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E-Marketing
Channels
Your Company Name
2
Content
Digital Marketing Key Statistics
Elements of Digital Marketing
Digital Marketing Channels
Previous Year’s Digital Marketing Channels
ROI on Digital Marketing
Digital Marketing Strategy Framework
Roadmap to Digital Marketing Strategy
Digital Marketing Summary Dashboard
Digital Marketing ROI Report
3
Content
Digital Marketing Key Statistics
Elements of Digital Marketing
Digital Marketing Channels
Previous Year’s Digital Marketing Channels
ROI on Digital Marketing
Digital Marketing Strategy Framework
Roadmap to Digital Marketing Strategy
Digital Marketing Summary Dashboard
Digital Marketing ROI Report
Digital Marketing Key Statistics
4
Key Statistical Indicators for the World’s Internet, Mobile, and Social Media Users
Digital Around the World in 2019
Total
Population
7.6
Billion
55%
Internet
Users
4.0
Billion
53%
Active Social
Media Users
3.2
Billion
42%
Unique
Mobile Users
5.1
Billion
68%
Active Mobile
Social Users
3.0
Billion
39%
We have listed
digital marketing
trends worldwide.
user can alter as
per their
requirement.
Elements of Digital Marketing
5
Elements
of Digital
Marketing
• Mobile Apps
• Text Here
• Text Here
• Text Here
• Text Here
Mobile Marketing
• Pay Per Click
• Display Ads
• Text Here
• Social Media
• Email Marketing
Paid Marketing
• ORM
• Analytics
• Text Here
• Text Here
• Text Here
Reporting
• SEO
• Social Media
• Text Here
• Email Marketing
• Text Here
Organic Marketing
This slide shows
four marketing
elements and their
sub channels.
User can select
accordingly.
6
Digital Marketing Channels
This year
company is going
to focus on listed
digital marketing
channels.
Email Marketing
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Pay-per-click Advertising (PPC)
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Social Media Marketing (SMM)
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Social Media Marketing (SMM)
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Content Marketing
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
7
Email Marketing
Email Marketing Statistics
91% of
people check
their
email daily
8
82% sing up
For email on
brand websites.
72% sing up
expecting
discounts.
$ 44.25
average return
for every $1
spent on
email marketing.
Email marketing:
3x higher
conversion
rate than
social media.
This slide covers
the vital statistics
related to use of
email marketing
as a channel.
Email Marketing Strategies
9
Professionally Designed Landing Pages
Text Here
Professionally Designed Emails
Text Here
Define KPLS
Text Here
Campaign Objectives
Text Here
Full Metrics Reporting
Text Here
CRM Integration
Text Here
Wed Site Integration
Text Here
List Segmentation& Targeted Emails
Text Here
Contact List Management
Text Here
Email
Marketing Strategy
Powerful strategies
to fine tune your
email marketing.
User can alter as
per their
requirement.
Email Marketing Budget
10
UP to 100,500 Emails UP to 350,500 Emails From 350,500+Emails
$1 for 353 Emails $1 for 500 Emails $1 for 1500 Emails
$0.503 Per Recipient $0.502 Per Recipient $0.501 Per Recipient
This slide gives
you the information
about the budget
and expenses
related to email
marketing.
Email Marketing Dashboard
11
0
1000
2000
3000
4000
5000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Day-Week+269
Subscribers 4,560 Sent %Opens %Clicks Bounces Unsubs
Weekly Newsletter 4,482 933 68 27 19
Jul 22nd 2015 9:.00.00 Am 20.9 7.3
Summer Promo 4,429 903 68 23 28
Jul 19th 2015 9:.50.00 Am 20.5 7.5
Daily Customer Update Em.. 4,499 880 40 30 31
Jul 15th 2015 8:.00.00 Am 20.9 4.5
Your Text Here 4,227 905 76 39 35
Your Text Here 21.4 8.4
Your Text Here 3,998 944 47 20 22
Email Marketing Email Marketing Recently Sent EmailsList Health
Google Analytics Google Analytics Total SessionsTotal Sauces by Medium
0
500
1000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2,002
Day:-71 Week:-70
Direct Sessions
2,500
Day:-100 Week:-11
Organic Sessions
15
Day:-2 Week:-
Paid Sessions
2,003
Day:-78 Week:-96
Referral Sessions
0
500
1000
1500
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
7,126
Day:-156 Week:-45
Sessions
12
Pay-Per-Click Advertising (PPC)
Pay Per Click(ppc) Statistics
On average,
41% of clicks
go to the top 3
paid ads on
the search
results page.
For high
commercial intent
searches
(someone looking
to buy a
product) paid ads
get 65% of
all clicks.
The average click-
through rate for an
ad in the first
position is
7.94%. An
average click-
through rate
is 2%.
PPC visitors are
50% more likely
to purchase
Something than
Organic visitors.
65% of B2B
companies have
acquired A
customer through
LinkedIn
Paid ads.
One company
increased their
PPC ROI by 2.5
Times with face
book remarketing.
Search ads can
increase brand
awareness
by 80%.
Search ads can
increase brand
awareness by
80%.
13
Listed here are some
of the PPC 2018
statistics showing the
effectiveness of this
medium as a digital
marketing channel.
Pay Per Click(ppc) Strategies
14
Campaign Launch
Text Here
Monitor Performance
Text Here
Campaign Assessment
Text Here
Analysis and Feedback
Text Here
Tracking Installation and Testing
Text Here
Account Setup
Text Here
Landing Page Development
Text Here
Ad Creation
Text Here
Keyword Research
Text Here
Pay Per Click
Powerful
strategies to fine
tune your PPC
strategies. User
can alter as per
their requirement.
Pay Per Click Budget
15
Days $Daily Budget
Estimated Daily
Clicks
$Estimated Daily
Cost $Estimated CPC
Monday 50.70 14 67.90 7.83
Tuesday 45.60 5 44.40 4.80
Wednesday 30.60 4 38.90 4.03
Thursday 22.30 3 29.30 4.23
Friday 15.10 2 11.40 4.83
This slide shows you
the budget for
estimated daily clicks,
costs and cost per
click. User can alter
according to his
requirements.
