Fostering Business and Software Ecosystems for large-scale Uptake of IoT in Food and Farming
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Sjaak WolfertFolgen
15. Oct 2017•0 gefällt mir•553 views
Fostering Business and Software Ecosystems for large-scale Uptake of IoT in Food and Farming
15. Oct 2017•0 gefällt mir•553 views
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The Internet of Things (IoT) is expected to be a real game changer that will drastically improve productivity and sustainability in food and farming. However, current IoT applications in this domain are still fragmentary and mainly used by a small group of early adopters. The Internet of Food and Farm 2020 Large-Scale Pilot (IoF2020) addresses the organizational and technological challenges to overcome this situation by fostering a large-scale uptake of IoT in the European food and farming domain. The heart of the project is formed by a balanced set of multi-actor trials that reflect the diversity of the food and farming domain. Each trial is composed of well-delineated use cases developing IoT solutions for the most relevant challenges of the concerned subsector. The project conducts 5 trials with a total of 19 use cases in arable, dairy, fruits, vegetables and meat production. IoF2020 embraces a lean multi-actor approach that combines the development of Minimal Viable Products (MVPs) in short iterations with the active involvement of various stakeholders. The architectural approach supports interoperability of multiple use case systems and reuse of IoT components across them. Use cases are also supported in developing business and solving governance issues. The IoF2020 ecosystem and collaboration space is established to boost the uptake of IoT in Food and Farming and pave the way for new innovations.
Sjaak WolfertFolgen
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Fostering Business and Software Ecosystems for large-scale Uptake of IoT in Food and Farming
- 1. Fostering business and software ecosystems for large-scale uptake of IoT in food and farming Sjaak Wolfert Tri-conference on Precision Agriculture, 16 Oct. 2017, Hamilton, New Zealand
- 2. Global Challenges Health and nutrition Food security Biobased Economy Biodiversity Climate change Agri-Food system
- 3. Advancements in Farming BIG DATA CONTROL SENSING & MONITORING ANALYSIS & PLANNING SMART SMART SMART
- 4. Involving entire supply chain and beyond Smart Farming Smart Logistics tracking & tracing Domotics Health Fitness/Well-being
- 5. Open Software EcosystemData sharing DATA-FAIR - value creation by data sharing Farmer Open Architecture & Infrastructure Event-driven, Configurable, Customizable Standards & Open Datasets Real-time data sharing IoT layer
- 6. Creating a collaborative infrastructure Scenario: get expert advice for spraying to handle disease on tomatoes State AuthorityFranz Farmer Ed Expert Spraying (follow advice) Create Advice Approval Request Advice CollaborativeBusinessProcess 1 2 3 FIspace App ‘Weather Information’ FIspace App ‘Spraying Expert Advice’ FIspace App ‘Spraying Certification’ Back-EndSystems Farm Management Systems Sensor Network in the Greenhouse Agronomist Expert System Regulations & Approval System product type, etc. sensor data (access details) suggested chemical advice details certification details 6
- 7. Governance ● power relations, new players, etc. Business models ● fair share, new opportunities Infrastructure ● open versus closed Ecosystems ● establishing critical mass ...which are often intertwined! Current issues and challenges
- 8. A PUBLIC PRIVATE PARTNERSHIP IN IOT & AGRI-FOOD SJAAK WOLFERT, SCIENTIFIC PROJECT COORDINATOR
- 9. OBJECTIVE IoF2020 fosters a large-scale uptake of IoT in the European farming and food sector • Demonstrate the business case of IoT for a large number of application areas in farming and food sector; • Integrate and reuse available IoT technologies by exploiting open infrastructures and standards; • Ensure user acceptability of IoT solutions in farming and food sector by addressing user needs, including security, privacy and trust issues; • Ensure the sustainability of IoT solutions beyond the project by validating the related business models and setting up an IoT ecosystem for large scale uptake. 9
- 10. IOF2020 IN BRIEF 10 16 COUNTRIES 4 YEARS Start = January 2017 €35 MILLION BUDGET (€30 million co-funded under EU H2020 programme) 71 PARTNERS ORGANISATIONS
- 11. 5 TRIALS, 19 USE CASES 11 MEAT ARABLE VEGETABLES FRUITS DAIRY
- 12. Optimizing cultivation and processing of wine by sensor-actuator networks and big data analysis within a cloud framework BIG WINE OPTIMIZATION
- 13. OBJECTIVE Deploy an IoT system • based on 150 actuator/sensor nodes • to monitor and gather the data coming from 5 vineyards and cellars • to perform data analysis and decision making • to improve the vine yield and wine production
- 14. IOT SYSTEM ARCHITECTURE • Fixed and mobile sensors to monitor weather, vineyard and wine conditions • Middleware to collect and analyse sensor data and actuate • Applications to facilitate the decision making to monitor and control the vineyards and wine anytime and anywhere.
