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1. Lead Generation Agency Proposal
Delivered on: Submission Date
Submitted by: User Assigned
Client: Client Name
Project Proposal: Proposal Name

2. Lead Generation Agency Proposal -
Cover Letter
Dear (client_name),
Sincerely,
(company_name)
Thank you for reaching out to us for Digital agency service needs. We understand that to
maximize the online presence of the business, it’s necessary to promote business on the digital
platform. With our digital agency services, you can achieve effective results in the best possible
way.
We are confident that with our experience, your company will be able to achieve the goals
stated below-
› More Lead generation through all digital platforms
› Increase in website traffic through paid advertisement
› Improve brand’s visibility and ensure its position on the first page of search engine results
› Regular digital optimization to maintain ad’s position on search engines
› Add text here
We will prepare the initial phase of the project to give you the appropriate look and feel of
Digital agency services.
Feel free to contact us for more information.
2

3. Table of Contents
Project Context and Objectives
Your Investment
Statement of Work and Contract
Next Steps
Our Process-
› Plan of Action
› Scope of Services
› Time frame
› Additional Service
Offerings
Company Overview
› Why Us
› About Us
› Our Expertise
› Awards & Recognition
› Our Team
Our Past Experience
› Client Testimonials › Case Study
3

4. Table of Contents
Project Context
and Objectives
4

5. Lead Generation Agency Proposal –
Project Context and Objectives
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We Have Identified That (Client_name) Wants To Expand Its Presence Digitally To
Compete Efficiently In Market. (Client_name) Also, Wants To Improve Upon Its Current
Website And Develop A Strong Social Media Presence For Lead Generation
Project Context
Project Objectives
We Plan to Recreate the Website with Proper Call to Action and Content. We will also Use Paid Social Media Ads to Get Traffic
to the Website.
We will Develop and Implement Digital Marketing Strategies and Action Plan to Get Traffic and Turn Leads into Potential
Customers.
We will Increase Brand Awareness Through Online Advertisement Campaigns and Brand Ads on Various Search Engines Like
Google, Bing. etc. We will Also Implement Automated Digital Optimization to Maintain the Ad’s Position on Search Engines.
Add Text Here
5

6. Table of Contents
Our Process
› Plan of Action
› Scope of Services
› Time frame
› Additional Service Offerings
6

7. Lead Generation Agency Proposal - Plan of Action
Days
1
-
5
Strategize
› Map Website’s Current
Marketing Strategies
› Analyze the Effectiveness of
the Current Digital
Marketing Program
› Add Text Here
6
-
15
Planning
› Select the Appropriate
Strategies to Implement on
the Website
› PPC Platform Pickup to
Produce Quality Traffic
› Content For Social Media
Account
› Add Text Here
16
-
25
Implementation
› Use of SEO to Improve
Current Ranking
› Blog Articles, Videos &
Guest Posting
› Add Text Here
26
-
30
Optimizing
› CRO to Improve Conversion
Rate
› Social Media Monitoring
› Report & Content
Distribution
› Add Text Here
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8. Lead Generation Agency Proposal - Scope
Research
› Analyze Client’s
Prospective Needs
› Set Goals and
Objectives
› Detailed Analysis of
Client’s Current
Situation
› Add Text Here
Analytics
Implementation
› Research Low Cost,
High Converting
Keywords & Content
› Manage PPC
Keywords Bid
› Add Text Here
Paid Media & Email
Campaign Setup
› Email Campaign Set
up with the Right
Content
› Google Analytics
Campaign Setup with
Revenue Tracking
› Real Time Data,
Optimization of Ads on
Search Engines
› Dashboard Creation
to Generate Reports
and Track Real-time
Progress
› Add Text Here
Go Live
& Reporting
› Launch of Ads and
Implementation of
Strategies on your
Website
› Social Media
Monitoring and
Reporting
› Add Text Here
Digital Strategy
Development
› Proper Call to Action &
Emotional Triggers to
Generate more Clicks
› Use of Lead Magnets
& Multiple Blogs to
Grab the Attention of
Target Audience
› Guest Blogging and
Inbound Marketing
Strategy Development
› Add Text Here
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9. Lead Generation Agency Proposal - Timeframe
Stages Duration in Days
Research 1-5
Analytics Implementation 6-10
Digital Strategy Development 11-18
Paid Media & Email Campaign Setup 18-26
Go Live & Reporting 27-30
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10. Lead Generation Agency Proposal –
Additional Service Offerings
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Add Text Here
› Add Text Here
› Add Text Here
› Add Text Here
B2B Online Marketing Services
› Global Online Exposure to Client
› Consultative Approach to Client Requirement
› Add Text Here
Mobile Development Services
› Mobile Apps Development
› Mobile Compatible Websites
› Mobile e Publishing
› Add Text Here
Technical SEO Services
› Additional Technical Support
› Information Regarding Highest Traffic
› Add Text Here
10

