Investor Pitch Deck for a
Start-up
Company Logo
Company XX
Month 2018

Agenda
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Agenda
2

Table of Contents
3
Company Overview / Elevator Pitch Page 01
Our Team Page 02
The Problem Page 03
The Solution Page 04
Value Proposition - Product Service Page 05
Product Roadmap Page 06
Mile Stone Achieved Page 07
Traction Page 08
Business Model Page 09
Revenue Streams Page 10
Revenue Model Page 11
Expense Model Page 12
Growth Strategy Page 13
Go-to-Market Strategy Page 14
Marketing Strategy Page 15
Competitive Landscape Page 16
SWOT Analysis Page 17
Product Comparison Page 18
Financial Projection Page 19
Break-Even Analysis Page 20
Financing Page 21
Financing Page 22
Shareholding Pattern Page 23
Exit Strategy Page 24

Company Overview (Option 1 of 3)
4
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Introduction
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Vision
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Mission
Clientele
Offering
Logo
Logo
Logo
Logo
Service 1
Service 2
Service 3
Service 4
Service
Area

Elevator Pitch (Option 2 of 3)
5
What’s the
service/product?
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attention.
What’s your big
vision?
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attention.
What’s the core Problem
you are solving?
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your audience's attention.

Elevator Pitch (Option 3 of 3)
6
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What’s the
service/product?
01
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What’s the core Problem
you are solving?
02
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What’s your big
vision?
03

7 Our Team
Name Here
Designation
Primary Responsibilities
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Name Here
Designation
Primary Responsibilities
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Name Here
Designation
Primary Responsibilities
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Name Here
Designation
Primary Responsibilities
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The Problem
8
Example: In UK, stress
results in 105 MM lost
workdays each year (For
Health tech startup)
Problem 2
Example: 95% of companies
make decision by either
guessing or using their gut. No
one uses data analytics tools.
(For analytics startups)
Problem 3
Example: Video files are
too large to e-mail. (For
tech startups)
Problem 4
Example: Price is an
important concern for
customers purchasing online
(for E-commerce company)
Problem 1
To better illustrate your problem, as
well as convey the problem
statement to someone who’s less
immersed in it than you, consider
adding some components in the
following way: 1. Customer Tries
Something; 2. Here’s the trouble they
are facing; 3. Existing solutions are
broken/Non-existent.

The Solution (Option 1 of 2)
9
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capture your audience's
attention.
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capture your audience's
attention.
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capture your audience's
attention.
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attention.
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capture your audience's
attention.
Adapt it to your needs and
capture your audience's
attention.
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needs and capture
your audience's
attention.
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capture your audience's
attention.
Adapt it to your needs and
capture your audience's
attention.
If the investor has no clue what
the product does even after
getting deep into a pitch; now
is the time for a short
explanation or demo.

The Solution (Option 2 of 2)
10
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capture your audience's
attention.
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attention.
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attention.
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attention.
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capture your audience's
attention.
Adapt it to your needs and
capture your audience's
attention.
Adapt it to your
needs and capture
your audience's
attention.
Adapt it to your needs and
capture your audience's
attention.
Adapt it to your needs and
capture your audience's
attention.
If the investor has no clue what
the product does even after
getting deep into a pitch; now
is the time for a short
explanation or demo.

Value Proposition – Product/Services
11
Your
Offering
What The
Customer
Needs
The
Marketplace
Offerings
Your Value Proposition
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Value Proposition – Product/Services
12
Company:
Product:
Ideal Customer:
What your
product do?
How does your
product work?
What does it feel
like to use your
Product?
Features
Benefits
Experience
Product
Fears
Wants
Needs
Substitutes
What are the
emotional
drivers of
Purchasing?
Risks of switching
to your product
What are the
hidden needs? What are the
rational
drivers of
Purchasing?
What do people
currently do
instead?
Customer

Product Roadmap
13
FY18 FY19
Q2 Q3 Q4 Q1 Q2
New
Platforms
New
Integrations
New
Channels
Enterprise
Ready
Native Mac App
Ipad, Ios
Android
Bots Netsuite
Dropbox
Hubspot
WhatsApp Exchange
Messenger
Teams Custom Rights Light Users Advanced
Reporting
Sso
We have categorized
product roadmap in to four
most common categories
just to give a basic idea on
classification which can be
altered by you as per your
requirement.

