The presentation of Professor Greg Norris, adjunct lecturer of Harvard and chief scientist of Living Future Institute in the workshop of Carbon Game –event. It was organised by Sitra in collaboration with Climate Partners and SYKE. In the event the definition and rules of carbon neutrality were discussed as well as how carbon neutrality is seen in business both in Finland and globally. See also the separate presentations of the event by Katriina Alhola and Jáchym Judl (SYKE) and Professor Greg Norris.

1. How Companies are Using the
Carbon Neutral Concept in the USA
15 April 2015, SITRA, Helsinki
Gregory A. Norris
Co-Director, SHINE, Harvard T.H. Chan School of Public Health
Chief Scientist, International Living Future Institute

2. Low-Carbon Leadership Examples
• Microsoft
– 2012: began charging Internal Carbon fee
– December 2013: Publishes Carbon Fee Guide
– By 2014: 285 MW wind
• December 2014: CDP report outlines 29 companies with
internal Carbon Fee systems
• 2014: More Google wind added, totaling 1 GW
• September 2014: 15 companies co-launch “RE 100” with
goal of 100 large companies 100% renewable by 2020
• 2015: Amazon 150-MW wind
• 2015: Walmart up to 100 MW rooftop solar
• November 2015: Apple adds 130 MW solar

3. • Data for consumer products in US,
broken into 253 separate categories,
cradle-through use results
• Alert: this could shape a push to go beyond
(albeit wonderful) Scope 1&2 Renewable

4. •“The reality is, you can’t get to zero. That’s the dirty secret.”
• - John Rooks
President, the SOAP Group
Consultant to (among other companies) Interface

5. We’ve Seen That Companies Can
Get to On-Site Carbon Neutral
• What about the other 20 ecosystem services
provided by a place?
• At Living Future 15, April 1, Janine Benyus outlined
what she dubbed “Mission Generous”

6. Ecosystem Services
(UNEP 2005)

7. Summary of Business Value from (narrow
scope) Carbon Neutrality via combination of
lower footprint and sourcing renewables
• Profitability (lower cost electricity now)
• Lower cost risks
– Conventional fuel price escalation
– Carbon tax
• Lower cost of capital
• Brand value, customer loyalty
• Attract and retain talent
• License to operate

9. Case: Corporate Foot-& Handprinting
 Assessed Total Corporate Footprint
– Multiple environmental & human dimensions
 Assessed Handprint of changes to BAU
– Footprint reductions
– Employee wellness programs
– Stimulating more insulation use by others
 Exploring how to further grow its handprint,
with ultimate goal of Net-Positive
on as many impact dimensions as possible

10. Operations Sustainability

11. SHINE &ILFI have jointly released
the Handprint Calculator
Free, Web-based; downloadable available
Upload/enter pieces, explore/see the whole
Interactive, what-if, sensitivity/uncertainty
Compare handprints of multiple innovations
Bring Handprinting to life, for yourself and others

15. UltraShift HV
Product Cost Yearly Fuel Cost Maintenance Cost
Cost ($)
Eaton
Competitor
Fuel Emissions Use of Mineral Oil
Environmental Impact
Eaton
Competitor
Saves customers time and money
through fuel efficiency and maintenance
schedule. Fewer fuel emissions, and no
mineral oil use.

17. Energy Handprinting
Water heater blankets can reduce standby
heat losses by 25%–45% and save about
4%–9% in water heating costs, allowing for
a pay-off of about a year1.
1energy.gov

18. Design for Ripple Effects
Harness abundance to
create more abundance

19. Use 9 months savings from 1 donated blanket to:
* Buy and give 2 more blankets
* Support a school activity