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2. Persuade the Potential
Investors to invest money in
our business and provide
funding for business
growth, expansion, and new
product developments
Add Text HereCover various aspects of
company (i.e. business
overview, products services,
financial performance,
shareholding pattern and
valuation) to give Investors
a taste of our business
Add Text Here
Agenda
…for Community Financing
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2
3. Table of
Contents
01 Operational and Financial Overview
Key Business Highlight of the Company02
Major Pain Points of the Customers03
Single Solution for all Your Problems04
Problem, Solution and Outcome05
Offerings of the Company06
Key Historical Events of the Company07
Business Model Canvas08
Framework of Revenue Generation09
Geographical Footprint in Different Regions10
Geographic Expansion Strategy11
Key Senior Executives12
Total Addressable Market13
Markets Size of Targeted Customers14
Segmentation of Target Audience15
Financial Summary of the Company16
Income Statement – Historical and Projection17 Exit Strategy for the Investors33
18 Income Statement Projection for Four Years
Revenue Forecast for Your Business19
Balance Sheet– Historical and Projection20
Valuation of Owner's Interest in the Company21
Competitive Landscape Analysis22
Competitive Landscape (Product Comparison)23
Competitive Landscape (Financial Comparison24
Recommendations and Reviews of Customers25
Identify Strengths, Weaknesses, Opportunities, and Threats
(SWOT) Related to Business
26
Funding Requirement and Investment Terms
27
Primary Goals of Funding28
Allocation of Raised Funds29
Capitalization Table – Pre and Post Funding30
Shareholding Structure Graph – Pre and Post Funding31
Future Growth Plans of the Company32
3
4. Operational and Financial Overview
4
The slide provides a brief overview of the company’s operations and financials along with its key partners and customers
Introduction
An on-demand logistic company which
provides provides restaurant food
delivery services
It connects customers with restaurants through an
on-demand food delivery application and delivers
food at their doorstep
Add text here
“empower small businesses and
build out the world’s first real-time
logistics company”
Mission
“our vision is to become more
of a logistics company than a
food company”
Vision
Key Partners
Food Company
Name
Hotel
Name
Pub / Bar
Name
Add text
here
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here
Customer
Name 1
Customer
Name 2
Customer
Name 3
Customer
Name 4
Customer
Name 5
Customers
2,022
3,184 3,476
4,621
6,168
19%
22% 23%
17%
19%
2% 9% 10%
6% 7%
0%
5%
10%
15%
20%
25%
0
2,000
4,000
6,000
8,000
FY 2016 FY 2017 FY 2018 FY 2019 FY 2020
Financial Highlights
Revenue ($) Operating Margin Net Margin
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5. The company offers its products and services in more than 30 countries across Europe,
Asia-Pacific, Americas, Middle East and Africa
30 Countries
across Five Continents
The company employs more than
60,000 employees, including
15,000 in marketing, 5,000 in R&D
and 40,000 in other functions
60,000
Staff Members
The company serves its customers
through 10,000 stores across the
globe – 6,000 in the United States
and 4,000 in other countries
10,000
Stores Worldwide
The company has over five million
monthly website visitors, seven million
twitter followers and 240 million page
views across its websites
5M monthly
Website Visitors
The company reported total sales
of $450 MM and operating income
of $70 MM during the FY 2019.
