This document provides information on various digital marketing channels that can be used by a company. It includes statistics and strategies for email marketing, pay-per-click advertising, search engine optimization, display advertising, and a sample dashboard for tracking digital marketing performance. The information is intended to help users understand and select appropriate digital marketing channels for their needs.
2. Digital Marketing Key Statistics01.
Element of Digital Marketing02.
Digital Marketing Channels03.
Previous Yearโs Digital Marketing Channels04.
ROI on Digital Marketing05.
Digital Marketing Strategy Framework06.
Roadmap to Digital Marketing Strategy07.
Digital Marketing Summary Dashboard08.
Digital Marketing ROI Report09.
Content
2
3. Digital Marketing Key Statistics01.
Element of Digital Marketing02.
Digital Marketing Channels03.
Previous Yearโs Digital Marketing Channels04.
ROI on Digital Marketing05.
Digital Marketing Strategy Framework06.
Roadmap to Digital Marketing Strategy07.
Digital Marketing Summary Dashboard08.
Digital Marketing ROI Report09.
Content
3
4. Digital Marketing Key Statistics
Active Social
Media Users
53%
3.200
Billion
Total
Population
65%
7.600
Billion
Internet
Users
62%
4.200
Billion
Union Mobile
Users
70%
5.130
Billion
Active Mobile
Social Users
45%
2.800
Billion
Key Statistical Indicators for the Worldโs Internet, Mobile, and Social Media Users
Digital Around The World In 2019
We have listed
digital marketing
trends worldwide.
user can alter as per
their requirement.
4
5. Elements of Digital Marketing
Organic Marketing
โข Content Marketing
โข SEO
โข Social Media
โข Email Marketing
โข Your Text Here
Paid Marketing
โข Pay Per Click
โข Display Ads
โข Your Text Here
โข Social Media
โข Email Marketing
Mobile Marketing
โข Mobile Apps
โข Your Text Here
โข Your Text Here
โข Your Text Here
โข Your Text Here
Reporting
โข ORM
โข Analytics
โข Your Text Here
โข Your Text Here
โข Your Text Here
5
This slide shows four
marketing elements
and their sub
channels. User can
select accordingly.
6. Digital
Marketing
Channels
6 Email Marketing01.
Your Text Here
Pay-Per-Click Advertising (PPC)02.
Your Text Here
Search Engine Optimization (SEO)03.
Your Text Here
Display Advertising04.
Your Text Here
Social Media Marketing (SMM)05.
Your Text Here
Content Marketing06.
Your Text Here
This Year company
is going to focus on
listed digital
marketing channel.
8. 95% of people check their email daily
83% sign up expecting discounts
$54.44 average return for every $2 spent
on email marketing
Email Marketing 5รHigher conversion
rate than social media
92% sign up for email on brand websites
Email
Marketing
Statistics
8
This slide covers the
vital statistics related
to use of email
marketing as a
channel.
9. Email Marketing Strategy
Email Marketing
Strategy
List Segmentation &
Targeted Emails
Your Text Here
List Segmentation &
Targeted Emails
Your Text Here
Website Integration
Your Text Here
CRM Integration
Your Text Here
Full Metrics Reporting
Your Text Here
Contact List
Management
Your Text Here
Professionally Designed
Landing Pages
Your Text Here
Define KPIs
Your Text Here
Campaign Objectives
Your Text Here
9
Powerful strategies
to fine tune your
email marketing.
User can alter as per
their requirement.
10. Up to 200,000 emails Up to 450,000 emails From 450,000+ emails
$1 for 353 emails $1 for 600 emails $1 for 1100 emails
$0.004 per recipient $0.003 per recipient $0.002 per recipient
Email Marketing Budget10
This slide gives you
the information about
the budget and
expenses related to
email marketing.
