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1. International
Marketing
Management
Your Company Name

2. 2
Content
DeliverValue
Shape the Market
Offerings
Communicate the Value Build Strong Brands
Create Successful Long-
term Growth
Connect with Customers
Capture Marketing InsightsKPI’s and Dashboard
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3. 3
Capture Marketing
Insights
Gathering Information & Scanning the
Environment
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capture your audience's attention.
Conducting Marketing Research &
Forecasting Demand
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capture your audience's attention.

4. 4
PESTEL Analysis
PESTEL
Analysis
Politics
• Government Policy
• Text Here
• Text Here
Technology
• Emerging
Technologies
• Text Here
• Text Here
Economics
• Growth Rates and
Tax Policies
• Text Here
• Text Here
Environment
• Recycling and
Waste Management
Policies
• Text Here
• Text Here
Society
• Population Growth
and Demographics
• Text Here
• Text Here
Legislation
• Laws Regarding
Consumer
Protection
• Text Here
• Text Here
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5. 5
SWOT Analysis
Threats
• What Are Our Competitors Doing That We Are Not?
• Are There Any Government Regulations That Could Hamper Our Business?
• Text Here.
Weaknesses
• What Sort Of Skills Require To Work On?
• What Are The Require Resources?
• Text Here
Strengths
• What Is The USP Of Business?
• How Are You Better Than Competitor?
• Text Here
Opportunities
• Are There Any Untouched Potential
Market Areas?
• Text Here
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6. 6
Global Market Potential Graphical Format
Market Size
(In Billion)
Growth Size
(In %)
USA $ 200 10%
Brazil $ 250 8%
Africa $ 305 5.2%
Australia $ 500 15%
Russia $ 420 20%
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USA
Russia
Brazil
Africa
Australia

7. 7
Global Market PotentialTabular Format
Region Market Analysis 2014 2015 2016 2017 2018 CAGR
(2014 - 2018)
Europe
Market Value (US $ Mn) Xx Xx xx xx xx xx
Market Volume (* 000 Units) Xx xx xx xx xx xx
Asia Pacific
Market Value (US $ Mn) Xx xx xx xx xx xx
Market Volume (* 000 Units) Xx xx xx xx xx xx
North America
Market Value (US $ Mn) Xx xx xx xx xx xx
Market Volume (* 000 Units) Xx xx xx xx xx xx
Middle East & Africa
Market Value (US $ Mn) Xx xx xx xx xx xx
Market Volume (* 000 Units) Xx xx xx xx xx xx
Latin America
Market Value (US $ Mn) Xx xx xx xx xx xx
Market Volume (* 000 Units) Xx xx xx xx xx xx
Total
Market Value (US $ Mn) Xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
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8. 8
AddYour KeyTakeaways from this Slide
• Text Here • Text Here • Text Here • Text Here
Survey Result 1
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Survey Result 2
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Survey Result 3
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Survey Result 4
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Survey Result 5
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Market Survey Insights

9. 9
Market Opportunity Analysis
Market
Opportunity
Analysis
Can Benefit Convince
Target Markets?
CanTarget Markets be
Reached with Cost Effective
Media &TradeChannels?
Possess Resources to
Deliver Benefits?
Are Benefits Better
Than Competitors?
Is it Profitable?
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• To DetermineAttractiveness & Probability of Success• To Evaluate Opportunities

10. 10
ConnectwithCustomers
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audience'sattention.
Analyzing Consumer
Market
Analyzing Business
Markets
Identifying Market Segments
&Targets
Creating CustomerValue and
Loyalty

11. Creating CustomerValue
CaptureValue From
Customers to Create Profit
and Customer Equity
• Create customers
satisfaction and delight
• Capture Customers
lifetime value
• Increase market share
and share of customers
• Add your text here
• Add your text here
05
Build Profitable
Relationships and
Create Delight
• CRM: building strong
relations with target
customers
• PRM: building strong
relations with marketing
partners
• Add your text here
• Add your text here
04
Construct an
Integrated Marketing
Programme
• Product (or service)
design and building
strong brands
• Pricing and making
attractive
• Place (Distribution):
making available
• Promotion: communicate
customer value
• Add your text here
• Add your text here
03
Design a Customer
Driven Marketing
Strategy
• Select customers to
serve: Segmentation and
targeting
• Design a value
proposition:
Differentiation and
Positioning
• Add your text here
• Add your text here
02
Understand The
Marketplace, Customer
Needs and Wants
• Research the
marketplace, customer
needs and wants
• Manage marketing
information and
customer data
• Add your text here
• Add your text here
01
CaptureValue FromCustomers and BuildCustomer
Relationship
CaptureValue from
Customers in Return
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11

