Speech by Luca Mascaro from Sketchin at "UXCON16 - The Future of Business" held in Brescia, October 30th 2016.

1. Design for
corporate transformation

4. Future market
Human
expectations
Technological
opportunities
Corporate
transformation
Past Now Soon Tomorrow Future
ARTIFICIAL
INTELLIGENCE
WEB
MOBILE
SMAC
ROBOTICS

5. Future market
Human
expectations
Technological
opportunities
Corporate
transformation
Opportunity
space
ARTIFICIAL
INTELLIGENCE
WEB
MOBILE
SMAC
ROBOTICS

6. Disruptors are shaping our
future daily experiences within
the 4th industrial revolution

7. CHANGE AS CUSTOMERS EXPERIENCE
Servification

8. CHANGE AS WORKER EXPERIENCE
Flexapreneurship

9. CHANGE AS HUMAN EXPERIENCE
IA
collaboration

10. In the next 5 year all organisations
need to completely reshape
theirselves in order to fit people
expectations and being competitive.

11. Market segments
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS

12. Players on the market
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS

13. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Value per customer

14. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Business strategy
Disrupt
existing markets
Build
exponential organizations
Try to
transform their business
Try to
survive

15. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Business strategy
Build
exponential organizations
Try to
transform their business
Try to
survive
Disrupt
existing markets

16. HOW TO MOVE IN THIS SPACE
The transformation challenge

17. HUMAN EXPERIENCE
PRODUCTS & SERVICES
PLATFORMS
PROCESSES & ORGANIZATION
TOOLS
HUMAN EXPERIENCE
TRASFORMING
from human
to human
by technology

18. OUR VISION AS DESIGNERS
build a future where people live experiences
over their expectations

19. Understand Co-Design Empower
The role of a design
within transformation

20. 5 big transformation
challenges for design

21. 1.
Support the
implementation of the
leaders’ models
(culturally first)

22. 2.
Co-create and evolve
with customers a new
generation of products
and services

23. 3.
Reshape the
service & organisational
model

24. 4.
Enhance the
human experience
making technology
a partner

25. 5.
Prototype, pivot, and scale
new phygital technologies
in an iterative and
unpredicted way

26. Thank you
@lucamascaro
www.sketchin.ch