175000 650000
Content/ Documentation 50000 20000 25000 30000 125000
Product Marketing 400000 55000 45000 45000 545000
Marketing Strategy &
Operations
100000 30000 20000 45000 195000
Global/ Field Marketing 450000 450000 450000 450000 1800000
Total Marketing Programs 1350000 1335000 970000 1310000 4465000
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56. Advertising Timeline
› Phase 1
20 14
› Phase 2
11 02
› Phase 3
13 17
› Phase 4
08 30 › Phase 5
04 07
› Phase 6
11 17
May 10
MILESTONE 1
June 7
MILESTONE 2
August 12
MILESTONE 3
September 25
MILESTONE 4
October 20
MILESTONE 5
November 15
MILESTONE 5
Jan Jun
May
Apr
Mar
Feb July Aug Sept Oct Nov Dec
PROMOTION
DISTRIBUTION
LAUNCH
2018
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57. Promotions 1/2
Paid
Social
Advertising
Content
Partnerships
Influencer
Engagement
Outposts
Embassies
Incentive Digital
Properties
Incentive
Earned
Owned
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58. Promotions 2/2
Online Website Campaigns Advertise Blog Articles
Competitions LinkedIn Twitter Facebook
Marketing
Social Media
PROMOTION
Magazines Television Advertising Product Interview News
Placement Relevant
Public Relations
Trial Customer Launch Competition
Prototype
Offers
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59. Channel Management
Framework
Distribution
Channel Segmentation
59

60. Framework
Channel
Strategy
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Channel
Structure
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Select
Channel(s)
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Implement
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Manage
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61. Channel Segmentation
Buying Patterns Success Factors Online/Offline Channel
Social Media
Customer interaction and
company/product followers
64% prefer social media
following of the product
Online
Web Your Text Here Your Text Here Online
In Person Your Text Here Your Text Here Offline
Store Your Text Here Your Text Here Offline
Mobile Your Text Here Your Text Here Online
Direct Mail Your Text Here Your Text Here Online
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62. Distribution
Consumer
START
STOP
Wholesaler
Retail
Producer
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Agent
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63. Financial Analysis
63

64. Financial Analysis 1/2
540
432
600
230
420
64
100
50
100
0
100
200
300
400
500
600
700
Production
Costs
Distribution
Expenses
Celebrity
Endorsement
Tv campaign +
Youtube
Magazines Ads Posters P.O.S Materials Sampling Events
Marketing
Total
2536
Income Statement 2018
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65. Financial Analysis 2/2
Years Ended
July 25,2018
($)
July 27,
2017 ($)
Variance in
$
Variance in
%
July 27,
2017 ($)
July 30,
2016 ($)
Variance in
$
Variance in
%
United States &
Canada
15757 14765 1265 9.8 14765 13834 3901 24.3
% of Net Product
Sales
50.4 51.0 51.0 50.9
European Markets 8691 6471 490 9.1 6471 6498 1923 20.4
% of Net Product
Sales
22.3 24.5 24.5 24.1
Emerging Markets 5104 3013 1276 40.2 3013 2398 596 27.8
% of Net Product
Sales
11.6 8.9 8.9 7.9
Asia Pacific 4708 2365 459 18.0 2365 1902 623 21.4
% of Net Product
Sales
10.7 10.0 10.0 10.0
Japan 1056 1276 9 0.7 1276 1635 4 0.5
% of Net Product
Sales
2.9 3.0 3.0 3.8
Total 35316 27890 3499 77.8 27890 26267 7047 94.4
Previous
Product
Sales
65