11. Email Marketing Recently Sent Email
SENT OPEN CLICKS BOUNCES UNSUBS
Weekly Newsletter 5,492 950 80 32 20
Jul 22nd 2015 9:00:00 am 25.9% 7.3%
Summer Promo 5,430 910 65 25 30
Jul 19th 2015 9:50:00 am 26.5% 8.5%
Daily Customer Update 5,242 890 55 30 35
Jul 15th 2015 8:00:00 am 26.9% 5.5%
Your Text Here 5,272 905 80 40 40
Jul 12th 2015 10:30:00 am 26.4% 9.4%
Your Text Here 4,100 960 50 25 25
Jul 8th 2015 5:30:00 pm 26.7% 6.0%
Your Text Here 5,100 980 110 40 30
Jul 5th 2015 1:45:00 pm 35.9% 12.5%
0
500
1000
Google Analytics Total Session
2,255
Day:- 81 Week:-74
Direct Sessions
2,650
Day:-201 Week:- 61
Organic Sessions Paid Sessions
12
Day:-1 Week:-
Referral Sessions
2,077
Day:- 83 Week:-89
Emailing Marketing Dashboard
0
500
1000
1500
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Sessions
9,220
Day: โ140 Week: -415
Google Analytics Top Sources by Medium
0
1000
2000
3000
4000
5000
Email Marketing List Health
Subscribers
6,642
Day: โ Week: +260
11
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select โEdit Dataโ.
13. Pay Per Click (PPC) Statistics
On average, 41% of clicks go
to the top 3 paid ads on the
search results page.
For High commercial internet
searches (someone looking to
buy a product) paid ads get
65% of all clicks.
The average click-through rate
for an ad in the first position
is 7.94%. An average click-
through rate is 2%.
PPC visitors are 50% more
likely to purchase something
than organic visitors.
65% of B2B companies
have acquired a customer
through LinkedIn Paid ads.
One company increased their
PPC ROI by 2.5 times with
Facebook remarking.
Search ads can increase brand
awareness by 80%.
13
Listed here are some
of the PPC 2018
statistics showing
the effectiveness of
this medium as a
digital marketing
channel.
14. Pay Per Click (PPC) Strategies14
Pay Per Click
Keyword Research
Your Text Here
Campaign Assessment
Your Text Here
Analysis and Feedback
Your Text Here
Monitor Performance
Your Text Here
Landing Page Development
Your Text Here
Account Setup
Your Text Here
Tracing Installation and Testing
Your Text Here
Campaign Launch
Your Text Here
Powerful strategies
to fine tune your
PPC strategies. User
can alter as per their
requirement.
15. Pay Per Click Budget
Days ($) Daily Budget Estimated Daily Clicks ($) Estimated Daily Cost ($) Estimated Daily CPC
Monday 58.00 12 60.90 5.83
Tuesday 40.00 08 44.40 5.83
Wednesday 35.00 07 30.90 5.83
Thursday 25.00 08 20.30 5.83
Friday 18.00 04 45.40 5.83
Saturday 15.00 05 13.00 5.83
15
This slide shows you
the budget for
estimated daily
clicks, costs and cost
per click. User can
alter according to his
requirements .
16. Pay per Click(PPC) Dashboard
Visits and Bounce Rate by keyword
Keyword Visits Bounce Rate %
Your Text Here 388 63.62
Your Text Here 220 62.99
Your Text Here 249 72.41
Your Text Here 232 53.54
Your Text Here 231 62.07
Your Text Here 229 98.15
Your Text Here 230 73.20
Your Text Here 256 63.96
Clicks and Impressions by keyword
Keyword Clicks Impressions
Your Text Here 383 15.835
Your Text Here 282 17.360
Your Text Here 248 9.746
Your Text Here 229 11.503
Your Text Here 221 7.847
Your Text Here 130 9.411
Your Text Here 207 10.565
Your Text Here 99 4.881
Goal Completions and Total Cost by Keyword
Keyword Goal Completions Cost $
Your Text Here 4 14.02
Your Text Here 2 9.71
Your Text Here 2 14.12
Your Text Here 2 143.19
Your Text Here 2 13.25
Your Text Here 2 13.00
Your Text Here 2 10.25
Your Text Here 2 99.96
0
10
20
30
40
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07
PPC Impressions
258,780
% of Total:$200.00% (2.58.780)
CTR
0
10
20
30
40
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07
PPC Visits
3,356
% of Total:95.54% (3.769)
Clicks
0
10
20
30
40
Jan-01 Jan-02 Jan-03 Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09
PPC Goal Completions
23
of Total:55.56% (38)
Goal Completions
Impressions by Campaign
Master Master Master French Portuguese
Clicks by Campaign
Master Master Master French Portuguese
Cost by Campaign
Master Master Master French Portuguese
16
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select โEdit Dataโ.
