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Matt Bailey SiteLogic [email_address] Fun with Stats The Joy of Analytics
 
 
<ul><li>Crew of 500 </li></ul><ul><li>125 “Security” Personnel </li></ul>
<ul><li>59 total deaths in the 5 year mission </li></ul><ul><li>= 12 % mortality rate </li></ul>
<ul><li>Of the 59 Deaths: </li></ul><ul><li>Yellow shirts   13.5% </li></ul><ul><li>Blue Shirts   8.5% </li></ul><ul><li>R...
<ul><li>If you beamed down with Captain Kirk,  </li></ul><ul><li>and wore a red shirt –  </li></ul><ul><li>57.5%  - death ...
<ul><li>However, </li></ul><ul><li>If Captain Kirk hooks up with an alien babe,  </li></ul><ul><li>The red shirt survival ...
<ul><li>Captain Kirk “conquest” Rate? </li></ul><ul><li>30% </li></ul>
Website Analytics <ul><li>Definitions & Concepts </li></ul><ul><li>Goals </li></ul><ul><li>Questions </li></ul><ul><li>Com...
Concepts <ul><li>Log File v. Page “Tagging” </li></ul>
 
<ul><li>Host Provider </li></ul><ul><li>IP Address </li></ul><ul><li>Operating System (Windows, Mac) </li></ul><ul><li>Bro...
website Website creator Goal: Search engine determines relevance and rank Goal: Persuade visitors to take action Measureme...
<ul><li>Accuracy </li></ul>
<ul><li>Can ONLY be tracked by two methods: </li></ul><ul><li>Cookie </li></ul><ul><li>Client-Side Tagging (JavaScript) </...
Visits/Visitors
<ul><li>The number of times visitors view your website </li></ul><ul><li>Additional Details </li></ul><ul><li>Total visito...
<ul><li>The number of visitors generated by search engines </li></ul><ul><li>Search Engine Referral Rate (%) = Search Engi...
<ul><li>The number of users viewing the homepage and then leaving . . . </li></ul><ul><li>Exit Rate: Homepage = (# of one ...
<ul><li>The number of visitors who make the intended action </li></ul><ul><li>Conversion Rate (%) = Conversions / Unique V...
 
 
0 100,000 200,000 300,000 400,000 500,000
0 100,000 200,000 300,000 400,000 500,000
Abandonment Rate
Abandonment Rate <ul><li>Logged on to “www.amazon.com </li></ul><ul><li>Locate and click on “Books” tab on top navigation ...
Abandonment Rate <ul><li>Logged on to “www.amazon.com </li></ul><ul><li>Locate and click on “Books” tab on top navigation ...
Abandonment Rate Stats are NOT just about numbers!
Forget What You Know
 
 
Definitions General Statistics Hits Entire Site (Successful) 1,019,671 Average per Day 32,892 Home Page N/A Page Views Pag...
Definitions <ul><li>Page Views </li></ul><ul><li>Path Analysis </li></ul><ul><li>Hits </li></ul><ul><li>Monthly Visitors <...
 
Website Analytics <ul><li>Definitions & Concepts </li></ul><ul><li>Goals </li></ul><ul><li>Questions </li></ul><ul><li>Com...
Goals “ Web analytics works best when measurement expectations are clearly defined in advance, not after the fact or on an...
Goals “ life without this sort of examination is not worth living . . .”   -Socrates
Goals <ul><li>What is the ONE thing I want people to do? </li></ul><ul><li>If they do not do that – then what? </li></ul><...
Goals <ul><li>Sales </li></ul><ul><li>Leads </li></ul><ul><li>Contact forms </li></ul><ul><li>Downloads </li></ul>Revenue ...
Website Analytics <ul><li>Definitions </li></ul><ul><li>Forget what you know </li></ul><ul><li>Goals </li></ul><ul><li>Que...
Questions <ul><li>Key Performance Indicators </li></ul><ul><ul><li>Actions that lead to revenue </li></ul></ul><ul><ul><li...
Questions  Abandonment Rate <ul><li>HomePage </li></ul><ul><li>Shopping Cart </li></ul><ul><li>Contact Forms </li></ul><ul...
Questions  Conversion Rate <ul><li>Overall </li></ul><ul><li>Segmented </li></ul><ul><ul><li>Referring URL </li></ul></ul>...
 
