1.
Business Model
Generation Value
Proposition

2.
2 Business Agenda
01Agenda
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Agenda
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03
Agenda
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3.
Business Agenda Continued…3
WWW.COMPANYNAME.COM
04Agenda
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Agenda
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06
Agenda
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4.
WWW.COMPANYNAME.COM
4
Company Overview / Elevator Pitch01
Our Team02
The Problem03
The Solution04
Value Proposition - Product Service05
Product Roadmap06
Milestones Achieved07
Traction08
Business Model09
Revenue Streams10
Revenue Model11
Expense Model12
Growth Strategy13
Go-to-Market Strategy14
Marketing Strategy15
Competitive Landscape16
SWOT Analysis17
Product Comparison18
Financial Projection19
Break-Even Analysis20
Financing21
Use of Funds22
Shareholding Pattern23
Exit Strategy24
Table of
Contents
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5.
Company Overview
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5
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Mission
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Introduction
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attention.
Vision
Offering
Service Area
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Service 1
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Service 3
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Service 4
Clientele

6.
Elevator
Pitch
(Option 1 of 2)
WWW.COMPANYNAME.COM
6
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audience's attention.
What’s the service/product?
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audience's attention.
What’s the core Problem you are solving?
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What’s your big vision?

7.
Elevator Pitch (Option 2 of 2)
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7
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What’s the core Problem you
are solving?
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What’s the service/product?
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What’s your big vision?

8.
Our Team
WWW.COMPANYNAME.COM
8
Name Here
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Designation
Name Here
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Designation
Name Here
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Designation
Name Here
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Designation

9.
The Problem
WWW.COMPANYNAME.COM
9
Example: In UK, stress
results in 105 MM lost
workdays each year (For
Health tech startup)
Problem 2
Example: 95% of companies
make decision by either
guessing or using their gut. No
one uses data analytics tools.
(For analytics startups)
Problem 3
Example: Video files are too
large to e-mail. (For tech
startups)
Problem 4
Example: Price is an important
concern for customers
purchasing online (for E-
commerce company)
Problem 1
Problems
To better illustrate your problem,
as well as convey the problem
statement to someone who’s
less immersed in it than you,
consider adding some
components in the following way:
1. Customer Tries Something; 2.
Here’s the terrible they are
facing; 3. Existing solutions are
broken/Non-existent

10.
The Solution (Option 1 of 2)
WWW.COMPANYNAME.COM
10
Solution
01
02 03
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If the investor has no
clue what the product
does even after
getting deep into a
pitch; now is the time
for a short
explanation or demo

11.
The Solution (Option 2 of 2)
WWW.COMPANYNAME.COM
11
02 03
04 05 06
07 08
01
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audience's attention.
If the investor has no
clue what the product
does even after
getting deep into a
pitch; now is the time
for a short
explanation or demo

12.
Value Proposition – Product/Services (Option 1 of 2)
WWW.COMPANYNAME.COM
12
Product Customer
Company:
Product:
Ideal Customer:
Features
Benefits
Experience
What your
product do?
What does it
feel like to use
your Product?
How does your
product work?
Fears
Wants
Needs
What are the
emotional
drivers of
Purchasing?
Risks of
switching
to your product?
What are the
hidden needs?
What are the
rational
drivers of
Purchasing?
Substitutes
What do people
currently do
instead?

13.
Value Proposition – Product/Services (Option 2 of 2)
WWW.COMPANYNAME.COM
13
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audience's attention.
03 01
02
Your
Offering
What The
Customer
Needs
The
Marketplace
Offerings
Your Value
Proposition

14.
Product Roadmap
WWW.COMPANYNAME.COM
14
FY18 FY19
Q2 Q3 Q4 Q1 Q2
New Platforms Android iPad, iOS
Native
Mac App
New Integrations HubSpot Dropbox BOTS NetSuite
New Channels Messenger WhatsApp Exchange
Enterprise Ready SSO Teams
Custom
Rights
Light Users
Advanced
Reporting
We have categorized
product roadmap in to
four most common
categories just to give a
basic idea on
classification which can
be altered by you as per
your requirement.