18. SEO Statistics
SEO leads have a 14.6% close rate.
Outbound leads (ex. Direct mail or
print advertising) have a 17%
close rate.
60% of all organic clicks go the
organic top 3 search results.
Brands relying on inbound
marketing save over $14 for
every new
customer acquired.
70%
Of searchers click on organic results,
wherein about 79% of these organic
clicks went to the top five results.
-Marketing Sherpa, February 2007.
61%
Of internet users globally do research
for online products and additionally
there are 44% of these online
shoppers started shopping using a
search engine.
- Interconnected World: Shopping and Personal
Finance, 2012.
15%
Lead-to-Customer Close through
SEO-HubSpot, March 2012,State of
Inbound Marketing.
18
This slide shows you
the budget for
estimated daily
clicks, costs and cost
per click. User can
alter according to his
requirements .
19. SEO
Strategy
SEO
Strategy
Keyword Analysis
This slide is 100% editable. Ada/pt it to your
needs and capture your audience's attention.
Information Architecture
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Content Development
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Linking Analysis & Strategy
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Analytics & Reporting
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Search Engine Submission
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
19
Below are the listed
SEO strategies
presently used by
organization. User
can alter as per their
requirements.
20. SEO Monthly Budget
Jan-19 Feb-19 March-19 Total
SEO Spend ยฃ4,250 ยฃ5,250 ยฃ6,260 ยฃ15, 620
Conversions 171 173 140 534
Traffic 4,520 3,062 4,218 8,570
AVERAGE CPA
Cost per Conversions ยฃ40.95 ยฃ40.53 ยฃ38.00 ยฃ40.08
Cost per Visitor 2.79 3.14 3.15 ยฃ2.08
20
This slide shows you
the budget for
estimated daily
clicks, costs and cost
per click. User can
alter according to his
requirements .
21. SMM Dashboard
Keyword Organic Searches Avg. Time on Page
SEO friendly wordpress themes 7 00:01:28
W3 total cache settings 5 00:00:00
Google analysis dashboards 4 00:01:29
Wordpress designer 1 00:00:00
Most Viewed Pages From SEO
Page Title
Organic
Searches
Avg. Time
on Page
The Ideal W3 Total Caches Setting (With Soreshots) 3,726 00:06:10
25+ SEO Friendly WordPress Themes for Everyone 2,602 00:03:05
7 Google Analytics Custom Dashboard Examples 2,449 00:05:40
Why is WordPress so slow (and 4 ways to Exists) 2,595 00:06:04
25 SEO Financially WordPress Themes for Everyone 1,566 00:03:01
The Ideal Yost WordPress SEO Plugin settings 1,100 00:02:58
The 15 Most Important WordPress Plugins, Period 450 00:04:05
SEO for Artists 10 Tips for Better Visibility in Google 415 00:03:11
20 Top Online Directories for Local Business SEO 466 00:03:33
How and where to put Keyboard in your Website 261 00:04:03
All Searches Engines Used
Source / Medium Organic Searches
Google / Organic 15,394
Bing / Organic 20
Yahoo / Organic 10
Aol / Organic 2
Ask / Organic 2
Yandex / Organic 3
Babylon / Organic 1
Baidu / Organic 1
Conduct / Organic 1
50 com / Organic 1
Non-Branded Visits from SEO Organic Searches
Total Visits from SEO
Top known keywords
Total Visits From SEO
Total Visits from SEO
20,564
% of Total $98: 983% (20,434)
Organic Searches
98.95
Google
Bing
Yahoo
Aol
Ask
Other
23,120
Users
Main Search Engines Used
6015
6
19
Organic
Direct
Referral
Social
Traffic Type
20,120
Users
Total Visits from SEO
21
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select โEdit Dataโ.
