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2. 2
Content
Digital Marketing Key Statistics
Elements of Digital Marketing
Digital Marketing Channels
Previous Year’s Digital Marketing Channels
ROI on Digital Marketing
Digital Marketing Strategy Framework
Roadmap to Digital Marketing Strategy
Digital Marketing Summary Dashboard
Digital Marketing ROI Report
3. 3
Content
Digital Marketing Key Statistics
Elements of Digital Marketing
Digital Marketing Channels
Previous Year’s Digital Marketing Channels
ROI on Digital Marketing
Digital Marketing Strategy Framework
Roadmap to Digital Marketing Strategy
Digital Marketing Summary Dashboard
Digital Marketing ROI Report
4. Digital Marketing Key Statistics
4
Key Statistical Indicators for the World’s Internet, Mobile, and Social Media Users
Digital Around the World in 2019
Total
Population
7.6
Billion
55%
Internet
Users
4.0
Billion
53%
Active Social
Media Users
3.2
Billion
42%
Unique
Mobile Users
5.1
Billion
68%
Active Mobile
Social Users
3.0
Billion
39%
We have listed
digital marketing
trends worldwide.
user can alter as
per their
requirement.
5. Elements of Digital Marketing
5
Elements
of Digital
Marketing
• Mobile Apps
• Text Here
• Text Here
• Text Here
• Text Here
Mobile Marketing
• Pay Per Click
• Display Ads
• Text Here
• Social Media
• Email Marketing
Paid Marketing
• ORM
• Analytics
• Text Here
• Text Here
• Text Here
Reporting
• SEO
• Social Media
• Text Here
• Email Marketing
• Text Here
Organic Marketing
This slide shows
four marketing
elements and their
sub channels.
User can select
accordingly.
6. 6
Digital Marketing Channels
This year
company is going
to focus on listed
digital marketing
channels.
Email Marketing
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Pay-per-click Advertising (PPC)
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Social Media Marketing (SMM)
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Social Media Marketing (SMM)
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Content Marketing
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
8. Email Marketing Statistics
91% of
people check
their
email daily
8
82% sing up
For email on
brand websites.
72% sing up
expecting
discounts.
$ 44.25
average return
for every $1
spent on
email marketing.
Email marketing:
3x higher
conversion
rate than
social media.
This slide covers
the vital statistics
related to use of
email marketing
as a channel.
9. Email Marketing Strategies
9
Professionally Designed Landing Pages
Text Here
Professionally Designed Emails
Text Here
Define KPLS
Text Here
Campaign Objectives
Text Here
Full Metrics Reporting
Text Here
CRM Integration
Text Here
Wed Site Integration
Text Here
List Segmentation& Targeted Emails
Text Here
Contact List Management
Text Here
Email
Marketing Strategy
Powerful strategies
to fine tune your
email marketing.
User can alter as
per their
requirement.
10. Email Marketing Budget
10
UP to 100,500 Emails UP to 350,500 Emails From 350,500+Emails
$1 for 353 Emails $1 for 500 Emails $1 for 1500 Emails
$0.503 Per Recipient $0.502 Per Recipient $0.501 Per Recipient
This slide gives
you the information
about the budget
and expenses
related to email
marketing.
11. Email Marketing Dashboard
11
0
1000
2000
3000
4000
5000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Day-Week+269
Subscribers 4,560 Sent %Opens %Clicks Bounces Unsubs
Weekly Newsletter 4,482 933 68 27 19
Jul 22nd 2015 9:.00.00 Am 20.9 7.3
Summer Promo 4,429 903 68 23 28
Jul 19th 2015 9:.50.00 Am 20.5 7.5
Daily Customer Update Em.. 4,499 880 40 30 31
Jul 15th 2015 8:.00.00 Am 20.9 4.5
Your Text Here 4,227 905 76 39 35
Your Text Here 21.4 8.4
Your Text Here 3,998 944 47 20 22
Email Marketing Email Marketing Recently Sent EmailsList Health
Google Analytics Google Analytics Total SessionsTotal Sauces by Medium
0
500
1000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2,002
Day:-71 Week:-70
Direct Sessions
2,500
Day:-100 Week:-11
Organic Sessions
15
Day:-2 Week:-
Paid Sessions
2,003
Day:-78 Week:-96
Referral Sessions
0
500
1000
1500
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
7,126
Day:-156 Week:-45
Sessions
13. Pay Per Click(ppc) Statistics
On average,
41% of clicks
go to the top 3
paid ads on
the search
results page.
