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1. Inbound Marketing at
Digital Platform Proposal
Delivered On – (Date _ Submitted)
Submitted By – (User _ Assigned)
Project Proposal – (Proposal _ Name)
Client – (Client _ Name)

2. Cover latter for Inbound Marketing at
Digital Platform Proposal
2
Dear (client _name)
Sincerely,
(user_assigned)
(company_name)

3. Table of Contents
3
Project Overview01
Our Capabilities02
Your Investment03
Measure of Success04
Company Overview05
Our Past Experience06
Statement of Work and Contract07
Next Steps08

4. Table of Contents
4
Project Overview
› Project Context
› Project Goals
01

5. Project Context for Inbound Marketing at Digital Platform Proposal
5
We are able to identify campaigns to target different personas mentioned
as follows –
Awareness
Consideration
Purchase
Your firm(client_name) has an issue regarding customer base increase by using different marketing efforts.
There should be a strategic plan for coping with following issues –

6. Project Goals for Inbound Marketing
at Digital Platform Proposal
6
Your firm prime goal is to collaborate with 250 new customers
within one year with an average of 21 customers per month.
Increase current visitor lead rate to 3% which is 1.5% at present
Implementing a Strategic plan
Increase on site traffic. For that the traffic should be increased by 7,000 visits per month to 9,500 visits per
month in order to get process feasible
We are very well aware of the key objectives of your firm
Goals –

7. Table of Contents
7
Our Capabilities
› What we Offer
› Our Process
• Foundation Building
• Launch
• Report, Revise, Relaunch
› Services Offered
02

8. What we Offer in for Inbound Marketing at Digital Platform Proposal
8
Strangers01 Visitors02 Leads03 Customers04 Promoters05
Attract Convert Close Delight
We help our clients to grow at digital platform by helping your customers finding you online.
Inbound Marketing Methodology

9. Our Process - Foundation Building for Inbound Marketing at
Digital Platform Proposal
9
At first phase of inbound marketing plan we laid down a foundation of your long term goals.
As the inbound marketing foundation is build. A quick win strategy will be taken into action. This includes easy fix
on websites which results in increased conversion rate
01
In-depth Buyer Persona Development –
› Build ideal buyer persona
› Consumer online spending
03
Goal Setting –
› Defining goals that will keep all team
inbound efforts and deliverables aligned
04
Building strategy –
› Content strategy
› Outlining of first offers and blog posts
02
Performing situational analysis –
› Current marketing performance analysis
› Competitor analysis
› Keyword research

10. Our Process – Launch for Inbound Marketing at Digital
Platform Proposal
10
01
We will ensure that
you are offering to
your target market
with right resources
Assets conversion
02
We assure you that you
will remain at forefront
in content creation and
SEO optimization
Blogging
03
We will develop
customize email
marketing campaign
with help of
marketing automation
Email marketing
04
We guarantee you to
enhance your social
media presence which
will lead to more onsite
traffic driving more leads
Social media
As the foundation is set and content is aligned, it is the relevant time to launch and start
nurturing the leads

11. Our Process – Report, Revise, Relaunch for Inbound Marketing at
Digital Platform Proposal
11
We will launch the content after foundation building and after a month we will re - strategize our
offering for performance improvement
Report
RelaunchRevise
Text Here

12. Services Offered in for Inbound Marketing at Digital Platform Proposal
12
› Creating 12 month Marketing plan
› Creating Buyer Persona
› Redesign Website
First Month
› On Page SEO monitoring
› Consulting weekly and monthly reporting
› Email Marketing
› Keyword analysis on weekly basis
Months Two to Twelve -
These Activities Will Repeat
For Months 2-12

13. Table of Contents
13
03 Your Investment

14. Month 1 $4,000
› Goal setting and in depth analysis of current traffic, leads and conversion ratios
› Keyword search – bottom, middle and top of funnel
› Digital competitor analysis
› Content audit
› Persona development
› Campaign and content asset development
› Website review and recommendation
› Add text here
Month 2 $5,000
› Creating digital marketing game plan
› Closed loop reporting
› Lead management plan
› Setup of social media
› Persona development
› Build workflow emails
› Paid media campaigns
› Add text here
Your Investment for Inbound Marketing at Digital Platform Proposal (1/2)
14
Description Estimated Cost

