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Vanessa Timmer
Executive Director, One Earth
Senior Research Fellow, Utrecht University
SITRA – Helsinki – 6 February 2019...
Vancouver, Canada
clothing and goods swaps
among staff within the company
Vancouver, Victoria, Saanich, Squamish
British Columbia, Canada
Lighter Living
1
17 January 2019
C40 cities have a 60% larger
carbon footprint than previously
estimated
scale of emissions
generated by
the urban consumpt...
rapid transformations in the way
we live our lives
1 ton per capita CO2 equivalent by 2050 – 3
ton by 2030
ways we live, m...
What is strategic?
How should we prioritize?
high ecological impact /
lower effort
options and opportunities
UN Environment – Paris Office
Garrette Clark
Mari Nishimura
With Ajith Francis,
Alexia Legrand,
Nanaki Vij
Sustainable Lif...
October
2018http://www.oneplanetnetwork.org/resource/su
stainable-lifestyles-options-and-opportunities
ecological footprint
of our everyday lives
Dr. Jennie Moore
Vancouver’s Ecological Footprint:
Wasted food
Plant-rich diets
Local food
Seasonal food
http://www.oneplanetnetwork.org/resource/
sustainable-lifestyles-options-and-
opportunities-workplace
collective action
systems change
Rather than overemphasizing individual choices
Focus also on context, drivers, infrastructures
Workplaces can support and motivate tangible shifts
in their employees’ and customers’ lifestyles towards sustainability.
double-sided printing
energy-saving
sustainable catering
eco, just, fair
procurement
ethical investing
green mobility flee...
Workplaces can support and motivate tangible shifts
in their employees’ and customers’ lifestyles towards sustainability.
options for responsible
investing
Public transit passes
Test electric bikes
joint bulk &
sustainable
purchasing
renewable
...
Questions to ask
What already exists in our company and in our community?
What infrastructure can we build on?
Who are our...
diverse ways of living
Millennials
Gen Z
Opportunities:
Brand
Motivation
Productivity
Employee retention
Saving moneyDiversity
Challenges:
Guilt
Increased expectations
Distraction
Employee privacy
Costs
Opportunities:
Brand
Motivation
Productivity
E...
Workplaces can support and motivate tangible shifts
in their employees’ and customers’ lifestyles towards sustainability.
• sustainable living impact
• better living
• rethinking work
• sustainable living impact
• better living
• rethinking work
ecological footprint
of our everyday lives
Food Waste Pledge
Global Footprint Network
Going meat-free
WeWork
SAP LABS AND KPMG
Bengaluru India
high tech company; consulting company
flexible start and end times
The Guardian
United Kingdom
newspaper
Clothing swaps among employees
IKEA
Reykjavik, Iceland
furniture store
build and furnish low cost housing
for some of their employees
located close by th...
Leverage significant life moments and transitions such as
marriages
birth
moving
Immigration
starting school
retirement
ca...
David Suzuki
Foundation
Vancouver, Canada – environmental
group with an office
A 4-day work week as well
as work-from-home...
Mindfulness
Companies offering mindfulness,
meditation, yoga…
we focus directly on
ecological impact domains
we need to take a wider view
to focus on sustainable living
reduce red meat
consumption
#TheNewEverydayFood
Why do we consume?
• To meet basic needs (e.g., nutrition / subsistence, health,
housing, mobility);
• To fulfill social f...
Why do we consume?
• To satisfy personal desires, preferences and tastes (e.g., leisure,
food preferences, consumer goods)...
Why do we consume?
• To meet basic needs (e.g., nutrition / subsistence, health, housing, mobility);
• To fulfill social f...
What are we gaining?
What are we gaining?
sustainable living = better living
• sustainable living impact
• better living
• 5 promising strategies
• rethinking work
Focus on Aspirations
Create a compelling vision based
on stakeholder values.
Be clear about the problem but
place greater ...
Final Thought…
1980s
2000s
“We overestimate what we can achieve in one year
and underestimate what can be done in five …”
...