Courtesy: Joe Kraus, JotSpot, http://www.longtail.com
Referrals per keyword Top 30 terms referred:  2,916 visitors Keyword Phrases Children’s music publisher
Keyword Phrases Referrals per keyword Next 4,640 unique terms referred:  8,366 visitors Children’s music publisher Avg. te...
Keyword Phrases Referrals per keyword Children’s music publisher Most sales generated from these key phrases . . .
Digital camera Megapixels Fuji? Sony? Battery Life Price Size MP3 Player Ipod Flash Drive? Cost Gigs
Website Analytics <ul><li>Definitions </li></ul><ul><li>Forget what you know </li></ul><ul><li>Goals </li></ul><ul><li>Que...
Objective: Find What Works <ul><li>Key Performance Indicators </li></ul><ul><ul><li>Time on Site </li></ul></ul><ul><ul><l...
Engagement for Content Based Site (conversions = subscriptions)
Comparison Links Holy Cow!   Links drive sales too!
Engagement for The Lactivist Pork C&D + Two Months
Engagement for Cre8PC.com Hit by 2 Diggs – “I Don’t Digg Being Dugg”
Traffic for Cre8PC.com Hit by 2 Diggs – “I Don’t Digg Being Dugg” All Visitors compared to Digg.com referrals. Four major ...
Engagement for The Lactivist C&D Received + Two Months Digg, Reddit, Stumbleupon referrals. Pork Problem Four major blog r...
How Traffic Compares
Comparison Content <ul><li>Content Popularity </li></ul><ul><ul><li>20% (which 20%?) </li></ul></ul>
Comparison Site Entry <ul><li>% of Visitors that reach the homepage </li></ul><ul><li>% that enter other places </li></ul>...
Comparison
Website Analytics <ul><li>Definitions </li></ul><ul><li>Forget what you know </li></ul><ul><li>Goals </li></ul><ul><li>Que...
Evaluation <ul><li>How  Why </li></ul>
 
 
 
 
 
 
Evaluation  Context <ul><li>Numbers without Context are Just Numbers. </li></ul><ul><li>More data points give more context...
Evaluation  Context <ul><li>Build a Successful Reporting Strategy: </li></ul><ul><li>Show Comparisons  (compared to what?)...
Evaluation Reporting <ul><li>It’s how YOU report the data </li></ul><ul><li>Is it Understandable? </li></ul><ul><li>Is it ...
Evaluation KPI <ul><li>Key Performance Indicators </li></ul><ul><ul><li>Actions that lead to revenue </li></ul></ul><ul><u...
Evaluation Reporting Path Analysis A B C D E B A C D E C A B D E D A B C E 120
Evaluation Reporting Pie Charts
 
 
 
Evaluation Reporting <ul><li>Start at top-level </li></ul><ul><li>Work down to actionable info </li></ul>
Evaluation Reporting
Evaluation Reporting How you say it Avinash Kaushik - Excellent Analytics Tip#4
Evaluation Reporting Comparison <ul><li>Anchor Term: UPS </li></ul><ul><li>2.7 minutes Avg. TOS </li></ul><ul><li>46% of v...
Evaluation Reporting Segmentation <ul><li>Keyword group </li></ul><ul><li>URL Group </li></ul><ul><li>TOS </li></ul><ul><l...
Evaluation Reporting Reporting <ul><li>6 Initial Reports </li></ul><ul><li>Top Segments from Search Engines  </li></ul><ul...
Steps for Stats <ul><li>Start with a Question. </li></ul><ul><li>Segment by Verticals & Acquisition Method. </li></ul><ul>...
<ul><li>1 st  rule – It should be Fun! </li></ul>Web Analytics
Matt Bailey [email_address] www.SiteLogic.com
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Web Analytics Course

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Teaching the basics of website analytics, including segmentation, context, comparison, and measurement.

