It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on New Product Portfolio Management PowerPoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of eighteen slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/37tGq5Y

1. New Product
Portfolio
Your Company Name

2. Product Analysis Example
Attributes Product A Product B Product C
Durability, Years 2 2.5 1.5
High Temperature
Resistance , C
240 220 260
High Quality, Impurities/lb 0.05 0.1 0.07
High Water Resistance, hrs. 24 48 64
Price, $/lb 1.25 0.95 1.40
Customers’ Rating 8 7 9
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3. New Product Portfolio Management
Phase 1 -
Discovery
Phase 2 - Basis of Interest Phase 3 - Development Phase 4 - Commercialization
New Product Phases
TimetoLaunch-Months
6
18
30
42
A
Project
B
Project
D
Project
J
Project
F
Project
Project
C
H
Project
G
Project
E
Project
I
Project
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4. Strategic Opportunity Matrix
Market
Penetration
Strategy
Product
Development
Strategy
Market
Development Strategy
Diversification
Strategy
4
GROWTH
STRATEGIES
Current New
Products
Markets
CurrentNew
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5. Detailed Analysis
Strengths
S
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Features
F
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Weakness
W
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Benefits
B
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6. Product Performance
• Growth of product line
• Cross selling of other
product families
• Increased (relative) market share
• Surpassed competitors’ growth rate
• Market leader Position
• % of sales reps engaged in
selling new product
• Motivated sales reps
• Sales approach
• Product know-how
• Customer needs
• Competitor know-how
• Increased existing customer visits
• Additional contact persons
• New customers
• Conveyed image as innovation leader
• Enthusiastic customers
• Strengthened customer relationship
Product
Performance
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7. Detailed Analysis
Product Analysis looks at existing products, by breaking the product down. You have to identify whats good and bad about
it? What are your thoughts?
• Who do you think the target market is?
• Who would buy this product?
• What parts of the product would appeal to the
target market?
• Where would this product be sold?
Client
• How do you think the product
was made?
• By hand? In a factory?
• What materials is it made of?
• Why do you think these
materials where chosen?
Manufacture
• How does the product work?
• What features help it to work?
• Where would the object be placed?
• How would it be used?
Function
• What does the product look like?
• What type of colour does it use?
• What kind of surfaces?
• What theme is it based on?
Aesthetics
• How much does it cost to make
the product?
• How much do you think the
materials cost?
• How much would it be in a shop?
Cost
• What is the size of the product?
• Why do you think its been
produced this size?
• Does its size effect anything?
Size
• What makes the product safe?
• Why would the product need to be safe?
• What risks may happen?
Safety
The Product
7