The total sales has grown by 38%
from $320 MM in 2018
$ 450 MM
Total Sales
Key Business Highlights of the Company
5
The slide provides a key business highlights (i.e. geographic presence, number of stores, total sales, monthly website visitors, staff members etc.) of the company
6. Business Problems
✓ Lack of Options: Consumers does not have information regarding all the
available restaurants
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audience's attention
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Problem 1
✓ Busy Office Hours: Take out time and buying food from restaurant or
canteen in busy business hours was Headache for the employees
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Problem 2
✓ Bad Weather: Unable to get food from outside in bad weather (in case of
rain or snow )
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audience's attention
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Problem 3
✓ Consumers were not able to get food at late night or early morning
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audience's attention
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Problem 4
Major pain points of the Customers
6
The slide is to highlight the key issues which the customer face in current scenario. Since they are facing such issues, so now they need new solution which can address these problems
7. 7
Single Solution for all your Problems
The slide provides all the solutions (for the problems faced by customers) which the company offer through its products
✓ Through mobile app customers can search any restaurant in their area and order
food from their place by accessing restaurant food menu
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All Your Favorite Restaurants at Single Place
✓ Once the food is ordered from the restaurant, delivery person will deliver the food
at doorstep in any weather condition
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Deliver food at Doorstep in any weather
✓ Customers can order food at any time (late night or early morning) from the
restaurant which is available at that particular time
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24/7 Food Delivery
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attention
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Add Text Here
8. OutcomeBusiness Problem Solution
8
Problem, Solution and Outcome
✓ Lack of options, as the customers are
not aware about all the restaurants
✓ Difficult to get food from outside in
bad weather (rainy or snow) and Odd
hours (late night or early morning)
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✓ An online app which facilitate you to
order food from any of your favorite
restaurant
✓ Get it delivered at your doorstep
✓ Order at any time and in any weather
condition
✓ Add text here
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✓ Convenient Food delivery during
bad weather and odd hours
✓ Save customers’ time
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The slide provides the problem (pain point of customers), solutions (unique features and highlights of the product) and outcome (final result) for the customers
9. Food Delivery
✓ Deliver the food to customer’s doorstep:
• From any restaurant in the area
• Within 45 minutes
✓ Delivery Charges: 20% of the order value (from the restaurants)
✓ Add text here
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Gold Membership
✓ A Paid membership scheme for privileged customers, that offers
special discounts of complementary food and drinks to diners
✓ Price: US$ 20 Per month
✓ Add Text here
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Other Product and Services
✓ Special Deals at Discounted Price on Food and Drink for Diners
✓ Restaurant Rating
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Offerings of the Company 1/2
9
The slide provides the key products and services (along with key features, price, target customers etc.) which the company offers to its customers
10. Product 1
✓ Add details such as Product Overview,
Key Features, Target customers, etc.
✓ Add text here
✓ Add Text Here
Product 2
✓ Add details such as Product Overview,
Key Features, Target customers, etc.
✓ Add text here
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Product 3
✓ Add details such as Product Overview,
Key Features, Target customers, etc.
✓ Add text here
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Product 4
✓ Add details such as Product Overview,
Key Features, Target customers, etc.
✓ Add text here
✓ Add text here
Service 1
✓ Add details such as Service Overview, Key
Features, Target customers, etc.
✓ Add text here
✓ Add text here
Service 2
✓ Add details such as Service Overview, Key
Features, Target customers, etc.
✓ Add text here
✓ Add text here
Service 3
✓ Add details such as Service Overview, Key
Features, Target customers, etc.
✓ Add text here
✓ Add text here
Service 4
✓ Add details such as Service Overview, Key
Features, Target customers, etc.
✓ Add text here
✓ Add text here
Products Services
10
Offerings of the Company 2/2
The slide provides the key products and services (along with key features, price, target customers etc.) which the company offers to its customers
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11. Key Historical Event of the Company
11
2016
The company started its
operations in a small store in
Palo Alto, CA
2018
Introduced ‘Gold Membership’
product for its privileged
customers @ US$ 20 Per month
2020
The company opened its first
office outside USA, in
London, United Kingdom
2017
Reached 10,000 staff
members and 1 MM app
users in US market
2019
Expanded into a new market
with the acquisition of
Restaurant's rating company, XYZ
The slide covers all the major historic events of the company including founding, major acquisition, new product launch, partnership, expansion etc.
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12. Business Model Canvas
12
The slides covers the key points to explain the business model of the company. Key points include: Partners, major activities, value proposition, customer segment & relationship, channels, key resources, revenue &
cost structure etc..
✓ 24/7 support chat option
✓ Active customer support over
phone
✓ Complaint portal
Customer
Relationships
✓ Mobile application
✓ Digital marketing
✓ Website
Channels
✓ Restaurants
✓ Pubs
✓ Bars
✓ Delivery Service
providers
✓ Grocery Stores
Key
Partners
✓ Signed agreement with new
restaurants and grocery stores
✓ Hire more delivery partners
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Key
Activities
✓ Doorstep delivery in any weather
✓ 24/7 Food Delivery
✓ No minimum order requirement
✓ Various payment methods
available
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Value
Propositions
✓ People who did not
want go out for dining
and want to deliver
food online at their
doorstep
✓ People who want
special offer and
discounts on food and
drinks at dining (Gold
membership)
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Customer
Segments
✓ Restaurants and small food
stores
✓ Delivery Service providers
✓ Technology (Online app,
internet etc.)