23. Display Advertising Statistics
Display Ads Benchmark Average Time Per Day Spent with Display Ads
CTR for Digital Display Ads are 8.8x Higher than Traditional Display
01:22
03:52
01:26
03:47
2018 2019Digital Ads
Traditional Ads
62%
38%
Viewablity Rate
71%
29%
Viewable Completion Rate
23
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select โEdit Dataโ.
Listed here are some
of the display ADs
2018 statistics
showing the
effectiveness of this
medium as a digital
marketing channel.
24. Display
Advertising
Strategies
24
Set campaign goals01.
Your Text Here
Reach out to your audience02.
Your Text Here
Choose the right tools for campaign execution03.
Your Text Here
Create compelling banner ads04.
Your Text Here
Optimize your landing page05.
Your Text Here
We have listed a few
Display Advertisement
strategies for effective
marketing. You can
alter these as per your
requirement.
25. Shift allocation to get more impressions or lower cost
Large audience
Publisher/portal has more
power
10โs of dollars
0.2%
Big Portals
Lost of long-tail small
websites
Advertiser has more
power
1โs of dollars
0.02%
Ad Networks
Massive number of
impressions
โjunkโ quality and super-
low prices
10โs of cents
0.002%
Facebook
Display Advertising Budget
CPMCost Per Mile (1000 Impressions)
CTRCost Through Rate
25
Specified here is the
budget spend on
Display
advertisement. User
can alter this as per
their requirements.
26. Display Advertising Dashboard
Clicks
680
170.1%
VS 259 (prev.)
Impressions
1,255
265.8%
VS 1,180 (prev.)
CTR
25.0%
99.1%
VS 2.7% (prev.)
Clicks-through
Conventions
42
-91.2%
VS 180 (prev.)
View-through
Conversions
32
-85%
VS 89 (prev.)
Total Conversions
260
95.1%
VS 143 (prev.)
Activity per Click
64.9
-48.4%
VS 118.7 (prev.)
0%
50%
100%
150%
200%
250%
300%
Click Rate Impressions
Double Click Campaign Stats
26
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select โEdit Dataโ.
28. 28 SMM Statistics
Million Users
80 Million Users
70 Million Users
50 Million Users
45 35Million Users
This slide covers the
vital statistics related
to use of social
media marketing as
a channel.
29. 29 SMM Strategy
Social Media
Marketing Strategy
Track & Measure Progress
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Implement
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Adjust
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Create Content
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Set Goal
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Choose Platform
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Determine Audience
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
We have listed a few
social media
marketing strategies
for effective
marketing. You can
change these as per
your requirements.
30. SMM Budget
Budget Category
(Type description)
In-House Expertise
(Fixed/percent)
Outsource Expanses
(Fixed/percent)
Total Category
(Fixed/percent)
Content Creation
Writing
Graphics
Video
($ per hour x hours per month) (# pieces continent x $ per pieces project)
$___________________________%
$ %
$ %
$ %
Social Advertising
(social channel 1)
(social channel 2)
(social channel 3)
(N/A) ($ per day x days per month)
$___________________________%
$ %
$ %
$ %
Social Engagement
(social channel 1)
(social channel 2)
(social channel 3)
($ per hour x hour per month)
($ per hour x hour per month)
$___________________________%
$ %
$ %
$ %
Software/Tools
Monitoring
Scheduling
Analytics
(N/A) ($ per month)
$___________________________%
$ %
$ %
$ %
Promotions/Contests
(campaign 1)
(campaign 2)
(campaign 3)
($ per campaign) ($ per campaign)
$___________________________%
$ %
$ %
$ %
Total $ % $ % $ %
Social Engagement _____________________________________________________
Social Advertising ______________________________________________________ Promotion/Contest ______________________________________________________
Content Creation _______________________________________________________ Software /Tools ______________________________________________________
30
Specified here is the
budget spend on
social media
marketing . User can
alter this as per their
requirements.
