An established public cloud ecosystem brings agility and innovation for DX. It also enables businesses to build new business models to stay competitive and protect them against digital disruption.

1. 01
Public support:
Benefitting from
the cloud ecosystem

2. Why businesses are
moving to the cloud
Businesses face digital disruption
Urgent need for digital transformation
to protect their operations, enhance
customer experience and
remain competitive.
Adopting a public cloud ecosystem
brings agility and innovation
Cloud ecosystem builds new business
models, refreshes legacy operations,
tests what works and what does not.
02

3. 03
Plugging in to a cloud ecosystem
With an established cloud ecosystem, business can protect themselves against digital disruption.
Recent cloud computing trends:
1 Forrester, Predictions 2019: Cloud Computing
2 Flexera, State of the Cloud 2020
The public cloud
ecosystem (including
cloud applications (SaaS),
development and data
platforms (PaaS), and
infrastructure service
(IaaS), will grow to
US$299.4 billion in 2020.1
More than half (54%) of
enterprises say cloud usage will be
higher than initially planned due to
COVID-19. Some of this increase
is the result of extra capacity
needed to meet increased demand
as online usage grows.2
87% of enterprises are
taking a hybrid approach
which combines the use of
both public and private
clouds.2
Enterprises are running 48% of
workloads and storing 45% of
data in a public cloud. They
expect this to increase by 9%
and 8% respectively by the first
quarter of 2021.2
73% of enterprises
ranked optimising cloud
expenditure as their top
cloud initiative for 2020,
up from 64% in 2019.2

4. Plugging in to a
cloud ecosystem
Invest in any level of digital transformation
that meets medium-term and long-term
business strategies
Access cloud provider ecosystem
marketplace like the Singtel CloudShop
to discover and test business apps
and services to create value
Control expenditure against business
needs using the public cloud providers
via a variety of billing models
04

5. 05
Select ecosystem to match
business priorities
Choose appropriate app store for cloud software (Microsoft Azure or AWS Marketplace) or business
applications (Microsoft Appsource) as required
If your business prefers control over the
virtual cloud environment, select AWS.
If you only want control over the application
software, opt for Azure.
If yours is a small or medium-sized
business, many out-of-the-box solutions
and open-source software are available for
further customisation if desired.
If your business is transitioning to the
cloud, ‘managed’ apps offer better
consistency and compliance but cost more.
If you are migrating from one public cloud
to another, ensure tools and services are
available to minimise disruption.

6. First steps to cloud
app empowerment
Public cloud providers remove the complexity
involved with app development time and lack of
manpower expertise
Adopting the public cloud ecosystem shores up
confidence in undertaking digital transformation
in spite of risks and costs
Failure to plug into the ecosystem is
unproductive and risky in the face of digital
disruption if the business is wholly dependent
on private infrastructure exclusively
Work with a trusted partner such as Singtel
Cloud to help you with cloud advisory, migration
and managed services to drive agility and
operational efficiencies for your business.
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7. Speak to us or visit our website to find out more about Singtel Cloud services
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