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Optimizing Current Marketing Technology Stack Powerpoint Presentation Slides

Help to improve marketing activities by employing Optimizing Current Marketing Technology Stack PowerPoint Presentation Slides. Our visually attention-grabbing marketing automation PowerPoint slideshow allows you to depict various marketing technology tools that the organization can utilize in order to develop its own strategy. Take the assistance of a market automation PowerPoint slideshow to display customer surveys, business performance highlights current market channels, feedback, and possible statements, etc. Showcase various technology stacks being used by the organization in acquisition, awareness, conversion, retention, and loyalty stages by using our visually appealing stack management PPT visuals. Present information on current marketing channels that are used by the organization with the help of eye-catching PPT themes. The marketing technology stack PPT infographics also help to display various customer satisfaction metrics over the year such as churn rate, net promoter score, conversion rate, and retention rate by using. Measure the impact of marketing activities and drive more efficient spending by downloading our ready-to-use marketing automation stack PPT slide deck. https://bit.ly/3tHfE56

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Optimizing Current Marketing Technology Stack Powerpoint Presentation Slides

  1. 1. Optimizing Current Marketing Technology Stack Your Company Name
  2. 2. 2 01 02 03 04 05 06 Identify multiple issue leading to low customer satisfaction and poor sales Identifying our customer journey and developing a complementing Marketing technology stack Identifying multiple tools in technology stack Developing multiple metrices to be used in technology stack performance tracking Add Text Here Add Text Here Agenda for Optimizing Current Marketing Technology Stack
  3. 3. 3 01 02 04 05 Current Scenario ‹ Our Business Performance Highlights ‹ Current Marketing Channels ‹ Customer Surveys and Feedback ‹ Possible Statement Developing Our Marketing Technology Stack ‹ Mapping Our Customer Journey ‹ Technology we need to provide seamless customer journey ‹ Awareness ‹ Activity ‹ Technology Used ‹ Acquisition ‹ Activity ‹ Technology Used ‹ Conversion ‹ Activity ‹ Technology Used ‹ Retention ‹ Activity ‹ Technology Used ‹ Loyalty ‹ Activity 03 Developing a Marketing Stack Diagram ‹ Marketing Technology Stack performance Measurement KPIs ‹ Marketing Technology Stack Performance Measurement Dashboard ‹ Optimizing the Performance of Marketing Technology Stack Maintaining and Optimizing Marketing Technology Stack Cost of Marketing Technology Stack End Goal for Marketing Technology Stack 06 Table of Contents
  4. 4. Current Scenario ‹ Our Business Performance Highlights ‹ Current Marketing Channels ‹ Customer Surveys and Feedback ‹ Possible Statement 01 4
  5. 5. 5 In this slide we have provided multiple graphs that give an overview of major financial highlights over the year. Such as revenue , gross profit m net profit and earning per share. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 630 625 620 612 616 620 624 628 632 FY 18 FY 19 FY 20 Revenue (in $MM) 6.8 5.4 3.4 0 2 4 6 8 0 10 20 30 40 50 FY 18 FY 19 FY 20 Net Profit (in $MM) and Net Profit Margin (in %) 23 22 20 18 19 20 21 22 23 24 100 110 120 130 140 FY 18 FY 19 FY 20 Gross Profit (in $MM) and Gross Profit Margin (in %) 3.74 2.95 1.85 0 1 2 3 4 FY 18 FY 19 FY 20 Add Text here Our Business Performance Highlights
  6. 6. 6 ‹ Complex marketing channel with multiple agents, wholesaler and retailer ‹ Number of Agent and broker – 4,000 ‹ Number of wholesaler or distributor – 2,500 ‹ Number of Retailer – 7,000 ‹ Total Cost endured on current marketing channel – 400,000 Per Quarter ‹ Complex marketing distribution system leading to low customer satisfaction ‹ Low customer touch points in the current distribution channel ‹ Add Text Here ‹ Add Text Here Key Insights This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Producer Agent/Broker Wholesaler or Distributor Retailer Consumer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Current Marketing Channels The purpose of the following slide is to provide, and overview of the current marketing channel that is currently used by the organization.
