The document outlines a presentation for a new mobile app development project. It includes sections on understanding the mobile app market and key statistics, defining the company's overall mobile strategy, competitors and SWOT analysis. It also discusses establishing a value proposition, product features, target audiences and key metrics. The presentation provides templates and guidance for developing an enterprise mobile app strategy, including choosing a platform, creating a product roadmap and budget. It recommends an agile development approach.

1. New Mobile App
Development
Your Company Name

2. 2
Mobile
Strategy
Presentation
Outline
Product/Service Overview
Mobile App Users worldwide – Key Statistics
Understand the overall company strategy,
dependencies, and competitors
Define Your Enterprise Mobile App Strategy
Formulate the Product/App Strategy
Implement Product Management Strategy
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3. Product/Service Overview
Problem Statement Describe the business reason(s) for initiating the project specifically stating the business problem
Project Description Describe the approach the project will use to address the business problem
Project Goals and
objectives
Describe the business goals and objectives of the project. Refine the goals and objectives stated
in the business case
Assumptions State the critical assumptions that have been considered for this project
Project Scope
The scope defines project limits and identifies the product/ service delivered by the project. The
scope establishes the boundaries of the project and should describe the products/services that are
outside the project scope
Project Inclusions
Project Exclusions
Critical Success
Factors
Describe the certain factors which are so critical that in their absence, the project might fail
We have identified few
parameters that could be
added in Product overview
details like problem statement,
description of project, goals &
objectives, scope etc. Which
can altered as per requirement
3
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4. Mobile App Users Worldwide – Key Statistics
1.2%
30%
29%
18%
14%
9%
0%
32%
28%
17%
13%
10%
4.4%
47%
21%
10%
12%
10%
App users worldwide Asia pacific Europe North America Middle East & Africa Latin America
2016 2017 2018
4
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

5. Understand the Overall Company Strategy, Dependencies and Competitors
5
Understand and document where your
company is
Where your leaders want it to be
The market conditions it operates in
Competitors Analysis
The strengths, weaknesses, opportunities and
threats your company is facing
How mobile as a touchpoint can become an
asset to the company
The customer journey
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6. Key Elements to Focus on in your Company’s overall Strategy
Mobile as a
touch point
Company
Strategy
Current Customer
Journey
Business Goals
• Your Text Here
Competitive Analysis
• Your Text Here
SWOT Analysis
• Your Text Here
6
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7. Executive Summary
2019 Summary
2018 Summary
USD 10 MM
USD 2 MM
USD 1 MM
27
Newspapers, TV Ads
US, UK
3 Products
USD 15 MM
USD 4 MM
USD 1.5 MM
40
Social Media
Australia
Add 2 more products
Revenue3
Profits
Operational Cost
Total Customers
Marketing Channels
Geographicall Presence
Product Line
7

8. 8
Mission-Vision-Value
Mission
Statement
Vision
Statement
Values
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9. Targets For The Next Business Quarter
Target
Achieve 100 MM
in Revenue
Introduce 5 new
products in FMCG domain
Expand in a new
location
Increase core product
sales by 50%
9
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10. Establish A Value Proposition
PRODUCT
Company: Product: Ideal Customer:
Benefits Experience
Features
Substitutes
WANTS
FEARS
NEEDS
What are the
hidden
needs?
What are the
emotional
drivers of
purchasing?
Risks of
switching to
your product?
What are the
rational
drivers of
purchasing?
What do
people
currently do
instead?
What your
product Do?
How does
your product
work?
What does it
feel like to use
your product
10
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11. Introduce new products
Extend or regain market for existing product
Enter new territories for the company
Boost sales in a particular product, market or price range
Where will this business come from?
Cross-sell (or bundle) one product with another
Enter into long-term contracts with desirable clients
Raise prices without cutting into sales figures
Refine a product
Enhance manufacturing/ product delivery
Strategic Objectives To Be Achieved
11
Before outlining your strategy, you
should be able to highlight and
consider:
What your competitors are offering
through their mobile channel
What you’re going to offer
What you’re NOT going to offer
How what you’re offering will be
different and, yes, preferably better
than your competitors