Milestones Achieved
14
Launched the API
01
Jan
FY17
Launched Web App
› 10,000 users
› Integrated in 50 Apps
100,000 users
USD 1 million
02
Apr
FY17
03
Oct
FY17
04
Oct
FY17
05
Aug
FY18
Adding few success stories
with the investors will grab
their eyeballs and further
support your pitch.

A growing pipeline that will
generate USD XX in next X
year
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
We’re performing amazing
for these clients, look at
these results
“Any coverage in
articles/ news”
Any awards like Best Start-
up, Best tech transforming
company etc.
Growing fast, Generating
good revenues
Investors understand that
their won’t be multiple
number of tractions yet, but
it is always beneficial to
share small milestones that
hints at your success.
15 Traction

Business Model
16
How do you provide
your service?
How do you acquire
customers?
How do you
monetize?
Type of business model
(For e.g.: Freemium model
with consistent 3% conversion
from free to paid plans)
This slide will be helpful in
making the investor
understand about how your
company works, generates
revenue and structure of
your business model.

Business Model (Example Slide)
17
Company XX makes money when users make money rather than relying on creating value through added service
Future Potential: Advertising
Large
expected
user base
High quality
user data
Premium
targeted ads
High profit
potential
+ + =
User Acquisition
From:
Advertising
Email
Distribution partners
Gather User
information
Includes:
A/c types
Spending pattern
Credit history
Demographics & preferences
Intelligent
Suggestion
Based On:
History
Usage
Spending habits
Current market deals/rates
User switches =
Referral fee
Fee Types:
Bank A/c
Credit card
Cell phone carrier ISP
Loan

Revenue Streams
18
Partner
commission
Partner with other players in value
chain to increase business
Supplier
commission
Anybody can open an A/c
start selling their product
Indirect sources such as
advertising, affiliates etc.
Selling products at
profitable rates
Selling products at
profitable rates
Selling in-house
products
Revenue
Streams
Revenue streams have
been classified in to 2
parts: present sources and
future sources and these
can be altered as per your
revenue model.

Revenue Streams
19
Life-time value of
a customer- $5000
Pricing - whether you will
be charging flat fee or %?
Recurring Revenue Frequency -
Once every six months / Once a year
Estimated Yearly Revenue - 100
clients x A units x B Fee = $ C Revenue
Expected conversion rate to
get a paid client - 10% of total
customers
Expected
ARPU - $ 100
We have considered 6
most important and
commonly considered
factors which are expected
by the investors to be a
part of their revenue
model.

Expense Model (Option 1 of 2)
20
Investors would like to
understand how your
company would manage
the funding and understand
the key expenses that you
will be making.
Name top 3 expenses like
Employee Expense, etc. Key Expenses needed to generate revenue?
Name of company &
purpose it serves Any unique strategic alliances?
1 Month How long is sales cycle to get a client?
$ 50 Average cost to acquire a customer
$ 30 Cost to maintain a customer and build a recurring sales?
Now: $5000
After: $50,000
Monthly burn rate, now vs. after funding?
1 Year How long will new funding last?

21
Expense Model
(Option 2 of 2)
01
02
03
04
05
06
07
Key Expenses needed to generate revenue?
Name top 3 expenses like Employee Expense, IT expenses & License
purchase expenses
Any unique strategic alliances?
Name of company & purpose it serves
How long is sales cycle to get a client?
1 month
Average cost to acquire a customer
$ 50
Cost to maintain a customer and build a recurring sales?
$ 30
Monthly burn rate, now vs. after funding?
now: $5000 | after: $50,000
How long will new funding last?
1 Year
Investors would like to
understand how your
company would manage
the funding and understand
the key expenses that you
will be making.

Growth Strategy
22
Marketing & Sales
Acquiring Customers
▪ Online marketing like SEO, SMM, deal
of the day
▪ Refer a friend
▪ Loyalty discounts
▪ Incentive for employees on increasing
sales
Customer Service
Retaining Customers
▪ Dedicated customer service
representative
▪ Customer Feedback System in place
Product Development
Staying Competitive
▪ Consumer product advisory board to
drive consumer features
▪ Add Android App
▪ Add iOS App
We have covered the most
important components of
the growth strategy which
differs from company to
company and can be
altered accordingly RI.

