Sissy Toney

Dallas/Fort Worth Area, TX United States

Marketer Experienced in Optimizing Operations

Executive with 25+ years’ experience in developing and delivering exceptionally performing customer AND donor acquisition and retention initiatives for tech startups, $10M & $300M services firms, $500M nonprofit, and $8B electronics manufacturer. Experienced providing strategic direction and execution of channel management, marketing communication, PR, investor relations, and product management. Specialize in optimizing marketing and sales operations leverging CRM (Salesforce.com), marketing automation (Pardot, Marketo, HubSpot) and other cloud apps. Keen insight into non-profit (NPO) development with experience serving in NPOs plus consulting, direct response and SaaS solutions provide.