ENVISIONING FUTURE
SUSTAINABLE
LIFESTYLES
Co-developed by
Our Cities, Ourselves • Institute for Transportation and Development Policy • 2010 • New York, US
Architecture exhibition ...
Dar es Salaam, Tanzania Guangzhou, China
Jakarta, Indonesia
Ahmedabad, India
Our Cities, Ourselves • Institute for Transpo...
Australia 2040 • Universities of Melbourne, New South Wales, and Swinburne • 2015 – Present • Melbourne, AU
Visions and Pa...
Australia 2040 • Universities of Melbourne, New South Wales, and Swinburne • 2015 – Present • Melbourne, AU
Visions and Pa...
Australia 2040 • Universities of Melbourne, New South Wales, and Swinburne • 2015 – Present • Melbourne, AU
Visions and Pa...
diverse, inclusive,
socially just futures
Post-Fossil City Contest - African Alternatives
South Africa in 2040
Blake Robinson & Karl Schulschenk, created 2018
http:...
South Africa in 2040
Blake Robinson & Karl Schulschenk, created 2018
http://postfossil.city/en/finalists/african-alternati...
South Africa in 2040
Blake Robinson & Karl Schulschenk, created 2018
http://postfossil.city/en/finalists/african-alternati...
FOSTERING AND COMMUNICATING SUSTAINABLE LIFESTYLES:
PRINCIPLES AND EMERGING PRACTICES
PARTNERS:
2016 REPORT
SUPPORTED BY:
STEP ONE: Understand Audiences
Stakeholder-Focused: Engage in
participatory, relevant and grounded ways
STEP TWO: Set Goal...
• sustainable living impact
• better living
• rethinking work
gig economy
livelihoods
Workspace Invaders Workshop • HÅG Furniture Brand • November, 2015 • London, UK
A workshop with young Londoners to discove...
The Old Oak Co-Housing & Co-Working • The Collective • 2016 - Present • London, UK
The Old Oak offers affordable accommoda...
eckwerk • Graft and Kleihues+Kleihues • 2015 – Present • Berlin, Germany
An ensemble of five buildings designed for living...
work-life balance
living
• sustainable living impact
• better living
• rethinking work
Vanessa Timmer
Executive Director, One Earth
Senior Research Fellow, Utrecht University
SITRA – Helsinki – 6 February 2019...
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
Vanessa Timmer: Workplace menu on sustainable lifestyles
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Vanessa Timmer: Workplace menu on sustainable lifestyles

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Vanessa Timmer: Workplace menu on sustainable lifestyles

  1. 1. Vanessa Timmer Executive Director, One Earth Senior Research Fellow, Utrecht University SITRA – Helsinki – 6 February 2019 Workplace menu on sustainable lifestyles
  2. 2. Vancouver, Canada
  3. 3. clothing and goods swaps among staff within the company
  4. 4. Vancouver, Victoria, Saanich, Squamish British Columbia, Canada
  5. 5. Lighter Living
  6. 6. 1 17 January 2019
  7. 7. C40 cities have a 60% larger carbon footprint than previously estimated scale of emissions generated by the urban consumption of everyday goods and services Source: C40 March 2018
  8. 8. rapid transformations in the way we live our lives 1 ton per capita CO2 equivalent by 2050 – 3 ton by 2030 ways we live, move, eat, buy, share, play shift, improve and reduce • not just through technology • through structures, habits, social norms
  9. 9. What is strategic? How should we prioritize?
