Korea and apac network security market survey by sirena cheng 20121002
Russian broadband market survey 20070418
1. Russia Broadband
Market Survey
Sirena Cheng
Apr. 16, 2007
Agenda
Global Broadband Trend
Russian ICT market situation
Russian Fixed Network Market
Russian Wireless Network Market
Top 10 things need to do in Russian branch
Q&A
Sirena Cheng
3. Ценность NGN для бизнеса: Технология
Sirena Cheng
Current Internet Traffic Characteristics
High-speed networks (Mbps →Gbps →Tbps)
High-volume traffic
Variety of Applications
Streaming media (Windows Media, Real
Media, Quicktime)
P2P traffic
Network Games
Network Security Attacks
Etc.
Sirena Cheng
4. Broadband in Enterprise: Wealth of Opportunities
Front Office Sales Tools
• Reinvent your business
processes
• Enhanced management options
POS, Back Office
Digital Signage Solutions • Cost saving
• Queue management (Banks) • Data exchange
• New revenues stream (Retail) • Credit Card Verification, SAP, etc.
• Engaging, entertaining and
informing customers LAN (optional)
Business Continuity
• Backup to terrestrial network
• Increased network resilience
e-Learning/Training File Distribution • Cost saving (fraud reduction)
• Cost saving • Cost saving
• Customer satisfaction and sales uplift • Consistent and confirmed
• Increases competitiveness delivery
Sirena Cheng satisfaction
• Customer
Global Broadband Situation
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5. Description of the market
Competing
Subscriber Property net Metro net Backbone Service Service Providers
Telephony
Telephony
PSTN (telephone) network
PSTN (telephone) network
TV
TV
Cable (TV) network
Cable (TV) network Video on Demand
Video on Demand
Internet
Internet
connection
connection
ASP/SSP/
ASP/SSP/
Subscriber
Co-location
Co-location
Municipal network provider Smart home &
Smart home &
Municipal network provider
Property services
Property services
Property network
Property network Communication operator Wireless
Wireless
communication
communication
Shop &
Shop &
Order Hotel Services
Hotel Services
Delivery Sirena Cheng
Payment
Infrastructure levels
Services
Stimulating the
market to invest
Active network
Dark fiber
Municipality /
housing
associations
participating /
Ducts paying for the
passive network
Sirena Cheng
Competition of service level and not on infrastructure level!
6. The matrix network products
Core Access
CPE
Network Network
Customer Carrier 1st & 2nd Tier ISP Large Enterprise,
Type SOHO/SMB
Bandwidth Fiber Optical Fiber Optical Fiber Optical or ADSL
10GB/40GB+ 10GB/2.5GB depend on different
Area
Fiber optical Single Mode Single Mode and Multi-mode and LAN
type DWDM Multi Mode cable
CWDM
Product Very Large SI Large SI Large SI – Large
Sales channel Enterprise,
Distributors-
SOHO/SMB
Sirena Cheng
Access Network Evolution Program
Geographical capillary coverage can be achieved with operator-
owned microwave links, rather than with 3rd party leased lines
Benefits:
2G BSC High
2G/3G Radio Avoidance of higher long-
Access Network
or short-term CapEx investment
term CapEx for new leased
3G RNC in operator-owned access
Grooming Microwave link line acquisition
node Upper level microwave link transmission networks
X x STM-1 Replacement of 3rd party Reduction of volume-driven
X x STM-1
ADM leased lines with operator- OpEx costs and QoS
Hub TXC owned microwave circuits controlled by the operator
Grooming SDH Support of higher-bandwidth
node node
Transport Creation of high-capacity and demanding data traffic
Network scalable transmission expected to accompany 3G
network, leveraging network uptake and new revenue
• Description:
vendors’ UTRAN – PDH generating opportunities by
• Design and implementation of an operator- combined technologies reselling network
owned access transmission network based transmission resources to 3rd
on PDH radio links (RBS linked to parties
grooming and hub nodes, then connected
to telephony exchange centers via the SDH Dependencies/linkages:
transport network)
• Replacement of 3rd party leased lines with • Need to synchronize with radio, core network
PDH links and property infrastructure evolution projects
• Design and implementation of new O&MSirena Cheng• Impacts on OSS evolution projects
organization, processes and procedures
7. Core Network Evolution Program
The target of wireless operators is to run their business over one full IP-
based signaling and transport network for both real and non real time traffics
OSS/BSS
ATM transport
Sub-network Signalling
Monitoring Pure IP Signalling
Billing
Pre-paid
SS7-like
IP routing
Billing mediation
Benefits:
Service Farm IP-based and O&M MSC Meeting bandwidth
Deployment of Gbps switching IP
Sub-network
Intelligent Network
Signalling network, replacing obsolescent nodes
requirements of new 3G/3.5G
Services SDP service
UMMS
MSC
New hardware providing more CapEx avoidance as new
bandwidth and more resilient
.