Go-to-Market Strategy
23
Outcomes
Inputs/
Tasks
Focus
Key
Question
› Goal Alignment/Validation
› Review Market Data
› Validate Project Approach
› Design & Schedule Work Plan
› Organize Core & Steering
Teams
› Clarify Desired Outcomes/
Objectives
› What Are We Trying To
Accomplish?
› Verify The Nature Of The
Market Opportunity
› Identify Define, & Map Markets
› Determine Buying Processes And
Choice Drivers
› Identify Market Attractiveness
Factors, And ‘As Is’ Situation
› What Are The Potential
Markets?
› Determine How You Will
‘Win’
› Asses Addressable Markets W/
Attractiveness Criteria
› Determine Company’s Ability To
Compete In Attractive Markets
› Identify Key Buying Influencers &
Desired Behavioral Objectives
› Understanding The
Opportunity To Create
Deferential Advantage
› Where Should We Compete
And What Must We Deliver?
› Determine How You Will
‘Play’ (GTM Model)
› Determine The Optimal Offering &
Positioning For Target Markets
› Determine Ideal Channel Partner
Criteria
› Identify, Assess And Prioritize
Potential Channel Partners By
Targets Markets
› Identify And Assess Market
Channel Options
› What Go To Market
Aooroach Is Optimal?
› Identify How You Will
Measure Results (Metrics)
› Develop Recommendation
For Go To Market Approach
› Market-channel Positioning
Platform Tested
› Organizational Alignment
Assessed
› The Best Channel Approach
› What Is Winning Worth?
01
Provocation
02
Discovery
03
Diagnostic
04
Design
05
Recommendation
This slide varies but
the goal is the same:
Show you’re thinking
about (or have data or
an unfair advantage in)
distribution.

Marketing Strategy
24
Marketing
Strategy
Social Media
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your audience's attention.
Paid
Advertising
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capture your audience's attention.
Blog
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capture your audience's attention.
Analytics &
Reporting
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capture your audience's attention.
Website
Design
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capture your audience's attention.
Email
Marketing
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capture your audience's attention.
Search Engine
Optimization
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capture your audience's attention.

Competitive Landscape
25
Company Logo Company Logo
Company Logo
Company Logo Company Logo
Company Logo
Company Logo Company Logo
Company Logo
Direct
Competitors
Indirect
Competitors
Industry Segment 1
Industry Segment 3
Industry Segment 2

Product Comparison
26
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C

SWOT Analysis (Option 1 of 3)
27
Strengths
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Threats
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Weaknesses
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Opportunities
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SWOT Analysis (Option 2 of 3)
28
SWOT
Analysis
Strengths
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Weaknesses
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Opportunities
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Threats
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29
SWOT Analysis (Option 3 of 3)
Strengths
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Weaknesses
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Threats
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Opportunities
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Financial Projections
30
FY18 FY18 FY18 FY18 FY18 FY18
Target Market
(MM)
14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($
MM)
650 700 750 800 850 900
Total Expenses
($ MM)
60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost
($ MM)
10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%

Break-Even Analysis
31
Units of Output
Fixed Cost
($)
Variable Cost ($)
Total Cost
($)
Sales Revenue ($) Profit/(Loss) ($)
100 5000 1000 6000 2000 (4000)
200 5000 2000 7000 4000 (3000)
300 5000 3000 8000 6000 (2000)
400 5000 4000 9000 8000 (1000)
500 5000 5000 10000 10000 -
600 5000 6000 11000 12000 1000
700 5000 7000 12000 14000 2000
Key Comments on the table

Financing
32
Investment Terms
Preferred Equity (convertible in to common) @ X pre-money valuation
Convertible note @ $X valuation cap; 1.5 X premium
Valuation of the
company
$10 MM
How much capital are you
willing to raise?
$5 MM

Use of Funds
33
40%
18%
30%
12%
New Hires
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Marketing
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Operational Cost
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Product Development
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Relevant Example
› Sales & Marketing, Hire key employees,
Founder Salaries
› Build out/further develop technology, File
patents
› Achieve key milestones: 1st client? Breakeven
time? 3x Revenue growth?
Be thoughtful about this
slide, since that how VCs
think about finances. And
definitely don’ t try to
project anything beyond
two years. It's just not
reasonable.