Pay Per Click(ppc) Dashboard
16
Impressions by Campaign
10%
12%
15%
33%
25%
5%
Master Master Portuguese Master French Other
Clicks by Campaign
15%
12%
10%
33%
25%
5%
Master Master Portuguese Master French Other
Cost by Campaign
10%
12%
15%
25%
33%
5%
Master Master Portuguese Master French Other
Visits and Bounce Rate by keyword
Keyword Visits Bounce Rate %
Your Text Here 178 52.00
Your Text Here 290 55.39
Your Text Here 248 55.41
Your Text Here 522 14.54
Your Text Here 621 55.07
Your Text Here 718 22.14
Your Text Here 610 60.18
Clicks and Impressions by keyword
Keyword Clicks Impressions
Your Text Here 283 10.605
Your Text Here 241 26.300
Your Text Here 158 8.606
Your Text Here 169 10.003
Your Text Here 751 6.007
Your Text Here 170 8.001
Your Text Here 137 9.405
Goal Completions and Total Cost by Keyword
Keyword Goal Completions $Cost
Your Text Here 3 14.00
Your Text Here 1 7.01
Your Text Here 1 14.10
Your Text Here 1 10.19
Your Text Here 1 13.20
Your Text Here 1 10.00
Your Text Here 1 10.20
PPC Visits
2,445 % of Total:74.43%(2.699)
Clicks
0
5
10
15
20
25
30
Jan Feb Mar Apr May
PPC Goal Completions
15 of Total:64.24%(17)
Goal Completions
0
10
20
30
40
Jan Feb Mar Apr May
PPC Impressions
157,660 % of Total:$100.00%(1.42.630)
CTR
0
5
10
15
20
25
Jan Feb Mar Apr May
17
Search Engine Optimization(SEO)
SEO Statistics
14.6% close rate
SEO leads have a
14.6% close rate,
outbound leads (ex.
direct mail or print
advertising) have a
1.7% close rate.
60%
60% of all organic clicks
go to the organic
top 3 search results.
$14
Brands relying on
inbound marketing
save over $14 for
every new
customer acquired.
15%
Lead-to-customer
close
through SEO
-hubspot, march 2012
state of
inbound marketing.
61%
Of internet users
globally do research
for online products
and additionally there
are 44% of these
online shoppers
stated shopping using
a search engine
-Interconnected world
shopping and personal
finance, 2012.
70%
Of searches click on
organic results,
wherein about 79
5 of these organic
clicks went to the top
five results
-marketing sherpa,
february 2007.
18
This slide covers
the vital statistics
related to use of
SEO as a digital
marketing channel.
SEO Strategies
19
Keyword Analysis
Your Text Here
Information Architecture
Your Text Here
Content Development
Your Text Here
Search Engine Submission
Your Text Here
Linking Analysis & Strategy
Your Text Here
Analytics & Reporting
Your Text Here
SEO
Strategy
Below are the listed
SEO strategies
presently used by
organization. User
can alter as per
their requirements.
SEO Monthly Budget
20
Jan - 19 Feb - 19 Mar - 19 Total
SEO Spend £4,370
£4,7
50
£4,350 £133,050
Conversions 121 123 160 434
Traffic 2,420 2,042 4,117 6,449
AVERAGE CPA
Cost Per Conversion £34.85 £40.42 £24.00 £34.07
Cost Per Visitor 4.49 4.14 4.04 £1.48
This slide shows
the estimated
monthly budget for
the company. You
can edit this as per
your requirements.
SEO Dashboard
21
Most Viewed Pages From SEO
Page Title Organic Searches Avg. Time On Page
The Ideal W3 Total Caches Setting (With Sore shots) 1,526 20:06:10
25+ SEO Friendly WordPress Themes For Everyone 1,502 20:03:05
7 Google Analytics Custom Dashboard Examples 2,149 20:05:40
Why Is WordPress So Slow (And 4 Ways To Exists) 2,195 20:06:04
25 SEO Financially WordPress Themes For Everyone 1,216 20:03:01
The Ideal Yost WordPress SEO Plugin Settings 1,010 10:02:58
The 15 Most Important WordPress Plugins, Period 418 10:04:05
SEO For Artists 10 Tips For Better Visibility In Google 17 10:03:11
20 Top Online Directories For Local Business SEO 316 10:03:33
How And Where To Put Keyboard In Your Website 311 10:04:03
Traffic Type
Organic Direct Referral Social
22,191
Users
Main Search Engines Used
Google Bing Yahoo Aol Ask Other
22,191
Users
All Searches Engines Used
Source / Medium Organic Searches
Google / Organic 230,394
Bing / Organic 50
Yahoo / Organic 30
Aol / Organic 4
Ask / Organic 4
Yandex / Organic 4
Babylon / Organic 2
Baidu / Organic 1
Conduct / Organic 5
50 Com / Organic 5
Most Viewed Pages From SEO
keyword Organic Searches Avg. Time on Page
Seo friendly WordPress themes 2 10:01:28
W3 total cache settings 2 10:00:00
Google analytics dashboard 2 10:01:29
WordPress designs 2 10:00:00
Total Visits From Sec
2,354
% Of Total: 100.00%(478,144)
Total Visits From Sec
456
Organic Searches
Non-branded Visits From SEO
256
Organic Searches
22
Display Advertising
Display Advertising Statistics
23
Viewability
Rate
Viewable
Completion Rate
CTR for Digital Display Ads are 8.8x Higher Than Traditional Display
2018 2019
1:15
3:50 3:40
1:22
Digital Ads Traditional Ads
Average Time Per Day Spent with Display AdsDisplay Ads Benchmark
72.63%62.75%
Listed here are
some of the display
ADs 2018 statistics
showing the
effectiveness of this
medium as a digital
marketing channel.
24
Display Advertising Strategies
We have listed a few
Display Advertisement
strategies for effective
marketing. You can alter
these as per your
requirements.
Set Campaign Goals
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Reach out to your Audience
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Choose the Right Tools for Campaign Execution
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Create Compelling Banner Ads
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Optimize your Landing Page
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Display Advertising Budget
25
Large Audience
Publisher/Portal has
More Power
20’s of Dollars
0.2%
Big
Portals
Lost of Long-tail Small
Websites
Advertiser has More
Power
2’s of Dollars
0.02%
Ad
Networks
Massive Number
of Impressions
“Junk” Quality and
Super-low Prices
20’s of Cents
0.002%
Facebook
Shift Allocation to Get More Impressions or Lower Cost
Cost Per Mile(1000 Impressions)
Cost Through Rate
CPM
CTR
Specified here is the
budget spend on
Display advertisement
. User can alter this
as per their
requirements.
Display Advertising Dashboard
26
Clicks
640
469.1%
VS 449 (prev.)
Impressions
1,445
445.8%
VS 4,080 (prev.)
CTR
41.0%
44.1%
VS 4.7% (prev.)
Clicks-through
Conventions
42
-51.2%
VS 150 (prev.)