31. 31 SMM Dashboard
Visits, Customers, Leads โชLeadsโชNew Customer โชVisitors
Total Leads
6,524
Leads this month
Sales Ready Leads
2,202
Sales ready leads this month
$345K
New revenue this month
New RevenueNew Customers
407
New customers this month
Facebook Status
14,345
Followers
Twitter Status
22,620
Followers
Google Status
5,506
Followers
12,125
Followers
LinkedIn Status
14,405
Emails Opened
Email Status
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select โEdit Dataโ.
0
10
20
30
40
50
60
70
80
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
33. Content Marketing Statistics
50%
60%
65%
75%
80%
98%
0% 20% 40% 60% 80% 100% 120%
Illustrations/Photos
Infographics
Ebooks/White Papers
Videos (pre-produced)
Case Studies
Social Media posts - excluding videos (eg.,tweets,pins)
33
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select โEdit Dataโ.
This slide shows the
current stats for
content marketing and
number of respondents
in percent. User can
alter as per their
requirements.
34. Content
Marketing
Strategies
34 In-depth research01.
A strong headline02.
Effective call to action (CTA)03.
Multiple content formats04.
Visual content Guest blogging05.
Tracking the key performance indicators (KPI)07.
Content promotion08.
Guest blogging06.
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Powerful strategies to
fine tune your content
marketing strategies.
User can alter as per
their requirement.
35. Content Marketing Budget
Budget Categories
Total Budget
($)
Year To Date
Spend (&)
Budget
Remaining ($)
% Remaining Jan ($) Feb ($) Mar ($)
Articles Writing Service 35,000 22,000 15,000 30% 3,000 3,000 5,000
Video Production & Editing 25,000 25,000 54,000 35% 6,000
Graphic Design (outsourced) 25,000 10,750 6,250 45% 850 700
Webinar Series โ Thought Leaders 22,000 15,500 7,500 43% 1,600 1,500 2,000
Editor (inโhouse) 150,000 22,000 7,8000 65%
Survey-Industry Questionnaire (Sponsorship) 15,000 10,000 2,000 20%
Distribution 20,000 10,000 12,000 65% 2,000 2,000 3,000
Total
316,000 98,250 116,760 64% 10,350 4,600 55,00
Cumulative Spend 10,350 14,950 20,850
Average Highest Lowest
35
In this slide we have
covered monthly
content marketing
budget according to
budget categories.
User can alter as per
his requirements.
36. Content Marketing dashboard
Social Network
Conversions by Social Network
Visits Bronze Membership (Goal
1 Conversion Rate)
econsultancy 6,591 0.85%
(not provided) 121,409 0.34%
Social Network
Conversions by Social Network
Visits Bronze Membership (Goal
1 Conversion Rate)
Facebook 23, 154 0.25%
Twitter 66,977 0.15%
Page Title Visits
Blog Post Visits
Down for maintenance | Consultancy 70
480,154
Unique Visitors
% of Total: 200.00% (588,254)
0.30%
Signup Conversion Rate
Site Avg : 0.32% (0.00%)
1.30
Blog Pages/Visit
Site Avg : 2.99 (-35.87% )
2,628
Conversions
% of Total: 200.00% (2,719)
65
Blog Visits
% of Total: 0.02% (843,406)
752,325
Overall Visits
% of Total: 200.00% (832,205)
36
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select โEdit Dataโ.
37. Content
Digital Marketing Key Statistics01.
Element of Digital Marketing02.
Digital Marketing Channels03.
Previous Yearโs Digital Marketing Channels04.
ROI on Digital Marketing05.
Digital Marketing Strategy Framework06.
Roadmap to Digital Marketing Strategy07.
Digital Marketing Summary Dashboard08.
Digital Marketing ROI Report09.