  7. 7. 7 2017 2018 2019 Net Promotor Score 60 50 40 Churn Rate 6.2% 5.8% 4% Conversion Rate 4% 3.5% 2.85% Retention Rate 72% 69% 60% Add Text Here XX XX XX Add Text Here XX XX XX This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ‹ 9% decrease in retention rate in 2018 and 2019 ‹ Low score on each customer metric causing losses ‹ Add text here ‹ Add text here Key Takeaways Customer Survey and Feedback The purpose of the following slide is to display various customer satisfaction metrices over the year, these metrices can be net promotor score, churn rate, conversion rate and retention rate.
  8. 8. 8 ‹ Poor customer satisfaction rate – 48% ‹ Poor NPS score 5 ‹ No recognition of customer touchpoints Low performance of CRM software ‹ Text Here ‹ Text Here ‹ Text Here Add Text Here ‹ Complex 5 tier distribution channel that includes multiple agents, wholesalers and distributors ‹ Add Text here Complex distribution channel ‹ Low customer touchpoints at both marketing and digital platforms ‹ Add Text Here No customer journey recognition ‹ Low customer retention rate in Q4 ‹ Current customer retention rate 52% ‹ Add Text Here Low Customer Retention rate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Problem Statement The purpose of the following slide is to display various issues that the organization has been facing due to poor performance of marketing technology stack
  9. 9. 02 9 Developing Our Marketing Technology Stack ‹ Mapping Our Customer Journey ‹ Technology we need to provide seamless customer journey ‹ Awareness ‹ Activity ‹ Technology Used ‹ Acquisition ‹ Activity ‹ Technology Used ‹ Conversion ‹ Activity ‹ Technology Used ‹ Retention ‹ Activity ‹ Technology Used ‹ Loyalty ‹ Activity
  10. 10. 10 Customer Engagement Time Awareness ‹ Contact the potential customer. ‹ Text here Acquisition ‹ Convert the customer into a subscriber and make leads. ‹ Text here Conversion ‹ Make lead to paying customer and build a relationship with them. ‹ Text here Retention ‹ Plan to maintain the relationship and keep them as recurring customer. ‹ Text here ‹ Ultimate goal of a lifecycle. ‹ Text here Loyalty This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Mapping our Customer Journey This slide provides a brief insight into the journey of your customer as it maps each stage of customer journey starting from awareness, acquisition, conversion retention and loyalty.
  11. 11. Technology We Need to Provide Seamless Customer Journey 11 Marketing Technology Description Tools that can be used Content Management System Usage of multiple website blogs and other online resources . WordPress, Drupal, Joomla , Magento Etc. Advertising Technology Utilization of multiple software to advertise directly to customer Google AdWords, Bing Ads , AdRoll , Facebook Power etc. Conversion Technology Software and tools used to convert potential leads into customer Unbounce , Crazy egg etc E-Mail Use E-mail to promote various product and services Gmail, yahoo, Hotmail etc. Social Media Using social media to promote product and increase customer engagement Facebook , twitter , LinkedIn etc. Customer relationship Management Text Here Text Here Text Here Text Here Search engine Optimization Text Here Text Here Text Here Text Here Automation Software Text Here Text Here Text Here Text Here Add text Here Text Here Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The purpose of the following slide is to display various marketing technology tool that the organization can utilize in order to develop their own marketing stack
  12. 12. 12 wareness
  13. 13. 13 Channels Outreach %age Cost per Year USD Key Highlights Add Text Here Radio 75 5,000 ‹ Low cost ‹ High Outreach Add Text Here Television 80 8,000 ‹ High Outreach ‹ Add Text Here Add Text Here Print Media 65 9,000 ‹ High Cost ‹ Add Text Here Add Text Here Viral Marketing 70 5,000 ‹ Low cost ‹ Add Text Here Add Text Here E-Mails 87 7,000 ‹ High Outreach ‹ Add Text Here Add Text Here Add Text Here XX XXXX XXXXX Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How Will We Make Our Customer Aware This slide shows the 1st stage of the customer journey mapping , the provided table explains various channels through which the customer becomes aware about the and measure their results.