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Web Analytics Course

  1. Matt Bailey SiteLogic [email_address] Fun with Stats The Joy of Analytics
  2.  
  3.  
  4. <ul><li>Crew of 500 </li></ul><ul><li>125 “Security” Personnel </li></ul>
  5. <ul><li>59 total deaths in the 5 year mission </li></ul><ul><li>= 12 % mortality rate </li></ul>
  6. <ul><li>Of the 59 Deaths: </li></ul><ul><li>Yellow shirts 13.5% </li></ul><ul><li>Blue Shirts 8.5% </li></ul><ul><li>Red Shirts 78.0% (46) </li></ul>
  7. <ul><li>If you beamed down with Captain Kirk, </li></ul><ul><li>and wore a red shirt – </li></ul><ul><li>57.5% - death rate! </li></ul>
  8. <ul><li>However, </li></ul><ul><li>If Captain Kirk hooks up with an alien babe, </li></ul><ul><li>The red shirt survival rate increases to 84%! </li></ul>
  9. <ul><li>Captain Kirk “conquest” Rate? </li></ul><ul><li>30% </li></ul>
  10. Website Analytics <ul><li>Definitions & Concepts </li></ul><ul><li>Goals </li></ul><ul><li>Questions </li></ul><ul><li>Comparisons </li></ul><ul><li>Evaluation </li></ul>
  11. Concepts <ul><li>Log File v. Page “Tagging” </li></ul>
  12.  
  13. <ul><li>Host Provider </li></ul><ul><li>IP Address </li></ul><ul><li>Operating System (Windows, Mac) </li></ul><ul><li>Browser (IE, Netscape) </li></ul><ul><li>Screen Resolution </li></ul><ul><li>Pages visited, time viewed </li></ul><ul><li>Total time spent on site </li></ul><ul><li>Files downloaded </li></ul><ul><li>Cookie information (Returning Visitors) </li></ul><ul><li>Origination of Visitor: </li></ul><ul><ul><li>Search Engine </li></ul></ul><ul><ul><li>Term Used </li></ul></ul><ul><ul><li>Link from another site </li></ul></ul><ul><li>Ad Click </li></ul><ul><li>Pages Bookmarked </li></ul><ul><li>Error Messages </li></ul><ul><li>Search engine spider activity </li></ul>
  14. website Website creator Goal: Search engine determines relevance and rank Goal: Persuade visitors to take action Measurement: File requests recorded for analysis Measurement: Sales, emails, and leads Analytics program creates charts & graphs Questions asked for human understanding of machine data
  15. <ul><li>Accuracy </li></ul>
  16. <ul><li>Can ONLY be tracked by two methods: </li></ul><ul><li>Cookie </li></ul><ul><li>Client-Side Tagging (JavaScript) </li></ul>
  17. Visits/Visitors
  18. <ul><li>The number of times visitors view your website </li></ul><ul><li>Additional Details </li></ul><ul><li>Total visitor sessions made up by two groups: </li></ul><ul><ul><li>Visitors who visited once </li></ul></ul><ul><ul><li>Visitors who visited more than once </li></ul></ul>
  19. <ul><li>The number of visitors generated by search engines </li></ul><ul><li>Search Engine Referral Rate (%) = Search Engine Referrals / Unique Visitors </li></ul><ul><li>Average Search Engine Referral Rates are 12-14% </li></ul><ul><li>Additional Details </li></ul><ul><ul><li>Search Engine Visitors by Engine (which engines are working for you) </li></ul></ul><ul><ul><li>Search Engine Terms (what keywords are working for you) </li></ul></ul>Where’s everybody else??
  20. <ul><li>The number of users viewing the homepage and then leaving . . . </li></ul><ul><li>Exit Rate: Homepage = (# of one page visits to HomePage) / </li></ul><ul><li> (# of visits beginning on the homepage) </li></ul><ul><li>63% = 361 / 573 </li></ul>That site stinks!
  21. <ul><li>The number of visitors who make the intended action </li></ul><ul><li>Conversion Rate (%) = Conversions / Unique Visitors </li></ul><ul><li>Average Search Engine Conversion Rate is 1.8% </li></ul><ul><li>Additional Details </li></ul><ul><ul><li>Product Literature Downloads </li></ul></ul><ul><ul><li>Bookmarked Pages </li></ul></ul><ul><ul><li>Contact Forms / Emails / Information Requests </li></ul></ul><ul><ul><li>Orders / Purchases </li></ul></ul>
  22.  
  23.  
  24. 0 100,000 200,000 300,000 400,000 500,000
  25. 0 100,000 200,000 300,000 400,000 500,000