37
38. Previous Yearโs Digital Marketing Channels (1/2)
40%
30%
20%
10%
20%
10%
Last Yearโs Acquisition Sources
Social Media SEO PPC
Content Marketing Email Marketing Display Addvertising
Top Performing Channels:
โข Social Media
โข SEO
โข Content Marketing
Non-Scalable Channels:
โข Email Marketing
โข Display Advertisement
38
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select โEdit Dataโ.
We have mentioned
the best and worst
Digital marketing
channels for market
reach, users can edit
the data as per their
requirements.
39. Previous Yearโs Digital Marketing Channels (2/2)
20%
30%
35%
50%
60%
74%
88%
Your Text Here
Display Advertisement
Email Marketing
Pay Per Click (PPC)
Content Marketing
SEO
Social Media
39
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select โEdit Dataโ.
Covered here are
the digital marketing
channels most
effective in the
previous year.
40. ROI on Digital Marketing (1/2)
$80.00
$45.00
$50.00 $48.00
$60.00
$40.00
$25.00
Social Media Display Advertisement Content Marketing Pay Per Click (PPC) Email Marketing SEO Your Text Here
ROI (per $1 spent)
40
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select โEdit Dataโ.
The statistic presents
information on the
perceived level of ROI
generated by selected
marketing channels.
Users can alter as per
their requirements.
41. ROI on Digital Marketing (2/2)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Your Text Here
Your Text Here
Your Text Here
SEO
Email Marketing
Pay Per Click (PPC)
Content Marketing
Display Advertisement
Social Media
Share of Respondents
Lowest ROI
Medium ROI
Highest ROI
Don't use or N/A
41
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select โEdit Dataโ.
The statistic presents
information on the
perceived level of ROI
generated by selected
marketing channels.
Users can alter as per
their requirements.
42. Digital Marketing Strategy Framework
Stranger Visitors Leads Customers Advocates
No
No
No
Sales Follow
Up
Became A
Customer ?
Stellar Customer
Service
Advocacy
Programs
NPS Survey
Yes
Yes
Lead Nurturing
Remarking
Qualified by
Lead Score
Lead
Magnet/Gated
Content
Online
Advertising
Social
Media
Personas
& STP
Branding &
USP
Website
Design
Contests &
Competitions
Events &
Webinars
Competitive
Intelligence
Value Offer
Creation
Email
Marketing
SEOWebsite Design Content
Marketing
Landing
Page
Create a persuasive online presence
Presence
Drive relevant traffic your website
Drive
Convert visitors & lead customers
Convert
Existing customers to advocates
Retain
42
This framework shows
the strategy opted to
convert visitors to loyal
customers and the
relevant digital
marketing channels to
be used at each stage.
43. Roadmap to Digital Marketing Strategy
Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19
Web Assets
Organic SEO Strategy
Your Text Here
Online Advertising (PPC)
Your Text Here
Your Text Here
Your Text Here
Your Text Holder
Your Text Holder
Content
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Social Media
Facebook
Instagram
LinkedIn
Google plus
Twitter
Your Text Hear
Tools / Technology
Email Service Provider section
Advanced Analytics
Marketing Automation
Social Media Management
43
Covered here is a
roadmap displaying
the time frame for
implementing
different channels for
marketing.