Shareholding Pattern
34
Shareholder Name
Shareholding Pattern
Before Funding After Funding
Total Shares Total Shares
Name 1 85 45
Name 2 41 47
Name 3 15 09
Name 4 5 12
Name 5 12 13
Total 158 126
56%
27%
10%
3%
8%
100%
36%
37%
7%
10%
10%
100%

Exit Strategy
35
Financial Buyer: Will your company generate excess
cash flow that could make it attractive to financial buyers to
generate a return?
IPO: Least likely exit for a company, but a probability.
Preferred strategy only when no buyer could afford the valuation
of your company.
Acquisition: Most likely exit options for companies:
• Name potential companies (any unique relationship with them)
• Name type/category of companies that could acquire you?
• Why would they acquire you? How do you fir in their category?
• Why won’t they try to built it themselves?
Exit
Start

JOHN
SMITH
Founder
CEO
MARY
SMITH
Sales
Manager
36 Client Testimonials

37 Contact Details
Office 1
Office 2
Address with
Contact details
Address with
Contact details
Address with
Contact details
Address with
Contact details
Address with
Contact details
Address with
Contact details
emailaddress123@.com
Name 1
Office address
emailaddress123@.com
Name 2
Office address
emailaddress123@.com
Name 3
Office address

38
Breaks &
Coffee Time

Icons Slide For Investor Pitch Deck
39

40
Additional
Slides

41
Our vision
Vision Mission Goals

42 Our Team
Tom Torres
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John Doe
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Jasmin Smith
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Sofia Banks
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CEO Editor Manager Designer

43
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About us

Our Goal
44
06
05
04
01
02
03
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Comparison
45
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3.1
75.534 user
4.2
85.654 user

Financial
46
+2%
MILLION
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25.214
+4%
MILLION
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35.432
+6%
MILLION
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45.246

47 Quotes
An investment in
knowledge pays the best
interest.
…Benjamin Franklin
Opportunity is missed by
most people because it
dresses in overalls and looks
like work.
…Thomas Edison
You have to maintain a
culture of transformation and
stay true to your values..
…Jeff Weiner

Dashboard
48
80%
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50%
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20%
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Location
49
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50%
70%
Female Category
Male Category
Canada

Location
50
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50%
70%
Female Category
Male Category
Brazil

Location
51
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50%
70%
Female Category
Male Category
Russia

Timeline
52
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QI QII QIII QVI QI QII QIII QVI QI QII QIII QVI
2014 2015 2016 2017

Important Notes
53
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03

Puzzle
54
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01
02
03
04

Target
55
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03

Circular
56
01
04
03
06 02
05
Text Here
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Newspaper
57
0
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Newspaper
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Your Headline Here
The Daily
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Venn
58
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2.
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3.

Mind Map
59
02
03
01
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Matrix
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High-Low
Quadrant
High-High
Quadrant
Low-Low
Quadrant
Low-High
Quadrant
First
Attribute
Second Attribute
High
Low High

Lego
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01
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Hierarchy
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Silhouettes
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Silhouette

Magnifier Glass
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Bulb With Idea
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01
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Funnel
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67
Our
Charts

Column Chart
68
30 40 60 80 100 120 140
180 200
80
110
140
170
206
230
260
270
370
0
50
100
150
200
250
300
350
400
450
500
550
600
2009 2010 2011 2012 2013 2014 2015 2016 2017
Dollars
(In
thousands)
Product 1
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Line Chart
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0
10
20
30
40
50
60
70
80
90
100
Sun Mon Tue Wed Thu Fri Sat
In
Percentage
%
2020
2017

Donut Pie Chart
70
2017
Product 04
20%
Product 07
7%
Product 06
30%
Product 01
4%
Product 03
9%
Product 05
25%
Product 02
5%

Bar Chart
71
3
4
5
6
7
8
9
10
11
0
2
4
6
8
10
12
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09
Sales
In
Percentage
Product 01

Area Chart
72
Product 1
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0
10
20
30
40
50
60
70
80
90
100
FY 12
FY 11
FY 10
FY 09
FY 08
FY 07
FY 06
FY 05
FY 04
FY 03
FY 02
FY 01
In
Percentage
100%

Scatter Chart
73
0
10
20
30
40
50
60
70
80
90
100
FY 01 FY 02 FY 03 FY 04 FY 05
In
Percentage
%
Product 02
Product 01

Stock Chart
74
0
10
20
30
40
50
60
70
0
20
40
60
80
100
120
140
160
05-01-2017 06-01-2017 07-01-2017 08-01-2017 09-01-2017
Volume
Volume
High
Low
Close

Radar Chart
75
0
5
10
15
20
25
30
35
02-05-2017
06-05-2017
07-05-2017
09-04-2017
11-05-2017
12-05-2017
Product 1
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Combo Chart
76
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08
Growth
Rate
(%)
Market
Size
(RMB
100
Million)
Product 01
Product 02
Product 03

Stacked Line
77
0
2
4
6
8
10
12
14
FY 01 FY 02 FY 03 FY 04
Product 1
Product 2
Product 3
Revenue
In
Percentage

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