  26. Abandonment Rate
  27. Abandonment Rate <ul><li>Logged on to “www.amazon.com </li></ul><ul><li>Locate and click on “Books” tab on top navigation </li></ul><ul><li>Find search box and typed “Net Words” in the “Search Books” search box </li></ul><ul><li>Locate and click “Go” button </li></ul><ul><li>Browsed results for the correct book </li></ul><ul><li>Clicked on books title to see more details </li></ul><ul><li>Read through book details and customer reviews </li></ul><ul><li>Decided to purchase the book </li></ul><ul><li>Locate and click the “Add to Shopping Cart” button </li></ul><ul><li>Browsed through recommendations for related books </li></ul><ul><li>Decided I was happy with just the one I chose </li></ul><ul><li>Locate and click on the “Proceed To Checkout” button </li></ul><ul><li>Had to enter login information (I already had an account set-up from previous purchases) </li></ul><ul><li>Filled out shipping address </li></ul><ul><li>Locate and click on the “Ship to This Address” button </li></ul><ul><li>Chose a shipping speed by clicking on the “Standard Shipping” radio button” </li></ul><ul><li>Reviewed order again </li></ul><ul><li>Locate and click on the “Continue” button </li></ul><ul><li>Entered all payment information (credit card type, credit card number, expiration date, cardholder’s name) </li></ul><ul><li>Locate and click on the “Continue” button </li></ul><ul><li>Reviewed order again </li></ul><ul><li>Locate and Click on the “Place the Order” button </li></ul><ul><li>Reviewed special promotion “Share the Love” </li></ul><ul><li>Decided I wasn’t interested </li></ul><ul><li>Clicked on the “No Thanks, Just Place My Order” button </li></ul><ul><li>Reviewed confirmation message </li></ul>
  28. Abandonment Rate <ul><li>Logged on to “www.amazon.com </li></ul><ul><li>Locate and click on “Books” tab on top navigation </li></ul><ul><li>Find search box and typed “Net Words” in the “Search Books” search box </li></ul><ul><li>Locate and click “Go” button </li></ul><ul><li>Browsed results for the correct book </li></ul><ul><li>Clicked on books title to see more details </li></ul><ul><li>Read through book details and customer reviews </li></ul><ul><li>Decided to purchase the book </li></ul><ul><li>Locate and click the “Add to Shopping Cart” button </li></ul><ul><li>Browsed through recommendations for related books </li></ul><ul><li>Decided I was happy with just the one I chose </li></ul><ul><li>Locate and click on the “Proceed To Checkout” button </li></ul><ul><li>Had to enter login information (I already had an account set-up from previous purchases) </li></ul><ul><li>Filled out shipping address </li></ul><ul><li>Locate and click on the “Ship to This Address” button </li></ul><ul><li>Chose a shipping speed by clicking on the “Standard Shipping” radio button” </li></ul><ul><li>Reviewed order again </li></ul><ul><li>Locate and click on the “Continue” button </li></ul><ul><li>Entered all payment information </li></ul><ul><li>Locate and click on the “Continue” button </li></ul><ul><li>Reviewed order again </li></ul><ul><li>Locate and Click on the “Place the Order” button </li></ul><ul><li>Reviewed special promotion “Share the Love” </li></ul><ul><li>Decided I wasn’t interested </li></ul><ul><li>Clicked on the “No Thanks, Just Place My Order” button </li></ul><ul><li>Reviewed confirmation message </li></ul>
  29. Abandonment Rate Stats are NOT just about numbers!
  30. Forget What You Know
  31.  
  32.  
  33. Definitions General Statistics Hits Entire Site (Successful) 1,019,671 Average per Day 32,892 Home Page N/A Page Views Page Views 219,391 Average per Day 7,077 Average per Unique Visitor 22 Document Views 109,012 Visits Visits 31,945 Average per Day 1,030 Average Visit Length 0:07:46 Median Visit Length 0:01:36 International Visits 0.00% Visits of Unknown Origin 100.00% Visits from United States 0.00% Visits Referred by Search Engines 3,887 Visits from Spiders 1,839 Visitors Unique Visitors 9,712 Visitors Who Visited Once 7,088 Visitors Who Visited More Than Once 2,624