View-through
Conversions
42
-47%
VS 78 (prev.)
Total Conversions
450
47.1%
VS 137 (prev.)
Activity per Click
65.9
-35.4%
VS 148.7 (prev.)
0%
50%
100%
150%
200%
250%
300%
Jan Feb Mar Apr Mar May Jun Jul Aug Sep Oct Nov Dec
Click Rate
Impressions
Double Click Campaign Stats
27
Social Media Marketing (SMM)
SMM Statistics
28
32
Million Users
20Million Users
19Million Users
14Million Users
19.1
Million Users
This slide covers
the vital statistics
related to use of
social media
marketing as a
channel.
SMM Strategies
29
Social Media
Marketing
Strategy
Adjust
Your Text Here
Set Goals
Your Text Here
Determine Audience
Your Text Here
Choose Platform
Your Text HereCreate Content
Your Text Here
Implement
Your Text Here
Track & Measure Progress
Your Text Here
We have listed a few
social media marketing
strategies for effective
marketing. You can
change these as per
your requirements.
SMM Budget
30
Budget Category
(Type description)
In-house Expertise
(Fixed/percent)
Outsource Expanses
(Fixed/percent)
Total Category
(Fixed/percent)
Content Creation
Writing
Graphics
Video
($ per hour x hours per month) (# pieces continent x $ per pieces project)
$_________________________________%
$ %
$ %
$ %
Social Advertising
(social channel 1)
(social channel 2)
(social channel 3)
(N/A) ($ per day x days per month)
$_________________________________%
$ %
$ %
$ %
Social Engagement
(social channel 1)
(social channel 2)
(social channel 3)
($ per hour x hour per month)
($ per hour x hour per month)
$_________________________________%
$ %
$ %
$ %
Software/Tools
Monitoring
Scheduling
Analytics
(N/A) ($ per month)
$_________________________________%
$ %
$ %
$ %
Promotions/Contests
(campaign 1)
(campaign 2)
(campaign 3)
($ per campaign) ($ per campaign)
$_________________________________%
$ %
$ %
$ %
Total $ % $ % $
Content Creation_______________________________________________________
Social Advertising______________________________________________________
Social Engagement_____________________________________________________
Software /Tools_______________________________________________________
Promotion/Contest____________________________________________________
Your Text Here_______________________________________________________
Specified here is
the budget spend
on social media
marketing . User
can alter this as per
their requirements.
SMM Dashboard
31
Leads
0
10
20
30
40
50
60
70
80
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Visits, Customer, Leads
Total Leads
6,104
Leads This Month
Sales Ready Leads
2,112
Sales Ready
Leads This Month
New Revenue
$275k
New Revenue
This Month
Twitter Stats
25,510
Followers
Facebook Stats
15,245
Followers
Google+ Stats
5,205
Followers
LinkedIn Stats
11,155
Followers
Emails Sent
14,255
Emails Opened
New Customers
357
New customers
This Month
▪ Customer ▪ Visits ▪ Leads
32
Content Marketing
Content Marketing Statistics
33
25%
44%
46%
56%
65%
85%
Illustrations/Photos
Infographics
Ebooks/White Papers
Videos (pre-produced)
Case Studies
Social Media Post - Excluding Videos(e.g., tweets, pins)
This slide shows the
current stats for content
marketing and number of
respondents in percent.
User can alter as per
their requirements.
34
Content Marketing Strategies
In-depth Research
A Strong Headline
Effective Call to Action (CTA)
Multiple Content Formats
Visual Content
Guest Blogging
Tracking the Key Performance Indicators (KPI)
Content Promotion
Powerful strategies
to fine tune your
content marketing
strategies. User can
alter as per their
requirement.
Content Marketing Budget
35
Budget Categories
$Total
Budget
$ Year To
Date Spend
$Budget
Remaining
%
Remaining
$Jan $Feb $Mar
Article Writing Service 30.000 18,000 12,500 30 2,050 2,500 2,050
Video Production & Editing 20,500 15,000 5,500 45 5,050
Graphic Design (Outsoared) 15,050 9,750 5,550 50 750 650
Webinar Series – Thought
Leaders
20,050 13,500 6,550 53 1,550 1,500 1,550
Editor (in-house) 100,500 25,000 75,000 20
Survey-industry
Questionnaire(sponsorship)
10,500 9,000 1,000 70
Distribution 20,500 9,000 11,050 55 15,550 5,500 5,150
Totals 215,050 99,550 115,750 54 15,550 4,550 5,550
Cumulative Spend $15,250 $54,750 $15,855
Average
Lowest
Highest
In this slide we have
covered monthly
content marketing
budget according to
budget categories.
User can alter as per
his requirements.
Content Marketing Dashboard
36
Conversions by Search Query
Keyword Visits
Bronze Membership
(Goal 1 Conversion
Rate)
(Not Provided) 101,400 0.04%
Econsultancy 5,501 0.70%
Conversions by Social Network
Social
Network
Visits
Bronze Membership (Goal
1 Conversion Rate)
Twitter 56,077 0.52%
Facebook 13.104 0.57%
Blog Post Visits
Page Title Visits
Down for maintenance / Econsultancy 45
Overall Visits
702,305
% of Total: 100.00% ( 732,305)
Conversions
1,018
% of Total: 100.00% ( 1,618)
Blog Visits
60
% of Total: 100.00% ( 732,305)
Unique Visitors
478,044
% of Total: 100.00%(478,144)
Signup Conversion Rate
1,018
Site Avg: 0.22% (0.00%)
Blog Pages /Visit
1.20
Site Avg: 1.97 (-34.97%)
37
Content
Digital Marketing Key Statistics
Elements of Digital Marketing
Digital Marketing Channels
Previous Year’s Digital Marketing Channels
ROI on Digital Marketing
Digital Marketing Strategy Framework
Roadmap to Digital Marketing Strategy
Digital Marketing Summary Dashboard
Digital Marketing ROI Report
Previous Year’s Digital Marketing Channels (1/2)
38
Top Performing Channels:
• Social media
• SEO
• Content marketing
• Pay Per Click(PPC)
Non-Scalable Channels:
• Email Marketing
• Display Advertisement
Last Year’s Acquisition Sources
30%
25%
21%
10%
8%
6%
Social Media SEO PPC Content Marketing Email Marketing Display Advertising
We have mentioned
the best and worst
Digital marketing
channels for market
reach, users can edit
the data as per their
requirements.
Previous Year’s Digital Marketing Channels (2/2)
39
20%
25%
30%
40%
64%
74%
88%
Your Text Here
Display Advertisement
Email Marketing
Pay Per Click (PPC)
Content Marketing
SEO
Social Media
Covered here are
the digital marketing
channels most
effective in the
previous year.