  10. 10. high ecological impact / lower effort options and opportunities
  11. 11. UN Environment – Paris Office Garrette Clark Mari Nishimura With Ajith Francis, Alexia Legrand, Nanaki Vij Sustainable Lifestyles menus of actions high ecological impact / lower effort options and opportunities MARRAKECH Including a Workplace Menu Released Oct 2018 Dagmar Timmer, Dwayne Appleby, Vanessa Timmer
  12. 12. October 2018http://www.oneplanetnetwork.org/resource/su stainable-lifestyles-options-and-opportunities
  13. 13. ecological footprint of our everyday lives
  14. 14. Dr. Jennie Moore Vancouver’s Ecological Footprint:
  15. 15. Wasted food Plant-rich diets Local food Seasonal food
  16. 16. http://www.oneplanetnetwork.org/resource/ sustainable-lifestyles-options-and- opportunities-workplace
  17. 17. collective action
  18. 18. systems change Rather than overemphasizing individual choices Focus also on context, drivers, infrastructures
  19. 19. Workplaces can support and motivate tangible shifts in their employees’ and customers’ lifestyles towards sustainability.
  20. 20. double-sided printing energy-saving sustainable catering eco, just, fair procurement ethical investing green mobility fleets green buildings zero waste
  21. 21. Workplaces can support and motivate tangible shifts in their employees’ and customers’ lifestyles towards sustainability.
  22. 22. options for responsible investing Public transit passes Test electric bikes joint bulk & sustainable purchasing renewable energy options zero waste swap events for reuse repair skills vegetarian cooking classes
  23. 23. Questions to ask What already exists in our company and in our community? What infrastructure can we build on? Who are our allies? What actions can we take the build momentum for bigger, bolder changes? Are there sustainable living skills or practices we can teach through training events?
  24. 24. diverse ways of living
  25. 25. Millennials Gen Z
  26. 26. Opportunities: Brand Motivation Productivity Employee retention Saving moneyDiversity
  27. 27. Challenges: Guilt Increased expectations Distraction Employee privacy Costs Opportunities: Brand Motivation Productivity Employee retention Saving money
  28. 28. Workplaces can support and motivate tangible shifts in their employees’ and customers’ lifestyles towards sustainability.
  29. 29. • sustainable living impact • better living • rethinking work
  30. 30. • sustainable living impact • better living • rethinking work
  31. 31. ecological footprint of our everyday lives
  32. 32. Food Waste Pledge Global Footprint Network
  33. 33. Going meat-free WeWork
  34. 34. SAP LABS AND KPMG Bengaluru India high tech company; consulting company flexible start and end times
  35. 35. The Guardian United Kingdom newspaper Clothing swaps among employees
  36. 36. IKEA Reykjavik, Iceland furniture store build and furnish low cost housing for some of their employees located close by the retail location to help cut costs for employee transport, and to reduce the amount of time that transit to and from work take up in an employee’s day. SOURCE: www.businessinsider.com/ikea- builds-micro- apartments-for- icelandic-employees-2017-5
  37. 37. Leverage significant life moments and transitions such as marriages birth moving Immigration starting school retirement career changes to shift thinking and guide new patterns of behaviour.
  38. 38. David Suzuki Foundation Vancouver, Canada – environmental group with an office A 4-day work week as well as work-from-home are both strongly supported by this organization. "We encourage work-life balance with a 4- day compressed workweek and by allowing many staff to work from home."
  39. 39. Mindfulness Companies offering mindfulness, meditation, yoga…
  40. 40. we focus directly on ecological impact domains we need to take a wider view to focus on sustainable living
  41. 41. reduce red meat consumption
  42. 42. #TheNewEverydayFood
  43. 43. Why do we consume? • To meet basic needs (e.g., nutrition / subsistence, health, housing, mobility); • To fulfill social functions / expectations (e.g., convenience, connectedness, maintaining relationships, traditions); • To ‘advertise’ personal social status and / or political and economic power; Adapted from: Akenji, L, H. Chen et al. (2016). A framework for shaping sustainable lifestyles: Determinants and Strategies. United Nations Environment Programme
  44. 44. Why do we consume? • To satisfy personal desires, preferences and tastes (e.g., leisure, food preferences, consumer goods); • In response to social media and advertising/marketing (e.g., creation of new product markets such as pet food and cosmetics, planned obsolescence, or enhanced functionality such as mobile phones that do more than make calls); and • Because we have no choice (e.g., lock-in design of mobility infrastructure favours private car use or urban zoning laws and administrative procedures make urban agriculture difficult). Adapted from: Akenji, L, H. Chen et al. (2016). A framework for shaping sustainable lifestyles: Determinants and Strategies. United Nations Environment Programme
  45. 45. Why do we consume? • To meet basic needs (e.g., nutrition / subsistence, health, housing, mobility); • To fulfill social functions / expectations (e.g., convenience, connectedness, maintaining relationships, traditions); • To ‘advertise’ personal social status and / or political and economic power; • To satisfy personal desires, preferences and tastes (e.g., leisure, food preferences, consumer goods); • In response to social media and advertising/marketing (e.g., creation of new product markets such as pet food and cosmetics, planned obsolescence, or enhanced functionality such as mobile phones that do more than make calls); and • Because we have no choice (e.g., lock-in design of mobility infrastructure favours private car use or urban zoning laws and administrative procedures make urban agriculture difficult). Adapted from: Akenji, L, H. Chen et al. (2016). A framework for shaping sustainable lifestyles: Determinants and Strategies. United Nations Environment Programme
  46. 46. What are we gaining?