12. Understanding Competitive Landscape
12
Of some importance to buyers
Of moderate importance to
buyers
Of high importance to buyers
Things we do that they don't Why are you doing these?
This category gives you the ammunition to win your
run-of-the-mil customers
Anything that goes in there probably commands a
premium and is your secret weapon to ultimately
dominate. The stuff in here is the reason your
company ultimately gets acquired
Things we do better than
them
This category is hard to articulate in your product
marketing
Your competitors have probably identified a lot of
feature that customers value highly, but maybe you
have some secret sauce that makes it better
Things we do equally well
Features that go in here are like “table stakes” to
play in the market you’re after
Features that go in here are like “table stakes” to
play in the market you’re after
Things they do better than
us
This is stuff you got carried away doing, and yet
came up shorter than your completion, but that
doesn't matter anyways
A lot times, stuff will naturally move from here
upwards as you refine your product
This category should be the focus of your product
roadmap efforts
Things they do that we don’t
This is normally legacy stuff that your competitors
wasted time on doing
There are many reason’s for stiff to be a here some
are good for you (because the market is changes a
& your competitors didn’t realize), some is bad for
you (you thought it was unimportant so you didn’t
build it)
You are clearly at disadvantage when your buyers
value something here, some steer away from
product proposition and center on services and
relationship
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13. Product Feature Comparison
Your Company Competitor 1 Competitor 2 Competitor 3
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
13
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14. Current Customer Journey
Social/ search advertising
Email/ text marketing Loyalty
programs YouTube/ Video ads
Add text here
Billboard
Add text here
Interest &
Awareness
Organic Search PPC Maps
Directories Apps Add text
here
Search
Blogs & Articles Reviews
Add text here
Word of mouth
Research
Website Online booking Add
text here
In - store purchase
Add text here
Purchase
Post-purchase expectations vs.
reality Social Post Write a
Review Blog
Add text here
Experience
Awareness Findability Reputation Conversion Advocacy
14
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Contributes to next
person's decision