  14. 14. 14 ‹ Google Ads. ‹ Bing Ads. ‹ AdRoll. ‹ Yahoo Gemini. ‹ Facebook. Paid Search ‹ Facebook ‹ Twitter ‹ LinkedIn ‹ Add Text Here Social Media ‹ Browseo ‹ Clusteric ‹ Bright Local ‹ Add Text Here SEO ‹ Text Here ‹ Text Here ‹ Text Here Add Text Here Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Technology to be Used in Awareness Stage The purpose of the following slide is to show various technology stack being used by the organization in awareness stage .
  15. 15. 15 Acquisition
  16. 16. 16 Tools Description Cost Per Customer USD Paid Marketing ‹ Paying various advertisement agencies for views ‹ Add Text Here 12 Social Media Marketing ‹ Using various social media platforms such as Facebook, twitter and LinkedIn ‹ Add text here 10 Organic Search Marketing ‹ Add text here ‹ Add text here 15 Affiliate Marketing ‹ Add text here ‹ Add text here 9 In this slide the provided graph shows the various steps taken in customer acquisition phase along with the customer acquisition rate. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What Tools Do We Use to Acquire Our Customer
  17. 17. 17 Conversion
  18. 18. 18 Conversion Strategies Discount on first 5 purchases Add Text Here Annual Membership Add Text Here 0 2 4 6 8 10 Q1 Q2 Q3 Q4 2020 E 2019 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Expected Conversion Rate In this slide we have provided you with a comparative graph that shows the conversion rate over a span of 2 years along with key activities that the organization is doing in order to increase their conversion rate.
  19. 19. 19 ‹ WordPress ‹ Hubspot ‹ Express engine ‹ Add Text Here CMS Tools ‹ Curata ‹ Pocket ‹ Scoop ‹ Feedly Content Curation tools ‹ Mention ‹ Talkwakler ‹ Busssumo ‹ Add Text Here Social Listening tools ‹ Text Here ‹ Text Here ‹ Text Here Add Text Here Conversion This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Technology to be Used in Conversion Stage The purpose of the following slide is to show various technology stack being used by the organization in conversion stage .
  20. 20. 20 Retention
  21. 21. 21 Repeat Customer Rate %age Average Order Value $ USD Retention Rate %age Comments 2016 70 2,000 75 Add Comments Here 2017 62 1,850 72 Add Comments Here 2018 58 1,250 69 Add Comments Here 2019 55 1,000 60 Add Comments Here Activities for Customer Retention Frequent Communication with Buyers Loyalty Programs Annual Membership Program Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Customer Retention The following slide provides glimpse of a company's retention rate , average order value , their retention rate over the year along with various strategies they have used.
  22. 22. 22 ‹ Saleforce ‹ Infusion ‹ Hubspot ‹ Microsoft ‹ Add Text Here ‹ Intercom ‹ Zendesk ‹ Freshdesk ‹ Add Text Here ‹ Google Analytic ‹ Kissmetrics ‹ Clicky ‹ Add Text Here ‹ Text Here ‹ Text Here ‹ Text Here Retention Customer Support Tools Analytic Tool Add Text Here CRM This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Technology to be Used in Retention Stage The following slide provides glimpse of a company's retention rate , average order value , their retention rate over the year along with various strategies they have used.
  23. 23. 23 Loyalty
  24. 24. Programs Point Program Spend Program VIP Member Club Text Here Description ‹ Providing customer with points on multiple purchases in order to redeem them later ‹ Points are later converted into rewards ‹ Providing customer loyalty credits on multiple purchases ‹ Add Text Here ‹ Customer take premium membership to obtain additional benefits on existing services ‹ text here ‹ Text here ‹ Text Here How to Maintain Our Customer Loyalty 24 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The following slide provides glimpse of a company's retention rate , average order value , their retention rate over the year along with various strategies they have used.