11. Table of Contents
Your Investment
11

12. Stages Price (In USD)
Research 500
Analytics Implementation 500
Digital Strategy Development 1,500
Paid Media & Email Campaign Setup 1,500
Go Live & Reporting 1,500
Total (before tax) 5,500
Taxation Rate: 5% 275
Total 5,775
Lead Generation Agency Proposal - Your Investment (1/3)
12
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13. Lead Generation Agency Proposal - Your Investment (2/3)
Stages Activities Duration in Days
Estimated Cost (in
USD)
Research
› Analyze Client’s Prospective Needs
› Set Goals and Objectives
› Detail Analysis of Client’s Current Situation
› Add Text Here
1-5 500
Analytics Implementation
› Research Low Cost, High Converting Keywords & Content
› Manage PPC Keywords Bid
› Add Text Here
6-10 500
Digital Strategy Development
› Proper Call to Action & Emotional Triggers to Generate More Clicks
› Use of Lead Magnets & Multiple Blogs to Grab the Attention of
Target Audience
› Guest Blogging and Inbound Marketing Strategy Development
› Add Text Here
11-18 1,500
Paid Media & Email
Campaign Setup
› Email Campaign Set Up with The Right Content
› Google Analytics Campaign Setup with Revenue Tracking
› Real Time Data, Optimization of Ads on Search Engines
› Dashboard Creation to Generate Reports and Track Real-time
Progress
› Add Text Here
18-26 1,500
Go Live & Reporting
› Launch of Ads And Implementation of Strategies on Your Website
› Social Media Monitoring and Reporting
› Add Text Here 27-30
1,500
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(Consultant_name) will perform different activities in different phases-
13

14. Additional Services Price (IN USD)
B2B Online Marketing Services 1,500
Mobile Development Services 1,100
Technical SEO Services 1,300
Total 3,800
Lead Generation Agency Proposal - Your Investment (3/3)
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15. Table of Contents
Company Overview
› Why Us
› About Us
› Our Expertise
› Awards & Recognition
› Our Team
15

16. Lead Generation Agency Proposal - Why Us
Strengths that Will Add to your Firm:
We are an Award-winning Digital Advertising Agency that has been Listed as One of the Best
Google Marketing Agency in the World.
We Always Develop Unique Cost-effective Model that Deliver Top Results for our Clients all over
the World.
Add Text Here.
We are a Top-rated Digital Marketing Agency that Always Enjoy 5-star Ratings by its Customers.
(Client_name) Requires Assistance Related to Online Brand Promotion, in Order to Attract New Customer, Generate Leads & Ensure Effective
Conversion
We Promise to Provide the Best Digital Agency Services through a Reliable and Cost-Effective Way to
Generate Leads and Revenue
16
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17. Lead Generation Agency Proposal - About Us
Established in 2004, We have been Successfully Providing Digital Agency Services to Some of the Largest Internationally Recognized Companies.
We Specialize in Comprehensive Digital Marketing Services to Set Right Direction for our Clients.
Who We Are
Vision
To be the Market Leader in Digital Marketing by Generating New
Strategies for Clients
Mission
To help our clients accomplish their targeted revenue
Core Values
› Ownership
› Customer Delight
› Excellence
› Add text here
17
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18. Lead Generation Agency Proposal –
Our Expertise
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SaaS Marketing
› Focus on the Software Platform’s UVP (Unique Value Proposition) to Create
Digital Marketing Strategies
› Add Text Here
Paid Media
› Paid Media Campaigns (like Laser Targeting on Facebook) to Reach
Potential Buyers
› Add Text Here
PPC
› Industry-leading Strategies to Get Customer Engagement at Low Budget
› Add Text Here
18

19. Lead Generation Agency Proposal - Awards & Recognition
In 2019
Awarded as
“Best Digital Marketing Agency”
In 2019
Forbes named us
“America’s Best Digital Marketing Agency Firm’’
In 2020
Awarded as
“Global Leader in Digital Marketing Agency’’
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20. Lead Generation Agency
Proposal - Our Team (1/2)
Director of Strategy
Joanna Reed
Add Text Here
Content Producer
Jane Lynch
Add Text Here
Digital Marketing Specialist
Tina Jordan
Add Text Here
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21. Lead Generation Agency Proposal - Our Team (2/2)
Matt Smith
Content Marketing
Manager
Jessica Maclsac
Senior Front End
Developer
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capture your audience's attention.
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22. Table of Contents
Our Past Experience
› Client Testimonials
› Case Study
22