- 15. JANUARY 1 2017
- 16. IOF2020 ECOSYSTEM & COLLABORATION SPACE WP1ProjectCoordination& Management GENERIC APPROACH & STRUCTURE WP2 Trials/Use cases: Knowledge & App development Lean multi-actor approach 3. EVALUATION 1. CO-DESIGN 2. IMPLEMENTATION P1 P2 LARGE SCALE P3 WP3 IoT Integration WP4 Business Support WP5 Ecosystem Development
- 17. TECHNICAL / ARCHITECTURAL APPROACH Use case architecture Use case IoT system developed Use case IoT system implemented Use case IoT system deployed USE CASE REQUIREMENTS IoT reference architecture instance of IoT catalogue Reusable IoT components reuse IoT Lab Reference configurations & instances reuse Collaboration Space shared services & data ProjectlevelUsecaselevel sustain reuse
- 18. Business support Different business models will be tested to identify the most successful and sustaining ones BUSINESS MODELS Buying and selling a product is te best lorem service. MARKET STUDY Develop standard procedures and guidelines to handle sensitive information and to protect IP PRIVACY GUIDELINES Calculate costs savings and effects on revenue development & financing plans for farmers KPI & IMPACT
- 19. OUTSIDE PROJECT OPEN CALL TOWARDS TO THE IOF2020 ECOSYSTEM GENERAL PUBLIC AND MEDIA POLICY-MAKERS AND REGULATORS SCIENTIFIC COMMUNITY AGRICULTURAL (INDEPENDENT) ADVISORY SERVICES NGOS & INTEREST ORGANISATIONS IOT TECHNOLOGY PROVIDERS BUSINESS SUPPORT ORGANISATIONS • Accelerators • Incubators • Chambers of commerce • Enterprises networks END-USERS • Farm equipment suppliers • Food processing companies • Retailers • Transporters • Consumers’ associations INVESTORSFARMERS COOPERATIVES CONSORTIUM PARTNERS
- 20. STAY-TUNED VIA • Website: www.iof2020.eu • Twitter: https://twitter.com/IoF2020 • Newsletter subscription & contact: communications@iof2020.eu
- 21. Thanks for your attention sjaak.wolfert@wur.nl nl.linkedin.com/in/sjaakwolfert/ Twitter: @sjaakwolfert http://www.slideshare.net/SjaakWolfert 21
Hinweis der Redaktion
- Met de geschetste ontwikkelingen (IoT met name) wordt het mogelijk om grote hoeveelheden (big) data, real-time te verzamelen dit geeft ongekende mogelijkheden zoals: Risicomanagement (early warning, alerts, etc.) Allerlei vormen van bedrijfsvergelijking (benchmarking) Traceerbaarheid en ketentransparantie Ontwikkeling van geavanceerde dashboards ... (dingen die we nu nog niet kunnen verzinnen!) Op dit moment willen allerlei partijen hierop inspringen: Agri-food bedrijven bouwen hun eigen platforms (‘mijnBusiness.nl’) Op basis van de data die in die platforms zit, willen veel bedrijven en bedrijfjes (start-ups) innovatieve apps en services maken – dit is op zichzelf een goede ontwikkeling, maar... Gevolg: er ontstaat een wirwar aan platforms, apps, etc. die slecht met elkaar samenwerken de boer wordt geconfronteerd met ‘tig’ platforms waar ingelogd moet worden, etc. innovatie wordt juist geremd Oplossing: Ontwikkel een onderliggende open architectuur die de verschillende platforms, apps en services aan elkaar kan verbinden zodat er Een Open Software Ecosystem ontstaat waarin de verschillende stakeholders met elkaar samenwerken op basis van solide Platforms Afspraken aangaande security, privacy en trust Eerlijke verdienmodellen Goede nieuws: deze architectuur en organisatie is grotendeels al ontwikkeld! Wat moet er dan nog gebeuren? Een project ontwikkelen (PPS Data-FAIR) waarin via een aantal concrete pilots/trials deze architectuur geïmplementeerd en uitgebouwd kan worden rondom een aantal concrete platforms (zoals in de figuur aangegeven
- This slide provides an overview of the project aim and objectives.
