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1. Business Idea
Funding Proposal
An initiative by (Company _ Name)
Submitted to (Client _ Name)

2. Cover Letter for Business Idea Funding Proposal
Dear Mr. (client_name),
Thank you for giving us the opportunity to present our proposal in front of you. We
are working on the business plan to initiate our startup targeting the customers in
the field of (industry). For the project to be accessible, our organization require
assistance from benefactors for the fulfillment of funds.
We firmly believe that we are well positioned to succeed in the business because
we our promoting our strategy aggressively directly to customer in the target
market.
Enclosed is the copy of our proposal. It outlines how our
organization(company_name) is going to work with you(client_name) to align with
our programs to make them financially and economically sustainable by using
appropriate and innovative technologies.
We hope that we will have your support as benefactor in this endeavor. We are
glad to meet you for further discussion in accordance to your convenience.
Looking forward to hearing from you.
Sincerely,
(company-name)
2

3. Table of Contents
Introduction
01
Product Overview
02
Market Opportunity
03
Investment Opportunity
04
SWOT Analysis
05
Porter’s Five Forces Model
06
Selecting Target Audience
07
Product Roadmap
08
Product Lifecycle
09
Product Market Map
10
Future Benefits to Investors
11
Cost Benefit Analysis of
Marketing Strategies
12
Budget Allocation
13
Investment
14
Funding Summary
15
About Us
› Our Team
16
Client Testimonials
17
Next Steps
18
3

4. Introduction for Business Idea Funding Proposal
Product Idea
› Proving the client with the main ideas that will be explained further in the business plan
› Main highlights of the business
Agreed long term projection where the company want to see itself 20 – 30 years down the line
Vision
For ex - A company want to see itself as a market leader in a particular industry
Long – term
Strategy
Strategic Objectives
Objective 1
Objective 2
Objective 4
Objective 3
Community’s
Vision
Future planning
Project 1
Project 2
Project 3
Project 4
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5. Product Overview in Business Idea Funding Proposal
› Depicting the strategic
importance of the product
› Add Text Here
Product Strategy
› Unique offering customer
› Value for money
Competitive Advantage
› Complexity
› Technical gap
Technical Feasibility
› Return on Investment
› Payback Period
Product Profitability
01 02
0403
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6. Market Opportunity in Business Idea Funding Proposal
The company will provide the insights about the reasons behind setting ‘up the company.
Briefing about the market opportunities
For ex- Catering the untapped section of the market with huge opportunities
Industry emerging trends –
› The product offerings are developed in context to emerging trends(what are
these trends)
› Stating the new trends that make company’s offering possible
› Brand that cater the products similar to company’s offerings
Key problems that resolved by the company’s offerings -
Target customer Issues they were facing
6

7. Investment Opportunity for Business Idea Funding Proposal
Informing investors about –
› What are the goals ?
› Why they are crucial in helping achieving those goals ?
› What are the benefits that are getting after associating with the company ?
This activity includes –
Funding Goal
How much money is
needed to move forward
Terms
What will investors get in
exchange for their investment?
Use of Funds
How the company has planned
to use those funds?
Funding Goal
What will can be achieved
with their investment?
Benefits to investors –
Identifying the three to four key factors that make company a great opportunity to
the investors
› Add Text Here
› Add Text Here
› Add Text Here
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8. SWOT Analysis in Business Idea Funding Proposal
Strengths
› This Our offerings delivers high quality
› Add text here
Threats
› Unexpected market share
› Add text here
S
WT
O
Weaknesses
› Low Market Share
› Add text here
Opportunity
› Capturing Large Marketing Share
› Add text here
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9. Porter’s Five Forces Model in Business Idea Funding Proposal
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audience’s attention.
Threat of
New Entrants
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audience’s attention.
Bargaining Power
of Buyers
Rivalry Among Existing Competitors
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Threat of Substitute
Products or Services
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Bargaining Power
of Suppliers
9

10. Selecting Target Audience in Business Idea Funding Proposal
What they do?
Understand your Customer
What they expect of you?
How they buy?
When they buy? Understanding the purchasing cycle of your customer
Website, App, in – person?
If your customer expect reliable delivery and you don’t
disappoint them, you stand to gain repeat business
Understand their occupation and interest?
are they a small private company or a big MNC?
10

11. Product Roadmap in Business Idea Funding Proposal
Idea Generation
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Concept testing
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Product development
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Market Testing
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Product launch
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Evaluation of Results
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01
02
03
04
05 06
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12. Product Lifecycle in Business Idea Funding Proposal
Audience Early Adopters Mainstream Late Adopters Laggards
Market Small Growing Large Contracting
Sales Low High Flattening Moderate
Competition Low Moderate High Moderate
Business Focus Awareness Market Share Customer Retention Transition
Design Focus Tuning Scaling Support Transition
ProductSales
Introduction Growth Maturity Decline
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12

13. Product Market Map in Business Idea Funding Proposal
Need to calculate whether benefits of an
attractive market outweigh the cost of
investment to increase competitiveness
Best fit product line for
the client
Client is all advised to
enter this product line
Marketattractiveness
MoreLess
Competitive Strength More
Less
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13

14. Future Benefits to Investors
Making investors believe that business in they are investing is a viable business
(more than just an idea).
Early Customers and Revenue
› Existing customer description
› Revenue generation
Partnerships
Mentioning secured
partnerships with the various
established brands
Press Mentions
Featuring of company on
various media outlets
Product Development
Process Description
Manufacturing and
distribution
Distribution channels
Intellectual Property
Technology patents
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Key categories in this segment are –
01
02
03
04
05
06
14