Key
Resources
✓ Payroll expenses (employees and
delivery partners)
✓ R&D Cost on application and website
development
✓ Advertising and marketing cost (coupon
codes, offers)
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Cost Structure
✓ 20% charges (on total amount) for
partner restaurant
✓ $20 Pm charges for gold membership
✓ Advertising revenue from website/app
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Revenue Streams
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13. Framework of Revenue Generation
1,000,000* 3 * $30 = $90,000,000
90,000,000 / 1,000,000= $90
Recurring Revenue Frequency
✓ Every month (Gold membership fee)
✓ Daily from restaurants
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Life time Value of Customer
✓ Present value of the future cash flows
✓ value of business attributed to the customer during
entire relationship with the company
Pricing
✓ Food delivery from restaurants: 20% of
the amount
✓ Gold membership charges: $20 per month
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Estimated Yearly Revenue
✓ Number of Clients: 1 MM
✓ Number of Products sold per clients: 3
✓ Price of Product: $30
Average revenue per User
✓ Number of Products sold per clients: 3
✓ Price of Product: $30
13
The slides covers the key points to explain the Revenue model of the company. Key points include: Pricing model, Estimated revenue, life time value of the customers, recurring revenue frequency, average revenue
per user etc.
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14. Geographical footprint in different Regions
14
The slides covers the all the geographic areas where the company has presence, either through physical stores or through service points. It also provides the employee split in
North America
Asia & Rest of the
World
Europe
20%
Sales
Employees Physical Stores Service points
23% 38 7
48% 52 9
19% 32 4
Latin America
10% 13 1
30%
Sales
20%
Sales
30%
Sales
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15. Geographic Expansion Strategy
15
The slides provides the key strategies (along with the actions under those strategies) which the company follows to expand its geographic reach
The company is expanding in new markets and new products lines
to expand its geographic presence and product line. For this, the
company:
✓ Acquiring new companies
✓ Opening stores in new markets
✓ Signing partnerships with companies in different geographies
To expand its operations in European market, the company recently
acquired:
✓ XYZ, a food supplier company with operations in France, UK,
Germany etc.
✓ ABC company which offers food delivery services in most of the
European companies
The company open new stores in different geographies
✓ 50 stores in UK and Germany
✓ 35 stores in Indian market
✓ Strengthen its food delivery services by expanding staff strength in
most of the countries
Art of
Expanding
Business
Geographic
Expansions
Acquired new company in
target Geography
Established/expanded
plants in new geographies
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16. 16
Key Senior Executives
Executive Name
Designation
✓ This is representative image and should be replaced by your own image
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✓ Add Key responsibilities and background of employee
Executive Name
Designation
✓ This is representative image and should be replaced by your own image
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✓ Add Key responsibilities and background of employee
Executive Name
Designation
✓ This is representative image and should be replaced by your own image
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✓ Add Key responsibilities and background of employee
Executive Name
Designation
✓ This is representative image and should be replaced by your own image
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✓ Add Key responsibilities and background of employee
The slide provides the name, designation and brief biography of key senior level executives (C-level employees and head of Departments)
17. Total Addressable Market
17
✓ It includes the total population in the market
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✓ It includes the market which have access to internet and smartphones
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✓ A portion of TAM which can be the potential customers of the company
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✓ Audience which are company’s customers and ordering food online from its website/app.
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Total Market Opportunity
Total market: $50 B
Total Available Market
Total addressable market (TAM): $10B
Total Serviceable Market
Serviceable Available Market (SAM): $3 B
Market Segment Opportunity
Serviceable Obtainable Market (SOM): $1 B
The slide provides the market overview of the target market which includes total addressable market, serviceable available market and serviceable obtainable market
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18. Market size of Targeted Customers
18
The slide provides the market size of all the target sectors. Additionally, it provides overall market potential and highlight of target audience
$6.4 $6.3
$3
$1
0
2
4
6
8
Sector 1 Sector 2 Sector 3 Sector 4
USD
XX has a large market
potential of
USD 16.7 Bn
USD
16.7 Bn
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19. › Brand Loyalty - Your Text Here
› Benefits Sought - Your Text Here
› User Status - Your Text Here
› User Status - Your Text Here
› Usage Rates - Your Text Here
› Occasion - Your Text Here
› Readiness to Buy - Your Text Here
› Region – North America
› Country – United States
› Population – 100MM
› Climate – Your text here
› Age – 15-50
› Gender – Male and Female
› Nationality – United states
› Ethnicity – Your text here
› Occupation - Your text here
› Income - Your text here
› Family Size - Your text here
› Lifestyle – Work (Activities)
› Personality - Openness
› Values - Your Text Here
› Interest - Food
Behavioral
Demographic
Psychographic
Geographic
Segmentation of Target Audience
19
The slide provides the segmentation about the target customers of the company by geography (country, area, climate), Demography (Age, gender, Nationality etc.), and Psychography (Personality, values, interest
etc.) and behaviour (brand loyalty, user status, occasion etc.)