15.
Milestones Achieved
WWW.COMPANYNAME.COM
15
Launched the API
Launched web app
100,000 users
› 10,000 users
› Integrated in 50 Apps
USD 1 million
Nov
FY17
Oct
FY17
Aug
FY17
Apr
FY17
Jan
FY17
Adding few success
stories with the
investors will grab
their eyeballs and
further support your
pitch

16.
16
Traction
824075
1160050
283525
868080
1449991
990356
1160050
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
A growing pipeline that will
generate USD XX in next X year
Any coverage in articles/news
Company’s
Logo
We’re performing
amazing for these clients,
look at these results
Any awards like Best
Start-up, Best tech
transforming company etc.
Growing fast,
Generating good
revenues
WWW.COMPANYNAME.COM

17.
Business Model
WWW.COMPANYNAME.COM
17
How do you acquire customers?
How do you provide your service?
How do you monetize?
01
02
03
04
Type of Business Model
(For e.g.: Freemium model with
consistent 3% conversion from
free to paid plans)
This slide will be helpful
in making the investor
understand about how
your company works,
generates revenue and
structure of your
business model

18.
Business Model (Example Slide)
WWW.COMPANYNAME.COM
18
User
Acquisition
From:
Advertising
Email
Distribution partners
Gather User
information
Includes:
A/c types
Spending pattern
Credit history
Demographics &
preferences
Intelligent
Suggestion
Based on:
History
Usage
Spending habits
Current market
deals/rates
User switches
= Referral fee
Fee types:
Bank A/c
Credit card
Cell phone carrier
ISP
Loan
Company XX makes money when users make money rather than relying on creating value through added service
Future Potential: Advertising
High profit
potential
Large
expected
user base
High quality
user data
Premium
targeted ads
+ + =

19.
Revenue Streams
WWW.COMPANYNAME.COM
19
Partner with other players in value
chain to increase business
Partner
commission
Anybody can open an A/c start
selling their product
Supplier
commission
Selling products at profitable
rates
Selling in-house
products
Selling products at profitable
rates
Indirect sources such as
advertising, affiliates etc.
Revenue
Streams
z
Now Now
Later Later
Revenue streams have
been classified in to 2
parts: present sources
and future sources and
these can be altered as
per your revenue model

20.
20
WWW.COMPANYNAME.COM
Pricing - Whether you will
be charging flat fee or %?
Estimated Yearly
Revenue - 100 clients x A
units x B Fee = $ C
Revenue
Expected ARPU -
$ 100
Life-time value of a
customer- $5000
Recurring Revenue
Frequency - Once every six
months / Once a year
Expected conversion
rate to get a paid client -
10% of total customers
Revenue
Model
We have considered 6
most important and
commonly considered
factors which are
expected by the
investors to be a part of
their revenue model

21.
WWW.COMPANYNAME.COM
$ 50
Average cost to
acquire a customer
1 month
How long is sales cycle
to get a client?
$ 30
Cost to maintain a
customer and build a
recurring sales?
1 Year
How long will new
funding last?
Expense Model
(Option 1 of 2)
Name top 3 expenses like
Employee Expense, IT expenses
& License purchase expenses
Key Expenses needed to generate
revenue?
Name of company &
purpose it serves
Any unique strategic alliances?
Now: $5000 | After:
$50,000
Monthly burn rate, now vs. after
funding?
21
Investors would like to
understand how your
company would manage
the funding and
understand the key
expenses that you will be
making

22.
Expense Model (Option 2 of 2)
WWW.COMPANYNAME.COM
22
Name top 3 expenses like Employee
Expense, IT expenses & License purchase expenses
Key Expenses needed to generate revenue?
$ 50
Average cost to
acquire a customer
1 month
How long is sales cycle
to get a client?
Name of company &
purpose it serves
Any unique strategic alliances?
$ 30
Cost to maintain a customer and
build a recurring sales?
Now: $5000 | After: $50,000
Monthly burn rate, now vs. after funding?
1 Year
How long will new funding last?
Investors would like to
understand how your
company would manage
the funding and
understand the key
expenses that you will be
making