15. Mobile is a Touchpoint and Not a Platform
Kiosk
POS
PC
Call
Center
Mobile
Tablet
ATM
Customer
Transactions
Transactions
Transactions
Transactions
Transactions
Transactions Transactions
Multi Channel Interactions OMNI- Channel Interactions
Mobile is not a channel but a touchpoint through which customers can quickly interact with your company in a convenient and
seamless way
Transactions
Customer
ATM
Mobile
Tablet
PC
Touch
Point
Touch
Point
15
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16. SWOT Analysis
Internal • Vast capital and endless resources that is superior
than almost all competitors (except Google)
• Add your text here
• Extremely strong - brand name
• Very strong buying power & influence over partners
• Add your text here
• Add your text here
• Expensive for small businesses to obtain
licenses
• Add your text here
• Add your text here
• Value since they don’t show revenues
• Add your text here
External
Helpful
• Enter the new online services market, with
services such as the Online Office
• Add your text here
• New possible acquisitions in the online service
market
• Add your text here
Harmful
• Google, which is growing rapidly, especially with
its high quality online services (email, calendar.
does etc.)
• Add your text here
• Google, Zoho, AjaxWriter are strong competitors
in the online services market and attract a high
client base
Define the Strengths and
Weaknesses as well as the
Opportunities and Threats
that can help/prevent your
product from being
successful.
16
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17. 17
Define your
Enterprise Mobile
App Strategy
Define the elevator pitch idea that will drive your mobile strategy
Work on building the mobile roadmap
Document the resources and budget needed to execute your
mobile strategy
Define the technology stack
Choose agile development over waterfall development as a core component of
your mobile app strategy
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18. Elevator Pitch Idea That Will Drive Mobile Strategy (Template 1)
Add your text here
What’s the idea?
Add your text here
How will this idea
benefit the mobile user?
Add your text here
What’s your big vision?
Guidelines for this slide:
Your idea must tie in nicely with your
company’s overall strategy for the next
few years.
It must be delivered within the budget
and timeframe you commit to.
You must account for contingency
plans (what if things don’t go as
expected, and what’s plan B?
18
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19. Elevator Pitch Idea That Will Drive Mobile Strategy (Template 1)
Target
Customers
Product/ Solution
Description
Product/ Solution
Substitute
Main Problem
Primary Benefit to
Customer
Competitive Advantage
Guidelines for this slide:
Your idea must tie in nicely with your
company’s overall strategy for the next
few years.
It must be delivered within the budget
and timeframe you commit to.
You must account for contingency
plans (what if things don’t go as
expected, and what’s plan B?
19
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20. Mobile Strategy Roadmap
Product Operations Web Dev Infrastructure Finance
Stakeholder
11 Jan 08 12 Jan 22 13 Feb 05 14 Feb 19 15 Mar 05 16 Mar 19 17 Apr 02
Team A
Team B
Team C
Team D
Appliance Library Portal Updates Android update Add text here
Salesforce Integration
Q2 release: Buying Cart enhancements
Connect Framework Windows Tablet Support
Ticketing system
Add text here Add text here
Cloud support for Power Link Add text here
Add text here Mobile Support
iPhone App iOS Reporting
Add text here
Sprint
20
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21. Resources Needed For Execution
S. No. Name Department Designation
1 Antony Marketing Manager
2 Your Text Here Your Text Here Your Text Here
3 Your Text Here Your Text Here Your Text Here
4 Your Text Here Your Text Here Your Text Here
5 Your Text Here Your Text Here Your Text Here
6 Your Text Here Your Text Here Your Text Here
Guidelines for this slide:
Generally there are two types
of expenses: capital expenses
(headcount) and operating
expenses (infrastructure costs,
platform, licensing, software,
etc.).
21
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22. Budget Required For Implementing Strategy
Description Hours Cost Per Hour Estimate Notes
Design work 80 $ 150.00 $ 12,000 Add text holders
Add Development for a single platform (e.g. iOS) $ 25,000 Add text holders
Salaries involved in managing app & user,
security, version control. etc
$ 80,000 Add text holders
Updates/ changes needed 50 $ 150.00 $ 7,500 Add text holders
Advanced Features needed? $ 10,000 Add text holders
Integration with database? $ 15,000 Add text holders
Need the app work on another platform
(e.g., Android)?
$ 20,000 Add text holders
Total 1 year cost $ 169,500
Cumulative 2 year costs
(year 1 + salary + updates)
$ 257,000
22
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23. Enterprise Mobility Stack
Professional Services Solution Design Add text here
Network
Integration
Applications
Personal & Productivity
Applications
Add text here
Mobility Platform Management
Mobile Apps Management Add text here User Support
Add text here
Telecom Expense
Management
Add text here
Devices Phones/ smartphones Add text here Dongles/ Hubs Add text here
Enterprise Network Services VPN & Remote Access Add text here Virtualization
Mobile Access
Macro Network Connectivity (2G,
3G, LTE)
Add text here
23
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24. Prefer Agile Methodology Over Waterfall Model
Analyze Plan Design Build Test Deploy
Waterfall
Agile
Project Timeline
Requirements Changes Technology Innovation
Customer Turnover
Design
Build
Test
Analytic Plan Deploy
Design
Build
Test
Analytic Plan Deploy
Design
Build
Test
Analytic Plan Deploy
Define the quickest way to
deliver what the customer
wants, and then you develop it
as soon as possible (MVP),
launch it, test it, and if need be,
make subsequent iterations
24

25. 25
Determine The First Platform You Want To
Build The App On - IOS Or Android
Decide Whether You Want To Build
Your App In-house Or If You’re
Going To Use An External Agency
Create Your Product Strategy By
Defining Clear Use Cases
Based On The Customer
Journey
Define Your Target Audience –
Who Is Going To Use Your App
And Why?
Define Your Data Points And Key
Performance Indicators (KPIS)
Determine If You Need A Hybrid Or A
Native Application
Marketing Strategy
Define the Single
Product/App
Strategy
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26. Choose The Right Product Strategy (Template1)
03
05
01
02
04
06
Product
Strategy
Strategic Theme
Strategic Theme
Strategic Theme
Strategic Theme
Strategic Theme
Strategic Theme
26
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27. Choose the right Product Strategy (Template 2)
PRODUCT
STRATEGY
Market
Needs
Corporate
Goals
Features &
Innovation
27
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28. Product/Service Positioning
Description of the product
The market that you compete in
Attributes which sets you apart
The market for targeting
If customers are not using your product, then what are they using
Biggest benefit that the target market derives from your offering
What is it
Market Category
Primary
Differentiation
Target Segment
Competitive
Alternatives
Key Benefit
Explain how you are going to
position your product among
your target customers
28