ROI on Digital Marketing (1/2)
40
$80.00
$35.00
$56.00
$46.00
$50.00
$35.00
$20.00
Social Media Display
Advertisement
Content Marketing Pay Per Click (PPC) Email Marketing SEO Your Text Here
ROI (per $1 spent)
This slide shows return
on investment on
digital marketing
channels on basis of
dollar spent. Users can
change as per their
requirements.
ROI on Digital Marketing (2/2)
41
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Your Text Here
Your Text Here
Your Text Here
SEO
Email Marketing
Pay Per Click (PPC)
Content Marketing
Display Advertisement
Socila Media
Share of Respondents
Lowest ROI
Medium ROI
Highest ROI
Don't use or N/A
The statistic presents
information on the
perceived level of ROI
generated by selected
marketing channels.
Users can alter as per
their requirements.
Digital Marketing Strategy Framework
42
Presence
Create A Persuasive Online Presence
Drive
Drive Relevant Traffic to you Website
Convert
Comment Visitors & Leads to Customers
Retain
Ture Existing Customers to Activates
Stranger Visitors Leads Customers Advocates
web
Design
Personas
& STP
Competitive
Intelligence
Content
Marketing
Branding &
USP
Value Offer
Creation
SEO
Social
Media
Events &
Webinars
Email
Marketing
Online
Advertising
Contests &
Competitions
NPS Survey
Advocacy
Programmers
Stellar Customer
Service
Landing
Page
Lead
magnet/gated
content
Website Remarking
Lead Nurturing
Yes
No
No
Yes
No
Sales
Follow up
Became A
Customer
?
Qualified
by Lead
Score
This framework shows
the strategy opted to
convert visitors to loyal
customers and the
relevant digital
marketing channels to
be used at each stage.
Roadmap to Digital Marketing Strategy
43
Jun-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19
Web Assets
Organic Seo Strategy
Your Text Here
Online Advertising (Ppc)
Your Text Here
Your Text Here
Content
Your Text Here
Your Text Here
Social Media
Facebook
Instagram
Linkedin
Google Plus
Twitter
Tools/Technology
Email Service Provider Section
Advanced Analytics
Marketing Automation
Social Media Management
Covered here is a
roadmap displaying
the time frame for
implementing
different channels for
marketing.
Digital Marketing Summary Dashboard
44
Web Traffic Targets-This Month
Channel Progress Users GCR Bounce Rate Events / Session
Organic 86,44 5.44% 48.51% 1.52 : 1
Display 34,451 18.45% 71.54% 1.55 : 1
Direct 34,241 4.29% 42.53% 5.44 : 5
Referral 23,445 21.46% 43.50% 5.37 : 1
Social 5,343 4.49% 35.75% 1.54 : 5
Email 644 11.46% 45.83% 1.56 : 1
Paid Search 1,248 7.41% 29.78% 1.15 : 5
Other 5346 16.84% 62.13% 1.75 : 5
145,446 41.70% 56.59% 5.45 : 1
Regions Leads
United States
India
Denmark
United Kingdom
Canada
South Africa
Netherlands
Vietnam
Pakistan
Italy
14
54
5
6
6
5
5
5
2
Key Conversion Metrics
3.55%
Web User to Load
60.54%
Lead to Trial
5.14%
Web User to Trial
52.0%
% working Sales
22.5%
% w. High Demographic
10.5%
% of Active Trails
25.3%
% of Active Trails
55.1%
% w. High Demographic
55.8%
% Working Sales
Quality of Trial Leads (Today)
Quality of This Month’s Trial Leads
Top Social Media Channels
2,454
Likes
1,444
Subscription
in 2,246
Followers
5,426
Followers
0 20 40 60
8
Inbound Call
Blog
Trial Request
Content Download
Subscription
Webinar
Contact
Role
Today Lead by Program
45
88
Non Trials
55.60%
Trials
22.55%
Lead Breakdown (Today)
Trial Leads by Region (Today)
Lead This Month
Leads (Today)
75
Leads (This Month)
2,510
Web Users (This Month)
155,456
Digital Marketing ROI Report (1/2)
45
Keyword Visits
Impre-
ssions
Clicks Cost CTR CPC RPC ROI Margin
39,357%
of Total:
11.40%
(335,488)
14,752,309
% of Total:
99.40%
(14,864,972)
46,197%
of Total:
95.24%
(48,549)
$111,456.6%
of Total:
94.27%
($114,436.08)
0.51%
Site Avg:
0.43%
(-3.40%)
$2.51
Site Avg:
$2.46
(4.14%)
$5.55
Site Avg:
$95.16
(-94.05%)
126.59%
Site Avg:
3,853.35%
(-95.65%)
55.75%
Site Avg:
94.44%
(-42.44%)
Keyword 1 59 578 53 $65.99 5.73% $1.57 $15.18 523.22% 59.17%
Keyword 2 51 558 45 $54.66 5.49% $4.56 $35.89 583.70% 85.24%
Keyword 3 505 5,525 151 $405.45 5.15% $2.55 $15.91 555.20% 85.26%
This slide covers
visits, impressions,
clicks, cost,
CTR,CPC,RPC,
ROI, Margin for
keywords.
Digital Marketing ROI Report (2/2)
46
Source/Medium ? Sessions ? Cost ? Revenue ? ROI ?
6,076
% of Total:66.68%
(16,681)
$87.00
% of Total:46.21%
($1865.40)
$5,807.60
% of Total:19.16%
($30,287.70)
3,771.84%
Site Avg:6,611.07%
(-77.79%)
• Google+Plus / Social 7,166 (28.69%) $170.00 (16.66%) $2,107.50 (36.27%) 1,470.30%
• Facebook / Social 762 (24.06%) $275.00 (68.69%) $1,507.10 (25.77%) 5,8786.67%
• Twitter / Social 766 (24.63%) $670.00 (26.93%) $1,107.10 (18.78%) 4,474.40%
• Reddit / Social 786 (16.65%) $160.00 (16.64%) $117.00 (1.79%) -21.42%
• LinkedIn / Social 743 (5.65%) $766.00 (16.17%) $988.70 (17.07%) 9,889.00%
This slide cover
return on
investment,
sessions, cost,
revenue, ROI for
social media.
E-Marketing Channels Icon Slides
47
Coffee
Break
48
It’s time for a
coffee break, let’s
have a cup of
coffee.