23.
23 Growth Strategy
Marketing & Sales
Acquiring Customers
▪ Online marketing like SEO, SMM, deal of the day
▪ Refer a friend
▪ Loyalty discounts
▪ Incentive for employees on increasing sales
Customer Service
Retaining Customers
▪ Dedicated customer service representative
▪ Customer Feedback System in place
Product Development
Staying Competitive
➢ Consumer product advisory board to drive consumer features
➢ Add Android App
➢ Add iOS App
We have covered the
most important
components of the
growth strategy which
differs from company to
company and can be
altered accordingly

24.
Go-to-Market Strategy
WWW.COMPANYNAME.COM
24
Key
Question
• What Are We Trying To
Accomplish?
• What Are The Potential
Markets?
• Where Should We
Compete And What Must
We Deliver?
• What Go To Market
Aooroach Is Optimal?
• What Is Winning Worth?
Focus • Clarify Desired Outcomes/
Objectives
• Identify Market
Attractiveness Factors,
And ‘As Is’ Situation
• Understanding The
Opportunity To Create
Deferential Advantage
• Identify And Assess
Market Channel Options
• The Best Channel
Approach
Inputs/ Tasks • Review Market Data
• Validate Project Approach
• Design & Schedule Work
Plan
• Organize Core & Steering
Teams
• Identify Define, & Map
Markets
• Determine Buying
Processes And Choice
Drivers
• Asses Addressable
Markets W/ Attractiveness
Criteria
• Determine Company’s
Ability To Compete In
Attractive Markets
• Identify Key Buying
Influencers & Desired
Behavioral Objectives
• Determine The Optimal
Offering & Positioning For
Target Markets
• Determine Ideal Channel
Partner Criteria
• Identify, Assess And
Prioritize Potential
Channel Partners By
Targets Markets
• Develop
Recommendation For Go
To Market Approach
• Market-channel
Positioning Platform
Tested
• Organizational Alignment
Assessed
Outcomes • Goal Alignment/Validation • Verify The Nature Of The
Market Opportunity
• Determine How You Will
‘Win’
• Determine How You Will
‘Play’ (GTM Model)
• Identify How You Will
Measure Results
(Metrics)
Provocation Discovery Diagnostic Design Recommendation
This slide varies but the
goal is the same: Show
you’re thinking about (or
have data or an unfair
advantage in)
distribution.

25.
WWW.COMPANYNAME.COM
25
Social Media
Email Marketing
Analytics & Reporting
Paid Advertising
Blog
Website Design
Search Engine
Optimization
Marketing
Strategy

26.
Competitive Landscape
WWW.COMPANYNAME.COM
26
Direct Competitors Indirect Competitors
Industry Segment 01
Company Logo
Company Logo
Company Logo
Industry Segment 02
Company Logo
Company Logo
Company Logo
Industry Segment 03
Company Logo
Company Logo
Company Logo
Don’t try to hard to force
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meaningless in being
overly positive. Instead,
speak to how you’ll win
against the most relevant
two or three competitors

27.
WWW.COMPANYNAME.COM
Coffee
Break slide
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We will back at
10:00 AM
In meeting room
27

28.
Product Comparison
WWW.COMPANYNAME.COM
28
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C

29.
SWOT Analysis (Option 1 of 3)
WWW.COMPANYNAME.COM
29
SStrengths
WWeaknesses
OOpportunities
TThreats
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30.
SWOT Analysis (Option 2 of 3)
WWW.COMPANYNAME.COM
30
Strength
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Weakness
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Opportunity
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Threat
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31.
SWOT Analysis (Option 3 of 3)
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31
Strength
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Threat
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Weakness
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Opportunity
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SWOT