15. Service Description Price
Full Inbound Marketing Service (monthly) $4,250
Inbound Marketing Platform
› Platform 1 - $1000
› Platform 2 - $800
› Platform 3 - $600
$1000
Additional Services $500
Taxation Rate (5%) $287.5
Total $6037.5
Your Investment for Inbound Marketing at Digital Platform Proposal (2/2)
15
PriceService Description

16. Table of Contents
16
04 Measure of Success

17. Measures of Success in for Inbound
Marketing at Digital Platform Proposal
17
› Successful setup and optimization of website and social
media platforms
› Successful establishment of blogging and methodology
› Increase engagement with current clients that lead to increase referral
› Accessibility to potential clients increased by improved online exposure
› On site traffic increased for lead capturing and generation
› Increase in website overall score
Indexed page Traffic rank Page Rank In bound link domains
› Text here

18. Table of Contents
18
05
Company Overview
› About Us
› Our Team

19. About Us for Inbound Marketing at Digital Platform Proposal
19
Your go- to digital marketing firm.
Founded in 2005 as leading global digital
marketing agency
01
Our Mission
Ensure growth of customers by delivering
good work to aid like- mind business to
achieve their goals
02
Our Core Values
Teamwork
Proactive
03
Contact Us
Text Here04

20. Marquis Salazar
Marketing Director
Katherine Reynolds
Design Director
Morgan Ryan
Technical Director
Our team for Inbound Marketing at Digital Platform Proposal (1/2)
20

21. Dexter Murphy
Design Director
Aniyah Peters
Marketing Director
Our team for Inbound Marketing at Digital Platform Proposal (2/2)
21

22. Table of Contents
22
06
Our Past Experience
› Client Testimonials
› Case Study

23. Client Testimonials for Inbound Marketing at Digital Platform Proposal (2/2)
23
Ben Watts
Company name
Dexter Turner
Company name
Isabella Owen
Company name

24. Lewis Spencer
Designation
Company name
Rowan Hooper
Designation
Company name
Client Testimonials for for Inbound Marketing at Digital
Platform Proposal (1/2)
24

25. Case Study for Inbound Marketing at
Digital Platform Proposal
25
Project Goals
Our Solution
Results

26. Table of Contents
26
07
Statement of Work
and Contract

27. Statement of Work and Contract
for Inbound Marketing at Digital Platform Proposal
27
Services Rendered
Mutual Cooperation
Statement of Work
Contract

28. Contract for Inbound Marketing at
Digital Platform Proposal
28
Terms of payment
Confidentiality
Plans Cancellation
Terms and Termination

29. Table of Contents
29
08 Next Steps

30. Next Step for Inbound Marketing at Digital Platform Proposal
30
We firmly believe in clarifying things and sorting out the issues
in order to find the most suitable way to work together.
It is requested to read the contract to get the understanding of the details involved in working with us.
Signature
Proposal Lead
Signature
Default Contract

31. Icon Slide for Inbound Marketing at Digital Platform Proposal
31

32. Additional Slides
32

33. Our Mission Vision Goal for Inbound Marketing at Digital Platform Proposal
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Goal
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Mission
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Vision
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34. Challenges :
› Challenges 1
› Challenges 2
› Challenges 3
› Challenges 4
Common Objections:
› Text Here
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Biggest Fears:
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Background:
Customer’s past
experience
Demographics:
Gender –
Age –
Annual Income –
Goals:
› Goal 1
› Goal 2
› Goal 3
› Goal 4
Adam Marshall
› Text Here
› Text Here
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Biggest Fears:
Buyer Persona for Inbound Marketing at Digital Platform Proposal (1/2)
34

35. Buyer Persona for Inbound Marketing at Digital Platform Proposal (2/2)
35
TEXT HERE :PERSONA NAME :
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capture your audience's attention.
Background
Job? Career path? Family?
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capture your audience's attention.
Demographics
Male or female? Age? Income?
Location?
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capture your audience's attention.
Identifiers
Demeanor? Communication preferences?

36. Roadmap for Inbound Marketing at Digital Platform Proposal
36
Text Here05
Text Here
01
Text Here 02
Text Here03
Text Here
04

37. Timeline for Inbound Marketing at Digital Platform Proposal
37
20192018 20212017 2020
Start End

38. 30 60 90 Days Plan for Inbound Marketing at Digital Platform Proposal
38
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First 30 Days
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First 60 Days
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First 90 Days