Brand Recall
Your company name

Content
Brand Awareness - Introduction
Brand Awareness Steps
Brand Awareness Roadmap
Brand Awareness Campaign
Brand Awareness Metrics
Measuring Effectiveness of the Brand
2

Brand Awareness
Unaware of the brand
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Aided awareness
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Unaided awareness
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Top of mind
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Dominant
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Awareness Pyramid
Identify your brand
segment in this brand
awareness pyramid and
prepare short term and
long term strategies to
move up in the ladder
3

Brand Awareness - Steps
Step 1 Step 2 Step 3
› Hold contests & challenges
› Plan campaigns & events
› Create a loyalty program
Reward Interest
› Create content themes and
establish expertise
› Balance the use of different
marketing channels
Maintain Interest
› Identify your Audience
› Determine your positioning
› Create your platforms and
materials
Create Interest
4

Steps To Build Brand Awareness Online
Facebook Ads Impressions & Reach
Youtube Ads
Impressions & Video
Views
Twitter Ads Impressions
Search Ads Sales, Revenue, Profit
Email Blasts Sales, Revenue, Profit
Landing Page Optimization Conversion Rate
Search Ads Sales, Revenue, Profit
Facebook Ads Engagements and Clicks
Youtube Ads Clicks
Twitter Ads Engagements and Clicks
Social Posts Engagements and Clicks
Retargeting
Audience Size and
Impressions
LinkedIn Group
Members and
Engagements
Email Subscribers, opens, Clicks
Pinterest Friends and Engagements
Repeat Visibility &
Engagement
Awareness
Sales
Channel Key Metrics
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's
attention. 5

Brand Awareness Roadmap (Layout)
04Development & Execution of
Brand positioning strategies
March 2016
01 Choose a Brand
name, logo and color
January 2015
02 Consider the slogan
of the Brand
December 2015
06Extension of the
existing brand
November 2019
03 Launch a brand
campaign program
January 2017
05Promotion of brand on all
social media platforms
August 2017
This slide gives a
layout of the timeline of
a Brand, you can alter
it as per your
requirements
6

Expected ROI
5 times the program spend
Budget
$ 250K
Goals
Multiple responses
Key Messages
Type your text here
Campaign Name
XYZ
Objectives
Introduce the product and
generate interested prospects
Duration
March- May’18 (90 days)
Components
Display Ads, Webinar Series, Tech Summit
Target Audience
Type your text here
Brand
Awareness
Campaign
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
7

Brand Awareness Metrics
Awareness
How do people hear about my brand ?
Jan 16 Feb 16 % MoM
Tweets 1,364 1,441 5.7%
Twitter Followers 928 487 -47.5%
Facebook Posts 109 167 53.3%
Facebook Fans 14,990 9,541 -36.3%
Brand Mentions 3,547 3,628 2.3%
Referring Links 1,550 445 -71.3%
New Links 1,991 855 -57.1%
Branded Search 9,944 11,718 17.8%
8

69.4
72.1
64.0
75.5
71.142.3
39.8
33
36.7
36.4
28.8
35.7
31
35.4
33
28.8
24.5
36
27.9
30.6
50's
40's
30's
20's
Total
Certainly have seen before Maybe have seen before Have never seen before
Effectiveness Measurement
Awareness
9

Brand Recall Icon Slide
10

Coffee Break
This is a representative image, and
should be replaced by your own image.
Just right click and replace image.
11

Charts &
Graphs
12

Combo Chart
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
GrowthRate(%)
MarketSize(RMB100Million)
✓ Product 01 ✓ Product 02 ✓ Product 03
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
13

Scatter line
5
25
15
4
35
15
20
7
50
0
10
20
30
40
50
60
0 5 10 15 20 25 30 35 40 45 50
DollarInMillions
Sales in Percentage
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
14

Area Chart
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)
✓ Product 01 ✓ Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
100%
15

Additional
Slides
16

Our Vision
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
17

Our Team
Name Here
Designation
This is a representative image,
and should be replaced by your
own image. Just right click and
replace image.
Name Here
Designation
This is a representative image,
and should be replaced by your
own image. Just right click and
replace image.
Name Here
Designation
This is a representative image,
and should be replaced by your
own image. Just right click and
replace image.
Name Here
Designation
This is a representative image,
and should be replaced by your
own image. Just right click and
replace image.
18

About Us
› This slide is 100% editable. Adapt it to your
needs and capture your audience's
attention.
› This slide is 100% editable. Adapt it to your
needs and capture your audience's
attention.
19

Comparison
Positive Factors
Negative Factors
› This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
› This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
› This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
› This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
20

Financial
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
$259
Million
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
$359
Million
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
$659
Million
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
$459
Million
21

Quotes
Opportunity is missed by most people
because it dresses in overalls and looks
like work.
…Thomas Edison
22

Dashboard
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
37%
Text Here
50%
Text Here
80%
Text Here
23

Location
Australia
70 Million User
Men
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Women
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Russia
35 Million User
USA
15 Million User
Brazil
50 Million User
24

Our Target
Target 01
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Target 02
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Target 03
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
25

Timeline
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
2015
2016
2017
2018
2019
26

80%
90%
100%
95%
Mind Map
› This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
› This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
› This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
› This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
27

Bulb or Idea
GENERATE
IDEA
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
Idea 04
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
Idea 03
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
Idea 01
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
Idea 02
28

Magnifying Glass
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
29

Thank You
Address
# street number,
city, state
Email Address:
emailaddress@123.com
Contact Numbers:
0123456789
30