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20. Financial Summary of the Company
20
9.3
10.8
12.7
12.0 12.3
7.9
9.0
10.7
9.6
0.1
0
2
4
6
8
10
12
14
2016 2017 2018 2019 2020
Operating Income Net Income
Revenue Trend (in $ Bn)
Revenue by Geographical Segment (2020)
Geography 1
Geography 2
Geography 3
59%25%
16%
Revenue by Product and Services (2020)
Category 1
Category 2
Category 3
Category 4
Category 5
57%
10%
5%
2%
26%
36.2 37.8 37.3 35.7 36.7
11.0 11.4 12.0 12.3 12.6
47.2 49.2 49.3 48.0 49.3
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2014 2017 2018 2019 2020
Product Revenue Service Revenue Column1
Operating & Net Income Trend (in $ MM)
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The slide provides the key financial highlights (revenue, operating and net income trend for last five tears; and revenue split by product categories and geography for the latest year) of the company
21. Historical Results Forecast Period
Income Statement – Historical and Projection
21
The slide provides the historical (last 4 years) and forecasted (coming 4 years) numbers of the company’s income statement (including revenue, gross profit, expenses, operating profit, net profit etc.)
Income Statement 2016 2017 2018 2019 2020 2021 2022 2023
Revenue 66,132 73,558 79,716 84,438 97,103 111,669 125,069 137,576
Cost of Goods Sold
(COGS)
26,884 27,511 29,488 31,760 40,783 45,784 50,028 55,030
Gross Profit 39,248 46,047 50,228 52,678 56,320 65,885 75,041 82,546
Expenses - - - - - - - -
Marketing, Advertising
& Promotion
12,689 13,369 12,682 14,138 15,537 17,867 20,011 22,012
General &
Administrative
5,670 5,649 6,172 6,391 7,000 7,000 7,000 7,000
Depreciation &
Amortization
10,165 9,635 9,265 9,006 4,203 4,512 4,760 4,958
Interest 1,400 840 840 840 1,344 1,344 1,344 1,344
Total Expenses 29,924 29,494 29,159 30,375 28,083 30,723 33,115 35,314
Earnings
Before Tax
9,324 16,554 21,069 22,303 28,237 35,161 41,927 47,232
Taxes 4,858 8,483 10,908 11,598 9,036 11,252 13,417 15,114
Net Earnings 4,466 8,071 10,161 10,706 19,201 23,910 28,510 32,118
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All Values in $
22. Income Statement Projection for four Years
22
Revenue 1
Operating
Expenses
2
Description Year 1 Year 2 Year 3 Year 4
Sales (A) $ 850,000 $ 7,790,000 $ 850,000 $ 7,790,000
Sales Returns (B) Approx 10% of
Revenue
$ 85,000 $ 779,000 $ 85,000 $ 779,000
Net Sales A + B = (C) $ 765,000 $ 7,011,000 $ 765,000 $ 7,011,000
Cost of Goods Sold (D) $ 485,000 $ 4,100,000 $ 485,000 $ 4,100,000
Gross Profit (C - D) $ 280,000 $ 2,911,000 $ 280,000 $ 2,911,000
Salaries (A) $ 90,000 $ 980,000 $ 90,000 $ 980,000
Depreciation Expenses (B)
(Straight Line)
$ 5,000 $ 60,000 $ 5,000 $ 60,000
Office Expenses (C) $ 7,000 $ 78,500 $ 7,000 $ 78,500
Rent Expense $ 15,000 $ 180,000 $ 15,000 $ 180,000
Travel Expenses $ 25,000 $ 280,000 $ 25,000 $ 280,000
Maintenance Expenses $1,000 $ 12,000 $1,000 $ 12,000
Advertising Expenses $ 20,000 $ 265,000 $ 20,000 $ 265,000
Total Operating Expenses $ 163,000 $ 1,855,500 $ 163,000 $ 1,855,500
Net Income (1 - 2) $ 117,000 $ 1,055,500 $ 117,000 $ 1,055,500
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The slide provides forecasted (coming 4 years) numbers of the company’s income statement (including sales, net sale, gross profit, operating expenses, net income etc.)