MG MG MG
equipment is cheaper
connections for corporate customers
.
W W. W
Pro-active monitoring and planning O&M OpEx reduction, due to
and Improvement of performance/SLA automatic and faster problem
monitoring identification and resolution
Convergence of 2G/3G services in Saving in support costs
one scalable CS/PS network
Long-term cost reduction due to
• Description: Enhanced traffic engineering to decommissioning of legacy
• Consolidation of legacy networks into one new IP enable VoIP equipment and systems
network and migration of services onto the new
network (e.g. one common network for voice, data
and management)
• Evolve signaling from SS7 to SigTran Dependencies/linkages:
• IP-based roaming signaling (e.g. next generation • Need to synchronize with radio, property & service
interconnect) infrastructure (especially for IN services porting to IP)
• Service migration to the new network (e.g. full VoIP evolution projects
solution)
Sirena • Impacts on OSS evolution projects
Cheng
Broadband Satellite Demand:
Growing Globally at 15% CAGR
Sirena Cheng
10. Autonomous Areas in Russia
Sirena Cheng
The growth for Russian IT industry up to
2015
Model of Russian IT 2009 2015
market
Total volume (US$B) 29.2 56
Russian It as the part of world 2.2% 3.4%
market
Annual Growth 16.7%
Hardware 60.1% 50.9%
Software 9.4% 9.2%
Services 17.3% 16.8%
Internal Corporate IT expenses 13.2% 23.1%
Sirena Cheng Source: Inforus, Cnews 2006
11. Prospects for PC and Internet
Growth/Internet Revenues
Internet Access Service Revenue
2
PC and Internet Growth
1.8
30
1.6
25
20 1.4
Revenue ($B)
15 1.2
10
1
5
0.8
0
1998 1999 2000 2001 2002 2003 2004 2010 0.6
Number of Internet users (M) Number of PC users (M)
0.4
G-27611 P 03/30/05 0.2
• Boosted by eRussia initiative 0
2000 2001 2002 2003 2004 2010
– $2.6B investment (2002–2010)
to raise IT exports to $1B+/yr Cheng
Sirena
CAGR ~ 21%
(for ’98 – ’02 period)
Russian Broadband Market
Projections
Sirena Cheng
12. Internet Growth with incredible speed
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ウクライナ (Ukraina) 概況経済動向
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17. Russia’s Telecom Development in 2006
• Russia’s telecoms and IT market exceeds $20 billion per year
and the market is expected to grow by a further 50% in 2006.
Russia now has one of the most diverse and rapidly developing
telecom and information technology markets in the world.
• An estimated 84% of the population now uses mobile telecoms
and broadband access is growing at a fast rate. IP telephony
sales equaling $260 million, a 53% increase.
• Russia currently spends more than $2.5 billion every year on
imported telecoms equipment, making up 60% of the market.
• The Russian broadband internet market is now worth $1 billion
and 40% of the population is expected to be using the internet
by 2008.
Sirena Cheng
Russian Network Market Growth Forecast
Sirena Cheng
18. Traffic to Non-Moscow Russian Cities
Traffic to Non-Moscow Russian Cities
200,000
180,000
C hernogolovka
160,000 E katerinburg
Dubna
140,000
P rotvino
Megabytes
120,000 N ovos ibirs k
100,000 Samara
C helyabins k
80,000
P us hc hino
60,000
I rkuts k
40,000 V ladivos tok
20,000 I zhevs k
Kazan
-
T oms k
T ver
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vk
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bu
go
V oronezh
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2002-05
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ir s
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2002-03
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2002-01
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To Month
Tv
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Vo
Sirena Cheng
А есть ли рынок?