12. 12
Creating Customer Loyalty
Loyalty Programs
(Titles)
Bonus Points Rebate Program Recognition Program
Description
Earn Points And Redeem For
Rewards
Receive Cashback Relative To Their
Transaction Spend
Rewards For Privilege Member Only
Advantages Flexible And Offers Control Easy To Manage
Most Profitable (For Elite Members
Only)
Disadvantages Text Here Text Here Text Here
Typical Offers Text Here Text Here Text Here
Sample Programs Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
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13. Customer
Purchase Stages
• Incentives
• Seasonal Promotions
• Online Catalog With Known Prices
• Benefits-integrated Guided Search
• Care Management
Notifications/Alerts
Initial
Consideration
• Out - Of – Pocket Cost Share
• Financing
• Care Setting Preference
• Location
• View Ratings / Reviews
• Quality / Outcomes Scores
Active
Evaluation
• Online EOB (PDF)
• Enter Ratings / Reviews
• Net Promoter Score / Surveys
Post - Purchase
• Shopping Cart With Check – Out
• Oder Management / Concierge
Service
• Order Modifications
• Merchant Processing (Consumer
Payment)
• EFT (Health Plan Payment)
ClosureIt explains the
buying behavior,
define the prime
factors to increase
the market
acceptance
13

14. 14
Moderating Effect on Consumer Decision Making
Text Here
Millennials
Gen X
33-49
Baby
Boomers
50-68
Matures
69+
14-18 19-25 26-32
Recommendations From a Friend / Family 66% 77% 65% 95% 76% 73%
SMS / Text Message Ad 57% 5% 35% 25% 57% 55%
Video Game Advertising 86% 53% 60% 60% 66% 16%
Online Review by Someone You Do Not Know 36% 44% 80% 55% 38% 30%
An Endorsement From an Online Personality 58% 23% 23% 23% 58% 85%
Television Ads 47% 8% 18% 18% 22% 22%
An Endorsement From an Celebrity 17% 21% 62% 21% 17% 14%
Recommendation from within Your Social Media Circle 32% 9% 48% 29% 12% 20%
Ads Delivered Through Social Media Platforms 58% 78% 28% 78% 8% 30%
1 2 3 4 5 6 7 8 9 10
Low Impact High Impact
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70%
20%
60%
50%
48%
40%
35%
30%
25%

15. MediumThat Influence Purchase Decision
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
15
52
75
0
20
40
60
80
100
Advertising Previous Usage Word of Mouth
8
46
30
0
20
40
60
80
100
Word of Mouth Shopping Internet
Information
18
32
85
0
20
40
60
80
100
Word of Mouth Shopping Internet
Information
20
50
70
0
20
40
60
80
100
Previous Usage Advertising Word of Mouth
25
35 40
0
20
40
60
80
100
Previous Usage Advertising Word of Mouth
20
28 32
0
20
40
60
80
100
Previous Usage Advertising Word of Mouth
Stage 3
Moment of Purchase
Stage 1
Initial consideration Set
Stage 2
Active Evaluation
In Mature Markets In Developing Markets
15

16. 16
Market Size
Service Available
Funds Available
Major Competitors
Target User
MarketTrend
AnalysingBusiness
Situation
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audience'sattention.

17. Consumer Market Segmentation
Geographic
• Region - Text Here
• Country - Text Here
• Population - Text Here
• Climate - Text Here
Demographic
• Age - Text Here
• Gender - Text Here
• Ethnicity - Text Here
• Nationality - Text Here
• Occupation - Text Here
• Income - Text Here
• Family Size - Text Here
Behavioral
• Lifestyle -Text Here
• Personality - Text Here
• Values - Text Here
• Interest - Text Here
Psychographic
• Brand Loyalty - Text Here
• Benefits Sought - Text Here
• User Status - Text Here
• Usage Rates - Text Here
• Occasion - Text Here
• Readiness to Buy - Text Here
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Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as per
the requirements
17

