1. motorola solutions
marketing challenge
Motorola Solutions connects people through
technology. Businesses and government
agencies around the world turn to Motorola
Solutions innovations when they want highly
connected teams that have the information
they need throughout their workday and in the
moments that matter most to them.
Motorola Solutions wanted to establish an even
stronger position within the oil and gas industry
via a lead generation campaign – something
it hadn’t previously focused on before in that
industry. At the same time, it also wanted the
campaign to be global, tackling issues that the
entire industry would be able to relate to across
borders, as much of its previous communica-
tion had focused on the US market.
Turning multiple “firsts” into multiple opportunities
Helping people be their best in the moments that matter

2. adpeople solution
results
In order to meet the tight deadlines, AdPeo-
ple Copenhagen utilized as much relevant
global resources from Motorola Solutions as
possible, including industry-specific images
and valuable facts from internal research. This
helped them create and deliver the new global
campaign “Intelligent Decisions Anywhere” in a
record-breaking three months. With fact-driven
yet thought-provoking copy that told stories any
reader could relate to and powerful visuals that
showed the environments in an elegant way, the
campaign stood out as an industry-first.
When a special request came in from Motoro-
la Solutions APME to create an oil and gas
campaign specifically for the Malaysian market,
AdPeople Singapore was able to quickly step
in and re-utilize these campaign assets with the
help of the BrandShare workflow tool, bringing
its own regional specifications – resulting in a
record-breaking three-week turnaround.
The campaign is ongoing but so far has
already resulted in a number of conversions
and transactions – this despite the purpose of
the campaign being lead generation only and
sent to members of a specific industry in which
technology investments are highly complex and
long term.
Regional collaboration, customer-centric content
and full-throttle efficiency
open rate
70% click rate
12% visits to the campaign
landing page
1000+