23. Charles Spencer
Designation
Company Name
Lead Generation Agency Proposal - Client Testimonials (1/2)
Sam Hooper
Designation
Company Name
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capture your audience's attention.
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23

24. Company Name
“Ben Owens
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Company Name
“Dexter Turner
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Company Name
“Isabella Swan
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Lead Generation Agency Proposal - Client Testimonials (2/2)
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25. Lead Generation Agency Proposal - Case Study
(Company_name) has done a Remarkable Job in Digital Marketing Services. It was Amazing to Work with such Dedicated Professionals. Our Brand Value &
Revenue Increased Due to their Continuous Efforts on Online Ad Campaigns
– Tom Ellis (Client_name)
(client_Name) wanted to increase its sales, traffic on website & convert visitors into
customers. They had a less engaging website with not so trendy design. Also,
there social media accounts were not up to date.
Problem
(Our team of digital marketing experts carried out research to identify the best
design & strategies for the client. Through keyword research & other digital
marketing strategies, we got traffic to the client’s website that increased revenue
and generated leads. We also placed client’s ads on search engines to maximize
their reach to customers.
Our Solution
Results
(Revenue increased
by 15% in 2 months
Traffic on website
increased 30% in 1 month
Add
Text here
25
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26. Table of Contents
Statement of Work
& Contract
26

27. Lead Generation Agency Proposal - Statement of Work and Contract
You {Client_name}, Located at {Client_address} are Hiring {Company_name} Located at (Address) for Digital Agency Services for which the Estimated Total Cost Is $XXXX .
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
Services Rendered
› 1 Week Opportunity to Review our Work and Provide Feedback
Mutual Cooperation
› We Agree to put our Best Efforts in Return We Expect Your Cooperation in Providing Needed
Information Regarding Company Product & Services
Terms of Payment
› Fifty Percent of Initial Fees at the Point of Contract Signing and it will act as Deposit Remaining
50% has to be Submitted After Project Completion
Plans Cancellation
› Right Modify, Reject, Cancel or Stop at any Point Processes but are Imbibed to Reimburse us all
Costs and Expenses
Confidentiality
› All Efforts to Preserve Confidentiality of Information
Terms and Termination
› This Agreement Should Commence from (Date) and Shall Continue Till Termination by Either
Party by Not Less than 90 Days Notice Given in Writing.
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28. Table of Contents
Next Step
28

29. Lead Generation Agency Proposal - Next Steps
It is Requested to Read the Contract to Get the Understanding of The Details Involved in Working with us. Everything Should be Fair, Transparent
and Easily Understandable at the Beginning in Order to Lay a Solid Foundation for Better Work Relationship.
› Discuss the Desired Changes
› Accept the Proposal
› Sign and Finalize the Proposal
› Submit an Initial Payment of 50% of Total Fee of Project
› Once we Get the Notification of Your Proposal Acceptance, We will Send You the Separate
Copy of the Signed Contract for Your Record
› Feel Free to Contact
› Add Text Here
› Add Text Here
We Firmly believe in Clarifying Things and Sorting Out the Issues in Order to Find the Most Suitable
Way to Work Together.
Proposal Lead
User Assigned: User Title
Signature
Default Contract
Client_Contact_First:
Client_Contact_Last:
Client_Name :
Signature
29
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30. Lead Generation Agency Proposal –
Contact Us
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Company Address
Website & Social Media Accounts
Phone Number
Company Name
30

31. Lead Generation Agency Proposal - Icons Slide
31

32. 32
Additional Slides

33. Lead Generation Agency Proposal - Organization Mission and Vision Statement
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audience's attention.
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Mission
› Add text here
› Add text here
Vision
› Add text here
› Add text here
33

34. Lead Generation Agency Proposal - Roadmap
Text Here
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03
04
05
02
01
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35. Lead Generation Agency Proposal - 30 60 90 Days Plan
30
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Days
60
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Days
90
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Days
35

36. Lead Generation Agency Proposal - Timeline
Text Here
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audience's attention.
2018
Text Here
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audience's attention.
2019
Text Here
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2020
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2021
Text Here
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2022
36

37. Lead Generation Agency Proposal - Gantt Chart
Project
Schedule
Project XX-Customer XX-Timeline Example
Your Text Here
January February March April May June July
Project Deliverable 1
Project Deliverable 2
Project Deliverable 3
Project Deliverable 4
Project Deliverable 5
Project Deliverable 6
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
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