10:00 to 10:15
49
Additional
Slides
Clustered Column - Line
50
0.%
100.%
200.%
300.%
400.%
500.%
600.%
2014 2017 2018 2019
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 03
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Stacked Area - Clustered Column
51
0
1
2
3
4
5
6
7
8
9
10
FY01 FY02 FY03 FY04
InPercentage
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 03
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Our Mission
52
Vision
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Mission
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Goal
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Meet Our Team
53
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audience's attention.
Designation
Name Here
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it to your needs and capture your
audience's attention.
Designation
Name Here
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it to your needs and capture your
audience's attention.
Designation
Name Here
Compassion
54
40%60%
Male
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Female
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your needs and capture your
audience's attention.
Quotes
55
Marketing without
Data in Like
Driving with your
Eyes Closed.
Dan Zarrelle
Post It Notes
56
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audience's attention.
Text Here
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Puzzle
57
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Venn
58
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Mind Map
59
Think
Creative
Storm
Idea
Code Link
Mind
Visual
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E marketing Channels PowerPoint Presentation Slides

  • 2. 2 Content Digital Marketing Key Statistics Elements of Digital Marketing Digital Marketing Channels Previous Year’s Digital Marketing Channels ROI on Digital Marketing Digital Marketing Strategy Framework Roadmap to Digital Marketing Strategy Digital Marketing Summary Dashboard Digital Marketing ROI Report
  • 3. 3 Content Digital Marketing Key Statistics Elements of Digital Marketing Digital Marketing Channels Previous Year’s Digital Marketing Channels ROI on Digital Marketing Digital Marketing Strategy Framework Roadmap to Digital Marketing Strategy Digital Marketing Summary Dashboard Digital Marketing ROI Report
  • 4. Digital Marketing Key Statistics 4 Key Statistical Indicators for the World’s Internet, Mobile, and Social Media Users Digital Around the World in 2019 Total Population 7.6 Billion 55% Internet Users 4.0 Billion 53% Active Social Media Users 3.2 Billion 42% Unique Mobile Users 5.1 Billion 68% Active Mobile Social Users 3.0 Billion 39% We have listed digital marketing trends worldwide. user can alter as per their requirement.
  • 5. Elements of Digital Marketing 5 Elements of Digital Marketing • Mobile Apps • Text Here • Text Here • Text Here • Text Here Mobile Marketing • Pay Per Click • Display Ads • Text Here • Social Media • Email Marketing Paid Marketing • ORM • Analytics • Text Here • Text Here • Text Here Reporting • SEO • Social Media • Text Here • Email Marketing • Text Here Organic Marketing This slide shows four marketing elements and their sub channels. User can select accordingly.
  • 6. 6 Digital Marketing Channels This year company is going to focus on listed digital marketing channels. Email Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pay-per-click Advertising (PPC) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Media Marketing (SMM) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Media Marketing (SMM) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Content Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8. Email Marketing Statistics 91% of people check their email daily 8 82% sing up For email on brand websites. 72% sing up expecting discounts. $ 44.25 average return for every $1 spent on email marketing. Email marketing: 3x higher conversion rate than social media. This slide covers the vital statistics related to use of email marketing as a channel.
  • 9. Email Marketing Strategies 9 Professionally Designed Landing Pages Text Here Professionally Designed Emails Text Here Define KPLS Text Here Campaign Objectives Text Here Full Metrics Reporting Text Here CRM Integration Text Here Wed Site Integration Text Here List Segmentation& Targeted Emails Text Here Contact List Management Text Here Email Marketing Strategy Powerful strategies to fine tune your email marketing. User can alter as per their requirement.
  • 10. Email Marketing Budget 10 UP to 100,500 Emails UP to 350,500 Emails From 350,500+Emails $1 for 353 Emails $1 for 500 Emails $1 for 1500 Emails $0.503 Per Recipient $0.502 Per Recipient $0.501 Per Recipient This slide gives you the information about the budget and expenses related to email marketing.
  • 11. Email Marketing Dashboard 11 0 1000 2000 3000 4000 5000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Day-Week+269 Subscribers 4,560 Sent %Opens %Clicks Bounces Unsubs Weekly Newsletter 4,482 933 68 27 19 Jul 22nd 2015 9:.00.00 Am 20.9 7.3 Summer Promo 4,429 903 68 23 28 Jul 19th 2015 9:.50.00 Am 20.5 7.5 Daily Customer Update Em.. 4,499 880 40 30 31 Jul 15th 2015 8:.00.00 Am 20.9 4.5 Your Text Here 4,227 905 76 39 35 Your Text Here 21.4 8.4 Your Text Here 3,998 944 47 20 22 Email Marketing Email Marketing Recently Sent EmailsList Health Google Analytics Google Analytics Total SessionsTotal Sauces by Medium 0 500 1000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2,002 Day:-71 Week:-70 Direct Sessions 2,500 Day:-100 Week:-11 Organic Sessions 15 Day:-2 Week:- Paid Sessions 2,003 Day:-78 Week:-96 Referral Sessions 0 500 1000 1500 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 7,126 Day:-156 Week:-45 Sessions
  • 13. Pay Per Click(ppc) Statistics On average, 41% of clicks go to the top 3 paid ads on the search results page. For high commercial intent searches (someone looking to buy a product) paid ads get 65% of all clicks. The average click- through rate for an ad in the first position is 7.94%. An average click- through rate is 2%. PPC visitors are 50% more likely to purchase Something than Organic visitors. 65% of B2B companies have acquired A customer through LinkedIn Paid ads. One company increased their PPC ROI by 2.5 Times with face book remarketing. Search ads can increase brand awareness by 80%. Search ads can increase brand awareness by 80%. 13 Listed here are some of the PPC 2018 statistics showing the effectiveness of this medium as a digital marketing channel.
  • 14. Pay Per Click(ppc) Strategies 14 Campaign Launch Text Here Monitor Performance Text Here Campaign Assessment Text Here Analysis and Feedback Text Here Tracking Installation and Testing Text Here Account Setup Text Here Landing Page Development Text Here Ad Creation Text Here Keyword Research Text Here Pay Per Click Powerful strategies to fine tune your PPC strategies. User can alter as per their requirement.
  • 15. Pay Per Click Budget 15 Days $Daily Budget Estimated Daily Clicks $Estimated Daily Cost $Estimated CPC Monday 50.70 14 67.90 7.83 Tuesday 45.60 5 44.40 4.80 Wednesday 30.60 4 38.90 4.03 Thursday 22.30 3 29.30 4.23 Friday 15.10 2 11.40 4.83 This slide shows you the budget for estimated daily clicks, costs and cost per click. User can alter according to his requirements.