  25. 25. 03 25 Developing a Marketing Stack Diagram
  26. 26. 26 Marketing Calendar & Schedule Awareness Task Manager Add Text Here Project Management Add Text Here Drafting & Delivery Paid Media Add Text Here Acquisition Earned/shared Media Add Text Here Owned Media Web/Organic Add Text Here +plugins, Premium plugins &Custom Development Landing Pages Website Conversion Digital Interaction Add Text Here Add Text Here Email Marketing/Nurturing Retention Remarketing Add Text Here Add Text Here CRM Text Here Sales troblement Add Text Here Analytics Text Here Tracking & Script Management AB Testing & Personalization Automation & Workflows Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Developing Marketing Technology Stack Diagram (1/2) The purpose of the following slide is to display a marketing technology stack that the organization will develop in order to enhance their customer journey .
  27. 27. 27 Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Awareness Acquisition Conversion Retention This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Developing Marketing Technology Stack Diagram (2/2) The purpose of the following slide is to display a marketing technology stack that the organization will develop in order to enhance their customer journey .
  28. 28. 04 28 Maintaining and Optimizing Marketing Technology Stack ‹ Marketing Technology Stack performance Measurement KPIs ‹ Marketing Technology Stack Performance Measurement Dashboard ‹ Optimizing the Performance of Marketing Technology Stack
  29. 29. 29 Performance metrics Description CMS CRM Digital Advertisement Add Text Here User Satisfaction Score % ‹ Satisfaction that the user receives from the usage of the software. ‹ Add Text Here Average Response Time ‹ The response time of the application per request ‹ Add Text Here Error Rates ‹ Total errors that appear during the run of the application ‹ Add text here Technology Types ‹ Type of data storage the application uses ‹ Add text here 01 02 03 04 05 06 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Technology Stack performance Measurement KPIs The purpose of the following slide is to display various metrices and key performing indicators to measure the future performance of the marketing technology stack
  30. 30. The purpose of the following slide is to display various metrices and key performing indicators to measure the future performance of the marketing technology stack 30 0 50 100 150 200 CMS CRM Add Tect Here Add Text Here 2020 Q3 2020 Q2 2020 Q1 2019 Q4 User Satisfaction Score 0 2 4 6 8 10 2019 Q4 2020 Q1 2020 Q2 2020 Q3 CMS CRM Add Text here Average Response Time 0 2 4 6 2019 Q4 2020 Q1 2020 Q2 2020 Q3 CMS CRM Add Text here Error Rate %age Marketing Technology Stack Performance Measurement Dashboard
  31. 31. 31 Application Activity Description CMS Efficient Utilization ‹ Optimal utilization of software by trained individual ‹ Add Text Here CRM Software Scheduled Test run ‹ A quarterly based prescheduled test run of application to detect any malware or issue ‹ Add Text Here E-Mail Sender Update ‹ Schedule update of outdated apps to match the current technological scenario ‹ Add Text Here Add Software Here Bug Fixes ‹ Real time bug fixes of apps/software to avoid lag or delay in work schedule ‹ Add Text here Add Software Here Add Text Here ‹ Add Text Here ‹ Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Optimizing the Performance of Marketing Technology Stack The following slide highlights various techniques through which the organization can ensure the optimal utilization the current marketing technology stack.