32.
Financial Projections
WWW.COMPANYNAME.COM
32
FY18 FY19 FY20 FY21 FY22 FY23
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost ($ MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%

33.
Break-Even Analysis
WWW.COMPANYNAME.COM
33
Units of Output Fixed Cost ($) Variable Cost ($) Total Cost ($) Sales Revenue ($) Profit/(Loss) ($)
100 5000 1000 6000 2000 (4000)
200 5000 2000 7000 4000 (3000)
300 5000 3000 8000 6000 (2000)
400 5000 4000 9000 8000 (1000)
500 5000 5000 10000 10000 -
600 5000 6000 11000 12000 1000
700 5000 7000 12000 14000 2000
Key Comments on the table

34.
Financing
WWW.COMPANYNAME.COM
34
$10 MM
How much capital
are you willing to
raise?
Valuation of the
company
Investment Terms
Preferred Equity (convertible in to common) @ X pre-money valuation
Convertible note @ $X valuation cap; 1.5 X premium
$5 MM

35.
Relevant Example
▪ Sales & Marketing, Hire key
employees, Founder Salaries
▪ Build out/further develop technology,
File patents
▪ Achieve key milestones: 1st client?
Breakeven time? 3x Revenue growth?
Use of Funds
WWW.COMPANYNAME.COM
35
0%
10%
20%
30%
40%
50%
Product
Development
Operational Cost New Hires Marketing
Hundreds Be thoughtful about this
slide, since that’s how
VCs think about
finances. And definitely
don’t try to project
anything beyond two
years. It’s just not
reasonable.
15% 18%
40%
30%

36.
36 Shareholding Pattern
85
41
15
12
5
158
Shareholder
Name
Name 1
Name 2
Name 3
Name 5
Name 4
Total
Before Funding
Total Shares
56%
27%
10%
03%
08%
100
36%
37%
07%
10%
10%
After Funding
Total Shares
100
45
47
09
13
12
126

37.
WWW.COMPANYNAME.COM
Acquisition: Most likely exit options for companies:
• Name potential companies (any unique relationship with them)
• Name type/category of companies that could acquire you?
• Why would they acquire you? How do you fir in their category?
• Why won’t they try to built it themselves?
Financial Buyer: Will your company generate excess cash
flow that could make it attractive to financial buyers to generate
a return?
IPO: Least likely exit for a company, but a probability.
Preferred strategy only when no buyer could afford the
valuation of your company.
Exit Strategy
37

38.
WWW.COMPANYNAME.COM
38
Client
Testimonials
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Mary Smith
Founder CEO
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John Smith
Sales Manager

39.
Icons Slides For Business Model
WWW.COMPANYNAME.COM
39

40.
40
Additional
Slides
40

41.
WWW.COMPANYNAME.COM
41
Our
Mission
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42.
About
Us
42
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Target Audiences
Preferred by many
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Values client
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43.
WWW.COMPANYNAME.COM
43
OurMain
Goals
Superior Quality
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Commitment &
Dedication
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44.
Comparison
WWW.COMPANYNAME.COM
44
vs
MALE 45% FEMALE 80%
Employees Work Performance
Year 2017

45.
WWW.COMPANYNAME.COM
Financials
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audience's attention.
50%
30%
15%
44

46.
WWW.COMPANYNAME.COM
Quotes46
THE ENTREPRENEUR
always searches for change
responds to it and exploits it
as an
OPPORTUNITY
Peter
Drucker

47.
Dashboard
WWW.COMPANYNAME.COM
47
SPEED At 60%
High speed Dashboard
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0
10
20
30
40
50 60
70
80
90
100
110
60%

48.
Location
WWW.COMPANYNAME.COM
48
Australia
45%
China
80%
Canada
25%
Brazil
30%

49.
Timeline
WWW.COMPANYNAME.COM
49
2017 2017 2017 2017 2017
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8,Jan
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19,Mar
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23,may
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1,Sep
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6,Nov

50.
Post it
WWW.COMPANYNAME.COM
50
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01 02 03 04

51.
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51
After
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Business News
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Newspaper

52.
Puzzle Pieces
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52
01 02 03 04 05
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53.
Target
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53
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54.
Venn
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54
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audience's attention.
01
03
05
04
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audience's attention.