23. Revenue Forecast for your Business
23
Average Revenue per User
Starting Subscribers
New Subscribers
Cancellations
Net Additions
Ending Subscribers
Churn Rate
Projected Lifetime (months)
Projected Lifetime Value (LTV)
Total Monthly Recurring Revenue
Revenue Forecast Year 1 Year 2 Year 3 Year 4
$ 20.00 $ 20.00 $ 20.00 -
0 490 980 -
500 500 500 -
10 10 25 -
490 490 475 -
490 980 1,455 -
NA 2.04% 2.55% -
NA 49.0 39.2 -
NA $ 980.00 $ 784.00 -
$ 10,000.00 $ 19,800.00 $ 29,600.00 -
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The slide provides the revenue forecast of the company on the basis of number of subscribers estimation, average revenue per user and churn rate
24. Balance Sheet – Historical and Projection
24
Company Name
Historical Results Forecast Period
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Balance Sheet
Assets
Cash 57,971 71,210 73,715 101,069 138,550 155,474 181,573 189,511 223,399 25,248 302,250
Accounts Receivable 4,100 4,904 5,567 5,117 5,539 6,179 7,997 8,896 9,758 10,650 11,466
Inventory 7,805 8,601 9,825 10,531 11,342 15,267 19,343 24,191 26,894 29,772 31,856
Currents Assets 70,876 95,715 100,107 128,717 158,430 182,920 210,913 224,599 262,051 302,670 347,572
Property & Equipment 44,000 41,350 40,145 38,602 37,521 45,017 51,013 55,811 59,649 62,719 65,175
Goodwill
Total Assets 125,376 138,065 140,252 167,319 195,951 227,937 261,927 280,410 321,700 365,389 412,748
Liabilities
Short Term Debt
Accounts Payable 3802 4,800 4,912 5,265 5,671 7,061 7952 8951 9,951 11,016 11,787
Currents Liabilities 3,802 4,800 4,912 5,265 5,671 7,061 7,952 8,951 9,951 11,016 11,787
Long Term Debt 40,000 40,000 30,000 30,000 30,000 30,000 30,000 10,000 10,000 10000 10000
Total Liabilities 43,902 44,800 34,912 35,265 35,671 37,061 37,952 18,951 19,951 21,016 21787
Shareholder’s Equity
Equity Capital 60,000 60,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000 70,000
Retained Earnings 1,474 13,265 35,340 62,053 90,280 120,876 153,974 191,459 231,749 274,373 320,961
Shareholder’s Equity 71,474 83265 105340 132053 160280 190876 223974 261459 301749 344373 390961
Total Liabilities & Shareholder's Equity 125,376 138,065 140,252 167,319 195,951 227,937 26,1927 280,410 321,700 356,389 412,748
The slide provides the historical (last 6 years) and forecasted (coming 6 years) numbers of the company’s balance sheet (current assets, fixed assets, total liabilities, current liabilities, shareholder’s equity, etc.)