  • 16. Pay Per Click(ppc) Dashboard 16 Impressions by Campaign 10% 12% 15% 33% 25% 5% Master Master Portuguese Master French Other Clicks by Campaign 15% 12% 10% 33% 25% 5% Master Master Portuguese Master French Other Cost by Campaign 10% 12% 15% 25% 33% 5% Master Master Portuguese Master French Other Visits and Bounce Rate by keyword Keyword Visits Bounce Rate % Your Text Here 178 52.00 Your Text Here 290 55.39 Your Text Here 248 55.41 Your Text Here 522 14.54 Your Text Here 621 55.07 Your Text Here 718 22.14 Your Text Here 610 60.18 Clicks and Impressions by keyword Keyword Clicks Impressions Your Text Here 283 10.605 Your Text Here 241 26.300 Your Text Here 158 8.606 Your Text Here 169 10.003 Your Text Here 751 6.007 Your Text Here 170 8.001 Your Text Here 137 9.405 Goal Completions and Total Cost by Keyword Keyword Goal Completions $Cost Your Text Here 3 14.00 Your Text Here 1 7.01 Your Text Here 1 14.10 Your Text Here 1 10.19 Your Text Here 1 13.20 Your Text Here 1 10.00 Your Text Here 1 10.20 PPC Visits 2,445 % of Total:74.43%(2.699) Clicks 0 5 10 15 20 25 30 Jan Feb Mar Apr May PPC Goal Completions 15 of Total:64.24%(17) Goal Completions 0 10 20 30 40 Jan Feb Mar Apr May PPC Impressions 157,660 % of Total:$100.00%(1.42.630) CTR 0 5 10 15 20 25 Jan Feb Mar Apr May
  • 18. SEO Statistics 14.6% close rate SEO leads have a 14.6% close rate, outbound leads (ex. direct mail or print advertising) have a 1.7% close rate. 60% 60% of all organic clicks go to the organic top 3 search results. $14 Brands relying on inbound marketing save over $14 for every new customer acquired. 15% Lead-to-customer close through SEO -hubspot, march 2012 state of inbound marketing. 61% Of internet users globally do research for online products and additionally there are 44% of these online shoppers stated shopping using a search engine -Interconnected world shopping and personal finance, 2012. 70% Of searches click on organic results, wherein about 79 5 of these organic clicks went to the top five results -marketing sherpa, february 2007. 18 This slide covers the vital statistics related to use of SEO as a digital marketing channel.
  • 19. SEO Strategies 19 Keyword Analysis Your Text Here Information Architecture Your Text Here Content Development Your Text Here Search Engine Submission Your Text Here Linking Analysis & Strategy Your Text Here Analytics & Reporting Your Text Here SEO Strategy Below are the listed SEO strategies presently used by organization. User can alter as per their requirements.
  • 20. SEO Monthly Budget 20 Jan - 19 Feb - 19 Mar - 19 Total SEO Spend £4,370 £4,7 50 £4,350 £133,050 Conversions 121 123 160 434 Traffic 2,420 2,042 4,117 6,449 AVERAGE CPA Cost Per Conversion £34.85 £40.42 £24.00 £34.07 Cost Per Visitor 4.49 4.14 4.04 £1.48 This slide shows the estimated monthly budget for the company. You can edit this as per your requirements.
  • 21. SEO Dashboard 21 Most Viewed Pages From SEO Page Title Organic Searches Avg. Time On Page The Ideal W3 Total Caches Setting (With Sore shots) 1,526 20:06:10 25+ SEO Friendly WordPress Themes For Everyone 1,502 20:03:05 7 Google Analytics Custom Dashboard Examples 2,149 20:05:40 Why Is WordPress So Slow (And 4 Ways To Exists) 2,195 20:06:04 25 SEO Financially WordPress Themes For Everyone 1,216 20:03:01 The Ideal Yost WordPress SEO Plugin Settings 1,010 10:02:58 The 15 Most Important WordPress Plugins, Period 418 10:04:05 SEO For Artists 10 Tips For Better Visibility In Google 17 10:03:11 20 Top Online Directories For Local Business SEO 316 10:03:33 How And Where To Put Keyboard In Your Website 311 10:04:03 Traffic Type Organic Direct Referral Social 22,191 Users Main Search Engines Used Google Bing Yahoo Aol Ask Other 22,191 Users All Searches Engines Used Source / Medium Organic Searches Google / Organic 230,394 Bing / Organic 50 Yahoo / Organic 30 Aol / Organic 4 Ask / Organic 4 Yandex / Organic 4 Babylon / Organic 2 Baidu / Organic 1 Conduct / Organic 5 50 Com / Organic 5 Most Viewed Pages From SEO keyword Organic Searches Avg. Time on Page Seo friendly WordPress themes 2 10:01:28 W3 total cache settings 2 10:00:00 Google analytics dashboard 2 10:01:29 WordPress designs 2 10:00:00 Total Visits From Sec 2,354 % Of Total: 100.00%(478,144) Total Visits From Sec 456 Organic Searches Non-branded Visits From SEO 256 Organic Searches
  • 23. Display Advertising Statistics 23 Viewability Rate Viewable Completion Rate CTR for Digital Display Ads are 8.8x Higher Than Traditional Display 2018 2019 1:15 3:50 3:40 1:22 Digital Ads Traditional Ads Average Time Per Day Spent with Display AdsDisplay Ads Benchmark 72.63%62.75% Listed here are some of the display ADs 2018 statistics showing the effectiveness of this medium as a digital marketing channel.
  • 24. 24 Display Advertising Strategies We have listed a few Display Advertisement strategies for effective marketing. You can alter these as per your requirements. Set Campaign Goals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reach out to your Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Choose the Right Tools for Campaign Execution This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Create Compelling Banner Ads This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Optimize your Landing Page This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 25. Display Advertising Budget 25 Large Audience Publisher/Portal has More Power 20’s of Dollars 0.2% Big Portals Lost of Long-tail Small Websites Advertiser has More Power 2’s of Dollars 0.02% Ad Networks Massive Number of Impressions “Junk” Quality and Super-low Prices 20’s of Cents 0.002% Facebook Shift Allocation to Get More Impressions or Lower Cost Cost Per Mile(1000 Impressions) Cost Through Rate CPM CTR Specified here is the budget spend on Display advertisement . User can alter this as per their requirements.