8. Product Analysis
• Who would buy it?
• Why would they buy it?
Customer
• What does it look like?
• Is it stylish?
• Why would the customer
like the product?
Aesthetics
• What does it do?
• Does it work properly?
• How does it work?
Function
• What is it made from?
• Describe the properties of the materials.
• How might it be made?
Materials
• How much?
• Is it expensive or cheap?
• Where might it be sold
Cost
• How long would it last?
• Is it good for the environment?
Environment
• Is it safe to use?
• Does it have any
sharp edges?
Safety
Use this sheet to comment
on the features of existing
Products, These may be
good or bad!
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9. Category Analysis
• What is the price in the category (lowest-highest)?
• What is the average price in the category?
• Does the price premium change according to the size of the product?
Price
• What is the most common pack size in the category?
• Are products sold individually or in multipacks?
• If products are sold in multipacks what is the number of products in a pack?
• Do multipacks format products differ in size to those sold individually?
• What material is used for packaging
Packing formats types & materials
• What are the common claims made by products in the category-
for example, no added sugar, GM free perfect for lunchboxes, 5-A-
day etc.?
• What are the key themes of the claims-health, convenience?
Positioning Claims/trends
• Are the products packaged and sold in a way to encourage single-
serve consumption or sharing?
• Is there focus on the convenience of the product?
• Do health claims encourage the consumer to purchase the product
–if so what are the health trends focused around losing weight,
added vitamins?
Consumption Drivers
Once the concept has been
tested and finalized, a
business case needs to be
put together to assess
whether the new
product/service will be
profitable
An example of a business
case has been mentioned
on the next slide
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10. Category Analysis – Example Slide
• 169 products in category (2 new)
• Tropicana dominant brand (23% of products in range) followed
by own label (19% of products in range); Innocent (13% of
products in range)
• Most popular format 1L carton (at home consumption)
• Multi-pack cartons 4 X 200ml format (out of home consumption)
• Single serve formats 235ml – 330ml
• Flavour range
• Apple/orange dominate
• Tropical flavours popular
• New veg/fruit combinations (e.g. tomato & strawberry)
• Coconut water + fruit (e.g. with peach, pineapple)
• Beetroot/pomegranate
Products
• Volume driven - at home with family (e.g. 1L juice
cartons)
• Convenience driven e.g. Lunchbox multi-pack
cartons
• Health driven e.g. coconut water, beetroot,
pomegranate
Consumption drivers
• Not from concentrate
• No added sugar
• Reduced sugar
• Natural
• Fresh
• GM free
• 5-A-Day
• Contains vitamins and minerals
• Recyclable (packaging)
• Perfect for lunchboxes
• Kids
• Free from artificial additives/preservatives
• Cold pressed
• Contains antioxidants
• Organic
• Serve size suggestion
Positioning claims/trends
• 1L carton formats
• Plastic bottle (750ml, 900ml, 1.25l, 1.35l)
• Multipack cartons (pouch and box format with
straw)
• Single serve bottles / cartons 250ml – 330ml
Packaging formats types & materials
• Price range
• High £9.16 per litre (Nosh Raw Fruity juice drink)
• Low £1.25 per litre (Waitrose Essential 1L carton)
• Average £1.50 - £2.50 per litre
• Leading brands price range £2.00 - £2.50 per litre
• Smaller serve sizes achieve significant price
premium (100%+)
Price
• 110 products on promotion (~65% of category)
• Multi-buy deals to drive volume purchase e.g. buy 3 for £4
(premium OL) or buy 3 for £5 (branded)
• Limited price discount
• No cross-category promotions (e.g. linking juice product to
other breakfast items such as Croissant)
Promotion
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11. Porter’s Five Forces Model
Its a framework for analyzing
the level of competition within
an industry and business
strategy development to
derive five forces that
determine the competitive
intensity and therefore the
attractiveness of an industry
SBO: Look for
more than just a
cheap quote.
D: Be a champion
and play nice
Intensity
of Rivalry
Barriers
to Entry
Substitutes
Bargaining
Power
of Buyer
Bargaining
Power of
suppliers
SBO: Seek to develop long term
relationships with designers you hire.
D: Seek to objectively prove the
quality of your work.
SBO: Reward diversity and be specific about
the results you want to achieve with design.
D: Be confident about your prices and prove
your worth.
SBO: Lead inqueries with a
budget range.
D: Diversify your income stream.
SBO: Don’t judge a designer by the presence of
Apple stuff and use of trendy terms.
D: Try new technologies and learn continuously.
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12. New Product Portfolio Management Icons Slide
12

13. Additional Slides
13

14. Our Mission
Vision
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Mission
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Goal
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15. This slide is 100%
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Name Here
Designation
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Name Here
Designation
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Name Here
Designation
Meet Our Awesome Team
15

16. About our
Company
Target Audiences
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Value Clients
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Preferred by Many
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17. Financial
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$400
Medium
$200
Minimum
$600
Maximum
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18. Thanks for Watching
Address
# street number , city , state
Email Address
emailadderess123@gmail.Com
Contact Number
0123456789
Website
www.website.com
Facebook
facebook .com/business
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