29. Target Audience
Geographic Demographic Psychographic Behavioral
Region Age Lifestyle Brand Loyalty
Country Gender Personality Benefits Sought
Population Nationality Values User Status
Climate Ethnicity Interest Usage Rates
Occupation Lifestyle Occasion
Income Personality Readiness to buy
With the help of this slide,
you can explain your
audience about your target
customers
29
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30. Key Business Metrics Dashboard
0
10
20
30
40
50 60
70
80
90
100
110
10%
Revenue growth
0
10
20
30
40
50 60
70
80
90
100
110
30%
Market Share
0
10
20
30
40
50 60
70
80
90
100
110
60%
NPS Score
0
10
20
30
40
50 60
70
80
90
100
110
70%
Product Sales Growth
0
10
20
30
40
50 60
70
80
90
100
110
90%
Reduction in Cost
30

31. App Metrics Dashboard
New Users
54
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attention.
Increased Usage
15%
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needs and capture your audience's
attention.
App Rating
4.5
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needs and capture your audience's
attention.
Lifetime Value
$24
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needs and capture your audience's
attention.
Retention Rate
68%
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needs and capture your audience's
attention.
Active Users
4512
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31

32. Hybrid vs. Native Application
32
Native UI allows users to quickly
learn the app
Easy to discover in app stores
(Apple’s App Store, Play Store)
Access to device hardware/ software
(GPS, location, shake, calender, etc.)
Better user experience
Portability (one code base, multiple
platforms)
Access to various hardware/ software
capabilities (through plug- ins)
Cheaper origination costs
Faster (initial) speed to market
Determine if you need a
hybrid or a native
application
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33. Determine The First Platform You Want to Build The App on - IOS or Android
31%
12%
23%
24%
25%
26%
32%
37%
42%
66%
50%
34%
33%
20%
14%
37%
Lead Platforms
Revenue Potential
App Discovery
Documentation & Support
Development Environment
Ease of Learning
Low Cost Development
User Base
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33

34. In-house Application Cost: $350K
External Agency Cost: $350K
This would be helpful in
determining Should you
outsource the development
of your application or should
you hire more people?
In-House Application vs External Agency
34
14%
21%
17%
19%
18%
11%
$50K or less $50K - 100K $100K - 200K $200K - 500K $500K - Over 1M I don't Know
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35. Marketing Strategy
Awareness
How the company’s
presence is on the
mobile channel
Engagement
How the company uses
mobile tools to attract
users attention
Consideration
How these mobile tools
facilitate information
about specific products
& services
Conversion
How the buying
process is
implemented
Loyalty
How the company
leverages mobile tools
in order to create
recurrent customers
35
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36. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 36
Marketing
Plan
Month 1
Advert features on sports & celebrity
magazines
Search Engine Optimization
Month 2
Online Reviews
Large scale promotion (Neighbours by
numbers)
Month 3
Radio Jingles
Advert features on sports & celebrity
magazines
Month 4
Press release/ Online campaign Emails & SMS campaigns
Month 5
Online reviews
Large scale promotion (Neighbours by
numbers)
Month 6
Search Engine Optimization Emails, SMS & Online campaign
Mention the month wise
marketing strategy that will
be used to promote the
product.