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All Values in $"
25. Valuation of Owner's Interest in the Company -1/2
25
The slide provides the company’s valuations by calculating the current values of all the future free cash flows which the company is expected to generate in next five year
Business Value
$ 313,000
2018 2019 2020 2021 2022
Profit 50,000 55,000 60,000 60,000 60,000
Seller’s Discretionary Earnings (SDE) 5,000 5,000 5,000 7,000 7,000
Depreciation 2,000 2,000 2,000 2,000 2,000
Working Capital 10,000 12,000 15,000 15,000 15,000
Change in working Capital 0 2,000 3,000 0 0
Loans paid back 0 0 10,000 10,000 0
New loans taken 0 0 0 0 0
Free cash flow to Equity (FCFE) 57,000 60,000 54,000 59,000 69,000
Present Value of FCFE 49,565 45,369 35,506 33,733 34,305
Total Present Value of FCFE 198,478
Terminal Value 231,299
Present Value of Terminal Value 114,996
Cost Of Equity 15%
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26. Valuation of Owner's Interest in the Company -2/2
26
Discounted Cash Flow Entry 2019 2020 2021 20022 2023 Exit Terminal Value
Date 9/302017 12/31/2019 12/312020 12/31/2021 12/31/2022 12/31/2023 12/31/2023 EV/EBITDA 597,263
Year Fraction 1.00 1.00 1.00 1.00 1.00 1.00
EBIT 48,970 53,062 56,958 60,478 65,983
Less Cash Taxes 12,243 13,265 14,240 15,120 16,496
NOPAT 36,728 39,796 42,719 45,359 49,487
Plus: D & A 9,003 10,203 11,162 11,930 12,544
EBITDA 57,974 63,264 68,121 72,408 78,526
Less: Capex 15,000 15,000 15,000 15,000 15,000
Less: Changes in NWC 4,003 4,749 2,564 2,706 2,128
Unlevered FCF 26,728 30,250 36,317 39,583 44,902 579,263
DCF Value Market Value Rate of Return
Enterprise Value 418,525 Market Cap 587,500 IRR 10%
Plus: Cash 139,550 Plus: Debit 30,000
Less: Debit 30,000 Less Cash 153,654
Equity Value 528,075 Enterprise value 463,846
Equity Value/Share 10.56 Equity Value/Share 11.75
Company Name
Assumptions Tax
Rate
25% Discount
Rate
12% Perpetual
Growth Rate
4% EV/EBITDA
Multiple
8.0x
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27. Competitive Landscape Analysis -1/3
27
The slide provides the Competitive landscape of the company by mentioning its position (on the basis of product price) in Pricing Strategy Matrix
Your
Company
Enterprise
Individual
Medium PriceLow Price High Price
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28. Competitive Landscape (Product Comparison) -2/3
28
The slide provides the Competitive landscape of the company on the basis of products’ features i.e. user friendly, privacy, keyword follow, video bookmarks etc.
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Competitor 1 Competitor 2 Competitor 3 Competitor 4
User Friendly
Privacy
Keyword Follow
Playlist Follow
Video Bookmarks
Video Autonext
Video Shuffle
29. Competitive Landscape (Financial Comparison) -3/3
29
The slide provides the Competitive landscape of the company on the basis of key financial information i.e. number of users, app download, revenue, employee count, operating & net income etc.
Your Company 15,000 15,000 $ 50 MM 100 $ 20 MM $ 12 MM
Competitor 1 - - - - - -
Competitor 2 - - - - - -
Competitor 3 - - - - - -
Competitor 4 - - - - - -
Competitor 5 - - - - - -
Number of Users App Download Revenue Employee Count Operating Income Net IncomeCompany Name
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30. 30
Recommendations and Reviews of Customers
The slide provides the client’s person reviews about the products and services of the company.
Customer Name
Company Name
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click and replace image. Contains written
review of customers’ personal experience
with the product or service
Customer Name
Company Name
This is representative image and should
be replaced by your own image. Just right
click and replace image. Contains written
review of customers’ personal experience
with the product or service
Customer Name
Company Name
This is representative image and should
be replaced by your own image. Just right
click and replace image. Contains written
review of customers’ personal experience
with the product or service
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31. Identify SWOT Related to Business
31
✓ 50% increased in revenue from $60 MM in 2017 to $90 MM to
2018
✓ The company’s innovative technology (food ordering, tracking,
payment) is a key for the company’s success
✓ Despite outstanding performance of the company, its food rating
sector reported net loss of 3 MM in 2018.
✓ Overdependence on food sector which might affect its operations in
case of downtrend in food sector
✓ The company is expanding into new markets where online food market is
untapped. This provides great opportunity for the company to grow
✓ The company’s recent acquisitions, patronships offering it an opportunity
to further expand its business
✓ Since the company has operations in different geographies, it faces threats of
Currency Fluctuations, regulation changes, political disruption etc.
✓ Economic Threats
✓ Interest Rate Risks
Strength
Weakness
Opportunity
Threat
The slide provides the SWOT (strengths, weakness, opportunity and threat) points to analyse the business performance of the company
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32. Capital Requirement
$10 MM
Company’s Valuation
$20 MM
Investment Terms
› Preferred Equity (convertible in to common) @ $10 pre money
valuation
› Convertible note @ $10 valuation cap; 1.5 x premium
› Add text Here
Funding Requirement and Investment Terms
32
The slide provides key points (capital requirement, valuation and investment terms) related to funding requirements of the company
33. Primary Goals of Funding
33
The slide provides major goals of funding i.e. market share growth, increase in production capacity and revenue, Hire new employees, reduce operating cost etc.