15. Cost Benefit Analysis for Marketing Strategies in Business Idea Funding Proposal
Promotional Activities Cost Benefit
Social Media Campaign Free Catering to large amount of people more than 1 billion
Promotional Video $2,500
More and more people getting exposed to the video shared at
online platform
Viral Marketing $15,000
More than 150,000 people will discuss about the new
product offering
Event Marketing $25,000
Great way to drive sales. More than 10,000 people interested
in event
15

16. Budget Allocation in Business Idea Funding Proposal
Resources Needed
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Senior
Expert
Junior
Expert
Technician Project Site Capital International
Rental
(Days)
Petrol (km)
Driver (Man-
days)
Instruments
Awareness
raising
Communi-
cation
Office Construction
Awareness
Raising
Project Component 1
Activity 1.1 10 15 60 10 500 10
Activity 1.2 2 20 45 10 500 10
Project Component 2
Activity 2.1 5 25 30 20 1000 20
Activity 2.2 2 10 15 25 1250 25
Activity 2.3 10 10 30 1500 30
Project Component 3
Activity 3.1 5 10 15 5 10
Activity 3.2 10 30 50 2 1 4
Human
Resources
(Man-days)
Travel
Costs (Visits)
Vehicles Equipment Consumables
Sub-
contracting
16

17. Investment in Business Idea Funding Proposal (1/3)
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Investment
Idea 1 Idea 2 Idea 3
Equipment and Materials $15,000 $25,000 $35,000
Personnel/Employee $25,000 $45,000 $55,000
Marketing $5,000 $7,000 $9,000
Infrastructure $50,000 $50,000 $50,000
Additional Cost XXXX XXXX XXXX
Total XXXX XXXX XXXX
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18. Investment in Business Idea Funding Proposal (2/3)
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Activities Units Cost per Unit Total
Personnel/Labor Costs Add Text Here Add Text Here Add Text Here
Equipment and materials Add Text Here Add Text Here Add Text Here
Training Add Text Here Add Text Here Add Text Here
Contracts Add Text Here Add Text Here Add Text Here
Other Costs Add Text Here Add Text Here Add Text Here
Total Add Text Here Add Text Here Add Text Here
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19. Investment in Business Idea Funding Proposal (3/3)
Activities Year 1 Year 2 Year 3 Total
Personnel/Labor Costs Add Text Here Add Text Here Add Text Here Add Text Here
Equipment and
materials
Add Text Here Add Text Here Add Text Here Add Text Here
Training Add Text Here Add Text Here Add Text Here Add Text Here
Contracts Add Text Here Add Text Here Add Text Here Add Text Here
Other Costs Add Text Here Add Text Here Add Text Here Add Text Here
Total Add Text Here Add Text Here Add Text Here Add Text Here
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19

20. Funding Summary for Business Idea Funding Proposal
Name Organization Contribution
Self Funding Add Text Here Add Text Here
Local Government Support Add Text Here Add Text Here
Co – Financers Add Text Here Add Text Here
Additional Financers Add Text Here Add Text Here
Add Text Here Add Text Here Add Text Here
Add Text Here Add Text Here Add Text Here
20

21. Our Team for Business Idea Funding Proposal (1/2)
Katherine Reynolds
Founder
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audience's attention.
Morgan Ryan
Co – Founder
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audience's attention.
Marquis Salazar
Team Leader
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audience's attention.
21

22. Our Team for Business Idea Funding Proposal (2/2)
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capture your audience's attention.
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Rowan Hooper
Designation
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Lewis Spencer
Designation
Client Testimonials for Business Idea Funding Proposal (1/2)
23

24. Client Testimonials for Business Idea Funding Proposal (2/2)
Dexter Turner
Company Name
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audience's attention.
Ben Watts
Company Name
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audience's attention.
Isabella Owen
Company Name
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audience's attention.
24

25. Next Steps for Business Idea Funding Proposal
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find
the most suitable way to work together.
› Discuss the desired changes
› Accept the proposal
› Sign and finalize the proposal
› Submit an initial payment of 50% of total fee of project
› Once we get the notification of your proposal acceptance, we will send you the separate copy of
the signed contract for your record
› Feel free to contact
› Add text here
› Add text here
Signature
Proposal lead
{user_assigned}, {user_title}
Signature
Default Contact
{client_contact_first},
{client_contact_last} {Client_name}
25

26. Contact Us for Business Idea Funding Proposal
# street number, city, state
Address
0123456789
Contact Number
emailaddress123@gmail.com
Email Address
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27. Icons Slide for Business Idea Funding Proposal
27

28. Additional Slides
28

29. About Us for Business Idea Funding Proposal
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audience's attention.
Target Audience
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audience's attention.
Preferred by Many
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audience's attention.
Value Clients
29

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Our Mission Vision Goal for Business Idea Funding Proposal
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31. Roadmap Process Flow for Business Idea Funding Proposal
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2017
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2018
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2019
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2020
31

32. 30 60 90 Days Plan for Business Idea Funding Proposal
30 Days 60 Days 90 Days
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33. Weekly Timeline with Task Name for Business Idea Funding Proposal
Mon Tues Wed Thur Fri Sat
Name Here Text Here
Name Here Text Here Text Here Text Here
Name Here
Name Here Text Here
Name Here Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
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