37. Launch Planning: Key Steps & Tools
37
Step Purpose Sample Tools
Product Positioning Analysis
Carve out & articulate your new
products niche within the larger
category
› Product Placement worksheet
› Customer segment profiling
template
Volume Protection Analysis
Forecast & plan for production
requirements immediately following
launch
› Demand forecasting interview
template
› Volume projection guidelines
Distribution Analysis
Identify optimal distribution channels
for taking your product to market
› Distribution planning checklist
› Channel partner evaluation
scorecard
Budget Analysis
Allocate resources to support the
new products launch; set deadlines
for taking the product to market
› Marketing budget planning
template
Here are some of the key
steps that are a part of
launch planning. State your
purpose and sample tools to
be used in front of each
step
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38. Typical Product Launch Marketing Process
38
Buzz
• Traditional media plan
• Social media plan
• Outreach plan for press/ bloggers
• Advance outreach
• Create brand assets for launch (video, images, written content)
• Sales/ partner training
Launch
• Traditional media
• Social media
• PR & blogger outreach
• Launch event
• In-store
Momentum
• Measure impact
• Sustain buzz & conversation
• Testimonials & reviews
• Case studies or success stories
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39. Phase 1 Tactics: Buzz
Internal Channel Customers Prospects Promotional
Awareness – WHAT, HOW &
WHY
Awareness & Demand
Generation
Focused on Retention Focused on Demand Gen
Focused on Awareness/ Lead
Gen
• Email Marketing
• FAQ prepared
• ABC Training
• Inside Sales Training
• Website updated
• Identify the channels for proper
targeting of relevant audience
• Deploy responsibilities to
individuals for successfully
managing an awareness
program
• Inform your existing customers
about your new products
• Customer Referral programs
• Online marketing programs
• Special discount for existing
customer base
• Online Marketing programs with
relevant channels
• Social Media
• Trade Shows
• Conferences
• Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here
• Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here
This is the 1st step to create
a buzz about your
product/service in the
market. We have classified
it into 5 key segments
where different tactics will
be used.
39
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40. Phase 2 Tactics: Launch
Internal Channel Customers Prospects Promotional
Awareness – WHAT, HOW &
WHY
Awareness & Demand
Generation
Focused on Retention Focused on Demand Gen
Focused on Awareness/ Lead
Gen
• Key offers for partners & key
stakeholders
• Sales Training
• Branding Activities like
designing logo, taglines
• Channel Presentation
• Customer Presentation
• Press releases
• Competitive Buyback Program
• Beta Customer Referral
• Online Marketing programs with
relevant channels
• Social Media
• New offers to customers
• Direct mail promotion
• Trade Shows
• Conferences
• Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here
• Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here
This is the 2nd step where
you launch your
product/service in the
market. We have classified
it into 5 key segments
where different tactics will
be used.
40
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41. Phase 3 Tactics: Momentum
41
Internal Channel Customers Prospects Promotional
Awareness – WHAT, HOW &
WHY
Awareness & Demand
Generation
Focused on Retention Focused on Demand Gen
Focused on Awareness/ Lead
Gen
• Continued Trainings
• Internal emails
• Try & Buy programs
• Customer Presentation
• Channel Presentation
• Incentive programs
• Competitive Buyback Program
• Beta Customer Referral
• Online Marketing programs with
relevant channels
• Social Media
• New offers to customers
• Direct mail promotion
• Trade Shows
• Conferences
• Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here
• Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here
This is the 3rd step after the
launch of your
product/service in the market.
In order to keep the
momentum going, we have
classified it into 5 key
segments where different
tactics will be used.
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42. 42
Coffee Break
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(11:00- 11:30)

43. Lead Generation Activities
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02
01 03
04 05 06
Mention some lead
generation activities that will
be helpful in business
development
43

44. Lead Generation Funnel
Traffic
Lead capture Page
Lead Nurturing Process
Value Adding
Content
High Quality
Leads
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44

45. Marketing Budget
Category
Q1
Jan Feb Mar Q1 Totals
National Marketing $ 100.00 $ 100.00 $ 100.00 $ 300.00
Banner Ads $ 100.00 $ 100.00 $ 100.00 $ 300.00
$ -
$ -
Local Marketing $ 1,500.00 $ - $ - $ 1,500.00
Newspaper $ 600.00 $ 600.00
In – Store Marketing $ 400.00 $ 400.00
POP $ 500.00 $ 500.00
$ -
Public Relations $ 1,800.00 $ 1,800.00 $ 1,800.00 $ 5,400.00
Public Events $ -
Sponsorships $ -
Press Releases $ 1,800.00 $ 1,800.00 $ 1,800.00 $ 5,400.00
Webinars $ -
Conferences $ -
Client Events $ -
$ -
Content Marketing $ 1,200.00 $ - $ - $ 1,200.00
Sponsored Content $ -
Landing page $ 1,200.00
white Papers/ ebooks $ -
$ -
Social Media $ 600.00 $ 600.00 $ 600.00 $ 1,800.00
Twitter $ 100.00 $ 100.00 $ 100.00 $ 300.00
Facebook $ 100.00 $ 100.00 $ 100.00 $ 300.00
Pinterest $ 100.00 $ 100.00 $ 100.00 $ 300.00
Instagram $ 100.00 $ 100.00 $ 100.00 $ 300.00
Google+ $ 100.00 $ 100.00 $ 100.00 $ 300.00
Linkedin $ 100.00 $ 100.00 $ 100.00 $ 300.00
Category
Q1
Jan Feb Mar Q1 Totals
Online $ 800.00 $ 400.00 $ 200.00 $ 1,400.00
$ 800.00 $ 800.00
$ -
$ 400.00 $ 400.00
$ -
$ 200.00 $ 200.00
$ -
Advertising $ 3,3500.00 $ - $ - $ 3,3500.00
Online $ 2,500.00 $ 2,500.00
Print $ 8500.00 $ 8500.00
Outdoor $ -
Radio $ -
Television $ -
$ -
$ -
45

