1. Brighter Marketing Market Research and Marketing Joanne Morley Brighter Marketing

2. Before You Get Started Before you make any decisions about how to market and sell your products and services you need to make sure you know where you are heading, what you are selling and if there is a market for it…

3. First of All Research? Just because you have a great idea… It doesn’t mean there is a market for it.. Market research is finding out if there is a market before you go ahead and develop your bike for fishes…

5. Sex

6. Location

7. Lifestyle

8. Income

9. Occupation

10. Family status

12. Employees – 1to 20,000

13. Turnover - £1 to £Millions

14. Geographical – West Yorkshire

15. Buyer – MD, Marketing Manager etcWho is your ideal customer?

16. Who Are You Selling To? Describe the characteristics of your ideal client? Who is your ideal client? Why would your product/ service appeal to them?

18. Complexities

19. How it works

20. How long it lasts

22. What are You Really Selling “I don’t sell cosmetics… …I sell HOPE” Elizabeth Arden

23. The Mind Battle + = Saturation The average mind is a dripping sponge…yet we continue to pour more information into the supersaturated sponge & are disappointed when our marketing messages fail to get through…Jack Trout The answer KEEP IT SIMPLE

24. Describe Your Business? Who? What? How? Think benefits and what’s in it for them

25. What Are You Really Selling? Better products don’t always win…better perceptions tend to be winners Increase Improve Enhance Reduce Save Gain

26. Text

27. Picture

28. Four Questions 1. Why should I listen to you? 2. Why should I believe what you have to say? 3. Why should I do anything about what you’re offering? 4. Why should I act now?

29. Brand

30. What is a Brand? Not just multi nationals Not just a logo - values Differentiates Linked to what is in your clients head… They associate one or two words to it… They make assumptions… …it is much more than just a logo…

32. Testimonials

33. Blogs, pods…

34. Guides

35. Word of Mouth

36. Web 2.0 Twitter etc

37. Telemarketing

38. Hospitality

39. Viral Marketing

40. Advertising

41. Direct mail

42. Email

43. Website

44. Google PPC

45. Optimisation

46. PR

47. Your network

48. Flyers

50. Who are you selling to ?

51. What are you selling?

52. What are you really selling?

53. What does your brand say about you?

54. What are your selling tools?