18. Business Market Segmentation
Personal Characteristics
• Buyer Seller Similarity -Text Here
• Attitude towards Risk -Text Here
• Loyalty -Text Here
OperatingVariable
• Technology - Text Here
• User/ Non User Status - Text Here
• Customer Capabilities -Text Here
Demographics
• Industry - Text Here
• Company Size - Text Here
• Location - Text Here
Purchasing Approaches
• Purchasing Function - Text Here
• Power Structure - Text Here
• Nature of Existing Capabilities - Text Here
Situational Factors
• Urgency -Text Here
• Specific Application - Text Here
• Size of Order - Text Here
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Segmentation is
done on the basis of
the mentioned
parameters, you can
fill in the details as
per the
requirements
18

19. International Market Segmentation
Geographic
• Region - Text Here
• Country - Text Here
• Population - Text Here
• Climate - Text Here
• Language - Text Here
Economic
• Occupation - Text Here
• Income - Text Here
• Nationality - Text Here
Cultural
• Lifestyle - Text Here
• Beliefs - Text Here
• Social Groups - Text Here
• Ethnicity - Text Here
• Values - Text Here
Political-Legal
• Country - Text Here
• Interest - Text Here
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Segmentation is
done on the basis of
the mentioned
parameters, you
can fill in the details
as per the
requirements
19

20. 20
Creating Brand Equity
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audience's attention.
Crafting Brand Positioning
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audience's attention.
Dealing with Competition
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audience's attention.
Develop Strategic Positioning
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audience's attention.
Build Strong
Brands

21. Create Brand Equity
Future Performance
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21
• Provides Value to Customers by
Enhancing Customer’s:
• Confidence in The Purchase Decision
• Use Satisfaction
• Provides Value to Firm by Enhancing:
• Brand Loyalty
• Prices/ Margins
• Brand extensions
• Competitive advantage
• Reduce
Marketing Costs
• Trade Leverage
• Familiarity – Linking
• Signal of Substance
/ Commitment
• Reason to Buy
• Price
• Channel Member
Interest
• Differentiating /
Positioning
• Reason to Buy
• Create Positive
Attitude / Feelings
• Competitive
Advantage
Category
Brand
Loyalty
Brand
Awareness
Perceived
Quality
Brand
Association
Other
Proprietary
Assets
Brand Equity
The purpose of
the slide is to
provide a
framework of
value
Indicators / Effects

22. Crafting Brand Positioning
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and capture your audience's attention.
0000Symbols
What the Product
Does for Me
0000Facts
How I Would Describe The
Product JKM
0000
Brand
Personality
How The Brand
Makes Me Look
0000Text Here
How The Brand
Makes Me Feel
You can decide on the
basis of below
mentioned parameters
how you want to
position the brand in
the minds of the target
audience
22

23. Brand Positioning Framework
Ideal Positioning
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audience's attention.
Don’t EvenThink AboutThis
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audience's attention.
Competitor Positioning
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audience's attention.
What
Customers
Want
WhatYou
HaveTo
Offer
What
Competition
HasTo Give
Risky
23

24. STRATEGICTARGET
Develop Strategic Positioning
Differentiation
Write Your Strategy Based On
Product Differentiation
Comprehensive Cost Leadership
Write Your Strategy Based Cost
Leadership
Focus on Priorities
Mention Your Key Focus Areas
Superior Quality
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and capture your audience's attention.
Moderate Prices
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and capture your audience's attention.
CustomerValue
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and capture your audience's attention.
24

25. Competitive Analysis 1/1
Company &
Product
Target
Customers
Key
Benefits
Price
Value
Proposition
Quality Conscious
Consumers Of Chicken
Tenderness 10% Premium
Safety-conscious Upscale
Families
Durability & Safety 20% Premium
Convenience-minded
Pizza Lovers
Delivery Speed & Good
Quality
15% Premium
Good Pizza Delivered
Promptly At Your Doorstep
With Moderate Prices
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Evaluating the
product on the basis
of commonly used
parameters which
can be altered as
per customer
requirements
25

