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1. Mobile App Development
Proposal Template
Project proposal : Proposal Name
Client : Client Name
Delivered on : Date Submitted
Submitted by: Company Name

2. Cover for Mobile App
Development Proposal Template
2
Dear client name
It was great to speak with you yesterday about your new project for client name.
You want to turn your popular online vegan restaurant guide into a mobile iPhone app so diners - on - the -
go can find out what they want to eat, where they want to eat it, and how much they'll pay for it, faster than
you can say organic kale salad.
The experience of the user must be seamless ; high performance, quick and responsive. We will design
and develop a powerful iOS app to anticipate and respond to user needs and expectations, provide a
smooth navigation experience, and reflect your brand in look and feel appropriately.
Sincerely,
user assigned
user title
CompanyName

3. What we do for you
What we heard from you
Technologies used
Our offerings
Framework
How we approach it
Your investment
Timeframe
About us
04
Why us?
Major clients
Our team
Statement of work & contract
Client testimonials
Next steps
10
01
02
03
06
07
08
09
11
12
13
14
15
05
3

4. What We Heard From You for Mobile App Development
Proposal Template
4
o Wireframing, Prototyping and Mock-ups
o Coding, Interfacing and Debugging
o Testing, delivery and Support
o Easy Onboarding
o Dynamic Service Selection
o Allocation/Selection
o Alerts & Notifications
o Multiple Payment Options
o Offers & Discounts
o Help & Feedback
o Reviews & Ratings your business.
o Our automated solutions have the potential to improve traffic flows, reduce cost, and to
make the mobility safer than ever.
o We use a wide range of advanced analytics techniques that render valuable insights and
thus helps you to grow your business.
o We provide multifaceted, easy-to-access, & highly customizable solutions. These features
make it easy to manage your business.
PROJECT GOALS
OUR SOLUTION
RESULTS

5. What We Do For Mobile App Development Proposal Template
5
o We will create a written outline of functionality and
workflow once we know who will use the app and
how. The sitemap describes what types of
functions need to be present in written format and
how to categorize that information.
o Creating a sitemap also helps us think specifically
about what type of content needs to be generated
for the app (i.e. imagery, restaurant name,
restaurant description, etc.)
Sitemap
Project Setup
o The first thing you need to do is sign up for an
Apple Developer Account to sell an iPhone
app through the Apple App Store.
o Getting the correct certificates and profiles
can be a little complicated, so we set aside
time to guide you through this process to
ensure that all the details are taken care of
Use-Case Scenarios
o Upfront planning is key when designing mobile apps
that are successful and compelling. Our app
experience allows us to map the most efficient way to
achieve your project's goals. Our first goal in this phase
is to articulate all the desired functionality and outline
exactly how your app will work.
o The purpose of use-case scenarios is to defining user
goals, what they want to accomplish, and the best way
to present the information they need. We'll also define:
Your Audience
o For themselves / colleagues / clients what they want
from the app.
o What tools we can provide to fulfill their needs.
o What action(s) they want to take or what goals they
want to achieve with the app.
o How to maximize functionality within the application t
o speed up tasks
o What content is needed.
o We'll also define:

6. What We Do for You in Mobile App Development Proposal Cont..
6
Content
o Any additional content that you want to have in the app
must be provided for this step in the process.
o Having final content will help us iron out any unknowns
we may encounter in the design and presentation of
the app's flow to the user.
Wireframes
o In the wireframing phase, a visual representation of
the sitemap is created which includes all the content
you provide.
o Wireframes are a navigable prototype of the
functioning of the application. They are not a final
representation of the design.
o Think of wireframes as a blueprint of a house,
illustrating where things go and how to get to them.
We're sure we don't have to tell you how important branding is in business and the branding of an
application is an important part of:
o Creating cohesiveness across digital media (print > web > mobile)
o Helping users understand what the app will do for them.
o How the application can help them or make them feel healthy, smart, satisfied, knowledgeable.
o Communicating the quality of the product.
Opportunities to brand an application start with the icon and at a minimum include the splash
screen (this is the static screen you see while the app is loading).
The key items we'll consider in branding this app:
o How to work with your existing brand in promoting the app
o Working with existing artwork to determine the best execution for app iconography.
Branding the App

