Brand Supervision For Improved Perceived Value Branding Cd

You can download this product from - https://www.slideteam.net/brand-supervision-for-improved-perceived-value-branding-cd.html slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now! Description of this above product - The Brand Supervision for Improved Perceived Value PowerPoint presentation aims to optimize brand value over time to increase the existing loyal customer base and leverage the firms profits. It ensures brand management by handling equity, awareness, reputation and performance. The deck covers information regarding branding overview with details about the brand, objectives, and characteristics. Additionally, Brand management includes brand identity and positioning by highlighting elements associated with brand identity, essential brand positioning strategies, brand messaging framework, and brand repositioning. Brand equity models such as Aakers and Kellers are also highlighted. Brand growth maintenance is managed by assessing product and content performance, performance improvement initiatives to leverage brand equity, progress monitoring dashboard. Brand asset valuation is done to analyze strength and growth potential. The asset valuator power grid is utilized to assess overall brand health. The brand management team includes key people such VP of Marketing, Director of Product Marketing, Director of Brand and Communications, etc. The role of the brand manager is also presented along with his attributes, salary, and responsibilities. At last, two case studies are provided to highlight the role of brand management through brand awareness campaigns and logo rebranding for brand performance supervision. Get access now.Weniger lesen