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Ed reese-segmentation-domination-2

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My February 7th, 2014 LocalUp presentation with Moz & LocalU focusing on how to create real-world segmentation tips within Google Analyitcs

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Ed reese-segmentation-domination-2

  1. 1. #LocalUp ED REESE SEGMENTATION DOMINATION @ed_reese Sixth Man Marketing
  2. 2. #LocalUp We need an analytics super hero
  3. 3. #LocalUp
  4. 4. #LocalUp
  5. 5. #LocalUp Paddle out to the break
  6. 6. #LocalUp Only ¼ of our visitor traffic is from Spokane
  7. 7. #LocalUp Start with the basics Measure where your customers are
  8. 8. #LocalUp Only ¼ of our visitor traffic is from Spokane
  9. 9. #LocalUp
  10. 10. #LocalUp
  11. 11. #LocalUp Only ¼ of our visitor traffic is from Spokane
  12. 12. #LocalUp Only ¼ of our visitor traffic is from Spokane Know where your bearded buyers live & who they are
  13. 13. #LocalUp
  14. 14. #LocalUp Jan – Oct Purchases
  15. 15. #LocalUp Nov 15 – Dec 24 Purchases
  16. 16. #LocalUp
  17. 17. #LocalUp
  18. 18. #LocalUp Equals many Gifts bought in New York
  19. 19. #LocalUp How to work with clients in tough situations
  20. 20. #LocalUp Most of the issues are due to fires caused by unknowns
  21. 21. #LocalUp
  22. 22. #LocalUp
  23. 23. #LocalUp Thomas Jefferson is my favorite president ever!
  24. 24. #LocalUp Measure visitor intent by removing unneeded data
  25. 25. #LocalUp Measure visitor intent by removing unneeded data Easy to create & powerful to use
  26. 26. #LocalUp Make it easy For your client
  27. 27. #LocalUp Turn this segment into…
  28. 28. #LocalUp A better visual that that makes it easy to understand
  29. 29. #LocalUp And track what has improved over time
  30. 30. #LocalUp Overcome obstacles in your way
  31. 31. #LocalUp Turn this segment into…
  32. 32. #LocalUp Train to become a segmentation master
  33. 33. #LocalUp Measure visitor intent by removing unneeded data Easy to create & powerful to use
  34. 34. #LocalUp Measure visitor intent by removing unneeded data Easy to create & powerful to use
  35. 35. #LocalUp Measure visitor intent by removing unneeded data Easy to create & powerful to use
  36. 36. #LocalUp More segmentation information @ Sixthmanmarketing.com/localup
  37. 37. #LocalUp
  38. 38. #LocalUp THANK YOU! ED REESE @ed_reese Sixth Man Marketing

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