7. What We Do for You in Mobile App Development Proposal Cont..
7
The visual design phase takes these wireframe designs
and dresses them up with a beautiful GUI (graphic user
interface). We create home screen design mock-ups and
all sub-screens with elements that differ from other
screens. In other words, we don't waste time mocking up
screens that have the same look. Development can skin
similar screens based on one mock-up.
Visual Design
o Just like a proverbial tree falling into the forest, will anyone buy it if an app is
developed without promotion? It is important to have a defined strategy for
launching and promoting before the app launches. Planning for the app launch
should begin several weeks (preferably months) in advance.
o We'll work with you to understand how the App Store operates, and to develop
a promotion strategy that achieves your goals for the app, works within the App
Store parameters and makes customers flock to buy your app!
App Promotion Consultation
o The iPhone development application phase is a quiet time in the project
as far as customer feedback is concerned. Unlike the development of
websites where visuals can be used to approve or interact with content,
all this work is done before entering the development phase of the app.
Therefore, spending quality time in the project's planning and information
architecture phases is so important.
o We like to prepare clients for the fact back and forth communication will
be minimal until the Alpha Test version is ready for distribution. However,
during Alpha and Beta testing it will be important for us to test the app A
LOT. Believe it or not, during this time our goal is to purposely try to break
the app as it's better to work out all of the bugs internally than have
customers point them out for us!
Development
To Protect iPhone users and ensure that there are no security
vulnerabilities Apple requires all apps to be reviewed before they are
accepted in the App Store. This is a simple and standard practice and
usually only takes about a week to complete.
You submit the app in your company's name and pay a small fee. In the
event there is any feedback from Apple, we will deal with those issues for
you to get your app finalized and ready for distribution.
Launch in App Store

8. Technologies Used for Mobile App Development Proposal Template
8
Programming Languages Objective - C, SWIFT
iPhone/iPad Development Technologies
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IDE Xcode
Technologies iPhone SDK, Coca Touch
OS IOS 8, 9, 10 Support
Design Autolayout Support
Database Engine Core data
Testing/ Debugging iSO Simulator & Apple Devices

9. iPhone / iPad Mobile App Development Proposal Template(1/2)
9
o Payment Gateway Integration (Stripe, PayPal, Authorize.net etc.
o Custom API Integration
o MDM Integration (Mobile device management)
o mBaaS Integration (Mobile Back-end as a Service)
o Beacon Integration
o loT (Internet of Things)
o BLE Device Integration
o Location/GPS Services Integration
o Porting and Migration from Other Platforms
o XMPP Chat Server Integration
o 4 AudioNideo Live Streaming
o Apple Watch Integration
o Wearable Integration
o QA Testing on real Apple devices
o 3rd Party Application Integration, Such As Blog
o Facebook, Twitter, Outlook, Google Apps etc.
Blend of Native & Hybrid development for building iOS Apps that deliver performance
& growth. As an iOS app development company, we offer;
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10. Our Offerings for Mobile App
Development Proposal Template (2/2)
Getting on
demand service
your fingertips
Comprehensive
order tracking for
accurate updates
Simplified
ordering with on
demand solution
One touch
user profile
integration
10

11. Framework for Mobile App
Development Proposal Template
11
An app requires a sitemap and wireframes like a website. Think of it as a skyscraper's
structural integrity. Client Company will have an important role in the design process,
as it’s important that you are getting what you want. Plus, it’s better to work out issues
in this stage than later down the road. Here are some highlights of this process
Functionality and
content
01
Wireframes, the
structural core
of your app
02
Branding and
integration of
existing digital
platforms (i.e.,
web and email)
03
User Experience
and User Interface,
or UX and UI -
essentially, how
you interact with
the app, what
makes it easy to use
and desirable
04

12. How We Approach It for Mobile App Development Proposal Template
12
Product UI/ UX
Design
Product
Development
Continuous Iteration &
Evolution
Launch &
Support
We approach refined solutions and have succeeded in delivering apps successfully

13. Timeframe for Mobile App Development Proposal Template (1/2)
13
Phase Week
Kick-off meeting & account setup 1
Use-case scenarios/ specs/ sitemap 2-3
Content 4-5
Wireframes 5-6
Visual design/ app branding 7
Development 8-12
QA Testing 13-15
Launching in app store 13-15
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To complete the work outlined in the project scope, we'll need approximately 16 weeks from beginning to end, depending on
when we receive feedback at each milestone. Upon signing the proposal we are prepared to start work immediately.