For high
commercial intent
searches
(someone looking
to buy a
product) paid ads
get 65% of
all clicks.
The average click-
through rate for an
ad in the first
position is
7.94%. An
average click-
through rate
is 2%.
PPC visitors are
50% more likely
to purchase
Something than
Organic visitors.
65% of B2B
companies have
acquired A
customer through
LinkedIn
Paid ads.
One company
increased their
PPC ROI by 2.5
Times with face
book remarketing.
Search ads can
increase brand
awareness
by 80%.
Search ads can
increase brand
awareness by
80%.
13
Listed here are some
of the PPC 2018
statistics showing the
effectiveness of this
medium as a digital
marketing channel.
14. Pay Per Click(ppc) Strategies
14
Campaign Launch
Text Here
Monitor Performance
Text Here
Campaign Assessment
Text Here
Analysis and Feedback
Text Here
Tracking Installation and Testing
Text Here
Account Setup
Text Here
Landing Page Development
Text Here
Ad Creation
Text Here
Keyword Research
Text Here
Pay Per Click
Powerful
strategies to fine
tune your PPC
strategies. User
can alter as per
their requirement.
15. Pay Per Click Budget
15
Days $Daily Budget
Estimated Daily
Clicks
$Estimated Daily
Cost $Estimated CPC
Monday 50.70 14 67.90 7.83
Tuesday 45.60 5 44.40 4.80
Wednesday 30.60 4 38.90 4.03
Thursday 22.30 3 29.30 4.23
Friday 15.10 2 11.40 4.83
This slide shows you
the budget for
estimated daily clicks,
costs and cost per
click. User can alter
according to his
requirements.
16. Pay Per Click(ppc) Dashboard
16
Impressions by Campaign
10%
12%
15%
33%
25%
5%
Master Master Portuguese Master French Other
Clicks by Campaign
15%
12%
10%
33%
25%
5%
Master Master Portuguese Master French Other
Cost by Campaign
10%
12%
15%
25%
33%
5%
Master Master Portuguese Master French Other
Visits and Bounce Rate by keyword
Keyword Visits Bounce Rate %
Your Text Here 178 52.00
Your Text Here 290 55.39
Your Text Here 248 55.41
Your Text Here 522 14.54
Your Text Here 621 55.07
Your Text Here 718 22.14
Your Text Here 610 60.18
Clicks and Impressions by keyword
Keyword Clicks Impressions
Your Text Here 283 10.605
Your Text Here 241 26.300
Your Text Here 158 8.606
Your Text Here 169 10.003
Your Text Here 751 6.007
Your Text Here 170 8.001
Your Text Here 137 9.405
Goal Completions and Total Cost by Keyword
Keyword Goal Completions $Cost
Your Text Here 3 14.00
Your Text Here 1 7.01
Your Text Here 1 14.10
Your Text Here 1 10.19
Your Text Here 1 13.20
Your Text Here 1 10.00
Your Text Here 1 10.20
PPC Visits
2,445 % of Total:74.43%(2.699)
Clicks
0
5
10
15
20
25
30
Jan Feb Mar Apr May
PPC Goal Completions
15 of Total:64.24%(17)
Goal Completions
0
10
20
30
40
Jan Feb Mar Apr May
PPC Impressions
157,660 % of Total:$100.00%(1.42.630)
CTR
0
5
10
15
20
25
Jan Feb Mar Apr May
18. SEO Statistics
14.6% close rate
SEO leads have a
14.6% close rate,
outbound leads (ex.
direct mail or print
advertising) have a
1.7% close rate.
60%
60% of all organic clicks
go to the organic
top 3 search results.
$14
Brands relying on
inbound marketing
save over $14 for
every new
customer acquired.
15%
Lead-to-customer
close
through SEO
-hubspot, march 2012
state of
inbound marketing.
61%
Of internet users
globally do research
for online products
and additionally there
are 44% of these
online shoppers
stated shopping using
a search engine
-Interconnected world
shopping and personal
finance, 2012.
70%
Of searches click on
organic results,
wherein about 79
5 of these organic
clicks went to the top
five results
-marketing sherpa,
february 2007.
18
This slide covers
the vital statistics
related to use of
SEO as a digital
marketing channel.