46. Product Management Implementation Strategy
Define your minimum
viable product
Define and enforce your
non-functional
requirements
Define your testing
strategy
Define the tools you will
need to manage your
application successfully
Production-ready and
post-production support
46
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47. Minimum Viable Product
Feature Description Must/ Should/ Nice
Login/ Authentication
As a user I would like to be able to
sign up/ login into the app
Must
Profile
As a user I should be able to access
& change my personal information &
account preferences
Must/ Should
Feature 3 Description 3 Should
Feature 4 Description 4 Nice to have
Guidelines: The next step is to take
each and every one of these features
and rank them based on a very simple
algorithm: 'must', 'should' and 'nice' to
have features. In other words, out of
the 100 features identified you can
certainly launch the app with a subset
of features and have other features
prioritized after the first launch, with
more to come later down the road
47
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48. Define and enforce your non-functional Requirements
48
Speed
Average
2.2s FCP 2.4s DCL
Optimization
Good
80 100
/
Identify score for each page
as well as optimization
strategies that many
developers disregard and in
doing so cause additive
problems to their mobile apps
VS
Mobile Desktop
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49. Testing Strategy
Define Your Testing Strategy
01
Planning
• User profile
• Device Selection
05
Optimization
• Post Release Support
• Identifying Defects
• End user feedback
04
Automation
• User profile
• Device Selection
03
Execution
• Managing Devices
• Remote Access
• Conditioning
02
Definition
• Type of test
• Types of Processes
Typically, your test plan should include:
Feature to be tested
What’s in scope
What’s out of scope
Test case: e.g., tap on the search bar,
enter 'media', tap 'show results'
Expected outcome
iOS/Android OST version for which this
is tested and passed/failed
49
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50. 1How will the app be tested once in production (sanity check)?
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2How will any issues/defects be logged, tracked, and fixed?
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Production-Ready and Post-Production Support (slide 1/2)
50

51. Production-Ready and Post-Production Support (slide 2/2)
01
Your Text Here
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Do you have a roll-back plan in case all hell breaks loose
and the app needs to be reverted?
02
Your Text Here
Do you have version control of the app?
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51

52. New Mobile App Development Icons Slide
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53. New Mobile App Development Icons Slide Conted….
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54. Additional
Slides
54

55. 55
15
10 9
6
3
20
15
11
7
5
0
10
20
30
40
50
2013 2014 2015 2016 2017
Product 01
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Product 02
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Column
Chart
This graph/chart is linked to excel, and changes automatically based on
data. Just left click on it and select “Edit Data”.

56. 56
0
10
20
30
40
50
60
70
0 10 20 30 40 50
Product 01
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needs and capture your audience's attention.
Product 02
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needs and capture your audience's attention.
Bubble
Chart
This graph/chart is linked to excel, and changes automatically based on
data. Just left click on it and select “Edit Data”.

57. This slide is 100% editable. Adapt it
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audience's attention.
Our
Mission
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57

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Name Here
Designation
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Name Here
Designation
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Name Here
Designation
Our Team
58

59. Comparison
37%
68%
42%
87%
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60. 60
Minimum
60%
Medium
75%
Maximum
85%
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Financial

61. Our Target
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62. Venn
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63. 63
Thank You
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