14. Timeframe for Mobile App Development Proposal Template (2/2)
14
Sr.no Activity Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Target Actual
1
Kick-off meeting & account
setup
1 Week Text Here
2
Use-case
scenarios/specs/sitemap
2-3 week Text Here
3 Content 4-5 Week Text Here
4 Wireframes 5-6 Week Text Here
5
Visual design/app
branding
7 Week Text Here
6 Development 8-12 Week Text Here
7 QA Testing 13-15 Week Text Here
8 Launch in app store 13-15 Week Text Here
9 Your text Here Text Here
10 Your text Here Text Here
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15. Your Investment for Mobile App Development Proposal Template (1/2)
15
Descriptions Price
Project Setup $3,500
Information Architecture $5,000
Branding/Visual Design $2,500
Development $15,000
App Promotion Consultation Included
Below is the budget we've estimated based on the scope of services outlined earlier in this proposal. If you
have any questions about our pricing or need to increase or decrease the scope of work, please leave a
comment and let us know.
CoreBudget
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16. Your Investment for Mobile App Development Proposal
Template (2/2)
16
Name Price Qty Subtotal
Project setup &
outline
$3,000.00 1 $3,000.00
App architecture $6,000.00 1 $6,000.00
Branding, design $3,000.00 1 $3,000.00
Development $20,000.00 1 $20,000.00
Subtotal $32,000.00
Tex 1 (7.5%) $2,400.00
Total $34,400.00
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17. About Us for Mobile App Development Proposal Template
17
Background:
o Add details on company’s history
o Previous line of services
o How it all started etc.
o Other key points
Company’s Vision:
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capture your audience's attention
Our Focus:
Our designers and developers are experts in user
experience, mobile engagement, and iOS development.
We develop apps that users can’t live without for
innovative companies who understand they can’t live
without mobile
Company’s Mission:
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capture your audience's attention
Project
Delivered
Development
Staff
Satisfied
Clients
International
Office
Years of
Experience
Accomplishments that keep us going

18. Why Us for Mobile App
Development
18
Here at Company Name, it wouldn't be overstating the case to say we’re ape
for apps.
We love how the rise of the app and the ubiquity of mobile devices is empowering users
with information while providing a new platform for businesses to engage customers.
Our designers and developers are experts in user experience, mobile engagement,
and iOS development.
We develop apps that users can’t live without for innovative companies who understand
they can’t live without mobile.

19. 19
Major Clients for Mobile
App Development
Turns out have created apps in all major categories that App Store features
Our iOS apps cater a diverse industry verticals
Logistics
Transportation
Education
Travel
Retail
Social
Network
Finance
Event
Wellness &
Fitness
ProductivityOil & Gas
Healthcare

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audience's attention.
Martine
Managing Partner
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audience's attention.
Thomas
Managing Partner
Our Team for Mobile App Development (1/2)
20

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audience's attention.
John Smith
Job Title Here
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audience's attention.
Mery Smith
Job Title Here
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audience's attention.
Anita Smith
Job Title Here
Our Team for Mobile App Development (2/2)
21

22. ~ Kai Davis, ABC.com
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~ Brian casel & Jorden gal, xyzzy.com
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Client Testimonials for Mobile App Development (1/2)
22

23. JOHN JOE
Company Name
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audience's attention.
MARY
Company Name
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audience's attention.
JENNIFER
Company Name
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audience's attention.
Client Testimonials for Mobile App Development (2/2)
23