55.
Mind map
WWW.COMPANYNAME.COM
55
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and capture your
audience's attention.
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audience's attention.
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and capture your
audience's attention.
Adapt it to your needs
and capture your
audience's attention.
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and capture your
audience's attention.
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and capture your
audience's attention.

56.
Matrix
WWW.COMPANYNAME.COM
56
▪ This slide is 100% editable. Adapt it to your needs and
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High
High
Low
ProfitImpact
Supply Risk
High-Low
Quadrant
High-High
Quadrant
Low-High
Quadrant
Low-Low
Quadrant

57.
WWW.COMPANYNAME.COM
57
This slide is 100% editable. Adapt it to
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This slide is 100% editable. Adapt it to
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This slide is 100% editable. Adapt it to
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Lego
Infogrphic

58.
Silhouettes Infographic
WWW.COMPANYNAME.COM
58
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audience's attention.
Silhouettes Blue
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Silhouettes Red

59.
Hierarchy
WWW.COMPANYNAME.COM
59
Name (Designation)
Name (Designation) Name (Designation) Name (Designation)
Name (Designation) Name (Designation) Name (Designation)
Name (Designation) Name (Designation) Name (Designation)

60.
Funnel
WWW.COMPANYNAME.COM
60
01
02
03
04
05
Adapt it to your needs and
capture your audience's
attention.
Adapt it to your needs and
capture your audience's
attention.
Adapt it to your needs and
capture your audience's
attention.
Adapt it to your needs and
capture your audience's
attention.
Adapt it to your needs and
capture your audience's
attention.

61.
WWW.COMPANYNAME.COM
26%Adapt it to your needs and capture
your audience's attention.
30%Adapt it to your needs and capture
your audience's attention.
48%Adapt it to your needs and capture
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Pie Chart
61

62.
Bar Graph
WWW.COMPANYNAME.COM
62
0
10
20
30
40
50
60
70
80
90
0
10
20
30
40
50
60
70
80
90
100
FY' 15 FY' 16 FY' 17 FY' 18
Product 03
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Product 01
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needs and capture your audience's attention.
Product 02
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needs and capture your audience's attention.
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select “Edit Data”.

63.
Line chart
WWW.COMPANYNAME.COM
63
0
10
20
30
40
50
60
70
80
90
100
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Financial Year 2016
Sales in Percentage(%)
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data. Just left click on it and select “Edit Data”.
Product 1
Product 2

64.
0
10
20
30
40
50
60
70
80
90
100
DecNovOctSepAugJulJunMayAprMarFebJan
Area Chart
WWW.COMPANYNAME.COM
64
Product 01
Product 02
Sales in Percentage(%) 2017
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data. Just left click on it and select “Edit Data”.

65.
Stock Chart
WWW.COMPANYNAME.COM
65
0
10
20
30
40
50
60
70
0
20
40
60
80
100
120
140
160
FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
Volume
Open
Low
High
Close
Volume
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data. Just left click on it and select “Edit Data”.

66.
Radar Chart
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66
Jan
Feb
Mar
AprMay
Jun
Jul
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based on data. Just left click on it and select “Edit Data”.
Product 02
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Product 01
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attention.

67.
Clustered Column - Line67
Product01
Product02
Product03
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SalesInPercentage(%)
0
20
40
60
80
100
2014 2015 2016 2017Q1 Q2 Q3 Q4
FY 2016

68.
Contact
Us
68
Address:
# Street Number, City, State
Email Address:
Emailaddress@123gmail.Com
Contact Number:
0123456789

69.
WWW.COMPANYNAME.COM
Thanks for
your business