Источник: Fast Web, 2005
Sirena Cheng
19. Платное телевидение и Интернет в
Москве
Источник: Система Масс Медиа, 2005
Sirena Cheng
Потенциал развивающихся рынков
Potential of the developing markets
250%
Отношение к показателям США
200%
150% США
Германия
100% Россия
Китай
50% Индия
0%
Рост ВВП Проникновение Проникновение Проникновение
стационарной т мобильной связ интернет
елефонии и
ИСТОЧНИК: THE WORLD FACTBOOK 2004
Sirena Cheng
20. Russian Federation:
Organizational Details
• Kurchatov Institute (Dr. Velikhov), Russian
Academy of Science (Dr. Velikhov), Joint
Supercomputing Center (RAS), Ministry of
Industry, Science & Technology, Ministry of
Communications, Ministry of Education,
Ministry of Atomic Energy. (TransTelecom:
likely network provider)
Sirena Cheng
TIM Portfolio Overview
Cumulative financing
Media/Other
provided to date: €2.2 billion Mobile
35% 24%
Current portfolio: €675 million
Covers 22 CEE and CIS countries
87 deals ranging from €10 million
to € 125 million and including:
– mobile telecoms
– fixed line operators
– ISPs
– submarine cables – software developers Fixed line/Integrated
– terrestrial TV – systems integrators Telcos 41%
– cable TV – outdoor advertising
Source: EBRD Sep. 2006
Sirena Cheng
21. Selected Transactions: Telecoms
Hungary 2001
Loan syndication Russian Federation 2001 Albania 2003
Orange Slovakia
€350 million (total) 2001 Equity private Loan syndication and Loan syndication
€100 million (own placement quasi-equity package €85 million (total)
$180 million (total) €35 million (own
account $20 million (own $138 million (total)
underwriting) account) $30 million (own account) account)
Poland 2001 Romania1997-2002 Russian Federation 1999
Loan syndication Loan syndication IPO
€650 million (total) $300 million (total) $135 million (total)
Zloty equivalent of $105 million (own $35 million (own account)
€75 million (own account)
account) Sirena Cheng
Russia Wireless Network
22. Russian Wireless Network opportunity
Sirena Cheng
DIRECWAY in Russia/NIS
• Twelve countries in the region • Services
• New Moscow office with local • Region-wide DIRECWAY service via Ku-band
sales/support
satellites (Express, YAMAL, Eutelsat, Intelsat)
• Major oil/gas,tenergy, banking,
and government customers • DIRECWAY products licensed throughout region
• Over 15,000 sites in five • Full turnkey program management, installation,
countries service, and support
• Ten DWAY Service Providers
Russia/NIS
BELARUS
MOSCOW
MOLDOVA UKRAINE
RUSSIA
GEORGIA
ARMENIA
KAZAKHSTAN
AZERBAIJAN
TURKMENISTAN
UZBEKISTAN COVERAGE
KYRGYZSTAN
Sirena Cheng TAJIKISTAN
G-26708 P 03/29/04
24. Russian Mobile Market in 2005
CIS 通信部門地域共同体（RSS: Regional Commonwealth in the field of
Communication/ http://www.rcc.org.ru/en/index.htm）資料
Sirena Cheng
WiMAX CPE ASP Curve Drops
Sirena Cheng
25. How to success in
Russia Market ?
Top 10 things must do in Russia branch
in 2H of 2007
Working items period Target date
1. To build Russian website 8 weeks
2. To make Russian version company profile, 4-6 weeks
catalogues and sales kit etc.
3. To make Russian sales/marketing plan 2 weeks
4. To offer the sales training and to understand 1 week
Russian employees’ past experiences to start the
sales activities.
5. To attend the local exhibitions, seminars and to
execute road show to build good business
relationship in Russia.
6. To announce Edimax product news in Russia
market
7. To find out the custom importing process, tax
and the related regulation in Russia.
Sirena Cheng