6,000
Employee Headcount
will reach
Market Share will
increase by
10 %
Expand the presence in 30
more cities. Geographic
Diversification will help to
reduce the associated risk
Revenue
will increase by
30 %
Operating Cost will
Reduce by
40 %
Increased Cash burn, that
will help in addition of new
customers at a faster rate
Customer Base is
projected to reach 1
MM users
Production Capacity
will increase by
10 %
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34. Allocation of Raised Funds
34
The slide provides the details about use of funding. The company spend its funding amount on product development, marketing, and expansion (through acquisition and new hiring)
Operational
Cost
100
New
Hires
110
Marketing
120
Product
Development
130
Expansion
140
17%
18%
20%
22%
23%
Operational Cost
New Hires
Marketing
Product
Development
Expansion
35. Capitalization Table – Pre and Post Funding
35
Value: $ 200 MM Value: $ 250 MM
Before Funding After funding
20
30
40
50
60
Value of Shares
($ MM)
20
30
40
50
60
50
Value of Shares
($ MM)
10%
15%
20%
25%
30%
Investor 1
Investor 2
Investor 3
Investor 4
Crowdfunding
Investor
Investor 5
8%
24%
24%
12%
16%
20%
The slide provides the details about before funding and after funding capitalization table/shareholder pattern of the company
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36. Shareholding Structure Graph – Pre and Post Funding
36
The slide provides the graph of shareholding structure at the time of founding, before crowdfunding and after crowdfunding
100%
60% 55%
25%
25%
15%
10%
10%
0%
20%
40%
60%
80%
100%
120%
At Founding Before Crowdfunding After Crowdfunding
Founder Seed Investors Employees CrowdFunding Investors
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Company Name – Shareholding Structure
37. Future Growth Plans for the Company
2020 2021
2022 2023
2024
Market
Penetration
The company is planning to
expand its market penetration
and share by selling more
products to the customers.
For this, the company is
planning to offer discount
coupons and new offers
Market Expansion
or Development
The company plans to
expand its presence in
domestic (opening of
new stores) and
international market
(through acquisition) Diversification
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Merger and
Acquisition
Has plans to expand its
operations in new markets
through merger and acquisition
of other companies
Product
Expansion
Planning to entered
new product market
i.e. frozen food
products, ready to eat
food products etc.
37
The slide provides the future growth timeline of the company including market penetration, market expansion, product expansion, merger & acquisition, diversification etc.
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38. Exit Strategy for Investors
38
✓ Name potential companies (any unique relationship with them)
✓ Name type/category of companies that could acquire you?
✓ Why would they acquire you? How do you fit in their category?
Acquisition (Most likely exit options for companies)
✓ Will your company generate excess cash flow that could make it attractive to
financial buyers to generate a return?
Financial Buyer
✓ Least likely exit for a company, but a probability. Preferred strategy only when no
buyer could afford the valuation of your company.
IPO (Most likely exit options for companies)
✓ Preferred stock with redemption feature
✓ Issuer’s Tender Offer
✓ Privately negotiated sales
✓ Sell the Securities through Broker-managed trading platform
Other Strategies
Exit Strategy
for Investors
The slide provides most profitable/feasible ways for investors to exit from their investment in the company. It includes, financials buyer, acquisition, IPO, Preference share redemption, Issuer’s Tender Offer, Privately
negotiated sales etc.
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41. Bar Graph
41
Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
50
30
50
55
60
40
70
75
0
10
20
30
40
50
60
70
80
90
100
FY 17 FY 18 FY 19 FY20
SalesInPercentage(%)
Year 2020
42. Clustered Column - Line
42
30
45
55
77
0
1
2
3
4
5
6
0
10
20
30
40
50
60
70
80
90
100
Q 1 Q 2 Q 3 Q 4
SalesinMillion
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Year 2020
44. Puzzle
44
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01
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02
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03
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04
45. Timeline
45
2017
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2018
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2019
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2020
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46. Idea Generation
46
Idea
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01
Idea
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02
Idea
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03
48. Target
48
Text Here
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49. Venn
49
04
07
05
08
06
09
01
03
02
10
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50. Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
50
Thank You