19. SEO Strategies
19
Keyword Analysis
Your Text Here
Information Architecture
Your Text Here
Content Development
Your Text Here
Search Engine Submission
Your Text Here
Linking Analysis & Strategy
Your Text Here
Analytics & Reporting
Your Text Here
SEO
Strategy
Below are the listed
SEO strategies
presently used by
organization. User
can alter as per
their requirements.
20. SEO Monthly Budget
20
Jan - 19 Feb - 19 Mar - 19 Total
SEO Spend £4,370
£4,7
50
£4,350 £133,050
Conversions 121 123 160 434
Traffic 2,420 2,042 4,117 6,449
AVERAGE CPA
Cost Per Conversion £34.85 £40.42 £24.00 £34.07
Cost Per Visitor 4.49 4.14 4.04 £1.48
This slide shows
the estimated
monthly budget for
the company. You
can edit this as per
your requirements.
21. SEO Dashboard
21
Most Viewed Pages From SEO
Page Title Organic Searches Avg. Time On Page
The Ideal W3 Total Caches Setting (With Sore shots) 1,526 20:06:10
25+ SEO Friendly WordPress Themes For Everyone 1,502 20:03:05
7 Google Analytics Custom Dashboard Examples 2,149 20:05:40
Why Is WordPress So Slow (And 4 Ways To Exists) 2,195 20:06:04
25 SEO Financially WordPress Themes For Everyone 1,216 20:03:01
The Ideal Yost WordPress SEO Plugin Settings 1,010 10:02:58
The 15 Most Important WordPress Plugins, Period 418 10:04:05
SEO For Artists 10 Tips For Better Visibility In Google 17 10:03:11
20 Top Online Directories For Local Business SEO 316 10:03:33
How And Where To Put Keyboard In Your Website 311 10:04:03
Traffic Type
Organic Direct Referral Social
22,191
Users
Main Search Engines Used
Google Bing Yahoo Aol Ask Other
22,191
Users
All Searches Engines Used
Source / Medium Organic Searches
Google / Organic 230,394
Bing / Organic 50
Yahoo / Organic 30
Aol / Organic 4
Ask / Organic 4
Yandex / Organic 4
Babylon / Organic 2
Baidu / Organic 1
Conduct / Organic 5
50 Com / Organic 5
Most Viewed Pages From SEO
keyword Organic Searches Avg. Time on Page
Seo friendly WordPress themes 2 10:01:28
W3 total cache settings 2 10:00:00
Google analytics dashboard 2 10:01:29
WordPress designs 2 10:00:00
Total Visits From Sec
2,354
% Of Total: 100.00%(478,144)
Total Visits From Sec
456
Organic Searches
Non-branded Visits From SEO
256
Organic Searches
23. Display Advertising Statistics
23
Viewability
Rate
Viewable
Completion Rate
CTR for Digital Display Ads are 8.8x Higher Than Traditional Display
2018 2019
1:15
3:50 3:40
1:22
Digital Ads Traditional Ads
Average Time Per Day Spent with Display AdsDisplay Ads Benchmark
72.63%62.75%
Listed here are
some of the display
ADs 2018 statistics
showing the
effectiveness of this
medium as a digital
marketing channel.
24. 24
Display Advertising Strategies
We have listed a few
Display Advertisement
strategies for effective
marketing. You can alter
these as per your
requirements.
Set Campaign Goals
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Reach out to your Audience
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Choose the Right Tools for Campaign Execution
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Create Compelling Banner Ads
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Optimize your Landing Page
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
25. Display Advertising Budget
25
Large Audience
Publisher/Portal has
More Power
20’s of Dollars
0.2%
Big
Portals
Lost of Long-tail Small
Websites
Advertiser has More
Power
2’s of Dollars
0.02%
Ad
Networks
Massive Number
of Impressions
“Junk” Quality and
Super-low Prices
20’s of Cents
0.002%
Facebook
Shift Allocation to Get More Impressions or Lower Cost
Cost Per Mile(1000 Impressions)
Cost Through Rate
CPM
CTR
Specified here is the
budget spend on
Display advertisement
. User can alter this
as per their
requirements.
26. Display Advertising Dashboard
26
Clicks
640
469.1%
VS 449 (prev.)
Impressions
1,445
445.8%
VS 4,080 (prev.)
CTR
41.0%
44.1%
VS 4.7% (prev.)
Clicks-through
Conventions
42
-51.2%
VS 150 (prev.)
View-through
Conversions
42
-47%
VS 78 (prev.)
Total Conversions
450
47.1%
VS 137 (prev.)
