Can Pharma Embrace Social Media?
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A presentation as part of the Social Media for Pharma summit. Slides developed, and shared, in conjunction with AdvanceMarketWoRx.
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Can Pharma Embrace Social Media?
- 3. Is Social Media Right for Pharma?
- 4. Traditional Model: Engage Physicians Pharma
- 5. Emerging Model: Engage Physicians & Patients Pharma
- 6. The Power of Social Media Source: Jake McKee & 90-9-1.com 1% Key Influencers 9% Sharers 90% Audience
- 12. How Can Pharma Get Started Photo Credit: The Cournell Group
- 13. Getting Started Ask Yourself… ©2011 AdvanceMarketWoRx, LLC All Rights Reserved. WHY? WHO? WHERE? WHAT? WHEN?
- 19. Why? When? What? Wh0? Where? Program Outline? Timing & Roll-out? Which SM Platforms? Brand Objectives? Which Customers? Continuous Learning is Key to the Spontaneity SM Demands ©2011 AdvanceMarketWoRx, LLC All Rights Reserved.
- 21. Who is Doing it Right?
- 29. 1 st Brand Tweet: Levemir
- 30. 1 st Pharma Tweetchat: #RXSave
- 33. Comments Allowed: New FB Policy
- 34. Wall With Comments & Company Responses
- 35. Pharma Online Communities
- 38. Hubspot ebook: 101 Marketing Quotes
- 39. Best Practices
- 40. Questions?
Editor's Notes
- Connection
- Look at a cautionary tale New drug two possible stories: First and only for preterm birth Or the price spike? $10 to $20 per injection to $1500 per injection Estimate impact on HC system: $30,000 per pregnancy for as many as 140,000 pregnancies per year or $4.2 billion
- Someone started a FB page where patients expressed anger, can ’t tell who started page and their agenda The mainstream media reported that the page existed and had quickly gained fans
- What happened: March of Dimes, who had been worried about purity and consistency of the compounded drug and also had received $1M in donations from KV, praised Makena March of Dimes claimed they were not informed about cost ahead of time and as media backlash continued, they removed support from KV
- What happened: First, members of Congress announced they ’d look at orphan drug determinations The FDA announced they would not enforce exclusivity with legitimate scripts KV shares plummeted more than 30% KV announced a price cut
- If a video mentions a drug, then safety information needs to be embedded within the video Four applicable FDA Warning Letters: not about YouTube or video, but the content not following existing guidelines