  47. 47. What are we gaining?
  48. 48. sustainable living = better living
  49. 49. • sustainable living impact • better living • 5 promising strategies • rethinking work
  50. 50. Focus on Aspirations Create a compelling vision based on stakeholder values. Be clear about the problem but place greater emphasis on how lifestyle choices lead to better living. BETTER LIVING Source: Fostering and Communicating Sustainable Lifestyles - 2016 http://www.oneplanetnetwork.org/resource/fos tering-and-communicating-sustainable-lifestyles- principles-and-emerging-practices
  51. 51. Final Thought… 1980s 2000s “We overestimate what we can achieve in one year and underestimate what can be done in five …” Sadhu Johnston – City Manager, City of Vancouver
  52. 52. ENVISIONING FUTURE SUSTAINABLE LIFESTYLES Co-developed by
  53. 53. Our Cities, Ourselves • Institute for Transportation and Development Policy • 2010 • New York, US Architecture exhibition that envisioned sustainable urban futures for 2030. The project was a response to population trends that predict an increasing rate of urbanization. Ten designed submissions were featured from around the world. https://greendiary.com/architecture-exhibition-envisions-a-sustainable-urban-future.html Mexico City, Mexico Johannesburg, South Africa Buenos Aires, ArgentinaRio de Janeiro, Brazil
  54. 54. Dar es Salaam, Tanzania Guangzhou, China Jakarta, Indonesia Ahmedabad, India Our Cities, Ourselves • Institute for Transportation and Development Policy • 2010 • New York, US Architecture exhibition that envisioned sustainable urban futures for 2030. The project was a response to population trends that predict an increasing rate of urbanization. Ten designed submissions were featured from around the world. https://greendiary.com/architecture-exhibition-envisions-a-sustainable-urban-future.html
  55. 55. Australia 2040 • Universities of Melbourne, New South Wales, and Swinburne • 2015 – Present • Melbourne, AU Visions and Pathways 2040 is a four-year research and engagement project funded by the Australian Cooperative Research Centre for Low Carbon Living. The project aims to develop visions and innovation and policy pathways for transforming Australian cities to achieve rapid decarbonisation and increased resilience in the face of climate change. Keywords: Strong government; sustainable urbanism; egalitarianism; public investment; public service; acceptance of behavioral and consumption freedoms as trade-off for environmental and social security. http://www.visionsandpathways.com/ Planned Regulated LivingHigh Density Medium Density Low Density
  56. 56. Australia 2040 • Universities of Melbourne, New South Wales, and Swinburne • 2015 – Present • Melbourne, AU Visions and Pathways 2040 is a four-year research and engagement project funded by the Australian Cooperative Research Centre for Low Carbon Living. The project aims to develop visions and innovation and policy pathways for transforming Australian cities to achieve rapid decarbonisation and increased resilience in the face of climate change. Keywords: Localisation; well-being; balanced living; alternative enterprises and exchange; caring for commons. http://www.visionsandpathways.com/ Community Balanced Living Medium Density High Density Low Density
  57. 57. Australia 2040 • Universities of Melbourne, New South Wales, and Swinburne • 2015 – Present • Melbourne, AU Visions and Pathways 2040 is a four-year research and engagement project funded by the Australian Cooperative Research Centre for Low Carbon Living. The project aims to develop visions and innovation and policy pathways for transforming Australian cities to achieve rapid decarbonisation and increased resilience in the face of climate change. Keywords: Peer-to-peer; collaborative economy; microbusinesses; innovation, freelance workers; prosumers; diversity and creativity. http://www.visionsandpathways.com/ Networked Entrepreneurial Low Density High Density Medium Density