Activity per Click
65.9
-35.4%
VS 148.7 (prev.)
0%
50%
100%
150%
200%
250%
300%
Jan Feb Mar Apr Mar May Jun Jul Aug Sep Oct Nov Dec
Click Rate
Impressions
Double Click Campaign Stats
28. SMM Statistics
28
32
Million Users
20Million Users
19Million Users
14Million Users
19.1
Million Users
This slide covers
the vital statistics
related to use of
social media
marketing as a
channel.
29. SMM Strategies
29
Social Media
Marketing
Strategy
Adjust
Your Text Here
Set Goals
Your Text Here
Determine Audience
Your Text Here
Choose Platform
Your Text HereCreate Content
Your Text Here
Implement
Your Text Here
Track & Measure Progress
Your Text Here
We have listed a few
social media marketing
strategies for effective
marketing. You can
change these as per
your requirements.
30. SMM Budget
30
Budget Category
(Type description)
In-house Expertise
(Fixed/percent)
Outsource Expanses
(Fixed/percent)
Total Category
(Fixed/percent)
Content Creation
Writing
Graphics
Video
($ per hour x hours per month) (# pieces continent x $ per pieces project)
$_________________________________%
$ %
$ %
$ %
Social Advertising
(social channel 1)
(social channel 2)
(social channel 3)
(N/A) ($ per day x days per month)
$_________________________________%
$ %
$ %
$ %
Social Engagement
(social channel 1)
(social channel 2)
(social channel 3)
($ per hour x hour per month)
($ per hour x hour per month)
$_________________________________%
$ %
$ %
$ %
Software/Tools
Monitoring
Scheduling
Analytics
(N/A) ($ per month)
$_________________________________%
$ %
$ %
$ %
Promotions/Contests
(campaign 1)
(campaign 2)
(campaign 3)
($ per campaign) ($ per campaign)
$_________________________________%
$ %
$ %
$ %
Total $ % $ % $
Content Creation_______________________________________________________
Social Advertising______________________________________________________
Social Engagement_____________________________________________________
Software /Tools_______________________________________________________
Promotion/Contest____________________________________________________
Your Text Here_______________________________________________________
Specified here is
the budget spend
on social media
marketing . User
can alter this as per
their requirements.
31. SMM Dashboard
31
Leads
0
10
20
30
40
50
60
70
80
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Visits, Customer, Leads
Total Leads
6,104
Leads This Month
Sales Ready Leads
2,112
Sales Ready
Leads This Month
New Revenue
$275k
New Revenue
This Month
Twitter Stats
25,510
Followers
Facebook Stats
15,245
Followers
Google+ Stats
5,205
Followers
LinkedIn Stats
11,155
Followers
Emails Sent
14,255
Emails Opened
New Customers
357
New customers
This Month
▪ Customer ▪ Visits ▪ Leads
34. 34
Content Marketing Strategies
In-depth Research
A Strong Headline
Effective Call to Action (CTA)
Multiple Content Formats
Visual Content
Guest Blogging
Tracking the Key Performance Indicators (KPI)
Content Promotion
Powerful strategies
to fine tune your
content marketing
strategies. User can
alter as per their
requirement.
35. Content Marketing Budget
35
Budget Categories
$Total
Budget
$ Year To
Date Spend
$Budget
Remaining
%
Remaining
$Jan $Feb $Mar
Article Writing Service 30.000 18,000 12,500 30 2,050 2,500 2,050
Video Production & Editing 20,500 15,000 5,500 45 5,050
Graphic Design (Outsoared) 15,050 9,750 5,550 50 750 650
Webinar Series – Thought
Leaders
20,050 13,500 6,550 53 1,550 1,500 1,550
Editor (in-house) 100,500 25,000 75,000 20
Survey-industry
Questionnaire(sponsorship)
10,500 9,000 1,000 70
Distribution 20,500 9,000 11,050 55 15,550 5,500 5,150
Totals 215,050 99,550 115,750 54 15,550 4,550 5,550
Cumulative Spend $15,250 $54,750 $15,855
Average
Lowest
Highest
In this slide we have
covered monthly
content marketing
budget according to
budget categories.
User can alter as per
his requirements.