26. 26
Market Competitiveness- Ratings
Ratings
Key Success Factors Own Competitor 1 Competitor 2 Competitor 3
Financial Position
Advertising
Market Share
Brand Image
Customer Loyalty
Product Range
Distribution
PriceCompetition
Geographical Expansion
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27. 27
Market Competitiveness- Score
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Own Competitor 1 Competitor 2 Competitor 3
Key Success Factors Weight Rating
Weighted
Score
Rating
Weighted
Score
Rating
Weighted
Score
Financial Position 0.8 3 0.32 4 0.28 3 0.24
Advertising 0.12 4 0.63 5 0.32 2 0.36
Market Share 0.12 5 0.96 3 0.45 1 0.48
Brand Image 0.10 3 0.45 1 0.15 3 .012
Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36
Product Range 0.08 4 4.36 3 1.30 2 0.20
Distribution 0.10 4 0.00 3 2.30 4 0.28
PriceCompletion 0.08 4 5.01 2 0.40 5 2.80
Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56
Total Score 1 6.45 10 4.05

28. ShapeThe Market Offerings
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capture your audience's attention.
Setting Product Strategy
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capture your audience's attention.
Designing & Managing Services
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capture your audience's attention.
Developing Pricing Strategies & Program
Shape the Market
Offerings
28

29. 29
Setting Product Strategy 1/4
What AreYou
Trying to Market?
• Mention Your Key Strategies /
Comments Here
• Text Here
• Text Here
Key Attributes ofYour
Product / Solution• Mention Your Key Strategies
/ Comments Here
• Text Here
• Text Here
• Text Here
Price Positioning
• Mention Your Key Strategies /
Comments Here
• Text Here
• Text Here
Market Position
• Mention Your Key Strategies /
Comments Here
• Text Here
• Text Here
Business Model
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30. Value Proposition & Key Message For
Customers
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and capture your audience's attention.
Channels
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and capture your audience's attention.
Audience
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Setting Product Strategy 3/4
Why ShouldThey
Adopt It?
30

31. Setting Product Strategy 4/4
How & Where Should It Be Done?
External Activities
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audience's attention.
Tools For Customers
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it to your needs and capture your
audience's attention.
Tools For Internal Audience
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it to your needs and capture your
audience's attention.
31

32. Designing & Managing Services 1/2
0000
0000
0000
0000
0000
Survival
Maximum Current Profit
Maximum Market Share
Product-Quality Leadership
Maximum Market Skimming
Rational Behind ChoosingThe Objective
Add Comment Here
• This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
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capture your audience's attention.
• This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
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capture your audience's attention.
32

33. Designing & Managing 2/2
Market Skimming
Value Pricing
Loss Leader
Psychological Pricing
Competitor Pricing
Contribution Pricing
Penetration Pricing
Cost-Plus Pricing
Predatory Pricing
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33

34. 34
Developing Pricing
Strategies And Programs 1/4
EnterThe “Name Of Strategy Here”
• Write Your Comments Here Stating
The Reason Behind Selecting This
Particular Strategy
01
Strategy For IntroducingThis Price
• Enter Your Key Strategy Here I.E.
Which Geography You Are Planning To
Introduce The Price First
02

35. Developing Pricing Strategies and Programs 2/435
Basic
$10 Per month
Advanced
$30 Per month
Business
$40 Per month
Platinum
$50 Per month
Pro
$20 Per month
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editable. Adapt it to
your needs and
capture your
audience's attention.
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editable. Adapt it to
your needs and
capture your
audience's attention.
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editable. Adapt it to
your needs and
capture your
audience's attention.
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editable. Adapt it to
your needs and
capture your
audience's attention.
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editable. Adapt it to
your needs and
capture your
audience's attention.

36. Developing Pricing Strategies and Programs 3/4
Business Plan
20s Per Month
10 GB Bandwidth
50 MB Max File Size
5 GHZ CPU
1024 MB Memory
Get Business Plan
Private Plan
10s Per Month
1 GB Bandwidth
10 MB Max File Size
3 GHZ CPU
256 MB Memory
Get Private Plan
Mega Plan
50s Per Month
Unlimited Bandwidth
No Maximum File Size
5 GHZ CPU
4 GB Memory
Get Mega Plan
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36

37. Basic
Placeholder
Description
Placeholder Text
Text Here
$9.90
Subscribe
Premium
Placeholder
Description
Placeholder Text
Text Here
$9.90
Subscribe
Developing Pricing
Strategies And Programs 4/4
37

38. 38
DeliverValue
Managing Retailing, Wholesaling,
& Logistics
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capture your audience's attention.
Manage Channel Partner
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capture your audience's attention.