66. KPIs and DASHBOARD
Sales Metrics
Marketing Metrics
Dashboard
Service Metrics
66

67. Product Management KPI Sales Metrics
Region Score
Canada 80
United States 60
Australia 55
France 25
India 25
Existing Business - New
Opportunity
Existing Business -
Renewal
New Business
$0K
$2500K
$5000K
$7500K
Revenue Wins
$67,621
Target:
$75,489
Month Ending
March 31
495 Leads 30 Trials 15 Wins
Sales Performance (Today)
$169.76M
Current Month Pipeline
Sales Pipeline
Target :
7.5%
4.5%
5%
5.5%
January February March April May June
Qualified Lead to Win Conversion Rate
62 Wins
0 Target is 70D
Account Target/ Progress
$22,546K
Expansion MRR Target/ Progress
Top Product in Revenue (K)
Wins by Region (past 5 days)
Product 1
($345)
Product 2
($428)
Product 3
($291)
Product 4
($187)
Product 5
($721)
Revenue & Wins by Type
Actual : 6.4%
Conv. Rate
Salesforce Sales (This Month)
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68. Product Management KPI Service Metrics
0%
20%
40%
60%
80%
Within 1 Hour 1-6 Hours 6-12 Hours 12-24 Hours >24 Hours
Email Telephone Social Media
Number of support incidents this week Average First Response Time (minutes) Average Resolution Time (hours)
1400 9 18
Abandon Rate Average Waiting Time (minutes) First Contact Resolution
20 3.98 81.9%
Name Resolution Time Abandon Rate First Response Time
Tom Smith 3 Minutes 2% 2 Minutes
Jack Bay 4 Minutes 5% 1 Minutes
Steve Dunn 2 Minutes 1% 3 Minutes
Will Cass 5 Minutes 2% 4 Minutes
Ben Marley 5 Minutes 3% 4 Minutes
Name Resolution Time Abandon Rate First Response Time
Will Smith 30 Minutes 30% 5 Minutes
Tony Seelig 23 Minutes 25% 5 Minutes
Steve Redden 21 Minutes 21% 2 Minutes
Will Cass 20 Minutes 20% 2 Minutes
Ben Marley 18 Minutes 23% 2 Minutes
Top 5
Support
Agents
Bottom 5
Support
Agents
Resolution Time by Channel
0
50
100
150
200
250
Monday Tuesday Wednesday Thursday Friday
Email Telephone Social Media Total
0
5
10
15
20
25
30
35
Monday Tuesday Wednesday Thursday Friday
9AM-12PM 12PM-3PM 3PM-6PM
6PM-9PM Overall
Daily Abandon Rate during last Week
Volume of Customer incidents over past week by Channel
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69. Product Management KPI Marketing Metrics
Leads
Revenue Generated
$1100
0
10000
20000
30000
40000
50000
60000
70000
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
New Customers
Visitors Target
No. of Purchases
144
$12
$10
$10
$8
Adwords Banner Adwords Email
25,000
18,000
Leads by Channel
0 500 1000 1500 2000
01-Jan-17
01-Mar-17
01-May-17
01-Jul-17
01-Sep-17
01-Nov-17
Website Trade Shows
Promotions Print Advertising
Traffic Sources
$58
$26
$10
$7 $5 $5
0
10
20
30
40
50
60
70
Organic Direct Paid Social Display Referral
Cost per Interaction
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70. Product Management KPI Dashboard
30%
Key Market Drivers
Industry Growth Trend
Product Preference
Market
Consumer Specifics
Market Segment
Distribution Channels
Competitors
› Trends
› Culture
› Needs
› Demographic
› Competitor 1
› Competitor 2
› Competitor 3
› Competitor 4
› Retail
› Wholesale
› Broker
› Direct Online
› Segment 1
› Segment 2
› Segment 3
› Segment 4
Group A
Group B
Group C
2016 2017 2018
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71. Product Management Icons Slide
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72. Additional Slides
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73. About Us
Target Audiences
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Preferred by Many
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Value Clients
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74. Our Mission
Vision
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Mission
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Goals
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75. 01
04
03
02
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76. Puzzle
01
04
02
03
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77. Important Notes
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78. Timeline
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79. Thank You
Address
# street number ,city ,state
Contact Number
0123456789
Email Address
emailadderess123@gmail.Com
79