24. Statement of Work & Contract for Mobile App Development Proposal Template
24
[Note: This is a sample contract - we are not lawyers and recommend you having your own legal counsel review any contract prior to
sending out.]
Between "us", {company name}, and "you", {client name}
You {client name}, located at {client address} are hiring {company name} located at 125 Swank Drive to design and develop a web site for the estimated total price of {total} as
outlined in our previous correspondence.
client name to accept this contract,
click the Accept button and sign at the
prompt. You will be emailed a copy for
your records
o Design
o Ios App Development
o Text Content
o Photographs
o Testing
o Changes & Revisions
o Errors
Responsibilities of
{company name}
You have the right to modify, reject, cancel or stop any
and all plans or work in process
Cancellation of Plans
o Period of agreement and notice of termination
o Termination for cause
o Payment for non-cancelable materials?
o Materials unpaid
o Transfer of materials
Term & Termination
We agree to use our best efforts to fulfill and exceed your expectation
on the deliverables listed above.
Mutual Cooperation
o Client responsibility for releases
o Entire agreement
o Client responsibility for accuracy
o {Company_name}'s responsibility for releases
Responsibilities of
{company name}
o Governing law
o Representations and warranties
o Severability
General Provisions
{company name} acknowledges its responsibility, both during
and after the term of its appointment, to use all reasonable
efforts to preserve the confidentiality of any proprietary or
confidential information or data developed by {company name}
on behalf of {client name} or disclosed by {client name} to
{company name}.
Confidentiality
Projects that go dormant for longer than 45 days will incur fee to resume
work at the discretion of Agency Co
Charges for Services
Performed
o Billing schedule
o Client agreement to pay
o Collection costs
Terms of Payment
01 05 08
02 06 09
0703
04

25. Next Steps for Mobile App
Development Proposal Template
25
Please read the contract on the previous page to ensure that you understand all the details of working together with us. It
is really important to us that from the beginning everything is transparent and understood so that we lay a solid foundation
for a good working relationship.
01
Please let us know if you have any questions at all. We are pleased to clarify any points and we may be able to sort out some items
together. We are committed to finding the best way to collaborate.
02
Once you feel confident about everything and are ready to move forward, please click the 'sign here' button below.03
Sign in the box that pops up to make the acceptance official.04
Once we receive notification of your acceptance, we’ll contact you shortly to sort out next steps and get the
project rolling.
05
We’ll email you a separate copy of the signed contract for your records.06
If you’d like to speak to us by phone, don’t hesitate to call {user phone}07
{user_assigned}. {user_titlel}
SIGNATURE
Proposal Lead
Default Contact
SIGNATURE
Proposal Lead

26. 26
Contact Us for Mobile App
Development Proposal Template
Address
# street number, city, state
Email Address
emailaddress123@gmail.com
Contact Number
0123456789

27. 27
Icon Slide for Mobile
App Development
Proposal Template

28. Additional
Slides
28

29. Our Mission for Mobile App
Development Proposal Template
29
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audience's attention.
Vision
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audience's attention.
Mission
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audience's attention.
Goal

30. Roadmap for Mobile App Development Proposal Template (1/5)
30
01
Text Here
02
Text Here
03
Text Here
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31. Roadmap for Mobile App Development Proposal Template (2/5)
31
01
Text Here
04
Text Here
02
Text Here
03
Text Here
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32. Roadmap for Mobile App Development Proposal Template (3/5)
32
01
Text Here
03
Text Here
05
Text Here
02
Text Here
04
Text Here
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33. Roadmap for Mobile App Development Proposal Template (4/5)
33
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01
Text Here
03
Text Here
05
Text Here
02
Text Here
04
Text Here
06
Text Here

34. Roadmap for Mobile App Development Proposal Template (5/5)
34
02
Text Here
04
Text Here
06
Text Here
03
Text Here
05
Text Here
01
Text Here
07
Text Here
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35. 30 60 90 Days Plan for Mobile App Development Proposal Template
35
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Text Here
90
Days
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Text Here
30
Days
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Text Here
60
Days

36. Timeline for Mobile App Development Proposal Template
36
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audience's attention.
Text Here
2017
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Text Here
2018
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Text Here
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Text Here
2019 2020

37. Gantt Chart for Mobile App Development Proposal Template
37
Project
Schedule
Project XX-Customer XX- Timeline Example
Your Text Here
January February March April May June July
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
Project Deliverable 1
Project Deliverable 2
Project Deliverable 3
Project Deliverable 4
Project Deliverable 5
Project Deliverable 6
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