Redesign of Spoonful, an app that helps people manage diet-related health conditions with food.

1. Brand Guidelines Spoonful 2020

2. Let this be
your guide.
Let’s bring the Spoonful brand to life. In this book, you won’t
find a rubber stamp. Rather, you will find the tools to tell a
range of visual stories, both inside and outside of Spoonful.
Overview

3. Logo
Wordmark Symbol
Construction details
x
base height

4. Logo

5. Branded Moment
Nutricious,
delicious,
&gut-friendly.

6. Kale
#05443E
LeafyGreen
#08A55A
BlueSpirulina
#2D93FF
LemonZest
#FCDB72
LimaBean
#ECEFE6
CherryTomato
#E53E33
Colors

7. Typography
Souvenir.
This typeface is great
for specialty headlines.
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p
q r s t u v w x y z
Poppins.
This typeface comes in many
different varied weights and
is great for body copy and
brand moments.
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o
p q r s t u v w x y z

8. Typography
Souvenir Bold
Get a spoonful
of this.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc in viverra justo. Nulla vel risus augue. Curabitur vel
velit at risus lacinia suscipit. Vestibulum semper libero.
Poppins (Medium)

9. Branded Moment
Gut-check

10. Patterns

11. Illustration Style

12. Collateral

13. Collateral

14. App Icon

15. App Load Screen

16. App Load Screen
Thankyou
Brand Guidelines Spoonful 2020