  • 26. Display Advertising Dashboard 26 Clicks 640 469.1% VS 449 (prev.) Impressions 1,445 445.8% VS 4,080 (prev.) CTR 41.0% 44.1% VS 4.7% (prev.) Clicks-through Conventions 42 -51.2% VS 150 (prev.) View-through Conversions 42 -47% VS 78 (prev.) Total Conversions 450 47.1% VS 137 (prev.) Activity per Click 65.9 -35.4% VS 148.7 (prev.) 0% 50% 100% 150% 200% 250% 300% Jan Feb Mar Apr Mar May Jun Jul Aug Sep Oct Nov Dec Click Rate Impressions Double Click Campaign Stats
  • 28. SMM Statistics 28 32 Million Users 20Million Users 19Million Users 14Million Users 19.1 Million Users This slide covers the vital statistics related to use of social media marketing as a channel.
  • 29. SMM Strategies 29 Social Media Marketing Strategy Adjust Your Text Here Set Goals Your Text Here Determine Audience Your Text Here Choose Platform Your Text HereCreate Content Your Text Here Implement Your Text Here Track & Measure Progress Your Text Here We have listed a few social media marketing strategies for effective marketing. You can change these as per your requirements.
  • 30. SMM Budget 30 Budget Category (Type description) In-house Expertise (Fixed/percent) Outsource Expanses (Fixed/percent) Total Category (Fixed/percent) Content Creation Writing Graphics Video ($ per hour x hours per month) (# pieces continent x $ per pieces project) $_________________________________% $ % $ % $ % Social Advertising (social channel 1) (social channel 2) (social channel 3) (N/A) ($ per day x days per month) $_________________________________% $ % $ % $ % Social Engagement (social channel 1) (social channel 2) (social channel 3) ($ per hour x hour per month) ($ per hour x hour per month) $_________________________________% $ % $ % $ % Software/Tools Monitoring Scheduling Analytics (N/A) ($ per month) $_________________________________% $ % $ % $ % Promotions/Contests (campaign 1) (campaign 2) (campaign 3) ($ per campaign) ($ per campaign) $_________________________________% $ % $ % $ % Total $ % $ % $ Content Creation_______________________________________________________ Social Advertising______________________________________________________ Social Engagement_____________________________________________________ Software /Tools_______________________________________________________ Promotion/Contest____________________________________________________ Your Text Here_______________________________________________________ Specified here is the budget spend on social media marketing . User can alter this as per their requirements.
  • 31. SMM Dashboard 31 Leads 0 10 20 30 40 50 60 70 80 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Visits, Customer, Leads Total Leads 6,104 Leads This Month Sales Ready Leads 2,112 Sales Ready Leads This Month New Revenue $275k New Revenue This Month Twitter Stats 25,510 Followers Facebook Stats 15,245 Followers Google+ Stats 5,205 Followers LinkedIn Stats 11,155 Followers Emails Sent 14,255 Emails Opened New Customers 357 New customers This Month ▪ Customer ▪ Visits ▪ Leads
  • 33. Content Marketing Statistics 33 25% 44% 46% 56% 65% 85% Illustrations/Photos Infographics Ebooks/White Papers Videos (pre-produced) Case Studies Social Media Post - Excluding Videos(e.g., tweets, pins) This slide shows the current stats for content marketing and number of respondents in percent. User can alter as per their requirements.
  • 34. 34 Content Marketing Strategies In-depth Research A Strong Headline Effective Call to Action (CTA) Multiple Content Formats Visual Content Guest Blogging Tracking the Key Performance Indicators (KPI) Content Promotion Powerful strategies to fine tune your content marketing strategies. User can alter as per their requirement.
  • 35. Content Marketing Budget 35 Budget Categories $Total Budget $ Year To Date Spend $Budget Remaining % Remaining $Jan $Feb $Mar Article Writing Service 30.000 18,000 12,500 30 2,050 2,500 2,050 Video Production & Editing 20,500 15,000 5,500 45 5,050 Graphic Design (Outsoared) 15,050 9,750 5,550 50 750 650 Webinar Series – Thought Leaders 20,050 13,500 6,550 53 1,550 1,500 1,550 Editor (in-house) 100,500 25,000 75,000 20 Survey-industry Questionnaire(sponsorship) 10,500 9,000 1,000 70 Distribution 20,500 9,000 11,050 55 15,550 5,500 5,150 Totals 215,050 99,550 115,750 54 15,550 4,550 5,550 Cumulative Spend $15,250 $54,750 $15,855 Average Lowest Highest In this slide we have covered monthly content marketing budget according to budget categories. User can alter as per his requirements.
  • 36. Content Marketing Dashboard 36 Conversions by Search Query Keyword Visits Bronze Membership (Goal 1 Conversion Rate) (Not Provided) 101,400 0.04% Econsultancy 5,501 0.70% Conversions by Social Network Social Network Visits Bronze Membership (Goal 1 Conversion Rate) Twitter 56,077 0.52% Facebook 13.104 0.57% Blog Post Visits Page Title Visits Down for maintenance / Econsultancy 45 Overall Visits 702,305 % of Total: 100.00% ( 732,305) Conversions 1,018 % of Total: 100.00% ( 1,618) Blog Visits 60 % of Total: 100.00% ( 732,305) Unique Visitors 478,044 % of Total: 100.00%(478,144) Signup Conversion Rate 1,018 Site Avg: 0.22% (0.00%) Blog Pages /Visit 1.20 Site Avg: 1.97 (-34.97%)
  • 37. 37 Content Digital Marketing Key Statistics Elements of Digital Marketing Digital Marketing Channels Previous Year’s Digital Marketing Channels ROI on Digital Marketing Digital Marketing Strategy Framework Roadmap to Digital Marketing Strategy Digital Marketing Summary Dashboard Digital Marketing ROI Report
  • 38. Previous Year’s Digital Marketing Channels (1/2) 38 Top Performing Channels: • Social media • SEO • Content marketing • Pay Per Click(PPC) Non-Scalable Channels: • Email Marketing • Display Advertisement Last Year’s Acquisition Sources 30% 25% 21% 10% 8% 6% Social Media SEO PPC Content Marketing Email Marketing Display Advertising We have mentioned the best and worst Digital marketing channels for market reach, users can edit the data as per their requirements.
  • 39. Previous Year’s Digital Marketing Channels (2/2) 39 20% 25% 30% 40% 64% 74% 88% Your Text Here Display Advertisement Email Marketing Pay Per Click (PPC) Content Marketing SEO Social Media Covered here are the digital marketing channels most effective in the previous year.
  • 40. ROI on Digital Marketing (1/2) 40 $80.00 $35.00 $56.00 $46.00 $50.00 $35.00 $20.00 Social Media Display Advertisement Content Marketing Pay Per Click (PPC) Email Marketing SEO Your Text Here ROI (per $1 spent) This slide shows return on investment on digital marketing channels on basis of dollar spent. Users can change as per their requirements.