39. 39
Manage Channel Partner 1/3
Channel Flash Email
Newsletter
To Provide Recent News On Promotions,
Incentives, Sales Tools & More. Add Other
Details As Well Like Person Who Is
Accountable For Implementing, Timelines Etc
Video
Library
When It Is To Be Launched
All Trainings, Instructed Guide &
Announcements Will Be Available
On (Mention Platform Name)
Face-To-Face &
WebExTraining
Prepare Advanced, Hands On Training
Program & Deliver It Live Via WebEx
Training & It Includes The Following:
▪ Point A
▪ Point B
▪ Point C

40. Manage Channel Partner 2/3
Tier 1 Channel Partners
Mention Key Comments
• Name 1
Mention Key Comments
• Name 2
Mention Key Comments
• Name 3
Tier 2 Channel Partners
Mention Key Comments
• Name 1
Mention Key Comments
• Name 2
Mention Key Comments
• Name 3
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40

41. Manage Channel Partner 3/3
Sr. No. Product/Service Pricing Pricing Rational
01. Product 1 Text Here Text Here
02. Product 2 Text Here Text Here
03. Product 3 Text Here Text Here
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41

42. Managing Retailing,Wholesaling, & Logistics 1/2
Second
Tier Supplier
First
Tier Supplier
First
Tier Customer
Second
Tier Customer
End
Customer
Supply Manufacturing Distribution &
Warehousing
Retail Consumer
Supply Side Demand Side
Supply Chain Management
Information Flow
Physical Flow
Purchasing &
Supply Management
Materials
Management
Physical Distribution
Management
Logistics
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42

43. The Five Major
SegmentThat Are
Analyzed InThe
First Stage Are As
Follows
Complete Previous Expenditure Records &
Volumes
Expenditure Divided by Items & Sub
Items
Expenditure by Division , Department or
User
Expenditure by the
Supplier
Future Demand Projections or
Budgets
43
Managing Retailing,
Wholesaling, & Logistics 2/2

44. 44
Communicate
TheValue
Marketing Reach by Channels
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capture your audience's attention.
Designing & Managing Integrated
Marketing Communication
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capture your audience's attention.

45. 45
Designing and Managing Integrated Marketing
Print Ads
Referrals Trade Fairs
Tele MarketingCanvassing
Online AdvertisingDirect Mail
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46. Target Audience
Online Marketing
Social Media
SEO
Blogs
Email
PPC
Affiliates
Offline Marketing
Events
Print Ads
Sponsorships
Radio
Marketing Reach By Channels (1/2)
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We have listed
down a few ways
through which you
can acquire
customers, you can
choose any basis of
your requirements
46

47. Marketing Reach By Channels (2/2)
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
47
Tele Marketing
Emails
Online Media
Print Ads
Referrals
Trade Fairs
10%
25%
30%
21%
6%
8%
CurrentYear’s
Acquisition
Sources

48. 48
Create
Successful Long-
Term Growth
Introducing New Market Offerings
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audience's attention.
New Product Detailed Overview
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audience's attention.
Tapping into Global Markets
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audience's attention.

49. 49
Introducing New Market
Offerings – Product
Introduction
Idea
• Explain the product idea in brief: e.g. to lock &
unlock door from your smartphone
• Text Here
• Text Here
Product Details
• Explain the product idea in detail for e.g. Requirement
of the product
• Technology used
• Benefits

50. 01
02
03
04
05
06
• Expected Profitability (Magnitude ; E. G.
NPV )
• Return(e.g. IRR)
• Payback Period
• Low Cost and Fast to Do
Profitability Analysis
• Technical Gap
• Complexity
• Technical Uncertainty
Technical Feasibility
• Market Synergies
• Technological Synergies
• Manufacturing/Processing
Synergies
Synergies
• Degree to Which Project Aligns with
Business Strategy
• Strategic Importance
Strategic
• Unique Benefits
• Meets Customer Needs Better
• Value For Money
Product Advantage
• Market Size
• Market Growth
• Competitive Situation
Market Attractiveness
New Product Detailed Overview50

51. 51
Tapping into Global Markets
20%
North America
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audience's attention.
20%
South America
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it to your needs and capture your
audience's attention.
15%
Australia
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35%
Asia
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Sales
Sales
Sales
Sales