  32. 32. 05 32 Cost of Marketing Technology Stack
  33. 33. 33 Technology Category Replaced technology cost USD Purchase Cost Annual Maintenance Cost Total Cost Replacement cost Application 1 75,000 50,000 10,000 60,000 15,000 Application 2 NA 400,000 100,000 500,000 NA Application 3 NA 25,000 7,000 32,000 NA Add Text Here XXXX XXXX XXXX XXXX XXXX Add Text Here XXXX XXXX XXXX XXXX XXXX This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cost of Marketing Technology Stack The purpose of the following slide is to analyze the cost of replacement of multiple tools of marketing technology stack, the provided table highlights the cost of new tool , its annual maintenance cost and total replacement cost
  34. 34. 06 34 End Goal for Marketing Technology Stack
  35. 35. 35 ‹ Automated tools help in tracking and optimizing various aspects of marketing channels ‹ Add Text Here ‹ Well Defined Customer journey equipped with automated tools ‹ Add Text here ‹ Increase customer retention rate in Q1 2020 ‹ Current customer retention rate 80% ‹ Add Text Here ‹ Increased customer satisfaction rate – 78% ‹ Increased NPS score 16 ‹ Add Text Here ‹ Text Here ‹ Text Here ‹ Text Here Effective Tracking of Marketing Channels Defined Customer Journey Increased Customer Retention Rate Better Performance of CRM Software Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. End Goal for Marketing Technology Stack The purpose of the following slide is to display the end goal that the organization wants to achieve by identifying and optimizing the marketing technology stack.
  36. 36. 36 Optimizing Current Marketing Technology Stack Icons Slide
  37. 37. 37 Additional Slides
  38. 38. Application Name User Satisfaction Score % Average Response Time Error Rates % Solution Comments WordPress 25 7.5 seconds 60 Decommissioning Add Comments Here CRM Software 55 5 seconds 30 Maintenance Add Comments Here E-Mail Sender 85 4 Seconds 15 Retain Add Comments Here Add Software Here 75 6.3 Seconds 50 Replace Add Comments Here Add Software Here 40 10 seconds 60 Improve Add Comments Here 38 Application to be eliminated This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Eliminating Redundant Technology from Stack The following slide identifies the redundant application based on various metrices and business values. The provided table highlights the application that need to be decommissioned or replace.
  39. 39. 39 Technology Category Replaced technology cost USD Cost of New Technology Purchase Annual Maintenance Cost Total Cost Replacement cost Application 1 75,000 50,000 10,000 60,000 15,000 Application 2 654,000 400,000 100,000 500,000 154,000 Application 3 45,000 25,000 7,000 32,000 7,000 Add Text Here XXXX XXXX XXXX XXXX XXXX Add Text Here XXXX XXXX XXXX XXXX XXXX 01 02 03 04 05 06 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cost of Marketing Technology Stack The purpose of the following slide is to analyze the cost of replacement of multiple tools of marketing technology stack, the provided table highlights the cost of new tool , its annual maintenance cost and total replacement cost
  40. 40. 40 Application Name Average Response Time Bad/Average/Good Comments WordPress 2.5 seconds Good ‹ Quick response time leading to protective ‹ Add Text Here CRM Software 5 seconds Bad ‹ Bad response time leading to slow processing to transactions ‹ Add Text Here E-Mail Sender 6.3 Seconds Bad ‹ Poor recording of regular attendance ‹ Employee punch in/ Punch Out issue Add Software Here XX XX Add Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Average Response Time of the Application The following slide evaluates multiple technology based on the response time that the application take per request. The response time is classified into three categories i.e. bad , average and good.
  41. 41. 41 Application Name Error Rate Bad/Average/Good Comments WordPress 20% Good ‹ Low error rate showing better performance ‹ Add Text Here CRM Software 60% Bad ‹ High error rate leading to frequent crash ‹ Add text here E-Mail Sender 41% Bad Add Comments Here Add Software Here XX XX Add Comments Here Add Software Here XX XX Add Comments Here WordPress XX XX Add Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Error Rates in Marketing Technology Stack The following slide evaluates multiple Technologies based on the error rates that occur per request. The error rate percentage is classified into three categories i.e. bad, average and good.
  42. 42. 42 About US This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Clients
  43. 43. 43 Our Team Name Here (Designation) This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Name Here (Designation) This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
  44. 44. 44 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 2016 2017 2018 2019 2020 Timeline
  45. 45. 45 Address # street number, city, state Contact Number 0123456789 Email Address emailaddress123@gmail.com Thank You

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