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CUSTOMER
Success Model
Your Company Name
2
09:00 am - 09:30 am
Agenda
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01
09:30 am - 10:00 am
Agenda
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audience's attention.
02
10:00 am - 10:30 am
Agenda
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audience's attention.
03
10:30 am - 11:00 am
Agenda
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audience's attention.
04
11:00 am - 11:30 am
Agenda
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05
11:30 am - 12:00 pm
Agenda
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06
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Customer Segmentation3
Demographics
✓ Age
✓ Gender
✓ Income
✓ Race/ ethnicity
✓ Household/ family life cycle
Geography
✓ Region
✓ Market size
✓ Market density
✓ Climate
Psychographics
✓ Personality
✓ Motives
✓ Lifestyle
✓ Geodemographics
✓ Reference groups
Benefits
✓ Benefits
✓ Toothpaste
✓ Low price
✓ Prevention
✓ Whiteness
✓ taste
Customer
Segmentation
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Customer Success Cycle4
Measure &
Iterate
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Mission
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Customer
Journey
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audience's attention.
People
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audience's attention.
Process
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audience's attention.
Technology
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audience's attention.
CustomerSuccess
Methods
Support
Reliable and delightful assistance to ensure
customers are successful with Unbounce
Engagement
Proactively engaged relationships which
nurture customers towards their business goals
Education
Proactive insight driven campaigns which communicate
the value of unbounce and encourage deeper use
Community
Building advocates and creating opportunities
for digital marketers to share and learn
5
Unbounce
Customer Success
To educate, connect,
and empower
Customer Success Maturity Model6
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Customer Success culture
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Customer Acquisition
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Cross-functional Alignment
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attention.
Product/Market Fit
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attention.
Empowered
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needs and capture your audience's
attention.
Basic CS Metrics Shared
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needs and capture your audience's
attention.
CX Initiatives
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needs and capture your audience's
attention.
VP on Excel Team
Customer
Success
Culture
Four Dimensional Mission of Customer Success7
Customer
Success
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attention.
Adoption & Value
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Implementation
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attention.
Renewal
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attention.
Growth
Customer Success Vs. Customer Service8
Customer Service
Reactive
Issue/contact resolution
Driving customer satisfaction
Short term perspective
Cost centre
Owned by a single function
Customer Success
Proactive
Customer goal achievement
Driving customer value from product
Long term perspective
Revenue generating
Cross-team effort between sales,
support, service and product
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Five Pillars of Customer Success9
Build a customer-focussed
organization
ENABLE
Cross-functionality Visibility
OPERATIONALIZE
Customer Lifecycle
Be a consistent, effective
customer journey
DEMONSTRATE
Value
Demonstrate the value you
deliver to your customers
DRIVE
Expansion & Advocacy
Make it easy to spot and act
on opportunities
MANAGE
Customer Risk
Proactively identify signs of
customer risk
Five Pillars
of Customer
Success
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Customer Success Timeline10
Month 01 02 03 04 05 06
DAYS
Day 1-10
Learn the product
Day 31-40
Day 31-40
Day 61-70
Build an action plan
Day 91-120
Evaluate Optimize &
optimize the processes
Day 91-120
Optimize the resources
& work allocation
Day 121-150
Put metrics in place
Day 11-30
Got to know the team
Day 41-30
talk to customers
Day 71-90
Present to you team
MILESTONES
1st Month
Milestone
2nd Month
Milestone
3rd Month
Milestone
4th Month
Milestone
5th Month
Milestone
6th Month
Milestone
You understand the
team and the product
You understand your
customers and your
budget
You are ready to
present your plan
broken down into short
term(quarter) and long
term(yearly)
You have a grip over
the processes and your
style is visible in the
process
Your idea time s
beginning to take
shape(you may still
have gaps) and almost
all the roles are
covered
You are ready to show
small wins the modified
yearly plan to the
executives and the
board
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CustomerSuccess
Strategy
11
Maximize CLV
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needs and capture your audience's attention.
Identify and improve problem
areas
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needs and capture your audience's attention.
Segment & threat customers by
lifecycle and persona
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needs and capture your audience's attention.
12
CustomerSuccess
Benefits
Grow customer loyalty and
encourage brand advocacy
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needs and capture your audience's attention.
Collect actionable feedback to
improve your product
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needs and capture your audience's attention.
Reduce churn rate and increase
customer retention
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needs and capture your audience's attention.
13
Additional
Slides
Our Mission14
Vision
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Text Here
Mission
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Goal
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Meet our Team15
Designation
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audience's attention.
Name Here
Designation
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Name Here
Designation
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Name Here
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Financial16
Minimum
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attention
40%
Maximum
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attention
80%
Medium
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60%
Location17
50%
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it to your needs and capture your
audience's attention.
70%
Russia
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audience's attention.
Africa
20%
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audience's attention.
40%
Canada
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audience's attention.
Matrix18
High Low
HighLow
Question Mark
Cash Cow
Star
Dog
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audience's attention.
Text Here
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Puzzle19
01
02
03
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attention.