52. 52
Dashboard
and KPIs

53. Marketing Management Dashboard 1/5
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Total Spend
vs Total Budget of 105.00$
70%
Campaign 1
vs Budget of 25.000$
30%
Campaign 3
vs Budget of 50.000$
80%
Campaign 2
vs Budget of 30.000$
60%
0
25
50
75
100
Daily Impressions by Campaign – Last 12 Weeks
2580
TotalClick
147
Cost Per Acquisition
586
Total Impressions
250
TotalAcquisitions
80
40
50
20
0
25
50
75
100
1 - 3 Weeks 4 - 6 Weeks 7 - 9 Weeks 10 - 12 Weeks
CPA by Campaign – Last 12 Weeks
45%
24%
20%
11% 1 – 3 Weeks
4 – 6 Weeks
7 – 9 Weeks
10 – 12 Weeks
AcquisitionbyCampaign
–Last12weeks
53

54. Marketing Management Dashboard 2/5
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
$25
Cost Per Conversion
$40.5
10%
Average CTR
12.36%
$5200
Total Spend
$3200
100
500
900
1300
10-May 11-May 12-May 13-May 14-May 15-May 16-May 17-May 18-May
Clicks Vs Conversion
(2018)
Clicks Conversions
$0
$20
$40
Campaign 1 Campaign 2 Campaign 3 Campaign 4
Cost Per Conversion Per Campaign
30
50
20
70
0 20 40 60 80
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Conversion Per Campaign
Campaign Performance
(Today)
$2125
Total Spend $200
10
Conversions $20
Cost Per Conversion
$30.36
$30
Conversion Rate
5%
5%
CTR
2%
2%
54

55. Marketing Management Dashboard 3/5
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0
2
4
6
8
0
2
4
6
8
10
Revenue & Sales – Last 12 months
Amount Product
0
20
40
60
0 10 20 30 40 50
New Customer Signups
200
Active Customers
10.362
Solid Units
4.560
Total Revenue
2.563
Net Profit
30%
24%
20%
26%
30%
20%
40%
Product 02
Product 05
Product 06
Product 07
Product 03
Product 01
Product 04
SalesByProductCategory
30
20
30
20
Brazil
Russia
Australia
USA
SalesByProductCategory
30
20
20
30
55

56. Marketing Management Dashboard 4/5
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1.029.973
Visits
35 Sec
Avg Session Duration
2,6 Pages
Per Visit
30%
Bounce Rate
1.53.258
Page Views
30%
Goal Conversion
0
10
20
30
40
50
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10w11w12w13w14w15
Visits By Week Of Year
45%
25%
20%
10%
Direct
DisplayOrganic
Paid
TrafficSources
0
1
2
3
4
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10w11w12w13w14w15
Bounce Rate By Week Of Year
8%
12%
20%
0%
5%
10%
15%
20%
25%
Direct Paid Serach Organic
Top 3 Pages by Conversion
2%
5%
3%
4%
0 2 4 6
Category 1
Category 2
Category 3
Category 4
Visitors by User Type
8%
12%
20%
0%
5%
10%
15%
20%
25%
Direct Paid Serach Organic
Top 3 Channels by Conversion
8%
12%
20%
0%
5%
10%
15%
20%
25%
Direct Paid Serach Organic
Top 3 Campaigns by Conversion
56

57. Marketing Management Dashboard 5/5
Display
30%
Organic
60%
Paid
40%
Referral
80%
ROI Per Marketing Channel
42
80
70
52
45
80
70
52
45
80
70
52
45
50
20
25
30
28
20
25
30
28
20
25
30
28
0 20 40 60 80 100 120
Company 1
Company 2
Company 3
Company 4
Company 5
Company 6
Company 7
Company 8
Company 9
Company 10
Company 11
Company 12
Company 13
Daily Marketing Spend Last 30 days
Spend
2.569
Revenue
8.361
ROI
320%
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57