  • 41. ROI on Digital Marketing (2/2) 41 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Your Text Here Your Text Here Your Text Here SEO Email Marketing Pay Per Click (PPC) Content Marketing Display Advertisement Socila Media Share of Respondents Lowest ROI Medium ROI Highest ROI Don't use or N/A The statistic presents information on the perceived level of ROI generated by selected marketing channels. Users can alter as per their requirements.
  • 42. Digital Marketing Strategy Framework 42 Presence Create A Persuasive Online Presence Drive Drive Relevant Traffic to you Website Convert Comment Visitors & Leads to Customers Retain Ture Existing Customers to Activates Stranger Visitors Leads Customers Advocates web Design Personas & STP Competitive Intelligence Content Marketing Branding & USP Value Offer Creation SEO Social Media Events & Webinars Email Marketing Online Advertising Contests & Competitions NPS Survey Advocacy Programmers Stellar Customer Service Landing Page Lead magnet/gated content Website Remarking Lead Nurturing Yes No No Yes No Sales Follow up Became A Customer ? Qualified by Lead Score This framework shows the strategy opted to convert visitors to loyal customers and the relevant digital marketing channels to be used at each stage.
  • 43. Roadmap to Digital Marketing Strategy 43 Jun-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Web Assets Organic Seo Strategy Your Text Here Online Advertising (Ppc) Your Text Here Your Text Here Content Your Text Here Your Text Here Social Media Facebook Instagram Linkedin Google Plus Twitter Tools/Technology Email Service Provider Section Advanced Analytics Marketing Automation Social Media Management Covered here is a roadmap displaying the time frame for implementing different channels for marketing.
  • 44. Digital Marketing Summary Dashboard 44 Web Traffic Targets-This Month Channel Progress Users GCR Bounce Rate Events / Session Organic 86,44 5.44% 48.51% 1.52 : 1 Display 34,451 18.45% 71.54% 1.55 : 1 Direct 34,241 4.29% 42.53% 5.44 : 5 Referral 23,445 21.46% 43.50% 5.37 : 1 Social 5,343 4.49% 35.75% 1.54 : 5 Email 644 11.46% 45.83% 1.56 : 1 Paid Search 1,248 7.41% 29.78% 1.15 : 5 Other 5346 16.84% 62.13% 1.75 : 5 145,446 41.70% 56.59% 5.45 : 1 Regions Leads United States India Denmark United Kingdom Canada South Africa Netherlands Vietnam Pakistan Italy 14 54 5 6 6 5 5 5 2 Key Conversion Metrics 3.55% Web User to Load 60.54% Lead to Trial 5.14% Web User to Trial 52.0% % working Sales 22.5% % w. High Demographic 10.5% % of Active Trails 25.3% % of Active Trails 55.1% % w. High Demographic 55.8% % Working Sales Quality of Trial Leads (Today) Quality of This Month’s Trial Leads Top Social Media Channels 2,454 Likes 1,444 Subscription in 2,246 Followers 5,426 Followers 0 20 40 60 8 Inbound Call Blog Trial Request Content Download Subscription Webinar Contact Role Today Lead by Program 45 88 Non Trials 55.60% Trials 22.55% Lead Breakdown (Today) Trial Leads by Region (Today) Lead This Month Leads (Today) 75 Leads (This Month) 2,510 Web Users (This Month) 155,456
  • 45. Digital Marketing ROI Report (1/2) 45 Keyword Visits Impre- ssions Clicks Cost CTR CPC RPC ROI Margin 39,357% of Total: 11.40% (335,488) 14,752,309 % of Total: 99.40% (14,864,972) 46,197% of Total: 95.24% (48,549) $111,456.6% of Total: 94.27% ($114,436.08) 0.51% Site Avg: 0.43% (-3.40%) $2.51 Site Avg: $2.46 (4.14%) $5.55 Site Avg: $95.16 (-94.05%) 126.59% Site Avg: 3,853.35% (-95.65%) 55.75% Site Avg: 94.44% (-42.44%) Keyword 1 59 578 53 $65.99 5.73% $1.57 $15.18 523.22% 59.17% Keyword 2 51 558 45 $54.66 5.49% $4.56 $35.89 583.70% 85.24% Keyword 3 505 5,525 151 $405.45 5.15% $2.55 $15.91 555.20% 85.26% This slide covers visits, impressions, clicks, cost, CTR,CPC,RPC, ROI, Margin for keywords.
  • 46. Digital Marketing ROI Report (2/2) 46 Source/Medium ? Sessions ? Cost ? Revenue ? ROI ? 6,076 % of Total:66.68% (16,681) $87.00 % of Total:46.21% ($1865.40) $5,807.60 % of Total:19.16% ($30,287.70) 3,771.84% Site Avg:6,611.07% (-77.79%) • Google+Plus / Social 7,166 (28.69%) $170.00 (16.66%) $2,107.50 (36.27%) 1,470.30% • Facebook / Social 762 (24.06%) $275.00 (68.69%) $1,507.10 (25.77%) 5,8786.67% • Twitter / Social 766 (24.63%) $670.00 (26.93%) $1,107.10 (18.78%) 4,474.40% • Reddit / Social 786 (16.65%) $160.00 (16.64%) $117.00 (1.79%) -21.42% • LinkedIn / Social 743 (5.65%) $766.00 (16.17%) $988.70 (17.07%) 9,889.00% This slide cover return on investment, sessions, cost, revenue, ROI for social media.
  • 48. Coffee Break 48 It’s time for a coffee break, let’s have a cup of coffee. 10:00 to 10:15
  • 50. Clustered Column - Line 50 0.% 100.% 200.% 300.% 400.% 500.% 600.% 2014 2017 2018 2019 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 51. Stacked Area - Clustered Column 51 0 1 2 3 4 5 6 7 8 9 10 FY01 FY02 FY03 FY04 InPercentage Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 52. Our Mission 52 Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 53. Meet Our Team 53 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here
  • 54. Compassion 54 40%60% Male This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Female This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 55. Quotes 55 Marketing without Data in Like Driving with your Eyes Closed. Dan Zarrelle
  • 56. Post It Notes 56 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 57. Puzzle 57 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here
  • 58. Venn 58 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here
  • 59. Mind Map 59 Think Creative Storm Idea Code Link Mind Visual Brain Vision Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 60. 60 Thank You Contact Numbers 0123456789 Email Address emailaddress123@gmail.com Address # street number, city, state