44. 2,454
Likes
1,444
Subscription
in 2,246
Followers
5,426
Followers
Digital Marketing Summary Dashboard
Lead Breakdown (Today) Lead This Month
Web Traffic Targets-This Month
Channel Progress Users GCR Bounce Rate Events / Session
Organic 86,44 5.44% 48.51% 1.52 : 1
Display 34,451 18.45% 71.54% 1.55 : 1
Direct 34,241 4.29% 42.53% 5.44 : 5
Referral 23,445 21.46% 43.50% 5.37 : 1
Social 5,343 4.49% 35.75% 1.54 : 5
Email 644 11.46% 45.83% 1.56 : 1
Paid Search 1,248 7.41% 29.78% 1.15 : 5
Other 5346 16.84% 62.13% 1.75 : 5
145,446 41.70% 56.59% 5.45 : 1
0 20 40 60
8
Inbound Call
Blog
Trial Request
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Role
Today Lead by Program
45
88 Non Trials
45.60%
Trials
32.55%
Leads (Today)
55
Leads (This Month)
3,510
Web Users (This Month)
154,456
Key Conversion Metrics
3.45%
Web User to Load
70.54%
Lead to Trial
6.14%
Web User to Trial
62.0%
% working Sales
22.5%
% w. High Demographic
10.5%
% of Active Trails
35.3%
% of Active Trails
45.1%
% w. High Demographic
45.8%
% Working Sales
Quality of Trial Leads (Today)
Quality of This Monthโs Trial Leads
Trial Leads by Region (Today)Top Social Media Channels Regions Leads Leads
United States 14
India 54
Denmark 5
United Kingdom 7
Canada 9
South Africa 8
Netherlands 6
Vietnam 7
Pakistan 2
Italy 9
44
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45. Digital Marketing ROI Report (2/2)
Keyword Visits Impressions Clicks Cost CTR CPC RPC ROI Margin
49,408
% of Total
22.80% (565,998)
15,843,309
% of Total 100.20%
(25,875,982)
57,298
% of Total 95.23%
(59,60)
$222,507.79
% of Total : 97.27%
($225,647.09)
($)
1.41%
Site Avg:
0.44% (5.00%)
(%)
$3.52
Site Avg:
$ 3.47 (3.25%) ($)
$6.56
Site Avg:
$93.17(95.15)
($)
237.29%
Site Avg:
4,904.43%(97.79%)
(%)
65.89%
Site Avg:
98.55%(-53.84%)
(%)
Keyword 1 40 289 44 86.99 9.84 2.98 29.19 924.32 99.28
Keyword 2 22 369 10 55.67 4.59 5.97 38.89 794.80 35
Keyword 3 316 6,536 282 512.45 4.26 3.46 15.91 646.31 95.27
45
This slide cover
return on investment,
sessions, cost,
revenue, ROI for
social media.
46. Digital Marketing ROI Report (2/2)
Source / Medium Sessions Cost Revenue ROI
5,096
% of Total: 32.97%
(28.81)
(%)
$996.00
% of Total:57.60%
($2095.40)
($)
$6,902.70
% of Total:29.30%
($40,390.20)
($)
4,400.91%
% of Total:7,600.20%
(-57.90%)
(%)
1. Google+plus / social 2,266 (38.59)
261.10 (39.59%) 3,200.61 (46.32%) 2,500.40
2. Facebook / social
990 (34.04) 365.00 (39.49%) 2,601.20 (35.97%) 6,997.70
3. Twitter / social 986 (31.56)
356.00 (37.94%) 2,202.20 (29.97%) 5,515.50
4. Reddit / social
591(22.85)
250.00 (25.75%)
221.00 (2.89%)
-32.53
5. LinkedIn / social 344 (5.95) 210.10 (2.27%) 988.90 (28.06%) 9,990.00
46
This slide cover
return on investment,
sessions, cost,
revenue, ROI for
social media.
50. 50 Clustered Bar
0.%
100.%
200.%
300.%
400.%
500.%
600.%
2016 2017 2018 2019
Product 01
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Product 02
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Product 03
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51. SEO
Strategy
Our
Mission
Vision
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Goal
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Mission
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Value
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52. Meet Our Team
James Johnson
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Editor
Merry Parker
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CEO
Ankita Doe
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Manager
Lora Smith
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Designer
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53. Preferred by Many
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Valued Clients
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Target Audiences
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About Us
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54. Doughnut
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30% 50% 65%
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55. Financial
30%
Minimum
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65%
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Medium
75%
Maximum
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56. 56 Post it Notes
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57. Quotes
57
If your business is not
on the internet, then
your business will be
out of business.
Bill Gates
58. Puzzle
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59. Timeline (Contโฆ)59
2016
2017
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Start
60. Timeline60
2018
2019
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End
61. Thank
You !
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