36. Content Marketing Dashboard
36
Conversions by Search Query
Keyword Visits
Bronze Membership
(Goal 1 Conversion
Rate)
(Not Provided) 101,400 0.04%
Econsultancy 5,501 0.70%
Conversions by Social Network
Social
Network
Visits
Bronze Membership (Goal
1 Conversion Rate)
Twitter 56,077 0.52%
Facebook 13.104 0.57%
Blog Post Visits
Page Title Visits
Down for maintenance / Econsultancy 45
Overall Visits
702,305
% of Total: 100.00% ( 732,305)
Conversions
1,018
% of Total: 100.00% ( 1,618)
Blog Visits
60
% of Total: 100.00% ( 732,305)
Unique Visitors
478,044
% of Total: 100.00%(478,144)
Signup Conversion Rate
1,018
Site Avg: 0.22% (0.00%)
Blog Pages /Visit
1.20
Site Avg: 1.97 (-34.97%)
37. 37
Content
Digital Marketing Key Statistics
Elements of Digital Marketing
Digital Marketing Channels
Previous Year’s Digital Marketing Channels
ROI on Digital Marketing
Digital Marketing Strategy Framework
Roadmap to Digital Marketing Strategy
Digital Marketing Summary Dashboard
Digital Marketing ROI Report
38. Previous Year’s Digital Marketing Channels (1/2)
38
Top Performing Channels:
• Social media
• SEO
• Content marketing
• Pay Per Click(PPC)
Non-Scalable Channels:
• Email Marketing
• Display Advertisement
Last Year’s Acquisition Sources
30%
25%
21%
10%
8%
6%
Social Media SEO PPC Content Marketing Email Marketing Display Advertising
We have mentioned
the best and worst
Digital marketing
channels for market
reach, users can edit
the data as per their
requirements.
39. Previous Year’s Digital Marketing Channels (2/2)
39
20%
25%
30%
40%
64%
74%
88%
Your Text Here
Display Advertisement
Email Marketing
Pay Per Click (PPC)
Content Marketing
SEO
Social Media
Covered here are
the digital marketing
channels most
effective in the
previous year.
40. ROI on Digital Marketing (1/2)
40
$80.00
$35.00
$56.00
$46.00
$50.00
$35.00
$20.00
Social Media Display
Advertisement
Content Marketing Pay Per Click (PPC) Email Marketing SEO Your Text Here
ROI (per $1 spent)
This slide shows return
on investment on
digital marketing
channels on basis of
dollar spent. Users can
change as per their
requirements.
41. ROI on Digital Marketing (2/2)
41
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Your Text Here
Your Text Here
Your Text Here
SEO
Email Marketing
Pay Per Click (PPC)
Content Marketing
Display Advertisement
Socila Media
Share of Respondents
Lowest ROI
Medium ROI
Highest ROI
Don't use or N/A
The statistic presents
information on the
perceived level of ROI
generated by selected
marketing channels.
Users can alter as per
their requirements.
42. Digital Marketing Strategy Framework
42
Presence
Create A Persuasive Online Presence
Drive
Drive Relevant Traffic to you Website
Convert
Comment Visitors & Leads to Customers
Retain
Ture Existing Customers to Activates
Stranger Visitors Leads Customers Advocates
web
Design
Personas
& STP
Competitive
Intelligence
Content
Marketing
Branding &
USP
Value Offer
Creation
SEO
Social
Media
Events &
Webinars
Email
Marketing
Online
Advertising
Contests &
Competitions
NPS Survey
Advocacy
Programmers
Stellar Customer
Service
Landing
Page
Lead
magnet/gated
content
Website Remarking
Lead Nurturing
Yes
No
No
Yes
No
Sales
Follow up
Became A
Customer
?
Qualified
by Lead
Score
This framework shows
the strategy opted to
convert visitors to loyal
customers and the
relevant digital
marketing channels to
be used at each stage.
43. Roadmap to Digital Marketing Strategy
43
Jun-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19
Web Assets
Organic Seo Strategy
Your Text Here
Online Advertising (Ppc)
Your Text Here
Your Text Here
Content
Your Text Here
Your Text Here
Social Media
Facebook
Instagram
Linkedin
Google Plus
Twitter
Tools/Technology
Email Service Provider Section
Advanced Analytics
Marketing Automation
Social Media Management
Covered here is a
roadmap displaying
the time frame for
implementing
different channels for
marketing.