  34. Definitions <ul><li>Page Views </li></ul><ul><li>Path Analysis </li></ul><ul><li>Hits </li></ul><ul><li>Monthly Visitors </li></ul><ul><li>Top 10 Pages </li></ul><ul><li>Top 10 </li></ul><ul><li>keywords </li></ul>
  35.  
  36. Website Analytics <ul><li>Definitions & Concepts </li></ul><ul><li>Goals </li></ul><ul><li>Questions </li></ul><ul><li>Comparisons </li></ul><ul><li>Evaluation - KPI </li></ul>
  37. Goals “ Web analytics works best when measurement expectations are clearly defined in advance, not after the fact or on an ad-hoc basis.” -Eric Peterson
  38. Goals “ life without this sort of examination is not worth living . . .” -Socrates
  39. Goals <ul><li>What is the ONE thing I want people to do? </li></ul><ul><li>If they do not do that – then what? </li></ul><ul><li>Do I have Data Integrity? </li></ul>
  40. Goals <ul><li>Sales </li></ul><ul><li>Leads </li></ul><ul><li>Contact forms </li></ul><ul><li>Downloads </li></ul>Revenue Generating Activities
  41. Website Analytics <ul><li>Definitions </li></ul><ul><li>Forget what you know </li></ul><ul><li>Goals </li></ul><ul><li>Questions </li></ul><ul><li>Comparisons </li></ul><ul><li>Evaluation - KPI </li></ul>
  42. Questions <ul><li>Key Performance Indicators </li></ul><ul><ul><li>Actions that lead to revenue </li></ul></ul><ul><ul><li>Actions that lead to business objectives </li></ul></ul><ul><ul><li>Actions that reinforce branding </li></ul></ul><ul><ul><li>Actions that lead to site rejection </li></ul></ul><ul><ul><li>Focus on Context and Comparison </li></ul></ul>
  43. Questions Abandonment Rate <ul><li>HomePage </li></ul><ul><li>Shopping Cart </li></ul><ul><li>Contact Forms </li></ul><ul><li>Support Documentation </li></ul><ul><li>Secondary Conversions </li></ul>
  44. Questions Conversion Rate <ul><li>Overall </li></ul><ul><li>Segmented </li></ul><ul><ul><li>Referring URL </li></ul></ul><ul><ul><li>Phrase </li></ul></ul><ul><ul><li>Product Group </li></ul></ul><ul><ul><li>Campaign </li></ul></ul><ul><ul><li>Acquisition Method </li></ul></ul><ul><ul><li>Returning v. New </li></ul></ul>
  45.  
  46. Courtesy: Joe Kraus, JotSpot, http://www.longtail.com
  47. Referrals per keyword Top 30 terms referred: 2,916 visitors Keyword Phrases Children’s music publisher
  48. Keyword Phrases Referrals per keyword Next 4,640 unique terms referred: 8,366 visitors Children’s music publisher Avg. term referral rate: 2.4 visitors
  49. Keyword Phrases Referrals per keyword Children’s music publisher Most sales generated from these key phrases . . .
  50. Digital camera Megapixels Fuji? Sony? Battery Life Price Size MP3 Player Ipod Flash Drive? Cost Gigs
  51. Website Analytics <ul><li>Definitions </li></ul><ul><li>Forget what you know </li></ul><ul><li>Goals </li></ul><ul><li>Questions </li></ul><ul><li>Comparisons </li></ul><ul><li>Evaluation </li></ul>
  52. Objective: Find What Works <ul><li>Key Performance Indicators </li></ul><ul><ul><li>Time on Site </li></ul></ul><ul><ul><li>Pages Viewed </li></ul></ul><ul><ul><li>Conversions </li></ul></ul><ul><li>Segmentation </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Social News </li></ul></ul><ul><ul><li>Search </li></ul></ul>
  53. Engagement for Content Based Site (conversions = subscriptions)
  54. Comparison Links Holy Cow! Links drive sales too!
  55. Engagement for The Lactivist Pork C&D + Two Months
  56. Engagement for Cre8PC.com Hit by 2 Diggs – “I Don’t Digg Being Dugg”
  57. Traffic for Cre8PC.com Hit by 2 Diggs – “I Don’t Digg Being Dugg” All Visitors compared to Digg.com referrals. Four major blog referral sources during the “Digg Event” and after. . . Don’t Digg . . .
  58. Engagement for The Lactivist C&D Received + Two Months Digg, Reddit, Stumbleupon referrals. Pork Problem Four major blog referral sources during the “Pork Event” and after. . .