58. 58
Marketing Management KPI Metrics 1/2
Business
Objective
Awareness Engagement
Lead
generation
DemandGen /
Conversion
Customer
Support
Advocacy
Product
Innovation
KPI 1 Social Community Growth
Percent of Community
Interaction With Content
Cost Per Lead From
Social Channel
Direct Attribution-
Revenue & Trial
Downloads Through
Tracked Links
Cost Saving (Call
Deflection)
Number of Active
Advocates
Number of Product
Ideas Submitted
KPI 2 Share of Influencer’ Voice Interaction Per Followers
Social Media ‘S Assist
in Purchase Path
Cost Per Acquisition
Avg. Time to Issue
Resolution
Share of Influencer’
Voice
Number of Ideas
Include In Product
Developing
KPI 3
Volume Per Conversation &
Reach
Content Virality & Velocity
Qualified Sales Leads
From Social
Conversion Rates &
Average Order Value
From Social Channels
Chane in Sentients
Around Support Issue
Percent of Brand
Communication Driven
By Advocates
Number of Bugs
Reported & Fixed
KPI 4
Ratio of Positive , Negative &
Neutral Sentiment
“ Likes”, Re-tweets,
Shares, Mentions, Etc
Reach Within Target
Audience
Revenue Attribution for
Key Influencers
Number of Issues
Resolved
Influence Score &
Reach of Advocates
Size of Community
Providing Product
Feedback
KPI 5 Traffic To Product Pages Campaign #Hashtag Use
# of White Paper
Downloads
On-site Product
Review Influences on
Conversion Rates
Issue Resolution Rate
Per Agent
Revenue Attributable
to Advocates
Number of Ideas
Include In Product
Developing
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59. 59
Marketing Management KPI Metrics 2/2
KPI Activities Metrics Calculation Trend Indication
Demand
Generation
Direct & Indirect Indications At
Event, Trade Show, On-line
Subscription, Document
Downloads, Advertising Etc.
Cost Per Lead;
Cost Per Sales Appointment;
Response Rate
Number Of Lead/Sales Appts/ Responses
Divided By Marketing Investment In Lead
Generation Programmes
Declining Ratios ,May Indicates
Ineffective Marketing Activities.
Determine Efficiency By Correlating Lead
Generation To New Client Acquisition
Results
New Client
Acquisition
RFP & Collateral Marketing
Material, Targeted Advertising,
Strategic Investment Tactics
Marketing’s Contribution to The
Cost Of Acquisition
(Marketing’s Cost To Support Client
Retention Divided By Total Retention
Budget Comprising Contributions From
Marketing & Other Departments)
Multiplied By Present Value Of New
Business Over 12 Months
Increasing Result May Indicate That
Marketing Activities Are Costly
Increasing Budget Can Be Justified If
Retention Of Clients Are High. If Not,
Identify Alternative Marketing Tactics-
Digital Vs Print Formats For Collateral &
Advertising.
Profitability
& Retention of
CurrentClients
On-going Communication, Special
Promotion
Marketing’s Contribution to
Retention
(Marketing’s Cost To Support Client
Retention Divided By Total Retention
Budget Comprising Contributions From
Marketing & Other Departments)
Multiplied By Client Revenues, Less
Gross Margin & Lost Revenues Form
Clients Who Were Not Retained Over A
12 Month Period
Increasing Result May Indicate That
Marketing Activities Are Costly. It May
Be Worth The Investment For Highly
Profitable Clients. Consider Segmenting
Clients According To Potential For New
Business & Long-term Profits & Allocates
Budgets Accordingly.
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60. 10:00To 10:30
Let’s Start again in
30 Minutes
Coffee Break
60

61. International Marketing Management Icons Slide Cont…61

62. International Marketing Management Icons Slide
BRAND
62

63. 63
Additional
Slides

64. Our Mission
Mission 01
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Mission 04
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66. 66
Our Main Goal
Awareness
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Quality
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Success
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67. 67
Financial
25%38% 45%80%
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68. 68
Bulb Or Idea
01
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02
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69. 69
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01
02
03
04
05
Magnifier Glass

70. Bar Graph70
Product 01
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4.3
2.5
3.5
0
1
2
3
4
5
2017 2018 2019
Product 02
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5
3
2.5
0
1
2
3
4
5
6
2017 2018 2019
4
3
4.5
0
1
2
3
4
5
2017 2018 2019
Product 03
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3
4
5
0
1
2
3
4
5
6
2017 2018 2019
Product 04
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71. Column Chart
7 8 9 10 12 13 14 15 16
9 10 12 14
16 18 19
23 23
11
15
18
19
24
27
28
29 30
15
18
21
23
26
30
33
30
31
0
10
20
30
40
50
60
70
80
90
100
2010 2011 2012 2013 2014 2015 2016 2017 2018
ExpenditureIn($Billions)
Years
Product 03
Product 02
Product 01
Product 04
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72. Pie Chart
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72
Product 01 Product 03 Product 04Product 02
40%
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73. 73
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