- Some key figures about the project: The Consortium comprises 71 partners from 16 countries. The project duration is 4 years (Start in January 2017 and end in December 2020) The total budget is €35 million (of which €30 million co-funded by the EU under the Horizon 2020 Framework Programme for Research and Innovation)
- The core of the project lies within 5 trials. These cover 5 sectors (arable, dairy, fruits, vegetables and meat). To showcase each of the trials, the project is organized around 19 use cases.
- Through these projects we have developed a success formula in approaching the challenge of ICT and Information Management in Agri-Food : Trials and use cases form the core, in which we jointly develop as research and business organisations, knowledge and application through a lean multi-actor approach This means that we quickly develop minimum viable products with involvement of all relevant stakeholders and upscale these through several cycles of development In parallel we create synergy by Technical integration: open architectures, standard that can be used as generic building blocks in the trials and use cases Governance and business modelling: solve issues that arise from the trials and use cases regarding ownership, privacy, trust, etc. and support the businesses in developing sustainable business plans for the apps, services and organization structures that are being developed Ecosystem Development – support the trials and use cases in embedding their solutions in global ecosystems and upgrading them to a large scale Project coordination and management is trivial, but we have shown that Wageningen University and Research is very capable to fulfil this role in large public-private projects This integrated approach will guarantee long-term, sustainable results from these projects.
- IoF2020 believes that it is important for a large scale take‐up to maximize synergies across multiple use case systems. As a consequence, much attention is paid to ensuring the interoperability of multiple use case systems and the reuse of IoT components across them. The figure shows the architectural approach to achieve this during design, development, implementation and deployment. To enable reuse of components, IoF2020 will provide a catalogue of reusable system components, which can be integrated in the IoT systems of multiple use cases of the project. It will include as much as possible existing components from previous and running projects and (open source) initiatives, including FIWARE, FIspace, etc.
- Consortium participants and partner organisations IoF2020 partners, other networks and initiatives with whom relations have already been established. Stakeholders, directly using produced services and/or benefiting from the project outcomes. Farmers Cooperatives End users IoF2020 includes end-users for the entire supply chain, from farm to the plate. IoT technology providers Companies or other entities developing, producing and selling IoT technologies. Agricultural (independent) advisory services Services that make new knowledge available to farmers and assist the farmers to develop their farming and management skills. Business support organisations Entities supporting the establishment of a business entity. Interest organisations / NGOs Interest organisations are the entities representing interests of a particular sector. NGOs are non-profit organizations, operating independently of government. Investors Entities committing capital for a financial return. Scientific community A diverse network of interacting scientists. Policy makers and regulators Individuals responsible for determining and applying policies and legislations. General public & media General public is the general community of people, regardless of their interests and/or occupations. Media are the communication channels through which the IoF2020 key emssages can be disseminated.