  59. How Traffic Compares
  60. Comparison Content <ul><li>Content Popularity </li></ul><ul><ul><li>20% (which 20%?) </li></ul></ul>
  61. Comparison Site Entry <ul><li>% of Visitors that reach the homepage </li></ul><ul><li>% that enter other places </li></ul><ul><li>Track by keyword, URL </li></ul>
  62. Comparison
  63. Website Analytics <ul><li>Definitions </li></ul><ul><li>Forget what you know </li></ul><ul><li>Goals </li></ul><ul><li>Questions </li></ul><ul><li>Comparisons </li></ul><ul><li>Evaluation </li></ul>
  64. Evaluation <ul><li>How Why </li></ul>
  65.  
  66.  
  67.  
  68.  
  69.  
  70.  
  71. Evaluation Context <ul><li>Numbers without Context are Just Numbers. </li></ul><ul><li>More data points give more context. </li></ul>
  72. Evaluation Context <ul><li>Build a Successful Reporting Strategy: </li></ul><ul><li>Show Comparisons (compared to what?) </li></ul><ul><li>Show Causality (explanations, mechanics) </li></ul><ul><li>Show Multi-Variate Data (more than one set of factors) </li></ul><ul><li>Credibility </li></ul><ul><li>Passion </li></ul>
  73. Evaluation Reporting <ul><li>It’s how YOU report the data </li></ul><ul><li>Is it Understandable? </li></ul><ul><li>Is it Clear? </li></ul><ul><li>Is it Comprehensive? </li></ul><ul><li>Does it report performance according to YOUR Goals? </li></ul>
  74. Evaluation KPI <ul><li>Key Performance Indicators </li></ul><ul><ul><li>Actions that lead to revenue </li></ul></ul><ul><ul><li>Actions that lead to business objectives </li></ul></ul><ul><ul><li>Actions that reinforce branding </li></ul></ul><ul><ul><li>Actions that lead to site rejection </li></ul></ul><ul><ul><li>Focus on Context and Comparison </li></ul></ul>
  75. Evaluation Reporting Path Analysis A B C D E B A C D E C A B D E D A B C E 120
  76. Evaluation Reporting Pie Charts
  77.  
  78.  
  79.  
  80. Evaluation Reporting <ul><li>Start at top-level </li></ul><ul><li>Work down to actionable info </li></ul>
  81. Evaluation Reporting
  82. Evaluation Reporting How you say it Avinash Kaushik - Excellent Analytics Tip#4
  83. Evaluation Reporting Comparison <ul><li>Anchor Term: UPS </li></ul><ul><li>2.7 minutes Avg. TOS </li></ul><ul><li>46% of visits less than 20 sec. </li></ul><ul><li>Term Conversion Rate: 2.2% </li></ul><ul><li>52.4% (2,682) enter at the Home Page (1.8% conversion) </li></ul><ul><li>34.5% (1,007) enter at product category page (4.3% conversion) </li></ul><ul><li>Anchor Term: Brand Name </li></ul><ul><li>3.2 minutes Avg. TOS </li></ul><ul><li>36% of visits less than 20 sec. </li></ul><ul><li>Brand Conversion Rate: 5.3% </li></ul><ul><li>59.4% (16,967) enter at the Home Page (2.1% Convert) </li></ul><ul><li>14% (3,820) enter at product category page (6.2% Convert) </li></ul>
  84. Evaluation Reporting Segmentation <ul><li>Keyword group </li></ul><ul><li>URL Group </li></ul><ul><li>TOS </li></ul><ul><li>Actions </li></ul><ul><li>Goal based on entry point </li></ul><ul><li>Abandonment rate by source </li></ul><ul><li>Influence </li></ul>
  85. Evaluation Reporting Reporting <ul><li>6 Initial Reports </li></ul><ul><li>Top Segments from Search Engines </li></ul><ul><li>Top Referring URL’s </li></ul><ul><li>Content Popularity </li></ul><ul><li>% of Visitors who visit the Home Page </li></ul><ul><li>Click Density / Overlay </li></ul><ul><li>Site Bounce Rate </li></ul>
  86. Steps for Stats <ul><li>Start with a Question. </li></ul><ul><li>Segment by Verticals & Acquisition Method. </li></ul><ul><li>Measure each Segment. </li></ul><ul><li>Compare the Results. </li></ul><ul><li>Put the Results in Context. </li></ul><ul><li>Focus on Business Value. </li></ul>
  87. <ul><li>1 st rule – It should be Fun! </li></ul>Web Analytics
  88. Matt Bailey [email_address] www.SiteLogic.com

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