44. Digital Marketing Summary Dashboard
44
Web Traffic Targets-This Month
Channel Progress Users GCR Bounce Rate Events / Session
Organic 86,44 5.44% 48.51% 1.52 : 1
Display 34,451 18.45% 71.54% 1.55 : 1
Direct 34,241 4.29% 42.53% 5.44 : 5
Referral 23,445 21.46% 43.50% 5.37 : 1
Social 5,343 4.49% 35.75% 1.54 : 5
Email 644 11.46% 45.83% 1.56 : 1
Paid Search 1,248 7.41% 29.78% 1.15 : 5
Other 5346 16.84% 62.13% 1.75 : 5
145,446 41.70% 56.59% 5.45 : 1
Regions Leads
United States
India
Denmark
United Kingdom
Canada
South Africa
Netherlands
Vietnam
Pakistan
Italy
14
54
5
6
6
5
5
5
2
Key Conversion Metrics
3.55%
Web User to Load
60.54%
Lead to Trial
5.14%
Web User to Trial
52.0%
% working Sales
22.5%
% w. High Demographic
10.5%
% of Active Trails
25.3%
% of Active Trails
55.1%
% w. High Demographic
55.8%
% Working Sales
Quality of Trial Leads (Today)
Quality of This Month’s Trial Leads
Top Social Media Channels
2,454
Likes
1,444
Subscription
in 2,246
Followers
5,426
Followers
0 20 40 60
8
Inbound Call
Blog
Trial Request
Content Download
Subscription
Webinar
Contact
Role
Today Lead by Program
45
88
Non Trials
55.60%
Trials
22.55%
Lead Breakdown (Today)
Trial Leads by Region (Today)
Lead This Month
Leads (Today)
75
Leads (This Month)
2,510
Web Users (This Month)
155,456
45. Digital Marketing ROI Report (1/2)
45
Keyword Visits
Impre-
ssions
Clicks Cost CTR CPC RPC ROI Margin
39,357%
of Total:
11.40%
(335,488)
14,752,309
% of Total:
99.40%
(14,864,972)
46,197%
of Total:
95.24%
(48,549)
$111,456.6%
of Total:
94.27%
($114,436.08)
0.51%
Site Avg:
0.43%
(-3.40%)
$2.51
Site Avg:
$2.46
(4.14%)
$5.55
Site Avg:
$95.16
(-94.05%)
126.59%
Site Avg:
3,853.35%
(-95.65%)
55.75%
Site Avg:
94.44%
(-42.44%)
Keyword 1 59 578 53 $65.99 5.73% $1.57 $15.18 523.22% 59.17%
Keyword 2 51 558 45 $54.66 5.49% $4.56 $35.89 583.70% 85.24%
Keyword 3 505 5,525 151 $405.45 5.15% $2.55 $15.91 555.20% 85.26%
This slide covers
visits, impressions,
clicks, cost,
CTR,CPC,RPC,
ROI, Margin for
keywords.
46. Digital Marketing ROI Report (2/2)
46
Source/Medium ? Sessions ? Cost ? Revenue ? ROI ?
6,076
% of Total:66.68%
(16,681)
$87.00
% of Total:46.21%
($1865.40)
$5,807.60
% of Total:19.16%
($30,287.70)
3,771.84%
Site Avg:6,611.07%
(-77.79%)
• Google+Plus / Social 7,166 (28.69%) $170.00 (16.66%) $2,107.50 (36.27%) 1,470.30%
• Facebook / Social 762 (24.06%) $275.00 (68.69%) $1,507.10 (25.77%) 5,8786.67%
• Twitter / Social 766 (24.63%) $670.00 (26.93%) $1,107.10 (18.78%) 4,474.40%
• Reddit / Social 786 (16.65%) $160.00 (16.64%) $117.00 (1.79%) -21.42%
• LinkedIn / Social 743 (5.65%) $766.00 (16.17%) $988.70 (17.07%) 9,889.00%
This slide cover
return on
investment,
sessions, cost,
revenue, ROI for
social media.
50. Clustered Column - Line
50
0.%
100.%
200.%
300.%
400.%
500.%
600.%
2014 2017 2018 2019
Product 01
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Product 02
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Product 03
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51. Stacked Area - Clustered Column
51
0
1
2
3
4
5
6
7
8
9
10
FY01 FY02 FY03 FY04
InPercentage
Product 01
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changes automatically based on data.
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Product 02
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changes automatically based on data.
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Product 03
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changes automatically based on data.
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52. Our Mission
52
Vision
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Goal
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53. Meet Our Team
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Designation
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54. Compassion
54
40%60%
Male
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56. Post It Notes
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57. Puzzle
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58. Venn
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59. Mind Map
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Think
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Storm
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Mind
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