  58. 58. diverse, inclusive, socially just futures
  59. 59. Post-Fossil City Contest - African Alternatives South Africa in 2040 Blake Robinson & Karl Schulschenk, created 2018 http://postfossil.city/en/finalists/african-alternatives
  60. 60. South Africa in 2040 Blake Robinson & Karl Schulschenk, created 2018 http://postfossil.city/en/finalists/african-alternatives Post-Fossil City Contest - African Alternatives
  61. 61. South Africa in 2040 Blake Robinson & Karl Schulschenk, created 2018 http://postfossil.city/en/finalists/african-alternatives Post-Fossil City Contest - African Alternatives
  62. 62. FOSTERING AND COMMUNICATING SUSTAINABLE LIFESTYLES: PRINCIPLES AND EMERGING PRACTICES PARTNERS: 2016 REPORT SUPPORTED BY:
  63. 63. STEP ONE: Understand Audiences Stakeholder-Focused: Engage in participatory, relevant and grounded ways STEP TWO: Set Goals Better Living: Focus on aspirations Impact: Set clear goals and demonstrate sustainability results STEP THREE: Determine Strategies Systemic: Consider the systemic nature of lifestyles Dynamic Life Changes: Take advantage of life stages and transitions Diversity: Accommodate the diversity in lifestyles Collective Action: Show that lifestyles extend beyond individual action STEP FOUR: Measure and Respond Responsive: Learn and adapt to changing conditions PRINCIPLES FOR DEVELOPING SUSTAINABLE LIFESTYLE INITIATIVES AND CAMPAIGNS
  64. 64. • sustainable living impact • better living • rethinking work
  65. 65. gig economy livelihoods
  66. 66. Workspace Invaders Workshop • HÅG Furniture Brand • November, 2015 • London, UK A workshop with young Londoners to discover how they imagine their future workplace. Innovative ideas include hanging pods to work in, holograms on walls to change the working environment, interactive tablet desks which turn into beds, virtual reality rooms and communal vegetable allotments to provide ingredients for a healthy lunch. https://www.architecturelab.net/holograms-haircuts-and-micro-farming-radical-ideas-to-design-future-workplace/
  67. 67. The Old Oak Co-Housing & Co-Working • The Collective • 2016 - Present • London, UK The Old Oak offers affordable accommodation for 500 individuals, with co-working space for up to 400. Shared amenities are on site, including a gym, laundry, spa, and a cinema. Common spaces include games rooms and a rooftop terrace. The Old Oak aims to provide a high standard of living that supports a healthy work/life balance. https://www.thecollective.com/co-living/old-oak/
  68. 68. eckwerk • Graft and Kleihues+Kleihues • 2015 – Present • Berlin, Germany An ensemble of five buildings designed for living and working. The design creates large open areas between buildings, creating internal pedestrian streets and work areas which function year-round. The “experience path” weaves between buildings, promoting circulation and social interaction between residents and workers. https://www.designboom.com/architecture/graft-and-kleihueskleihues-team-up-to-design-eckwerk-in-berlin/
  69. 69. work-life balance living
  70. 70. • sustainable living impact • better living • rethinking work
  71. 71. Vanessa Timmer Executive Director, One Earth Senior Research Fellow, Utrecht University SITRA – Helsinki – 6 February 2019 thank you vanessa@oneearthweb.org

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