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Design and Crypto - The road to mass adoption

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The speech that Fabrizio Soldano (Sketchin) and Marco Pesani (Conio) gave at Futureland 2018

Veröffentlicht in: Design
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Design and Crypto - The road to mass adoption

  1. 1. Design & Crypto F U T U R E L A N D 2 0 1 8 The road to the mass adoption Marco Pesani + Fabrizio Soldano
  2. 2. Marco Pesani @marcopesani UX Lead & Product owner Conio Fabrizio Soldano @fabsoldano Brand + Communication Director Sketchin
  3. 3. Conio is a BTC Digital Wallet 3mln Seed from
 Poste Italiane +3mln A Series
 Funding
  4. 4. Sketchin is a Strategic and Design Firm +20mln Amount of users we designed for +100 Designers in our teams
  5. 5. by households in the United States Technology Adoption 1903 1920 1940 1960 1980 2000 2016 20% 40% 60% 80% 100% LANDLINE AUTOMOBILE RADIO REFRIGERATOR COLOUR TV MICROWAVE COMPUTER SO CIAL MEDIA TABLET
  6. 6. In the beginning was the Bitcoin.
  7. 7. Adam Back Hal Finney Nick Szabo David Chuam
  8. 8. Welcome Bitcoin
  9. 9. Innovation diffusion curve INNOVATORS 2.5% EARLY AD OPTERS 13.5% EARLY MA JORITY 34% LATE MA JORITY 34% LAGGARDS 16% 2,5% 50% 80% 100% 16% Time
  10. 10. = =USD $ AAPL Oil
  11. 11. BTC ETH XRP= =
  12. 12. Fred Ehrsam Brian Armstrong THE TRADER THE ENGINEER
  13. 13. Innovation diffusion curve INNOVATORS 2.5% EARLY MA JORITY 34% LATE MA JORITY 34% LAGGARDS 16% EARLY AD OPTERS 13.5% Time 2,5% 50% 80% 100% 16%
  14. 14. I own my own cryptocurrency” 91%9% European Consumers THE QUESTION “ Sample size: 14,828 ING International Survey Mobile Banking Cryptocurrency June 2018
  15. 15. Traders Everybody else.
  16. 16. Innovation diffusion curve Time 2,5% 50% 80% 100% INNOVATORS 2.5% EARLY MA JORITY 34% LATE MA JORITY 34% LAGGARDS 16% EARLY AD OPTERS 13.5% How do we get there? 16%
  17. 17. Customer demand is paving the way the way for financial institutions.
  18. 18. Where would you most likely get advice?” THE QUESTION Sample size: 9,957 European Consumers 27% 21% 8% 7% 29% 9% Specialist websites Financial/Bank Advisor Family or friends Computer program or algorithm I would never invest in cryptocurrency I don’t know “ ING International Survey Mobile Banking Cryptocurrency June 2018
  19. 19. Jeff Sprecher NY STO CK EXCHANGE
  20. 20. By the end of 2019, you’ll be able to buy Bitcoins at your local bank branch.
  21. 21. What will propel the growth?
  22. 22. Innovation diffusion curve What’s missing? Time 2,5% 50% 80% 100% 16% INNOVATORS 2.5% EARLY MA JORITY 34% LATE MA JORITY 34% LAGGARDS 16% EARLY AD OPTERS 13.5%
  23. 23. Accessibility 0 1
  24. 24. Current market is financial focused
  25. 25. Coinbase Interface
  26. 26. Bitcoin is not an investment. It is hard money.
  27. 27. Skeumorphic approach
  28. 28. Is it enough? Of course not.
  29. 29. Pay and get paid
 in everyday life.
  30. 30. Unbanked people 7%High income countries 42%Low income countries / 1.7 billions estimated
  31. 31. Pay and get paid without an internet connection.
  32. 32. Offline people 19%High income countries 59%Low income countries / 3.9 billions estimated
  33. 33. Pay and get paid with physical constrains.
  34. 34. People with disabilities 15%Global estimated
  35. 35. Alipay
  36. 36. Custody 0 2
  37. 37. Storage of private keys is hard.
  38. 38. In actual bitcoin market 4mln Bitcoin lost 2mln Bitcoin stolen
  39. 39. For the first time you can choose who to trust.
  40. 40. Professional custody Self custody Who I choose to trust?”“ Counterparty risk Personal risk
  41. 41. Counterparty risk Personal risk Ledger Nano
  42. 42. User device Hot storage Cold storage User key Conio key Third party key Normal transactions The user lost the key Conio not available Counterparty risk Personal risk
  43. 43. Privacy 0 3
  44. 44. Blockchains are public ledgers
  45. 45. Blockchains protect identities
  46. 46. Wallet 2 Wallet 3Wallet 1 Fabrizio
  47. 47. Protecting users privacy is in charge of service providers
  48. 48. Cryptocurrencies needs fungibility to become a method of payment.
  49. 49. Business models are emerging on top of privacy services.
  50. 50. Closing Thouhgts
  51. 51. Cryptocurrencies are disrupting value storage and transfer. 01
  52. 52. by households in the United States Technology Adoption 1903 1920 1940 1960 1980 2000 2016 20% 40% 60% 80% 100% LANDLINE AUTOMOBILE RADIO REFRIGERATOR COLOUR TV MICROWAVE COMPUTER SO CIAL MEDIA TABLET
  53. 53. Products and services can accelerate adoption. 02
  54. 54. The importance of Accessibility, Custody and Privacy. 03
  55. 55. How much it will be worth? 04
  56. 56. Innovation diffusion curve Time 2,5% 50% 80% 100% EARLY MA JORITY 34% LATE MA JORITY 34% LAGGARDS 16% EARLY AD OPTERS 13.5% 17.000 € 16% INNOVATORS 2.5% Place your bet
  57. 57. Thank you F U T U R E L A N D 2 0 1 8 Marco Pesani Fabrizio Soldano @marcopesani conio.com @fabsoldano sketchin.ch

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