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Pie Chart20
10%
20%
32%
38%
Low
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attention.
10%
50%
32%
8%
Medium
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attention.
8%
15%
62%
15%
High
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capture your audience's
attention.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Open High Low Close Chart21
0
10
20
30
40
50
60
70
05-06-2017 06-06-2017 07-06-2017 08-06-2017 09-06-2017
Close
HIGH
LOW
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
22
Thank
You
Address:
# Street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com

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Customer Success Model PowerPoint Presentation Slides

  • 2. 2 09:00 am - 09:30 am Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 09:30 am - 10:00 am Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 10:00 am - 10:30 am Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 10:30 am - 11:00 am Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 11:00 am - 11:30 am Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 11:30 am - 12:00 pm Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 06 This is a representative image, and should be replaced by your own image. Just right click and replace image.
  • 3. Customer Segmentation3 Demographics ✓ Age ✓ Gender ✓ Income ✓ Race/ ethnicity ✓ Household/ family life cycle Geography ✓ Region ✓ Market size ✓ Market density ✓ Climate Psychographics ✓ Personality ✓ Motives ✓ Lifestyle ✓ Geodemographics ✓ Reference groups Benefits ✓ Benefits ✓ Toothpaste ✓ Low price ✓ Prevention ✓ Whiteness ✓ taste Customer Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 4. Customer Success Cycle4 Measure & Iterate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Journey This slide is 100% editable. Adapt it to your needs and capture your audience's attention. People This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Process This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 5. CustomerSuccess Methods Support Reliable and delightful assistance to ensure customers are successful with Unbounce Engagement Proactively engaged relationships which nurture customers towards their business goals Education Proactive insight driven campaigns which communicate the value of unbounce and encourage deeper use Community Building advocates and creating opportunities for digital marketers to share and learn 5 Unbounce Customer Success To educate, connect, and empower
  • 6. Customer Success Maturity Model6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Success culture This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cross-functional Alignment This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/Market Fit This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Empowered This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Basic CS Metrics Shared This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CX Initiatives This slide is 100% editable. Adapt it to your needs and capture your audience's attention. VP on Excel Team Customer Success Culture
  • 7. Four Dimensional Mission of Customer Success7 Customer Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adoption & Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Implementation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Renewal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Growth
  • 8. Customer Success Vs. Customer Service8 Customer Service Reactive Issue/contact resolution Driving customer satisfaction Short term perspective Cost centre Owned by a single function Customer Success Proactive Customer goal achievement Driving customer value from product Long term perspective Revenue generating Cross-team effort between sales, support, service and product This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 9. Five Pillars of Customer Success9 Build a customer-focussed organization ENABLE Cross-functionality Visibility OPERATIONALIZE Customer Lifecycle Be a consistent, effective customer journey DEMONSTRATE Value Demonstrate the value you deliver to your customers DRIVE Expansion & Advocacy Make it easy to spot and act on opportunities MANAGE Customer Risk Proactively identify signs of customer risk Five Pillars of Customer Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10. Customer Success Timeline10 Month 01 02 03 04 05 06 DAYS Day 1-10 Learn the product Day 31-40 Day 31-40 Day 61-70 Build an action plan Day 91-120 Evaluate Optimize & optimize the processes Day 91-120 Optimize the resources & work allocation Day 121-150 Put metrics in place Day 11-30 Got to know the team Day 41-30 talk to customers Day 71-90 Present to you team MILESTONES 1st Month Milestone 2nd Month Milestone 3rd Month Milestone 4th Month Milestone 5th Month Milestone 6th Month Milestone You understand the team and the product You understand your customers and your budget You are ready to present your plan broken down into short term(quarter) and long term(yearly) You have a grip over the processes and your style is visible in the process Your idea time s beginning to take shape(you may still have gaps) and almost all the roles are covered You are ready to show small wins the modified yearly plan to the executives and the board This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 11. CustomerSuccess Strategy 11 Maximize CLV This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identify and improve problem areas This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment & threat customers by lifecycle and persona This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 12. 12 CustomerSuccess Benefits Grow customer loyalty and encourage brand advocacy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Collect actionable feedback to improve your product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reduce churn rate and increase customer retention This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 14. Our Mission14 Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 15. Meet our Team15 Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here This is a representative image, and should be replaced by your own image. Just right click and replace image.
  • 16. Financial16 Minimum This slide is 100% editable. Adapt it to your needs and capture your audience's attention 40% Maximum This slide is 100% editable. Adapt it to your needs and capture your audience's attention 80% Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention 60%
  • 17. Location17 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70% Russia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Africa 20% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40% Canada This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 18. Matrix18 High Low HighLow Question Mark Cash Cow Star Dog This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 19. Puzzle19 01 02 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 20. Pie Chart20 10% 20% 32% 38% Low This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10% 50% 32% 8% Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 8% 15% 62% 15% High This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 21. Open High Low Close Chart21 0 10 20 30 40 50 60 70 05-06-2017 06-06-2017 07-06-2017 08-06-2017 09-06-2017 Close HIGH LOW This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 22. 22 Thank You Address: # Street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com